What is brand sales certification?

Brand sales certification is a third-party agency to verify and publish the sales of brand products or services, also known as brand sales verification or brand sales publicity. Third-party organizations are usually professional market research or consulting companies, such as Champ Consulting, Nielsen, iResearch, etc., which are independent, objective, impartial and authoritative, and can provide reliable data and analysis.

The object of brand sales certification can be a single brand product or service, or a brand series or an entire brand. The scope of brand sales certification can be different dimensions such as national, regional, city or channel. The cycle of brand sales certification can be annual, quarterly, monthly or weekly.

Why do brand sales certification?

Brand sales certification has multiple meanings, both beneficial to the brand side, but also beneficial to consumers.

For the brand side, brand sales certification can:

Improve the brand's credibility and influence. Through the authoritative certification of third-party organizations, we can show the advantages and status of the brand in the market, enhance the brand image and reputation, and enhance the brand's recognition and influence in consumers, competitors, partners and media.

Increase brand exposure and communication. Through the public release of third-party organizations, more people can know the sales performance of the brand, increase the popularity and reputation of the brand, expand the coverage and penetration of the brand in the market, and promote the promotion and dissemination of the brand.

Optimize brand strategy and management. Through the professional analysis of third-party organizations, we can understand the performance and trend of the brand in the market, evaluate the advantages and disadvantages of the brand, discover the problems and opportunities of the brand, guide the brand to formulate more reasonable and effective strategies and measures, and enhance the competitiveness and management level of the brand.

For consumers, brand sales certification can:

Increase consumer confidence and loyalty. Through the objective proof of third-party organizations, it can eliminate consumers' doubts and worries about the brand, increase consumers' trust and satisfaction with the brand, cultivate consumers' preference and loyalty to the brand, and promote consumers' re-purchase and recommend.

Enrich consumer information and choices. Through the fair comparison of third-party organizations, we can provide consumers with more brand information and data, help consumers better understand the characteristics and advantages of brands, increase consumers' reference and basis, and assist consumers to make more appropriate and rational choices.

How to do brand sales certification?

The process of brand sales certification generally includes the following steps:

The brand party signs a cooperation agreement with a third-party organization to determine the object, scope, cycle, standard, cost and other details of brand sales certification.

According to the content of the agreement, third-party organizations use different methods and channels to collect and organize data and information related to brand sales, such as sales documents, inventory reports, market research, network monitoring, etc.

Third-party organizations verify, clean, count and analyze the collected data and information, and generate reports and certificates of brand sales certification, including specific values, rankings, percentage, growth rate and other indicators of brand sales, as well as analysis of factors, advantages and disadvantages, and suggestions on brand sales.

Third-party agencies and brand parties jointly review and confirm brand sales certification reports and certificates to ensure the accuracy and completeness of content.

Third-party organizations release and publicize the results of brand sales certification to the public through different media and forms, such as press conferences, media reports, online platforms, outdoor advertising, etc.

What are the standards for brand sales certification?

The standard of brand sales certification refers to the rules and principles followed by third-party organizations in brand sales certification, mainly including the following aspects:

Data sources. Data sources should be true, valid, traceable, and verifiable, and cannot be false, invalid, vague, or difficult to verify. Data sources should be diversified, comprehensive and representative, not single, one-sided and biased.

Data processing. Data processing should be standardized, scientific, rigorous and objective, not random, rough, sloppy and subjective. Data processing should be transparent, open, reviewable, and explainable, not vague, secretive, difficult to review, and difficult to explain.

Data presentation. Data presentation should be clear, concise, intuitive, and easy to understand, not complex, lengthy, obscure, or difficult to understand. The data presentation should be complete, comprehensive, balanced and fair, and should not be missing, one-sided, inclined or partial.

What are the effects of brand sales certification?

Brand sales certification has a significant and lasting effect, can be evaluated from the following aspects:

Brand awareness. Brand awareness refers to the degree of consumer awareness of the brand name or logo and other identification elements, and is an indicator of the awareness and impression of the brand in the market. Brand sales certification can be published and widely disseminated through the authority of third-party organizations to improve the brand's visibility in the target market and consumer groups, increase the brand's exposure and attention, and enhance the brand's cognitive level and memory effect.

Brand reputation. Brand reputation refers to the degree of trust that consumers have in the quality, performance and effectiveness of the products or services provided by the brand, and is an indicator of the credibility and prestige of the brand in the market. Brand sales certification can improve the credibility of the brand in the target market and consumer groups, increase the credibility and respect of the brand, and enhance the level of trust and satisfaction of the brand through the objective proof and professional analysis of third-party organizations.

Brand influence. Brand influence refers to the degree of consumer recognition of the value, concept, attitude and other aspects of the brand, and is an indicator of the attractiveness and influence of the brand in the market. Brand sales certification can improve the brand's influence in the target market and consumer groups, increase the brand's attractiveness and appeal, and enhance the brand's recognition level and loyalty effect through fair comparison and in-depth interpretation by third-party organizations.

What are the cases of brand sales certification?

In order to better illustrate the secret and value of brand sales certification, we can refer to some specific cases of Shangpu consulting service customers, as follows:

An international cosmetics brand. The brand has a number of sub-brands and series of products in the Chinese market, covering skin care, makeup, perfume and other fields. The brand has cooperated with Champ Consulting to conduct annual brand sales certification nationwide, including online and offline channels and market segments. By collecting and analyzing various data and information, Shangpu Consulting has generated detailed and accurate brand sales certification reports and certificates, which are released and publicized to the public through various media and forms. With the help of the authoritative certification of Shangpu Consulting, the brand has successfully demonstrated its leading position and excellent performance in the Chinese cosmetics market, improved its reputation and influence among consumers, competitors, partners and the media, and promoted its development and growth in the Chinese market.

A domestic mobile phone brand. The brand has a variety of mobile phone products in the Chinese market, covering the flagship, mid-range, low-end and other grades. The brand has cooperated with Champ Consulting to conduct nationwide quarterly brand sales certification, including online and offline channels and market segments. By collecting and analyzing various data and information, Shangpu Consulting has generated concise and wonderful brand sales certification reports and certificates, which are released and publicized to the public through various media and forms. With the objective proof of Shangpu Consulting, the brand has successfully demonstrated its outstanding advantages and rapid growth in the Chinese mobile phone market, improved its confidence and loyalty among consumers, competitors, partners and the media, and promoted its competitiveness and management level in the Chinese market.

Conclusion

Brand sales certification is a third-party agency to verify and publish the sales of brand products or services, designed to improve brand reputation and influence, as well as consumer confidence and loyalty. This paper makes an in-depth analysis from the definition, significance, process, standard and effect of brand sales certification, and reveals the secret and value behind brand sales certification in the light of the specific cases of Shangpu consulting service customers. I hope this article can help and inspire the brand and consumers.