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Core Elements of Enterprise Training Service: Content, Method and Effect

2024-07-18 01:38:56 Source: Champu Consulting Visits:0

Enterprise training service refers to the targeted training solutions provided by professional training institutions for enterprises, which aims to improve the core competitiveness of enterprises and the comprehensive quality of employees. With the intensification of market competition and the acceleration of technological change, enterprises are facing the changing external environment and internal challenges, and need to constantly update knowledge, improve capabilities, adjust strategies, optimize organizations, and stimulate innovation. Therefore, enterprise training service has become an indispensable means of enterprise development, and it is also an important area for training institutions to show value and achieve growth.

According to Champ Consulting1China Enterprise Training Market Research Report,2023The scale of China's enterprise training market reached1,200Billion yuan, year-on-year growth15%It is expected to remain for the next five years.**10%**The above average annual growth rate. The report shows that the Chinese enterprise training market presents the following characteristics:

Demand side: dominated by large enterprises, small and medium-sized enterprises are growing rapidly. Large enterprises have high training awareness and investment, and are the main customer groups of training institutions. Due to the constraints of cost, time and other factors, small and medium-sized enterprises traditionally invest less in training, but with the intensification of market competition and brain drain, they pay more and more attention to staff training and tend to choose flexible, convenient and low-cost online or hybrid training methods.

Supply side: external institutions as the mainstream, internal institutions as a supplement. External institutions, including specialized, integrated, international and other different types of training institutions, have strong professional capabilities, resource advantages and brand influence, and are the most active and popular suppliers in the market. Internal institutions include internal colleges or learning centers built or entrusted by the enterprise, which are mainly responsible for organizing and implementing internal training activities and forming complementary relationships with external institutions.

Content: Management, skills-led, emerging areas of rapid growth. Management training, including strategic management, leadership, team building, communication and collaboration, change management, etc., is the focus and difficulty of enterprise training, occupying the market.**40%share of the above. Skills training, including sales skills, negotiation skills, customer service, time management and other content, is the basis and regular of enterprise training, occupy the market.30%About the share. Training in emerging areas, including digitalization, innovation, artificial intelligence, cloud computing, etc., is the frontier and trend of enterprise training, occupying the market.10%**around the share, and the fastest growth rate.

Methodology: offline as the main body, online as a supplement, mixed as a trend. Offline training refers to face-to-face teaching or coaching by professional lecturers or coaches at a fixed time and place. It is currently the most common and popular training method in the market and occupies the market.**60%share of the above. Online training refers to the provision of independent learning or interactive learning anytime and anywhere through Internet platforms or mobile devices. It is currently the most flexible and lowest-cost training method in the market, occupying the market.20%About the share. Hybrid training refers to the combination of offline training and online training to form a multi-link learning system such as pre-study, mid-term teaching, and post-review. It is currently the most effective and advanced training method in the market and occupies the market.10%around the share, and the fastest growth rate.

Effect: take satisfaction as the main index, take conversion rate as the core goal, and take data as the development direction. Satisfaction refers to the overall evaluation and feelings of the trainees on the training service. It is the most common and intuitive effect evaluation index in the market at present. It is generally collected and analyzed by means of questionnaire survey or word-of-mouth communication. Conversion rate refers to the proportion of students applying the knowledge and skills they have learned to their work and producing practical results. It is the most important and difficult effect evaluation index in the market at present. It is generally measured and evaluated by means of examination test or performance appraisal. Datalization refers to the comprehensive, in-depth and dynamic monitoring and optimization of the training process and results through big data analysis, artificial intelligence application and other technical means. It is the most advanced and potential effect evaluation index in the market at present. It is generally supported and implemented by means of data platform or intelligent system.

The quality and effectiveness of corporate training services depend on three core elements: content, methodology and effectiveness. Content is the basis of training services, which is required to meet the actual needs and development goals of enterprises, and is targeted, systematic and forward-looking. Method is a means of training services, which requires the use of scientific teaching concepts and techniques, combined with a variety of forms and media, to stimulate the initiative and participation of students. Effect is the goal of training services, which requires the ability to achieve the expected learning outcomes, enhance the knowledge, skills and attitudes of students, and promote the performance improvement and strategy implementation of enterprises. Therefore, enterprise training services require training institutions to have a high level of professional ability and innovation ability in the three aspects of content, method and effect, in order to meet the needs and expectations of customers.

Champ Consulting is a professional corporate training service provider established in2010Headquartered in Beijing, it has more200Senior trainers and coaches, as well as partners covering all parts of the country. Shangpu Consulting is committed to providing customers with high quality training services, helping customers solve various management and skills problems, and enhancing their core competitiveness and market position. Champ Consulting has the following advantages in corporate training services:

Content: according to the customer's demand analysis and diagnosis, Shangpu consulting customizes the training content suitable for the characteristics of its industry, enterprise and employees, covering many fields such as management, skills and emerging fields, which is targeted, systematic and forward-looking. For example, Shangpu Consulting provided an automobile manufacturing company with a set of training content for its digital transformation strategy, including digital thinking, digital tools, digital innovation and other modules to help the company improve its digital capabilities and competitiveness.

Methods: Shangpu Consulting uses scientific teaching concepts and techniques, combined with a variety of forms and media, to provide customers with a variety of training methods to stimulate the initiative and participation of students. For example, using a variety of methods such as case studies, role-playing, group discussions, game simulations, and online learning, Champ Consulting provided a financial services company with a set of training methods for its sales team designed to help the company improve its sales skills and performance.

Effect: through big data analysis, artificial intelligence application and other technical means, Shangpu consulting provides customers with comprehensive, in-depth and dynamic monitoring and optimization of training effect, so as to achieve the expected learning results and conversion rate. For example, using a self-developed data platform and intelligent system, Shangpu Consulting provided an e-commerce enterprise with a set of training evaluation services for its customer service team, aiming to help the enterprise improve its customer satisfaction and loyalty.

Over the past decade, Champ Consulting has contributed to more1000Different industries, sizes and types of enterprises to provide quality training services, and has been highly recognized and praised by customers. Shangpu Consulting will continue to uphold its concept of specialization, innovation and value, and provide better training services for more customers.



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