What is Market Position Certification?

Market status certification is a third-party organization to evaluate and prove the competitive advantage and influence of an enterprise or product in the market. Market status certification can help enterprises establish an authoritative brand image, enhance the trust of consumers, partners, investors and other aspects of the market, so as to improve the visibility, reputation, loyalty and satisfaction of enterprises or products, expand market share, increase revenue and profits.

What are the types of market position certification?

Depending on the object of assessment, market status certification can be divided into the following types:

Enterprise market status certification: to evaluate and prove the overall competitiveness and influence of the enterprise in its industry or field, including enterprise scale, operating status, technical level, innovation ability, social responsibility and so on.

Product market status certification: to evaluate and prove the sales volume, share, satisfaction, loyalty and other indicators of the product in its category or market segment, reflecting the quality, performance, function, characteristics and other aspects of the product.

Brand market status certification: to evaluate and prove the brand's popularity, reputation, influence and other indicators in its industry or field, reflecting the brand's value, image, culture and other aspects.

Industry leader or pioneer certification: to evaluate and prove that the enterprise or product has innovative, leading, breakthrough and other characteristics in its industry or field, reflecting the advanced, superior, unique and other aspects of the enterprise or product.

How is market status certification carried out?

In general, the market position certification needs to go through the following steps:

Application: The enterprise applies to a third-party organization, submits relevant materials and information, and explains the purpose and needs of the application.

Acceptance: Third-party agencies review the application, confirm the qualifications and conditions of the application, and determine the scope and method of evaluation.

Research: According to the evaluation criteria and methods, third-party institutions collect and organize relevant data and information by means of questionnaire survey, in-depth interview and data analysis.

Evaluation: Third-party organizations use professional models and tools to quantitatively or qualitatively evaluate the competitive advantage and influence of enterprises or products in the market based on research results.

Certification: Third-party institutions, based on the assessment results, issue market status certification reports and certificates, and issue market status certification marks to enterprises or products.

Publicity: Enterprises or products can use market status certification marks and reports to publicize their market position and advantages to the public through various media and channels.

What are the market status certification standards?

The criteria for market status certification vary depending on the object and type of assessment, but generally include the following:

Market share: refers to the proportion of sales or sales of an enterprise or product in its market, reflecting the market size and share of the enterprise or product.

Market growth rate: refers to the growth rate of sales or sales of an enterprise or product in its market in a certain period of time, reflecting the market vitality and potential of the enterprise or product.

Market satisfaction: refers to the degree of satisfaction of consumers of an enterprise or product in its market with its quality, performance, function, service, etc., reflecting the market reputation and reputation of the enterprise or product.

Market loyalty: refers to the willingness and behavior of consumers in the market to which an enterprise or product belongs to repeatedly purchase or recommend, reflecting the market stability and loyalty of the enterprise or product.

Market influence: refers to the degree of influence of an enterprise or product on other competitors, partners, investors and other aspects in its market, reflecting the market leadership and voice of the enterprise or product.

What is the significance and role of market status certification for enterprises?

Market status certification has the following meanings and functions for enterprises:

Enhance brand image: market status certification is an authoritative third-party evaluation, which can provide objective, fair and professional brand image support for enterprises or products, increase brand awareness, reputation, influence and other indicators, and improve the position and value of the brand in the minds of consumers.

Enhance market trust: Market status certification is an effective trust transmission mechanism, which can provide credible, reliable and comparable market data and information for enterprises or products, increase the trust and trust of consumers, partners and investors to enterprises or products, and reduce transaction costs and risks.

Expanding market share: Market status certification is an effective differentiated competitive strategy, which can provide unique, advantageous and distinctive market selling points and advantages for enterprises or products, increase consumers' preferences and choices for enterprises or products, seize more potential customers and target customers, and expand market share.

Increase revenue and profit: Market position certification is an effective means of value creation, which can provide a higher, more stable and more lasting source of income and profit for enterprises or products, increase consumers' willingness and loyalty to pay for enterprises or products, and improve the profitability and competitiveness of enterprises or products.

What market position certification services does Champ Consulting provide to its customers?

As the most leading and authoritative market status certification service provider in China, Shangpu Consulting has provided professional, efficient and high-quality market status certification services to many customers, helping customers to enhance brand image, enhance market trust, and expand market share, Increase revenue and profit. The following are specific examples of some of the market position certification services provided by Champ Consulting to customers:

Case 1: A well-known home appliance company applied for product market status certification services in order to prove its leading position and advantages in the air conditioning market. Through the investigation and evaluation of the sales volume, share, satisfaction, loyalty and other indicators of the enterprise's air-conditioning products in the whole country, Shangpu Consulting found that the enterprise's air-conditioning products occupied the national air-conditioning market.35%The share of air conditioning products is much higher than that of other competitors, and the satisfaction and loyalty of their air conditioning products are also reached.90%and85%It shows the characteristics of high quality, high performance and high service of its air conditioning products. Based on the results of the assessment, Champ Consulting issued a“China air conditioning market leader”and“The most popular brands of air conditioning market in China”Two market status certification marks, and issued a detailed market status certification report. Using these two market status certification marks and reports, the enterprise has carried out extensive publicity and promotion in various media and channels, effectively enhancing the brand image and market trust of its air-conditioning products, increasing consumers' preference and choice of its air-conditioning products, and further expanding its share and advantages in the air-conditioning market.

Case 2: A well-known Internet company applied for a brand market status certification service in order to prove its influence and value in the field of social networking. Through the investigation and evaluation of the number of users, activity, participation, sharing and other indicators of the company's social network platform nationwide, Shangpu Consulting found that the company's social network platform has more8100 million registered users, of which more5Billion, publishing more than content per minute100Ten thousand pieces, sharing more than content per second10It shows the characteristics of high popularity, high interaction and high communication of its social network platform. Based on the results of the assessment, Champ Consulting issued a“The first influential brand in China's social networking field”and“China's social network field value first brand”Two market status certification marks, and issued a detailed market status certification report. Using these two market status certification marks and reports, the enterprise has carried out extensive publicity and promotion in various media and channels, effectively enhancing the brand image and market trust of its social network platform, increasing users' loyalty and satisfaction with its social network platform, and further expanding its influence and value in the field of social network.

Case 3: A well-known education company applied for industry leader or pioneer certification services to prove its innovation and breakthrough in the field of online education. Through the investigation and evaluation of the enterprise's technical level, innovation ability, service quality and learning effect in the field of online education, Shangpu consulting found that the enterprise has adopted advanced artificial intelligence, big data, cloud computing and other technologies in the field of online education, providing personalized, intelligent and interactive online education services, It has helped millions of learners improve their learning efficiency and performance, it shows the characteristics of high-tech, high quality and high effect of its online education service. According to the evaluation results, Shangpu Consulting issued two market status certification marks of "innovator in China's online education field" and "pioneer in China's online education field" for the enterprise, and issued a detailed market status certification report. Using these two market status certification marks and reports, the enterprise has carried out extensive publicity and promotion in various media and channels, effectively enhancing the brand image and market trust of its online education services, increasing the preference and choice of learners for its online education services, and further expanding its advanced nature and superiority in the field of online education.