Corporate training and employee training are two words that are often mentioned, and many people think they are synonymous or can be substituted for each other. However, this understanding is wrong and not conducive to the development of enterprises. Enterprise training and employee training are two different concepts. Although they are both aimed at improving the competitiveness and efficiency of enterprises, their objectives, contents, methods and effects are different. So, what is the difference between them? We compare and analyze from the following aspects.

Definition of 1.

Enterprise training refers to the systematic, planned and long-term educational activities on the strategy, management, system, process and culture of the enterprise as a whole or at the departmental level. It is mainly to solve the problems and challenges encountered in the development process of enterprises, improve the core competitiveness and market position of enterprises, and achieve the strategic objectives of enterprises.

Staff training refers to the targeted, operational and short-term educational activities on the skills, knowledge and attitude of specific positions or individuals in the enterprise. It is mainly to solve the difficulties and needs encountered by employees in their work, improve their professional level and work efficiency, and realize their career development.

2. features

Enterprise training has the following characteristics:

Macro: Enterprise training focuses on the problems and objectives of the enterprise as a whole or at the departmental level, involving many aspects and levels, and needs to be analyzed and designed from a macro perspective.

Systematic: Enterprise training needs to take into account the changes and influences of the internal and external environment of the enterprise, as well as the coordination and cooperation between various departments, and it is necessary to build a complete and effective training system.

Planning: enterprise training needs to develop a long-term and sustainable training plan according to the enterprise development stage and strategic planning, and regularly evaluate and adjust.

Long-term: Enterprise training requires continuous investment of time, energy and resources to achieve the desired results, and needs to be consistent with the development of the enterprise.

Staff training has the following characteristics:

Microscopic: Employee training is concerned with specific position or individual level issues and objectives in the enterprise, involving individual aspects and levels, and needs to be analyzed and designed from a micro perspective.

Targeted: Staff training needs to be based on the actual work content and ability of employees, to develop training content and methods that meet their needs and levels.

Operability: Staff training needs to pay attention to the practicality and operability of training, so that employees can apply it to work immediately after training, and can get feedback and improvement.

Short-term: employee training is usually to solve the urgent or temporary problems encountered by employees at work, or to respond to changes in the market or technology, so the training time is shorter and the effect is faster.

3. value

Enterprise training and employee training have their own values, but their values are reflected in different ways.

The value of enterprise training is mainly reflected in:

Improve corporate strategy execution: Through corporate training, corporate leadership and management can have a clearer and unified understanding of corporate strategy, form consensus and action guidelines, and be able to effectively communicate and implement to various departments and positions, thereby improving Corporate strategy execution.

Building the core competitiveness of enterprises: through enterprise training, enterprises can form their own characteristics and advantages in management, system, process, culture and other aspects, create a unique core competitiveness, and can continue to optimize and innovate, so as to improve the competitiveness of enterprises in the market.

Shaping corporate brand image: Through corporate training, companies can establish a good organizational atmosphere and values internally, enhance employees' sense of belonging and identity, and be able to show a professional, responsible, and credible brand image externally, and enhance customers, Partners, society and other aspects of trust and support.

The value of employee training is mainly reflected in:

Improve the professional skills of employees: Through employee training, employees can master more professional knowledge and skills, improve their professional level and efficiency in their posts, and be able to adapt to changes in the market or technology, thereby improving the quality and effectiveness of employees' work.

Promote employee career development: Through employee training, employees can expand more career horizons and opportunities, improve their competitiveness and influence in the workplace, and be able to make career plans and choices according to their own interests and goals, thereby improving employees' Career satisfaction and loyalty.

Enhance the comprehensive literacy of employees: Through employee training, employees can enhance their comprehensive literacy in terms of thinking ability, communication ability, innovation ability, teamwork ability, etc., and be able to establish a correct attitude, values, ethics and other aspects of comprehensive literacy, So as to improve the personal charm and personality cultivation of employees.

4. implementation

Enterprise training and staff training need to have a scientific and reasonable implementation, in order to ensure the effectiveness of training. But their implementation is also different. We make a comparative analysis from the following aspects.

Training needs analysis: The needs analysis of enterprise training needs to start from the strategic objectives of the enterprise, combined with the internal and external environment of the enterprise, identify the problems and needs of the enterprise in the aspects of strategy, management, system, process, culture, etc., determine the objectives and scope of training, and carry out feasibility assessment. The needs analysis of employee training needs to start from the employee's job responsibilities, combined with the employee's work content and ability status, identify the problems and needs of employees in terms of skills, knowledge, attitude, etc., determine the objectives and content of training, and carry out adaptability assessment.

Training program design: The program design of enterprise training needs to formulate a training system in line with the strategic objectives and development planning of the enterprise according to the results of the training needs analysis, including training topics, contents, methods, time, place, objects, teachers, budget, etc., and carry out risk assessment and control. The program design of employee training needs to formulate a training plan that meets the employee's job responsibilities and development goals based on the results of the training needs analysis, including training topics, content, methods, time, location, objects, teachers, costs, etc., and evaluate and improve the effectiveness.

Training implementation: The implementation of enterprise training requires a professional training management team, including training planning, organization, coordination, supervision, feedback and other links, and requires effective communication and cooperation with various departments and positions to ensure the smooth progress of training. Professional trainers or instructors are responsible for the implementation of staff training, including training preparation, teaching, guidance, assessment and other links, and effective interaction and communication with employees are required to ensure that the training achieves the expected results.

Training effect evaluation: the effect evaluation of enterprise training needs to be carried out from multiple angles and levels, including the satisfaction survey of the training process and results, the quantitative analysis of the promotion degree of the enterprise's strategic execution and core competitiveness, the qualitative analysis of the influence degree of the enterprise's brand image and market position, etc., and the need for regular tracking and feedback. The effect evaluation of employee training needs to be carried out from a single angle and level, including the test and assessment of the improvement of employees' professional skills and comprehensive quality, the observation and evaluation of the impact on employees' career development and personal charm, and timely feedback and improvement.

Through the above comparative analysis, we can see that enterprise training and employee training are two different but interrelated concepts. They are both aimed at improving the competitiveness and efficiency of enterprises, but they have different objectives, contents, methods and effects. Therefore, in actual operation, we cannot confuse them, nor can we focus on one of them and ignore the other. We should choose appropriate training methods according to the actual needs and conditions of the enterprise, and realize the effective combination of enterprise training and employee training, so as to achieve a win-win effect.

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich experience and cases in corporate training and staff training, and can provide customers with professional, objective and rigorous training services. The following are some of the specific cases of Champ Consulting Services clients:

A well-known automobile manufacturing company: Shangpu Consulting provided the company with corporate strategic planning and execution training, helped the company clarify its own vision, mission, goals and core values, and formulated a strategic direction and path that meets market needs and its own advantages, And designed the corresponding organizational structure, management system, incentive mechanism, etc., to improve the company's strategic execution and core competitiveness.

A well-known e-commerce platform: Shangpu Consulting provides staff skills training for the platform, helping employees in the operation, sales, customer service and other positions of the platform to master more professional knowledge and skills, improve their professional level and efficiency in the post, and be able to adapt to changes in the market or technology, and improve the quality and effectiveness of employees' work.

A well-known food and beverage company: Shangpu Consulting provided the company with corporate culture construction training, helping the company to establish a corporate culture with "health, quality, and innovation" as the core, enhancing the sense of belonging and identity of employees, and Externally display a professional, responsible and credible brand image, and enhance the trust and support of customers, partners, and society.