Brand sales is one of the important indicators to measure the popularity and popularity of a brand in the market. However, due to the complexity of the market environment and the unfair competition of competitors, many enterprises are difficult to accurately obtain their own brand sales data, or can not effectively show their brand sales advantages to the outside world. This has led to difficulties and challenges in marketing, customer communication, investment and financing.

In order to solve this problem, a new type of service came into being, that is, brand sales certification. Brand sales certification refers to the service of verifying and certifying product sales through third-party agencies, aiming to improve the market reputation and competitiveness of products. Brand sales certification can not only provide consumers with authentic product sales information, help consumers make more informed purchase choices, but also provide manufacturers with more powerful marketing tools to enhance product differentiation and brand influence.

So, how to carry out brand sales certification? What methods and technologies can ensure the authenticity and reliability of data? What are the effects and effects of brand sales certification on enterprises? What precautions need to be followed? This article will discuss these issues by analyzing the cases of brand sales certification services provided by Shangpu Consulting for customers in various industries.

Brand Sales Certification Case 1: A Well-known E-commerce Platform

A well-known e-commerce platform is one of the largest online retail platforms in China, with hundreds of millions of users and tens of millions of merchants. The platform hopes to demonstrate its leading position in the e-commerce industry through brand sales certification and enhance the trust of its users and merchants. The platform commissioned Champu Consulting to carry out brand sales certification services.

Champu Consulting has adopted the following methods for brand sales certification:

Through cooperation with the platform, it obtains the transaction volume, order volume, number of users and other data provided by the platform as a whole and under the subdivision dimensions of various items, regions and time periods, and carries out data cleaning, verification and sorting.

Through a sample survey of some merchants and users on the platform, the data provided by them are verified to be consistent with the actual situation, and their evaluation and feedback on the platform are collected.

By comparing the relevant data released by other e-commerce platforms or third-party organizations, the market share, growth rate, user satisfaction and other indicators of the platform in the e-commerce industry are evaluated.

Through comprehensive analysis of the above data, a brand sales certification report is formed, which is audited and certified by an authoritative third-party organization.

The brand sales certification service provided by Champu Consulting for the platform has achieved the following results:

The platform passed the brand sales certification, successfully demonstrated its leading position in the e-commerce industry to the outside world, and proved the authenticity and reliability of its platform transaction volume, order volume, number of users and other data.

Through brand sales certification, the platform has enhanced the trust and loyalty of its users and merchants, and improved the attractiveness and competitiveness of its platform.

The platform has improved its brand image and reputation through brand sales certification, increasing its value and influence in the eyes of investors and partners.

Brand sales certification case two: a well-known food and beverage enterprises

A well-known food and beverage company is one of the largest dairy producers in China, with many well-known brands and products. The company hopes to prove its advantage in the dairy market through brand sales certification, and increase the market share and consumer recognition of its products. The enterprise commissioned Shangpu Consulting to carry out brand sales certification services.

Champu Consulting has adopted the following methods for brand sales certification:

Through cooperation with the enterprise, it obtains the sales, sales volume, market share and other data provided by the enterprise as a whole and under the sub-dimensions of each brand, product, channel and region, and carries out data cleaning, verification and sorting.

Through a sample survey of some dealers and terminal stores of the enterprise, the data provided by them are verified to be consistent with the actual situation, and their evaluation and feedback on the enterprise are collected.

Through a sample survey of some consumers of the enterprise, we can understand their purchase behavior, use experience and satisfaction of the enterprise and its products, and collect their evaluation and feedback on the enterprise.

By comparing the relevant data released by other dairy companies or third-party organizations, evaluate the company's competitive advantage, growth potential, consumer preferences and other indicators in the dairy market.

Through comprehensive analysis of the above data, a brand sales certification report is formed, which is audited and certified by an authoritative third-party organization.

The brand sales certification service provided by Shangpu Consulting for the enterprise has achieved the following results:

The company passed the brand sales certification and successfully demonstrated its advantages in the dairy product market to the outside world, proving the authenticity and reliability of its corporate sales, sales, market share and other data.

The company passed the brand sales certification, which enhanced the confidence and willingness to cooperate with its distributors and stores, and increased the channel coverage and market share of its products.

Through the brand sales certification, the enterprise has enhanced the trust and loyalty of its consumers, and improved the consumer recognition and reputation of its products.

The company has improved its brand image and reputation through brand sales certification, increasing its value and influence in the eyes of investors and partners.

Brand Sales Certification Case 3: A Well-known Automobile Manufacturer

A well-known car manufacturer is one of the largest independent car manufacturers in China, with many well-known car brands and models. The manufacturer hopes to prove its strength in the automotive market through brand sales volume certification, and to increase the market share and consumer recognition of its cars. The manufacturer commissioned Champ Consulting to carry out brand sales certification services.

Champu Consulting has adopted the following methods for brand sales certification:

Through cooperation with the manufacturer, it obtains the sales, sales volume, market share and other data provided by the manufacturer as a whole and under the sub-dimensions of each brand, each model, each channel and each region, and carries out data cleaning, verification and sorting.

Through a sample survey of some of the manufacturer's distributors and terminal stores, verify that the data provided is consistent with the actual situation, and collect its evaluation and feedback on the manufacturer.

Through a sample survey of some consumers of the manufacturer, we can understand their purchase behavior, use experience and satisfaction with the manufacturer and its cars, and collect their evaluation and feedback on the manufacturer.

By comparing relevant data released by other automakers or third-party organizations, evaluate the manufacturer's competitive advantage, growth potential, consumer preferences and other indicators in the automotive market.

Through comprehensive analysis of the above data, a brand sales certification report is formed, which is audited and certified by an authoritative third-party organization.

The brand sales certification service provided by Champ Consulting to the manufacturer has achieved the following results:

The manufacturer passed the brand sales certification and successfully demonstrated its strength in the automotive market to the outside world, proving the authenticity and reliability of its manufacturer's sales, sales, market share and other data.

Through brand sales certification, the manufacturer has enhanced the confidence and willingness to cooperate with its dealers and stores, and increased its automotive channel coverage and market share.

Through brand sales certification, the manufacturer has increased the trust and loyalty of its consumers, and increased the consumer recognition and reputation of its cars.

The manufacturer has improved its brand image and reputation through brand sales certification, increasing its value and influence in the eyes of investors and partners.

The significance of brand sales certification

From the above cases, it can be seen that brand sales certification is an effective market research service, which can help enterprises obtain real and credible product sales data, show their advantages in the market, and improve their trust and influence in consumers, distributors, investors and other aspects. Brand sales certification has the following significance:

Brand sales certification can provide an objective, fair and professional third-party evaluation for enterprises, and increase the transparency and credibility of enterprises.

Brand sales certification can provide valuable market information and consumer insights for enterprises, and help enterprises optimize product strategies and marketing strategies.

Brand sales certification can provide enterprises with a powerful means of marketing, enhance product differentiation and brand influence.

Brand sales certification can provide enterprises with a favorable market competition weapon to resist unfair competition and malicious slander of competitors.

The process of brand sales certification

Brand sales certification is a professional market research services, need to have a professional organization and team to carry out. Generally speaking, the process of brand sales certification includes the following steps:

Communicate with the client to understand the purpose, scope and requirements of its brand sales certification, and determine the cooperation agreement and plan.

Collect relevant data provided by the entrusting party, clean, check and organize the data to ensure the integrity and accuracy of the data.

Design and implement sample surveys, obtain first-hand market data and consumer data, conduct data analysis and interpretation, and ensure the authenticity and validity of the data.

Compare and refer to other relevant data, evaluate and compare the data to ensure the objectivity and impartiality of the data.

Form a brand sales certification report, summarize the analysis results and conclusions, make suggestions and opinions, and be audited and certified by an authoritative third-party organization.

Submit brand sales certification report to the client, and provide follow-up consulting and support services.

Method of Brand Sales Certification

Brand sales certification is a comprehensive service involving a variety of data sources and analysis methods, which needs to be selected according to different industries, products, markets and other factors. Generally speaking, the methods of brand sales certification include the following:

Data verification method: through cooperation with the entrusting party, obtain the relevant data provided by its official, and carry out data cleaning, checking and sorting to ensure the integrity and accuracy of the data.

Sampling survey method: through the design and implementation of sample survey, to obtain first-hand market data and consumer data, and data analysis and interpretation, to ensure the authenticity and validity of the data.

Data comparison method: by comparing and referring to other relevant data, data evaluation and comparison are carried out to ensure the objectivity and fairness of the data.

Data Audit Law: Ensure the professionalism and authority of data through auditing and certification by an authoritative third-party organization.

Effect of Brand Sales Certification

Brand sales certification is a service that is conducive to enterprises to enhance their competitiveness and market position, can bring the following effects for enterprises:

Improve the market reputation of products: through brand sales certification, we can show the advantages of products in the market to the outside world, and increase the trust and preference of products in the hearts of consumers.

Increase the market share of products: Through brand sales certification, the competitiveness of products in the channel can be enhanced, and the market share and ranking of products can be increased.

Improve the brand influence of products: Through brand sales certification, the visibility and reputation of products in the industry can be enhanced, and the value and influence of products in the eyes of investors and partners can be increased.

Notes on brand sales certification

Brand sales certification is a service that requires strict compliance with norms and standards. The following aspects need to be paid attention:

Choose a professional and reliable brand sales certification agency: Brand sales certification needs to be carried out by a professional and reliable agency, otherwise it may cause data distortion or be questioned. The entrusting party should choose an organization with qualifications, experience, reputation, resources, technology, team, method, standard, audit, certification and other conditions to carry out brand sales certification.

Provide true and complete relevant data: brand sales certification requires the entrusting party to provide true and complete relevant data, and cooperate with the organization to carry out number cleaning, verification and sorting to ensure the integrity and accuracy of the data. The entrusting party should not conceal, tamper with, falsify or exaggerate the relevant data, otherwise it may lead to the failure of brand sales certification or negative impact.

Comply with the norms and standards of brand sales certification: brand sales certification needs to comply with the norms and standards established by the organization, including data sources, data processing, data analysis, data presentation, data audit, data certification, etc. The entrusting party shall cooperate with the organization in all aspects of brand sales certification and provide necessary information and assistance according to the requirements of the organization.

Rational use of the results of brand sales certification: The results of brand sales certification are a valuable market asset that can bring many benefits to the principal. However, the entrusting party should also use the results of brand sales certification reasonably, and should not abuse, misuse or abuse the results of brand sales certification, otherwise it may lead to the failure or negative impact of brand sales certification.

Conclusion

Brand sales certification is a new market research service, which can help enterprises obtain authentic product sales data, show their advantages in the market, and improve their trust and influence in consumers, distributors, investors and other aspects. Brand sales certification needs to be carried out by professional and reliable institutions, and attention should be paid to selecting appropriate methods and complying with norms and standards. Shangpu Consulting is a professional market research service organization, with rich experience and cases of brand sales certification, which can provide professional, efficient and high-quality services for enterprises interested in brand sales certification.