Market position refers to the relative position and influence of an enterprise in the market, and is an important embodiment of its competitiveness. In the fierce market competition, enterprises need to show their market position to the outside world through various ways to improve their popularity, reputation and influence, so as to enhance their competitive advantage. This behavior of showing one's market position to the outside world is proof of market position.

Proof of market position can be displayed in a variety of ways, such as customer cases, industry rankings, media reports, expert evaluations, and honorary certificates. Different display methods have different characteristics and scope of application. Enterprises should choose the appropriate display method according to their actual situation and target audience. The following is an analysis of several common ways and effects of demonstrating market position, using Champ Consulting as an example.

Customer case: Customer case refers to the specific process and results of providing services or solutions for customers to the outside world, so as to reflect their professional ability and value. Customer case is an intuitive and effective way to prove market position, which can increase the trust and purchase intention of potential customers. As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich customer resources and successful cases. Shangpu Consulting has displayed a number of customer cases on its official website, covering a number of industry fields, such as semiconductors, artificial intelligence, new energy, medical health, etc. Each customer case introduces the project background, service content, solution and project effect, and is equipped with relevant data and charts, highlighting the value created by Champ Consulting for customers.

For example, in the case of the consumer research project on China's cotton textile, chemical fiber textile and printing and dyeing market in 2021, Shangpu Consulting provided a global well-known chemical fiber manufacturer with comprehensive and in-depth consumer insight services to help it understand the needs of Chinese textile consumers, Preference and purchase behavior, and put forward targeted product development and marketing strategy recommendations. The project not only helps customers improve product competitiveness and market share, but also wins the reports and recognition of authoritative media in the industry for customers.

Industry ranking: Industry ranking refers to the relative position or level of an enterprise in a certain industry or field, which is usually evaluated and ranked by a third-party organization or media according to certain standards or indicators. Industry ranking is an objective and fair way to prove the market position, which can enhance the brand image and industry status of enterprises. As a pioneer in domestic investment decision-making consulting, Shangpu Consulting has Grade A credit qualifications for Chinese engineering consulting units. It is a member unit of the Chinese Society of Science and Technology Information and Beijing Engineering Consulting Association, the "PPP Consulting Warehousing Agency" of the Ministry of Finance, and Beijing Zhongguancun High-tech Enterprise At present, Shangpu Consulting has become one of the leaders in the field of domestic investment, financing and M & A consulting.

Shangpu Consulting has displayed a number of industry rankings on its official website, such as "China's Top 100 Engineering Consulting Companies 2020", "China's Investment and Financing Consulting Institutions 2020", and "China's IPO Listing Consulting Institutions 2020. These rankings are released by authoritative third-party organizations or media, reflecting the excellent performance and leading position of Champ Consulting in various fields.

Media reports: Media reports refer to companies releasing or disseminating their relevant information or developments to the outside world through various communication channels to attract public attention and attention. Media coverage is a widely effective way to prove market position, which can expand the visibility and influence of enterprises.

Shangpu Consulting, as one of the first domestic professional institutions to participate in IPO listing consulting since the opening of the-share Growth Enterprise Market in 2009, has been firmly at the head of the industry and has always been the largest number of IPO, M & A and refinancing projects accepted by the China Securities Regulatory Commission. One of the investment feasibility study consulting agencies has been selected as the "Pioneer Organization of IPO Consulting Industry" by the "International Finance News" under the "People's Daily", it has become one of the largest IPO consulting agencies in China recognized by the capital market, and is the first professional IPO consulting agency in the country to obtain the Grade A qualification for the preparation of fundraising reports. Shangpu Consulting has displayed a number of media reports on its official website, such as "People's Daily", "Economic Daily", "Securities Times", "Xinhuanet", "China News" and other domestic mainstream media on Shangpu Consulting and its Service customer reports. These reports are published by authoritative and influential news organizations, reflecting the professional level and social recognition of Shangpu Consulting in the capital market.

Expert evaluation: Expert evaluation refers to the invitation or hiring of experts or scholars in related fields to evaluate or recommend their products or services in order to improve their professionalism and authority. Expert evaluation is a high-end and effective way to prove market position, which can increase the trust and reputation of enterprises.

As the research institution of Shangpu Consulting Group, Shangpu Research Institute has an expert committee composed of well-known experts, scholars and industry leaders at home and abroad to provide professional research support and guidance for Shangpu Consulting. The Shangpu Research Institute has displayed a number of expert evaluations on its official website, such as "China Semiconductor Industry Development Report", "China Artificial Intelligence Industry Development Report", "China New Energy Automobile Industry Development Report" and other important research results that have won domestic and foreign The high evaluation and recommend of well-known experts. For example, in the "China Semiconductor Industry Development Report", Professor Wang Yangsheng, academician of the Chinese Academy of Sciences and chairman of the Chinese Semiconductor Society, fully affirmed the report, believing that the report is highly targeted and forward-looking, and is for the development of China's semiconductor industry. Provides valuable reference and suggestions.

Certificate of honor: Certificate of honor refers to some certifications or awards obtained by an enterprise related to its own products or services to prove its quality and level. Certificate of honor is an authoritative and effective way to prove the market position, which can improve the sense of honor and self-confidence of enterprises. As one of the most powerful and large-scale research and investment and financing consulting institutions in China, Shangpu Consulting has won various honorary certificates at home and abroad for many times. Shangpu Consulting has displayed a number of honorary certificates on its official website, such as "ISO9001 quality Management system Certification", "excellent member Unit of China Engineering Consulting Association", "excellent member Unit of China Investment Consulting Association", "China Best Investment Consulting Agency Award", "China Best IPO Consulting Agency Award" and so on. These honorary certificates are issued by authoritative and credible institutions or organizations, reflecting the outstanding performance and outstanding contributions of Champ Consulting in the industry.

To sum up, market position proof is an important means for enterprises to show their competitiveness and value. Different display methods have different characteristics and effects. Enterprises should choose the appropriate display method according to their own goals and needs. As a successful case, Shangpu Consulting has demonstrated its market position in a variety of ways, thereby improving its brand image and industry status. This paper analyzes the way and effect of market position proof of Shangpu Consulting, and puts forward the following suggestions:

Choose a display that suits you, and don't blindly follow the trend or imitate others.

Pay attention to the quality and authenticity of the content displayed, and do not exaggerate or falsifies.

Use multiple communication channels and platforms, not limited to a single or traditional way.

According to the characteristics and needs of the target audience, do not make a one-size-fits-all or generalities.

Constantly update and optimize the display content, don't stagnate or outdated.