1. what is brand sales certification?

Brand sales refers to the cumulative sales or sales of a brand in a certain area over a certain period of time, and is an important indicator of a brand's market performance and consumer recognition. However, in an environment of increasingly fierce market competition, in order to increase their brand influence and market share, many companies have adopted improper means such as exaggeration or false publicity, brushing or counterfeiting to increase their brand sales, thereby misleading Consumers and the public have damaged the integrity and fairness of the industry.

In order to standardize the market order, protect the rights and interests of consumers, and improve brand reputation, the relevant departments of the state and industry have formulated a series of standards and norms, requiring enterprises to make true, accurate, complete and timely disclosure of their brand sales, and accept the audit and supervision of third-party institutions. At the same time, more and more enterprises actively seek professional services from third-party organizations to evaluate and optimize their brand sales objectively, fairly, scientifically and systematically, so as to improve their brand image and market competitiveness.

This is the origin and purpose of brand sales certification consulting. Brand sales certification consulting refers to the verification and certification of product sales through third-party agencies. Brand sales certification consulting can be self-certification, can also be entrusted to professional institutions for certification. There are many forms of brand sales certification consulting, such as publishing reports, issuing certificates, labeling, advertising, etc.

Why should 2. carry out brand sales certification?

Generally speaking, brand sales certification can bring the following benefits to enterprises:

Enhance brand image and credibility. Through the authoritative certification of third-party organizations, enterprises can show their brand strength and market position to consumers and the public, improve their brand awareness and reputation, and establish their own brand advantages and differentiation.

Enhance market competitiveness and growth potential. Through the professional consultation of third-party organizations, enterprises can understand the advantages and disadvantages of their own brand sales, as well as the needs and trends of the market, so as to formulate more reasonable and effective brand strategies, marketing strategies, channel strategies, etc., improve their market share and profit margin, and increase their market influence and loyal customer base.

Optimize brand management and operational efficiency. Through the data support of third-party organizations, enterprises can establish a more complete and standardized brand sales data management system, improve their data quality and reliability, reduce their data costs and risks, and improve their data analysis and decision-making capabilities.

How do 3. carry out brand sales certification?

Generally speaking, brand sales certification needs to go through the following steps:

The first step is to choose the right third party. Enterprises need to choose a third-party organization with professional qualifications, rich experience, good reputation and reasonable price as a partner according to their own needs and budget. For example, Champu Consulting is a company that focuses on industry research, market research, investment and financing consulting,IPOAn independent third-party consulting agency in the field of listing consulting, etc., has a foreign-related investigation license issued by the National Bureau of Statistics, and won the China Market Survey Customer Satisfaction Best Brand Award. Shangpu Consulting Company has a professional team composed of senior industry research experts, data analysts, project managers, etc., as well as massive data resources covering all regions and industries across the country, which can provide customers with comprehensive, accurate, timely and continuous Brand sales certification consulting services.

Step 2: Sign the contract and pay the fee. Enterprises communicate with third-party organizations to understand each other's service content, process, cycle, report format and other details, and clarify the cooperation intention and cooperation content of both parties, and sign a formal contract. The contract should include the purpose, scope, duration, cost, responsibility, confidentiality and other terms of brand sales certification consulting to protect the rights and interests of both parties. At the same time, the enterprise needs to pay a certain percentage of the fee as an advance payment or security deposit in accordance with the contract to ensure that the third-party organization can carry out its work smoothly.

Step 3: Provide relevant information and assistance. Enterprises need to provide third-party organizations with their own brand sales data, including sales volume, sales volume, sales channels, sales area, sales time, etc., as well as relevant financial statements, business licenses, tax registration certificates and other supporting materials. At the same time, enterprises need to actively cooperate with third-party organizations in data collection, data cleaning, data verification, data analysis and other work, provide necessary explanations and explanations, and help solve possible problems and difficulties.

Step 4: Receive and review reports. After the third-party organization completes the brand sales certification consulting work, it will submit a detailed report to the enterprise, including the purpose, method, process, result, conclusion and suggestion of brand sales certification. Enterprises need to read and review the report carefully to confirm the authenticity, rationality, completeness and accuracy of the report. If there are any objections or questions, they can communicate and modify with third-party organizations.

Step 5: Publish and use the report. After confirming and accepting the report, the enterprise can choose the appropriate way and channel to release and use the report to the outside according to its own needs and goals. For example, companies can publish reports on their official websites, social media, advertising platforms, etc., to increase their brand awareness and trust; they can also use reports on their product packaging, promotional materials, business negotiations, etc., to increase their product attractiveness and persuasiveness.

Step 6: Avoid misleading and misuse of data. When publishing and using reports, enterprises need to abide by relevant laws, regulations and industry norms, and must not tamper with or distort reports, exaggerate or falsely publicize data, and must not mislead or harm consumers or competitors. At the same time, enterprises also need to pay attention to protect their data security and privacy, not to disclose or sell their own data information, not to allow third-party organizations to abuse or disclose their own data information.

What are the methods for 4. brand sales certification?

There are a variety of methods of brand sales certification consulting, including the following:

Data source method. This approach refers to the certification of brand sales by collecting and analyzing data from different sources. The data source can be internal data provided by the enterprise itself or external data obtained by a third-party organization. Internal data mainly includes financial statements, sales records, inventory records, etc.; external data mainly includes market research data, industry statistics, network monitoring data, etc.

Data comparison methods. This method refers to the certification of brand sales by comparing the sales data of one brand with other brands or other standards. The object of comparison can be other brands of similar products or services, or sales data of the same brand at different times or in different regions. The comparison criteria can be the market average, the industry leading level, the highest level in history, etc.

data model approach. This method refers to the establishment of mathematical or statistical models to carry out brand sales certification. Models can be predictive models based on historical data or theoretical assumptions, or validated models based on actual conditions or experimental designs. The model can be a simple linear regression model or a complex machine learning model.

What are the effects of 5. brand sales certification?

The effect of brand sales certification consulting can be measured from the following aspects:

The promotion of brand image and reputation. Through brand sales certification, companies can show their brand strength and market position to consumers and the public, improve their brand awareness and reputation, and establish their own brand advantages and differentiation. In this way, companies can increase their brand loyalty and reputation, attract more potential customers and partners, and expand their market influence and social responsibility.

market competitiveness and growth potential. Through the brand sales certification, enterprises can understand the advantages and disadvantages of their own brand sales, as well as the market demand and trend, so as to formulate more reasonable and effective brand strategy, marketing strategy, channel strategy, etc., improve their market share and profit margin, increase their market influence and loyal customer base. In this way, enterprises can seize more market opportunities and challenges to achieve more rapid and sustainable development.

improvement of brand management and operational efficiency. Through brand sales certification, enterprises can establish a more complete and standardized brand sales data management system, improve their data quality and reliability, reduce their data costs and risks, and improve their data analysis and decision-making capabilities. In this way, enterprises can optimize their own brand management and operation processes, improve their work efficiency and quality, and reduce their own resource waste and error rate.

What are the precautions for 6. brand sales certification?

In the brand sales certification, enterprises need to pay attention to the following points:

Choose the right third party. Enterprises need to choose a third-party organization with professional qualifications, rich experience, good reputation and reasonable price as a partner according to their own needs and budget. Don't blindly pursue low prices or high fame, and don't believe in verbal promises or false advertisements.

Provide real and effective data. Enterprises need to provide true, accurate, complete and timely data information to third-party organizations, and ensure the legality, compliance, validity and sustainability of data sources. Don't conceal or tamper with data information, and don't use improper means such as brushing or counterfeiting to increase your brand sales.

Actively cooperate and review the report. Enterprises need to actively cooperate with the work process of third-party organizations and provide timely feedback and suggestions. At the same time, enterprises need to carefully read and review the contents of the report, and communicate and modify with third-party organizations. Do not believe or reject the contents of the report, and do not modify or distort the contents of the report at will.

Reasonable distribution and use of reports. According to their own needs and goals, enterprises need to choose the right way and channel to publish and use the report content to the outside world. At the same time, enterprises need to comply with relevant laws and regulations and industry norms, and respect the rights and interests of consumers and competitors. Don't exaggerate or misrepresent the report, and don't mislead or misuse the data.