The concept and importance of 1. social values

Social value refers to the positive impact that an enterprise brings to society and the environment while satisfying its own interests. Social value includes not only economic benefits, but also social and environmental benefits. For example, enterprises can improve the welfare of consumers by providing high-quality products and services to meet the needs and expectations of consumers; enterprises can promote social stability and progress by creating employment opportunities and training talents; enterprises can contribute to sustainable development by saving resources, reducing pollution, protecting the ecology.

Social value is not only the social responsibility of enterprises, but also the competitive advantage of enterprises. In today's global, information-based and diversified market environment, consumers, employees, investors, government, media and other stakeholders have higher and higher requirements and expectations for enterprises. They pay attention not only to the economic performance of enterprises, but also to the social performance of enterprises. They hope that enterprises can not only pursue profits, but also care about social and environmental issues, and show good civic awareness and moral quality. Therefore, enterprises with high social value can gain more trust and support, enhance brand image and reputation, attract and retain excellent talents and customers, so as to achieve sustainable development.

Concept and form of proof of 2. status

Proof of Status (status signaling) refers to the information that an enterprise conveys its status and value to the outside world by displaying its own characteristics of high quality, high level, high standard or high morality. Proof of status can help companies distinguish themselves in the market, gain more recognition and respect, and enhance their influence and attractiveness. According to different display objects and ways, this paper divides the status certificate into three forms: product status certificate, organizational status certificate and personal status certificate.

1. Proof of product status

Proof of product status means that an enterprise shows its status and value to consumers by providing high-quality, high-performance, high-value or high-taste products. Proof of product status can meet the functional needs and emotional needs of consumers, increase consumer satisfaction and loyalty, and improve consumers' self-image and social image. For example, Apple has won the love and trust of consumers by providing innovative, beautiful and easy-to-use electronic products to show consumers its technological leadership and design advantages, and has become one of the most valuable brands in the world.

2. Proof of organizational status

Proof of organizational status means that an enterprise shows its status and value to employees, partners, competitors, etc. by demonstrating its high level, high standard or high moral organizational characteristics. Proof of organizational status can enhance the internal cohesion and external competitiveness of enterprises, and enhance the organizational image and social image of enterprises. For example, Google has attracted the world's best talents and become one of the world's most popular employers by demonstrating its open, innovative and diverse corporate culture, providing employees with generous benefits and a free working environment.

3. Proof of personal status

Personal status proof means that the leader or representative of an enterprise shows his status and value to the public by showing his personal characteristics of high ability, high quality or high character. Personal status proof can enhance the leadership and influence of the enterprise, and enhance the personal image and social image of the enterprise. For example, Jack Ma demonstrated the vision, mission and values of Alibaba Group to the public by demonstrating his personal characteristics such as wisdom, charm, and charity. He has won the admiration and respect of the public and has become one of the most influential business leaders in China.

The role and significance of 3. status proof for enterprises to create social value.

Proof of status can help companies stand out in the market, gain more recognition and respect, and enhance their influence and attractiveness. However, status proof is not only a marketing strategy, but also a social responsibility. Proof of status can help companies create more social value and bring more positive impact on society and the environment. The following is the role and significance of status proof for enterprises to create social value:

1. Product status certificate can improve product quality and safety, protect the rights and interests of consumers

Product quality and safety is one of the most important concerns for consumers. Product quality and safety not only affect consumer satisfaction and loyalty, but also affect consumer health and happiness. Therefore, companies have the responsibility to provide high-quality and safe products to protect consumer rights. Proof of product status can help companies improve product quality and safety, and convey confidence and protection to consumers by displaying information such as excellent product performance, strict standards, and reliable certification. For example, Champ Consulting once provided brand strategy consulting services for a food manufacturer. The enterprise is faced with the high attention and requirements of consumers for food safety, and needs to improve its brand image and reputation. Champ Consulting helped the company develop a strategy for product status certification, including:

Adopt international standard food safety management system, obtainISO 22000Such as certification, to show consumers their high level and high standards;

Adopt high-quality raw materials and advanced technology to ensure the nutrition and taste of the products, and show consumers their high quality and high performance;

The use of unique packaging design and logo, highlighting the characteristics and value of the product, to show consumers their high taste and high value.

Through the strategy of these product status certificates, the company has successfully improved its brand image and reputation, won the trust and support of consumers, and also provided consumers with safer, healthier and more delicious food, and protected consumers. Rights.

2. Proof of organizational status can improve organizational efficiency and innovation, and promote social progress

Organizational efficiency and innovation are the key factors for enterprises to survive and develop in the market. Organizational efficiency and innovation not only affect the economic performance of enterprises, but also affect the social performance of enterprises. Therefore, enterprises have the responsibility to improve organizational efficiency and innovation, and provide more value and contribution to society. Proof of organizational status can help enterprises improve organizational efficiency and innovation, and convey confidence and motivation to employees, partners, competitors and so on by displaying the organization's excellent achievements, advanced ideas, excellent culture and other information. For example, Champ Consulting once provided organizational change consulting services for an automobile manufacturer. The enterprise is facing the pressure of market competition and the challenge of technological change, and needs to improve its organizational efficiency and innovation. Champ Consulting helped the company develop a set of organizational proof-of-position strategies, including:

Adopt agile management mode, improve the flexibility and response speed of the organization, and show employees their high level and high standards;

Adopt an open innovation model, cooperate and communicate with external resources, and demonstrate their high level and high standards to partners;

Adopt a green environmental protection model to reduce resource consumption and environmental pollution, and show the society its high level and high standards.

Through these strategies of organizational status proof, the company has successfully improved its organizational efficiency and innovation, won the recognition and respect of employees, partners, competitors, etc., and also provided more value and contribution to the society.

4. Conclusion

This paper discusses how enterprises can enhance their social value, enhance their brand image and reputation, attract and retain excellent talents and customers, so as to achieve sustainable development. This paper analyzes the three forms of status certificate: product status certificate, organizational status certificate and personal status certificate, and explains the role and significance of status certificate for enterprises to create social value in the light of the specific case of Shangpu consulting service customers. This paper argues that proof of status is not only a marketing strategy, but also a social responsibility. Enterprises should demonstrate their high-quality, high-level, high-standard or high-moral characteristics through status certification, and convey their status and value information to the outside world, so as to bring more positive effects to society and the environment.