What is Market Position Certification?

Market status certification is a method of evaluating and proving the competitiveness and influence of an enterprise in a certain industry or field by a third party organization. It is an objective evaluation based on data and facts, and is not disturbed by subjective factors. Market status certification can help enterprises to enhance the brand image, enhance market trust, expand business channels, optimize the allocation of resources, improve business efficiency.

What are the criteria for market position certification?

Market status certification standards generally include the following aspects:

Market share: refers to the comprehensive market share of an enterprise's main products or services in all its penetration areas, or refers to the ranking order in the main industry. Market share is an important index to measure the competitive advantage and scale effect of enterprises, and also an important index to reflect the status and influence of enterprises in the eyes of consumers.

Sales: refers to the total income obtained by an enterprise through the sale of products or services in a certain period of time, which reflects the scale of operation and profitability of the enterprise, and is also an important index to evaluate the growth and development potential of the enterprise.

Brand awareness: refers to the extent to which consumers have knowledge and memory of the company or product name, logo, image, etc., which reflects the awareness and identification rate of the company in the target market, and is also an important factor affecting consumers' willingness to buy and loyalty.

Customer satisfaction: refers to the degree of satisfaction and recognition of consumers on the quality, price, service and other aspects of the enterprise or product. It reflects the quality and stability of the relationship between the enterprise and the consumer, and is also the key to enhance the reputation of the enterprise and the loyal customer base.

Industry contribution: refers to the extent to which an enterprise promotes and influences the development of its industry or field. It reflects the leading position and innovation ability of the enterprise in the industry, and is also an important aspect of corporate social responsibility and credibility.

Different certification bodies and industries may have different evaluation systems and methods, but generally will consider the above aspects, and determine the weight and standard according to the specific situation. For example, Champ Consulting, as a third-party data mining and analysis organization for the global new economy industry, has adopted"Big data mining research and analysis" dual engine, with market position, consumer behavior, business trend research as the core, to serve the entire growth cycle of customers. When conducting market status certification, Shangpu Consulting will use different data sources and analysis methods according to different industries and fields to comprehensively evaluate the company's market share, sales, brand awareness, customer satisfaction, industry contribution, etc. Give an objective, professional and authoritative market status statement certification.

What is the process of market position certification?

The process of market position certification generally includes the following steps:

Application: the enterprise applies to the certification body for market status certification, indicating the industry or field, product or service, time range and other information that needs to be certified, and providing relevant information and proof.

Acceptance: The certification body reviews the application to confirm whether the application meets the conditions and requirements, whether there is sufficient data and information support, whether it is necessary to conduct on-site investigations or interviews, etc., and gives a notice of acceptance or rejection.

Evaluation: According to the application content and information, the certification body adopts the corresponding data source and analysis method to evaluate the market share, sales, brand awareness, customer satisfaction, industry contribution and other aspects of the enterprise, and compare and rank with other enterprises in the same industry or field.

Certification: According to the evaluation results, the certification body gives the conclusion and suggestion of market status certification, and issues the certificate or report of market status statement, which is published to the enterprise and the society.

Tracking: The certification body conducts regular or irregular tracking and monitoring of certified enterprises to ensure that their market position does not change or decline significantly, and updates the certification results and information in a timely manner.

How to improve the market position of the enterprise?

If an enterprise wants to improve its market position, it needs to make efforts from many aspects, such:

Improve the quality and innovation of products or services, meet the needs and expectations of consumers, and increase consumer recognition and trust.

Strengthen the publicity and promotion of the brand, improve the brand's popularity and reputation, and shape the brand's image and personality.

Expand market coverage and penetration, increase market share and sales, improve market share and ranking.

Establish good customer relationships, improve customer satisfaction and loyalty, and increase customer reputation and recommend.

Participate in the development and innovation of the industry, improve the contribution and influence of the industry, and show the leadership and responsibility of the industry.

Of course, it is not easy to do this. It requires companies to have clear goals, sufficient data, professional analysis, and effective strategies. At this time, you need to use professional market research and consulting services to help enterprises. Market research and consulting services can help companies in the following areas:

Market research: through the collection, collation, analysis of various data and information, understand the current situation of the market, trends, opportunities, challenges, etc., to provide valuable insights and suggestions for enterprises.

Market strategy: according to the results of market research, formulate strategies suitable for enterprises, such as target, positioning, combination, distribution and promotion, and provide targeted programs and guidance for enterprises.

Market execution: Assist enterprises to implement market strategies, monitor market feedback, evaluate market effects, and provide guaranteed support and services for enterprises.

As a third-party data mining and analysis organization in the global new economy industry, Shangpu Consulting has rich data resources, professional analysis team and diversified service products, which can provide enterprises with a full range of market research and consulting services. to help enterprises improve their market position. Champu Consulting has provided high-quality market research and consulting services for many well-known enterprises, such:

Shangpu Consulting provides an international cosmetics brand with consumer insight, competitor analysis, channel optimization, marketing strategy and other services in the Chinese market, helping the brand achieve rapid growth and efficient operation in the Chinese market.

Shangpu Consulting provides industry trends, user portraits, product optimization, brand building and other services for a leading online education platform in China, helping the platform maintain its leading position and rapid development in the fierce competition.

Shangpu Consulting provides a world-renowned automaker with services such as demand forecasting, technological innovation, policy influence, and partners in the new energy vehicle market, helping the manufacturer to achieve breakthrough progress and results in the field of new energy vehicles.

Summary

Market status certification is a method to evaluate the competitiveness and influence of enterprises in a certain industry or field. It can help enterprises to enhance brand image, enhance market trust, expand business channels and so on. The standards of market status certification generally include market share, sales, brand awareness, customer satisfaction, industry contribution, etc. Different certification bodies and industries may have different evaluation systems and methods. Champ Consulting is a professional market position certification body, through"Big data mining research and analysis" dual engine, to provide enterprises with objective, professional and authoritative market position statement certification. Shangpu Consulting can also provide enterprises with a full range of market research and consulting services to help enterprises improve their market position.