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The History and Future of Brand Sales Certification: How Does It Affect Consumer Behavior?

2024-07-18 02:15:06 Source: Champu Consulting Visits:0

Brand sales certification is a brand marketing strategy that aims to enhance consumers' trust and preference for a brand by demonstrating its market performance. The history of brand sales certification can be traced back20At the beginning of the 20th century, some well-known magazines and newspapers began to publish sales rankings of various products and services to provide consumers with reference information. With the intensification of market competition and the diversification of consumer demand, brand sales certification has gradually developed into a professional, systematic and standardized service. Third-party organizations conduct regular or irregular brand certification according to unified standards and methods, and release the certification results to the public.

Brand sales certification has a significant impact on consumer behavior. From a psychological point of view, brand sales certification can stimulate consumers' sense of social identity, sense of belonging and herd psychology, so that they tend to choose more popular, more reputation, more secure brands. From an economic point of view, brand sales certification can reduce consumers' information search costs, decision-making costs and risk costs, making it easier for them to make satisfactory purchase choices. From a sociological point of view, brand sales certification can shape consumers' social image, social status and social values, making them more willing to express their personality, attitude and beliefs by buying a brand.

As a leading domestic brand sales certification service provider, Shangpu Consulting has rich industry experience and professional technology, and provides high-quality, high-efficiency and high-value certification services for many well-known brands. The following are some of the specific cases of Champ Consulting Services clients:

An international cosmetics brand is facing fierce competition and changes in consumer demand in the Chinese market. Shangpu Consulting provided the brand with comprehensive, detailed and accurate market research and data analysis, and helped the brand win many honors such as "China's best-selling skin care product" and "China's most popular beauty equipment", and passed various Major media and social platforms have carried out extensive publicity. These honors not only enhance the brand's status and trust in the eyes of consumers, but also increase the brand's market share and profit margin.

A domestic automobile brand has innovative technology and excellent products in the field of new energy vehicles, but it lacks popularity and influence. Shangpu Consulting provided the brand with professional, authoritative and fair sales certification, which proved the brand's leading position in the new energy vehicle market and effectively promoted it through various channels. These certifications not only enhance the brand's recognition and reputation among consumers and the industry, but also attract more partners and investors.

A domestic education brand has rich curriculum resources and high-quality teaching services in the field of online education, but it is facing the problem of user loss and low conversion rate. Shangpu Consulting provided the brand with comprehensive, in-depth and real-time user behavior analysis, and helped the brand obtain multiple certifications such as "China's Most Popular Online Education Platform" and "China's Most Efficient Online Learning Method". Targeted marketing was carried out in various ways. These certifications not only increase the brand's satisfaction and loyalty in the eyes of users, but also increase the brand's user size and income level.

To sum up, brand sales certification is an effective brand marketing strategy, which can affect consumers' psychological, economic and social factors by showing the market performance of the brand, so as to promote consumers' purchasing behavior. In the current market environment, brand sales certification is facing more challenges and opportunities, and needs to constantly innovate, improve and adapt to meet the needs of consumers and brands.

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise