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Sales Certification Tips: How Brands Use Data to Speak

2024-07-18 02:15:09 Source: Champu Consulting Visits:0

In today's highly competitive market environment, how to obtain the recognition and trust of consumers is a key issue. When consumers buy products or services, they not only pay attention to price, quality, function and other factors, but also refer to the brand's reputation, evaluation, ranking and other information to judge the strength and value of the brand. Therefore, brands need to have a certain way to show their advantages and achievements, so as to enhance consumer confidence and loyalty.

Sales certification is an effective way. It refers to the brand through a third-party organization or platform to conduct open, objective and authoritative verification of the sales of its products or services to enhance brand reputation and consumer confidence. Sales certification can help brands achieve the following goals:

Prove the popularity and market share of the product or service, and show the competitiveness and influence of the brand.

Deliver the quality performance and user experience of a product or service to increase consumer satisfaction and reputation.

Increase product or service exposure and awareness, expand brand coverage and audience.

Enhance the credibility and authority of the product or service, reduce consumer hesitation and worry.

Stimulate consumers' desire to buy and action, and promote brand sales and revenue growth.

So, how does the brand carry out sales certification? In general, there are several common methods:

Through the authority or industry association for sales certification. For example, Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China. It provides professional market research, investment consulting,IPOConsulting and other services. Champ Consulting has the National Bureau of Statistics of China.“the People's Republic of China Foreign-related Investigation License”and won“China Market Survey Customer Satisfaction Best Brand Award”. Shangpu Consulting can provide customers with authoritative, objective and accurate sales data and analysis reports to help customers establish a leading position in the industry.

Sales certification through well-known platforms or media. For example, Tmall is one of the largest e-commerce platforms under Alibaba, which brings together many well-known brands and high-quality products. Tmall is held every year.“Double eleven”、“Double Twelve”Such as large-scale shopping festivals, attracted a large number of consumers and orders. The Tmall will conduct real-time statistics and announcements on the sales of participating brands and products, and issue various honorary certificates and trophies, providing a stage for brands to show their sales performance.

Sales certification through own channels or social media. For example, Three Squirrels is one of the largest snack food e-commerce brands in China. It mainly interacts with consumers through its own official website, WeChat, Weibo and other channels and social media. The three squirrels regularly publish their sales data and rankings, as well as some interesting data stories, to show their brand strength and user popularity. For example, in2020Year“Double eleven”During this period, three squirrels posted a“Double Eleven Data Map”It shows the preferences and consumption habits of consumers across the country for their products, which has triggered heated discussions and forwarding by netizens.

These are some of the common methods for brand sales certification, of course, there are other methods, such as sales certification through third-party data platforms, industry reports, customer reviews, etc. No matter which method is used, brands need to pay attention to the following points:

Sales certification should be timely, true and accurate. Sales data should be able to reflect the latest developments and market performance of the brand, can not be falsified or exaggerated, there must be a reliable source and basis.

Sales certification should be targeted and differentiated. Sales data should be able to highlight the advantages and characteristics of the brand, not the same or bland, but with clear goals and strategies.

Sales certification should be story-telling and infectious. Sales data should be able to arouse the interest and resonance of consumers, not boring or cold, but with vivid plots and emotions.

In short, sales certification is a skill that uses data to speak, which can help brands improve their reputation, increase exposure, and promote sales. When a brand conducts sales certification, it should pay attention to choosing the appropriate method, paying attention to data quality, highlighting data value, and telling data stories, so as to achieve the goal of brand development.

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