The significance of 1. brand sales certification

In today's competitive market environment, the brand is not only a product or service logo, but also the basis of consumer choice and trust. However, due to the asymmetry and opacity of market information, it is often difficult for consumers to judge the true sales performance and market position of a brand, which affects consumers' purchase decisions and satisfaction. Therefore, brands need to demonstrate their strength and value in an effective way to enhance consumer confidence and loyalty. This is the meaning of brand sales certification.

Brand sales certification refers to the public and authoritative certification of brand sales performance through third-party organizations or platforms to improve brand reputation and visibility. Through brand sales certification, brands can convey the following information to consumers:

Brands have high quality and cost performance, which can bring value and experience to consumers;

The brand has high innovation ability and social responsibility, and can lead the industry development and social progress.

Through this information, brands can shape their own image and reputation, increase their authority and professionalism in the eyes of consumers, thereby enhancing brand influence and reputation.

Method of 2. Brand Sales Certification

According to the different certification objects, certification standards, certification scope and certification methods, brand sales certification can be divided into the following methods:

Industry ranking certification: refers to the certification of ranking according to the sales or sales volume of each brand in the industry within a certain period of time, and the ranking results are released by a third-party organization or platform. For example, the China Automobile Dealers Association publishes a list of the top 100 dealer groups in the Chinese automobile market every year;

Market share certification: refers to the certification that is calculated according to the market share of each brand in a certain market or region within a certain period of time, and the share data is released by a third-party organization or platform. for example, the national bureau of statistics publishes a report on china's mobile phone market share every year;

Sales record certification: refers to the certification that a brand reaches or breaks a certain sales or sales record within a certain period of time, and the record is published by a third-party organization or platform. For example, Tmall Double Eleven releases sales records of various brands every year;

Consumer evaluation certification: refers to the certification of statistics and analysis based on consumers' evaluation and feedback on a brand's products or services, and the third-party organization or platform publishes the evaluation results. For example, Jingdong publishes a list of consumers' favorite brands every year.

Advantages of 3. Brand Sales Certification

Brand sales certification can bring the following advantages to the brand:

Improve brand awareness and exposure: Brand sales certification can spread the brand's sales performance and market position to consumers and the public through various channels and methods, thereby increasing brand awareness and exposure. For example, during the Double Eleven in Tmall, the sales records and rankings of various brands were widely reported and paid attention to, which made the brands leave a deep impression on consumers;

Enhance brand reputation and authority: Brand sales certification can provide objective and credible proof of brand sales performance and market position through the credibility and professionalism of third-party organizations or platforms, thereby enhancing brand reputation and authority. For example, the list of the top 100 dealer groups in China's automobile market released by the China Automobile Circulation Association is considered to be the authoritative data reflecting the situation of China's automobile market;

Shaping brand image and reputation: brand sales certification can create a positive and positive image and reputation for the brand by showing the advantages of brand quality, innovation and social responsibility, so as to enhance the brand's goodwill and loyalty in the hearts of consumers. For example, the list of consumers' favorite brands released by Jingdong can reflect the satisfaction and reputation of brands in consumers' hearts;

Misunderstandings and Traps of 4. Brand Sales Certification

Although brand sales certification has many advantages, there are also some misunderstandings and traps that need to be avoided by brands:

Brand sales certification is not an end, but a means. Brands cannot ignore the quality and innovation of products or services just to obtain certification, nor can they abandon market changes and consumer needs in order to maintain certification. Brand should be to provide quality products or services as the core, to obtain certification as a reward;

Brand sales certification is not a one-time, but continuous. Brands should not be complacent because they have received a certification, nor should they give up because they have lost a certification. Brands should be driven by continuous improvement and innovation, with the goal of maintaining or improving certification;

Brand sales certification is not unique, but diversified. Brands cannot rely on the certification of only one type or one organization or platform, nor can they ignore the influence of other aspects or channels. Brands should choose multiple types and multiple institutions or platforms for certification according to their own characteristics and advantages to form a comprehensive and diverse influence.

5. Shangpu Consulting Service Customer Case Analysis

Shangpu Consulting is a company specializing in brand management consulting services, with rich industry experience and customer cases, providing consulting services for many brands with brand sales certification. Here are some case studies of Champ Consulting Services clients:

Case 1: An internationally renowned sports brand wants to enhance its brand influence and reputation in the Chinese market, and at the same time compete differently with competitors. Champ Consulting offers the following recommendations for the brand:

Use industry ranking certification to highlight their leading position in the global and Chinese markets, to demonstrate their brand strength and quality assurance;

Use market share certification to highlight their advantages in different market segments and regions, and demonstrate their brand diversification and localization;

Use sales record certification to highlight their sales achievements in important festivals and activities, and show their brand vitality and innovation;

Use consumer evaluation certification to highlight their satisfaction and reputation in the hearts of consumers, and show their brand services and social responsibility.

Case 2: A well-known domestic appliance brand wants to open up the situation in overseas markets and compete with international brands at the same time. Champ Consulting offers the following recommendations for the brand:

Use industry ranking certification to highlight their leading position in the domestic market and demonstrate their brand reputation and professionalism;

Use market share certification to highlight their growth potential in overseas markets and demonstrate their brand expansion and internationalization;

Use sales record certification to highlight their breakthroughs and innovations in new products and technologies, and demonstrate their brand quality and cost performance;

Use consumer evaluation certification to highlight their recognition and goodwill in the hearts of overseas consumers, and show their brand culture and values.

Case 3: A domestic emerging beauty brand wants to establish its own brand influence and reputation among young consumers, and at the same time compete with traditional brands. Champ Consulting offers the following recommendations for the brand:

The use of industry ranking certification, highlight their new position in the beauty industry, to show their brand personality and fashion sense;

Use market share certification to highlight their popularity among young consumers and show their brand affinity and sense of trend;

Use sales record certification to highlight their popularity in online celebrity recommend and social media, and show their brand influence and communication power;

Use consumer evaluation certification to highlight their satisfaction and reputation in the hearts of consumers, and show their brand effect and experience.

Through the professional guidance and help of Shangpu Consulting, these brands have successfully carried out brand sales certification and achieved good results. These cases also illustrate that brand sales certification is an effective and beneficial brand management tool.

6. Conclusion

In short, from the perspective of brand management, this paper analyzes the significance, methods and advantages of brand sales certification, and how to avoid the misunderstanding and trap of certification. Taking the specific case of Shangpu consulting service customers as an example, this paper shows the strategies and techniques of brand sales certification, as well as the effect of brand sales certification on brand influence and reputation. I hope this paper can provide some useful reference and enlightenment for brand managers.