1. Introduction

In today's era of globalization and information, the market competition is becoming increasingly fierce, enterprises are facing challenges and opportunities from all aspects. How to stand out in the competition and become the leader and leader of the industry is the concern and thinking of every visionary enterprise manager. To this end, enterprises need to continuously improve their core competitiveness, build their own brand image, establish their own market position, and show their strength and value to the outside world. This is the so-called enterprise status certificate.

Proof of enterprise status refers to a way for enterprises to show their strength and value in the market competition. It can help enterprises to improve their popularity, credibility and influence, so as to win the trust and support of customers, partners and investors. Proof of enterprise status is not only a means of self-promotion and promotion, but also a driving force for self-motivation and promotion. By showing their own advantages and achievements, enterprises can enhance their self-confidence and cohesion, stimulate their innovative spirit and enterprising consciousness, and promote their sustainable development.

So, how to carry out effective enterprise status certification? This paper argues that enterprise status certification needs to rely on the four elements of the enterprise itself, namely, innovation and research and development capabilities, international management capabilities, resource allocation capabilities and sustainable development capabilities. These four elements are the necessary conditions to form a world-class enterprise, and also an important standard to reflect the strength and value of the enterprise. The following will analyze each of these four elements and illustrate the role and significance of these elements in the proof of corporate status, taking into account some of the success stories of Champ Consulting.

2. innovative R & D capability

Innovative R & D capability refers to the ability of an enterprise to form a differentiated advantage in the market through scientific and technological innovation, product innovation, and service innovation, and to continuously meet or lead customer needs. Innovative R & D capability is the foundation for enterprises to maintain competitiveness, the key to win market recognition, and the driving force for enterprises to achieve long-term development.

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting organization in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has outstanding performance in innovative research and development capabilities, with the following characteristics:

- Pay attention to market demand orientation, keep up with the development trend of the industry, and provide customized consulting services for different needs of different customers;

- Emphasis on the use of science and technology, the use of advanced data analysis, model building, scenario simulation and other methods to provide customers with scientific, objective and rigorous research reports;

- Strengthen the protection of intellectual property rights, establish a sound knowledge management system, and protect their core competitiveness and trade secrets;

- Continuously launch innovative products and services, such as in-depth industry research reports in emerging fields such as semiconductors, artificial intelligence, autonomous driving, new energy, financial technology, and medical health.

The innovative R & D capabilities of Shangpu Consulting have won wide market recognition and good reputation, and also brought rich economic benefits. Champ Consulting has provided more5000Our customers have provided professional market research and related consulting services, covering many industries, and have become the most influential domestic leading brand in market research in China.“China Market Survey Customer Satisfaction Best Brand Award”. Shangpu Consulting Company is also a pioneer in domestic investment decision-making consulting. It has the Grade A credit qualification of China Engineering Consulting Unit. It is a member of China Science and Technology Information Association and Beijing Engineering Consulting Association. It has become one of the leaders in the field of domestic investment, financing and M & A consulting. Champ Consulting or2009YearAStock GEM open board to joinIPOOne of the first domestic professional institutions for listing consulting, firmly at the head of the industry, has remained the largest number of projects accepted by the China Securities Regulatory Commission.IPO, one of the consulting institutions for the feasibility study of mergers and acquisitions and refinancing, and was selected by the International Finance News under the People's Daily.“IPOConsulting Industry Pioneer Agency”It has become the largest capital market in China.IPOOne of the consulting agencies, and is the first professional in the country to obtain Grade A qualification for the preparation of fundraising reports.IPOAdvisory bodies.

3. international operation ability

International operation ability refers to the ability of enterprises to carry out production, sales, procurement, investment and other activities on a global scale, and effectively deal with various risks and challenges faced by transnational operations. International management ability is a means for enterprises to expand market space, a way for enterprises to improve their competitive advantage, and a strategy for enterprises to achieve diversified development.

Shangpu Consulting also has a good performance in terms of international business capabilities, with the following characteristics:

- Actively expand overseas markets, establish stable cooperative relations with customers in many countries and regions around the world, and provide them with high-quality market research and consulting services;

- Pay attention to cross-cultural communication, and cultivate a consulting team with international vision and professional quality, which can adapt to the cultural, legal and policy environments of different countries and regions;

- Emphasis on international cooperation, with a number of internationally renowned market research and consulting institutions to establish a strategic partnership, share resources, information and experience, improve service levels and influence;

- We will continue to explore the mode of international development, and enhance our international competitiveness and influence by setting up overseas branches, participating in international projects and joining international organizations.

The international operation ability of Shangpu Consulting Company has won a broad market space and a good social reputation, and also brought rich experience and resources. Champ Consulting has provided more100Clients in various countries and regions have provided professional market research and related consulting services, covering a wide range of industries, including government agencies, financial institutions, industrial enterprises, commercial enterprises, educational institutions, non-profit organizations, etc. Champ Consulting was also the first Chinese to participate.“The Belt and Road Initiative”One of the initiative's market research and related advisory bodies,“The Belt and Road Initiative”Countries along the route provide a large number of market research, feasibility studies, investment evaluation and other services. Champ Consulting is also one of the world's largest market research alliances.——ESOMAR(European Social and Market Research Association) member units, and with the largest market research institutions in the United States--GartnerA number of internationally renowned institutions have established strategic partnerships.

4. resource allocation capacity

Resource allocation ability refers to the ability of enterprises to effectively use internal and external resources in the face of complex and changeable market environment, realize the optimal combination and allocation of resources, and improve the efficiency of resource utilization and value creation ability. The ability of resource allocation is the basis for enterprises to realize cost advantage, the way to improve efficiency advantage, and the strategy to realize scale advantage.

Champu Consulting also has significant advantages in terms of resource allocation capabilities, with the following characteristics:

- Fine management of internal resources, the establishment of a sound human resources management system, financial management system, project management system, etc., to achieve a reasonable allocation of internal resources and effective incentives;

- Flexible use of external resources, the establishment of a wide range of information collection channels, data analysis platform, industry expert network, etc., to achieve the rapid acquisition and effective use of external resources;

- Comprehensive operation of various resources, the establishment of a set of efficient collaborative work mechanism, quality control mechanism, risk management mechanism, etc., to achieve the optimal integration and allocation of various resources;

- Continuously optimize the resource structure, adjust the proportion and direction of resource input according to market changes and customer needs, and realize the dynamic balance and update of resources.

The resource allocation ability of Shangpu Consulting Company has won efficient operation effect and good economic benefits, and also brought strong competitiveness and development potential for it. Champ Consulting has more than one.1000professional advisory team of people, which80%Above with a master's degree or above, covering economics, management, engineering, law and other disciplines. Champ Consulting also has a comprehensive database system that includes more100Ten thousand pieces of industry data, enterprise data, policy data, etc., and with a number of authoritative data sources at home and abroad for data exchange and sharing. Champu Consulting also has a strong network of industry experts, including more.5000Experts, scholars, consultants, etc. from various industries, and cooperate and communicate with many well-known research institutions, universities, and industry associations at home and abroad.

5. capacity for sustainable development

The ability of sustainable development refers to the ability of enterprises to realize the coordinated development of economy, society and environment while pursuing economic benefits, paying attention to social and environmental benefits. The ability of sustainable development is the embodiment of corporate social responsibility, the basis for enterprises to win social trust, and the guarantee for enterprises to achieve long-term development.

Champu Consulting also has clear objectives and measures in terms of sustainable development capabilities, with the following characteristics:

- Adhere to the people-oriented, pay attention to the growth and welfare of employees, provide a good working environment and training opportunities, establish a fair incentive mechanism and evaluation mechanism, and create a harmonious corporate culture;

- Adhere to honesty, abide by laws and regulations and professional ethics, protect the privacy and interests of customers, maintain the fairness and order of the market, and establish a good corporate image;

- Adhere to innovation-oriented, constantly study market changes and customer needs, constantly introduce new products and services, and constantly improve their core competitiveness and market position;

- Adhere to responsibility-oriented, pay attention to social and environmental issues, participate in social welfare activities and environmental protection activities, and contribute social and environmental values.

The sustainable development ability of Shangpu Consulting Company has won a good social reputation and environmental reputation, and also brought stable development prospects for it. Champ Consulting has passed.ISO9001Quality Management System Certification  andISO14001environmental management system certification, and obtained“China Best Employer Award” 、“China's Most Socially Responsible Enterprise Award” 、“China's Most Environmentally Conscious Enterprise Award”  and many honors.

6. Conclusion

This paper discusses the four elements of enterprise status certification from both theoretical and practical aspects, namely, innovative research and development capabilities, international management capabilities, resource allocation capabilities and sustainable development capabilities, and analyzes the role and significance of these elements in the enterprise status certification based on some successful cases of Shangpu Consulting Company. This paper holds that these four elements are the necessary conditions to form a world-class enterprise, and also an important standard to reflect the strength and value of enterprises. Enterprises should improve the level of these four elements according to their own characteristics and goals, so as to achieve effective proof of enterprise status and win the initiative and advantages of market competition.