What is Market Position Certification?

Market status certification is a service that a third-party organization evaluates and proves the competitive advantage and influence of an enterprise or product in the market. It is based on professional market research and data analysis, adopts scientific evaluation models and standards, and passes Authoritative certification reports and statements are publicly released to the society as a consulting service.

What is the significance of market position certification?

Market status certification for enterprises, there are the following aspects of significance:

Enhance brand image. Market status certification can show consumers, partners, investors, etc. the leading position of enterprises or products in the industry or segments, increase their popularity and reputation, and establish a good brand image.

Increase trust in the market. Market status certification can be used as a strong proof of enterprise or product quality, performance, effect, etc., increase consumer trust and satisfaction, and promote consumer loyalty and word-of-mouth communication.

Expand market channels. Market status certification can be used as an important basis for enterprises to establish cooperative relations with distributors, retailers and other partners, improve their bargaining power and influence in the channel, and expand their coverage and display rate in the channel.

Increase market share. Market status certification can be used as an effective means for enterprises to distinguish themselves from their competitors in a highly competitive market, and to increase their share and preference rate in the minds of target consumers, thereby increasing their share and revenue in actual sales.

What is the method of market position certification?

The method of market position certification mainly includes the following steps:

Determine the evaluation object. According to the industry or segment of the enterprise or product, determine the scope and dimensions of the evaluation object, such as product category, functional characteristics, target users, etc.

Design evaluation model. According to the characteristics of the evaluation object, design a reasonable evaluation model and index system, such as sales, share, popularity, satisfaction, loyalty and so on.

Evaluation data were collected. Through professional market research methods, such as questionnaires, in-depth interviews, neural network analysis, etc., collect relevant evaluation data, such as consumer behavior data, consumer attitude data, industry data, etc.

The evaluation results were analyzed. Through professional data analysis methods, such as description statistical analysis, hypothesis test analysis, factor analysis, cluster analysis, etc., the collected evaluation data is processed and interpreted, the evaluation results are obtained, and compared with the industry average or competitors.

Issue the certification report. According to the analysis and evaluation results, issue authoritative certification reports and statements, objectively, fairly and scientifically evaluate and prove the market position of the enterprise or product, and put forward corresponding suggestions and opinions.

What are the market status certification cases?

There are many cases of market status certification, the following is a representative case:

Shangpu Consulting provides market status certification services for a well-known home appliance company. A well-known home appliance company is one of the largest refrigerator manufacturers in China, and its products cover many subdivisions, such as smart refrigerators, inverter refrigerators, and side-by-side refrigerators. The company hopes to enhance its competitive advantage and influence in the refrigerator industry through market position certification services, and increase its share and preference rate in the minds of consumers. As one of the most professional and influential authoritative research institutions in China, Shangpu Consulting provides the enterprise with comprehensive, accurate, timely and continuous market position certification services.

Through professional market research methods, Shangpu Consulting collected relevant evaluation data, such as consumer behavior data, consumer attitude data, industry data, etc., and through professional data analysis methods, the collected evaluation data were processed and interpreted, the evaluation results were obtained, and compared with the industry average or competitors. According to the analysis and evaluation results, Shangpu Consulting issued an authoritative certification report and statement, conducted an objective, fair and scientific evaluation and certification of the company's market position in the refrigerator industry, and put forward corresponding suggestions and opinions. The market status certification service of Shangpu Consulting provides strong support and basis for the enterprise, helping it to enhance its brand image, enhance market trust, expand market channels, and increase market share.

Summary:

Market status certification is a third-party organization to evaluate and prove the competitive advantage and influence of enterprises or products in the market. It can help enterprises to enhance brand image, enhance market trust, expand market channels, increase market share and so on. This paper analyzes the concept, significance, methods and cases of market status certification, aiming to provide reference for enterprises that intend to apply for market status certification. The method of market status certification mainly includes the steps of determining the evaluation object, designing the evaluation model, collecting the evaluation data, analyzing the evaluation results and issuing the certification report.