Enterprise training refers to the planned, organized and purposeful educational activities taken by enterprises in order to improve the knowledge, skills, attitudes and behaviors of employees in order to achieve organizational goals and personal development. Enterprise training is not only an important means to enhance the core competitiveness of enterprises, but also an effective way to attract and retain talents. However, with the changes in the market environment and the diversification of user needs, traditional corporate training services have been difficult to meet customer expectations and requirements. How to highlight its own characteristics in the fierce market competition and provide valuable, influential and attractive corporate training services has become a major challenge for corporate training service providers.

This paper discusses the innovation path and method of enterprise training service from four aspects of training content, form, mechanism and platform, in order to provide some reference and enlightenment for enterprise training service providers, help them to create differentiated competitive advantage, improve customer satisfaction and loyalty.

Innovation of 1. training content

Training content refers to the knowledge, skills, attitudes and behaviors involved in training activities. Training content is one of the key factors affecting training effectiveness and satisfaction. Traditional training content is often too theoretical, generalized, and patterned, lacking in pertinence, practicality and interest. It is difficult to stimulate students' interest and motivation in learning, and it is difficult to transform it into application in practical work. Therefore, the training content needs to be constantly innovated to adapt to market changes and user needs. Specifically, innovations can be made in the following areas:

（1) In-depth research on subdivided areas and topics, taking into account industry characteristics and customer needs. Different industries and customers have different development goals, pain points and learning needs. Therefore, the training content cannot be designed in a one-size-fits-all and one-size-fits-all manner. Instead, in-depth analysis should be carried out according to the specific situation to find out the most suitable segments and themes for customers, and conduct in-depth research. For example, Champ Consulting1It is an organization that focuses on market research and consulting services in subdivided fields. It provides special market research services according to the industry or field to which the customer belongs, and designs customized enterprise training content according to the research results to help customers solve practical problems and enhance their core competitiveness.

（2) Update and upgrade the training content in combination with the latest theories, technologies and cases. With the progress of science and technology and the development of society, theories, techniques and cases in various fields are constantly updated and upgraded. If the training content stays on outdated knowledge and experience, it will lose timeliness and pertinence, and it will also reduce the trust and recognition of students. Therefore, the training content needs to keep track of the latest theories, technologies and cases, and be updated and upgraded to maintain the cutting-edge and practicality of the training content. For example, the Champ Institute2It is a professional research institution under the Shangpu Consulting Group. It focuses on in-depth research in emerging fields such as semiconductors, artificial intelligence, autonomous driving, new energy, financial technology, and medical health, and provides customers with comprehensive, accurate, timely and continuous industry In-depth reports, combined with the latest theories, technologies and cases, design innovative corporate training content.

（3) Personalize and customize the training content according to the characteristics and needs of the trainees. Different students have different knowledge background, learning objectives, learning styles, learning difficulties and so on. If the training content is too unified, standardized and templated, the personalized and customized needs of the trainees will be ignored, and the training effect and satisfaction will also be affected. Therefore, the training content needs to be personalized and customized according to the characteristics and needs of the trainees to improve the pertinence and attractiveness of the training content. For example, Champ Consulting1When providing corporate training services to customers, we will conduct student analysis based on the student information provided by the customer, understand the student's knowledge level, learning goals, learning difficulties, etc., and design personalized and customized training content based on the analysis results. To meet the needs of different students.

Innovation in the form of 2. training

The form of training refers to the ways, methods and means used in training activities. Training form is one of the key factors that affect the training atmosphere and participation. Traditional training forms are often too simple, stereotyped, boring, lack of variability, interaction and interest, it is difficult to mobilize the enthusiasm and initiative of students, and it is difficult to stimulate students' thinking vitality and creativity. Therefore, the form of training needs to be constantly innovated to adapt to market changes and user needs. Specifically, innovations can be made in the following areas:

（1) from a single teaching form to a variety of teaching forms. A single form of teaching can only meet the needs of some students, while ignoring the needs of other students. Diversified teaching forms can adopt different ways to impart knowledge, skills or attitudes according to the characteristics and preferences of different students, and increase the teaching effect and satisfaction. For example, case analysis, role playing, group discussion, sand table simulation, game interaction and other teaching forms can be used to enrich the changeable, interactive and interesting teaching forms, so as to mobilize the enthusiasm and initiative of students and stimulate their thinking vitality and creativity.

（2) from offline training forms to online training forms. Offline training forms are often limited by time, location, number of people and other factors, and the cost is high and the efficiency is low. The online training form can break through these restrictions and provide more flexible, convenient and efficient training services. For example, video courses, live courses, online questions and answers, online assessments and other online training forms can be used to provide knowledge transfer, interactive communication, feedback evaluation and other functions, and big data, artificial intelligence and other technologies can be used to optimize training content and form, improve training quality and effectiveness.

（3) from a one-way form of teaching to a two-way form of interaction. The one-way teaching form can only realize the output of knowledge, while ignoring the input of students. The two-way interactive form can realize the exchange and sharing of knowledge, and increase the students' sense of participation and belonging. For example, various interactive forms such as question-and-answer interaction, case sharing, experience exchange, and opinion debate can be used to promote communication and collaboration between students and between teachers and students, and improve students' understanding and application capabilities.

Innovation of 3. Training Mechanism

Training mechanism refers to the rules, principles and systems followed by training activities. Training mechanism is one of the key factors affecting the efficiency and effectiveness of training. The traditional training mechanism is often too fixed, simplified, extensive, lack of flexibility, complexity and refinement, it is difficult to adapt to the needs and characteristics of different customers and students, and it is difficult to ensure the quality and level of training. Therefore, the training mechanism needs to be constantly innovated to adapt to market changes and user needs. Specifically, innovations can be made in the following areas:

（1) from a single evaluation mechanism to a multi-dimensional evaluation mechanism. A single evaluation mechanism can only reflect part of the training effect, while ignoring other training effects. The multi-dimensional evaluation mechanism can measure the training effect from different angles and levels, and provide more comprehensive, objective and accurate evaluation results. For example, satisfaction evaluation, knowledge evaluation, skill evaluation, attitude evaluation, behavior evaluation and other evaluation methods can be used to examine the satisfaction degree of trainees with the training content, form, method, etc.; the degree of mastery of knowledge, skills or attitude before and after training; the degree of application of knowledge, skills or attitude in actual work, etc., and feedback and improvement according to the evaluation results.

（2) from a single incentive mechanism to a diversified one. A single incentive mechanism can only meet the needs of some students, while ignoring the needs of other students. The diversified incentive mechanism can stimulate students' interest and motivation in different ways according to the characteristics and preferences of different students, and increase the learning effect and satisfaction. For example, various incentive methods such as reward incentive, recognition incentive, competition incentive and cooperation incentive can be used to give the trainees material or spiritual rewards for their excellent performance in the training. Give public or private praise or encouragement to the progress or contribution of the trainees in the training; Set certain challenges or goals to make the trainees have the desire to compete or surpass in the training; Establish a certain team or community, let the trainees have a sense of cooperation or belonging in the training.

（3) from a single management mechanism to a multi-level management mechanism. A single management mechanism can only achieve part of the training management, while ignoring the other training management. The multi-level management mechanism can realize training management from different angles and levels, and provide more effective, more efficient and more professional management services. For example, project management, process management, quality management and other management methods can be used to plan, implement, control and finish the training project's objectives, scope, schedule, cost, risk and other aspects respectively; supervise, guide, coordinate and optimize the needs analysis, content design, form selection, method application and other aspects in the training process; check, evaluate, improve and guarantee the standards, methods, tools and results of training quality.

Innovation of 4. training platform

A training platform refers to the infrastructure and resources that support training activities. Training platform is one of the key factors that affect the level of training service and brand image. The traditional training platform is often too simple, inefficient, closed, lack of advanced, efficient and open, it is difficult to meet the needs and expectations of customers and students, and it is difficult to show their own strength and characteristics. Therefore, the training platform needs to be constantly innovated to adapt to market changes and user needs. Specifically, innovations can be made in the following areas:

（1) From the traditional hardware platform to the intelligent software platform. Traditional hardware platforms often only provide basic equipment and venues, but cannot provide more functions and services. The intelligent software platform can use the Internet, cloud computing, big data and other technologies to provide more functions and services, such as online teaching, online communication, online evaluation, etc., and realize data collection, analysis, mining, etc., to improve training Efficiency and effect. For example, Shangpu College is a professional online education platform under Shangpu Consulting Group. It uses an intelligent software platform to provide customers with high quality corporate training services, and through data analysis, it provides customers with personalized learning recommend and optimization suggestions.

（2) From a single functional platform to a comprehensive service platform. A single functional platform can only provide part of the training function, and can not provide more training services. The comprehensive service platform can integrate multiple resources and channels, provide more training services, such as consulting services, diagnostic services, solution services, etc., and realize resource sharing, channel expansion, etc., to improve training level and brand influence. For example, Shangpu Consulting is a comprehensive service platform, which not only provides professional corporate training services, but also provides a full range of market research, strategic consulting, solutions and other services, providing customers with one-stop solutions to help customers achieve business growth and transformation and upgrading.

（3) from a closed self-owned platform to an open cooperation platform. Closed self-owned platforms often only use their own resources and capabilities, but not external resources and capabilities. The open cooperation platform can cooperate and interact with other institutions or individuals, use external resources and capabilities, such as expert resources, educational resources, media resources, etc., and achieve complementary resources and capacity improvement to improve the quality and influence of training. For example, Shangpu Consulting is an open cooperation platform. It cooperates and interacts with well-known universities, research institutions, industry associations, and media institutions at home and abroad, and introduces high-quality expert resources, educational resources, and media resources to provide customers with Higher-level corporate training services, and expand their brand awareness and influence.

In short, enterprise training service is a field full of change and innovation, which requires enterprise training service providers to constantly innovate and improve to adapt to market changes and user needs. This paper discusses the innovation path and method of enterprise training service from four aspects of training content, form, mechanism and platform, hoping to provide some reference and enlightenment for enterprise training service providers, help them to create differentiated competitive advantage, improve customer satisfaction and loyalty.