Enterprise training refers to various educational activities organized by enterprises in order to improve the knowledge, skills, attitudes and behaviors of employees. Enterprise training can not only help employees adapt to job requirements and improve job performance, but also enhance their career development, stimulate their innovation and enthusiasm, and promote the competitiveness and development of enterprises.

However, not all corporate training can achieve the desired results. Sometimes, even if the training content is rich, professional and valuable, the lack of effective communication between the trainer and the trainee may lead to problems such as poor information transmission, poor understanding, poor memory and poor application. Therefore, it is essential to achieve effective communication in corporate training.

So, what is effective communication? Simply put, effective communication refers to the communication that can achieve the desired goals in the communication process and make both parties feel satisfied and beneficial. Effective communication includes not only the sending and receiving of information, but also the understanding and feedback of information. Effective communication can increase the audience's interest, trust and recognition of the training content, and improve the audience's ability to absorb, remember and apply the training content, so as to improve the training effect.

So, how to achieve effective communication in corporate training? This article provides some practical suggestions for corporate trainers from the following ten aspects:

Clear communication objectives. Before any form of communication, it is important to be clear about what you want to achieve. For example, in corporate training, you may want to pass on a certain knowledge, skill, or idea, or you want to guide the audience to a certain thought or action. Clear communication goals can help you choose the appropriate communication content, methods and methods, as well as to evaluate the effectiveness of communication. For example, when Shangpu Consulting provided quality management training for an automobile manufacturing company, it was clear that the communication goal was to let the audience understand the importance and methods of quality management, and to be able to use quality management tools and techniques in their work.

Understand audience needs. Before conducting effective communication, it is also necessary to understand the needs and characteristics of the audience. For example, in corporate training, you may need to know the basic information of the audience (such as age, gender, position, educational background, etc.), the knowledge level of the audience (such as the degree of understanding of the training content, the degree of interest, the degree of doubt, etc.), the learning style of the audience (such as like to listen, see, say, do, etc.), audience expectations and goals (e. g., what you want from the training, what problems you want to solve, etc.). Understanding your audience's needs can help you design communication content and methods that meet your audience's characteristics and levels, as well as communication results that meet your audience's expectations and goals. For example, when Shangpu Consulting provided innovative thinking training for an electronic product company, it understood the needs and characteristics of the audience through questionnaires and interviews, and designed different training programs according to different audience groups.

Choose the right form of communication. In the effective communication, but also choose the right way to communicate. Communication can be divided into oral communication and written communication, can also be divided into formal communication and informal communication. Different communication methods have different advantages and disadvantages, and should be selected according to the communication goal, content, occasion and object. For example, in corporate training, you may choose to use different communication methods such as speeches, lectures, reports, manuals, and emails based on the complexity, importance, and urgency of the training content. Choosing the right way to communicate can help you improve the efficiency and quality of your communication, as well as avoid communication barriers and misunderstandings. For example, when providing customer relationship management training for a financial services company, Shangpu Consulting chose different communication methods, such as presentations, case studies, role plays, etc., according to different training topics and objects.

Building trust and respect. It is also important to build trust and respect when communicating effectively. Trust and respect are the basis for successful communication and can increase the closeness and willingness of both parties to cooperate. Building trust and respect needs to start from the following aspects: one is to show one's professionalism and ability to win the recognition and trust of the audience; the other is to respect the audience's knowledge level and learning style, and avoid too simple or too complicated expressions. Avoid too instructive or too laissez-faire attitude; the third is to respect the opinions and feelings of the audience, avoid criticizing or denying the audience's views, avoid indifference or contempt for the audience's emotions; the fourth is to show their sincerity and concern, express praise and encouragement to the audience, and express their concern and support for the audience. For example, when providing team building training for a medical device company, Shangpu Consulting has established an atmosphere of trust and respect by demonstrating its professional knowledge and experience, respecting the different backgrounds and roles of the audience, respecting the suggestions and feedback of the audience, and demonstrating its enthusiasm and care.

Use positive and specific language. Also use positive and specific language when communicating effectively. Positive language can stimulate the audience's interest and motivation, increase the audience's confidence and self-esteem, and promote the audience's learning and action. Specific language can help the audience clearly understand and remember the communication content, reduce the audience's doubts and misunderstandings, and improve the audience's recognition and acceptance. The use of positive and concrete language requires attention to the following aspects: first, use affirmative and encouraging tones, and avoid negative and critical tones; second, use clear and concise words, and avoid vague and lengthy words; third, use vivid and vivid metaphors, and avoid abstract and boring statements; fourth, use appropriate and appropriate examples, avoid using irrelevant and inappropriate examples. For example, when Shangpu Consulting provided service quality training for a catering chain enterprise, it stimulated the audience's attention and improvement of service quality by using positive and specific language.

Use multiple means of expression. In effective communication, but also use a variety of means of expression. Means of expression can be divided into verbal and non-verbal expressions. Verbal expression includes oral expression and written expression, and non-verbal expression includes body expression, facial expression, eye contact, voice change, etc. The use of a variety of means of expression can increase the richness and attractiveness of communication content, enhance the transmission and appeal of communication information, and enhance the understanding and interaction of both parties. The use of multiple expression methods requires attention to the following aspects: first, choose appropriate expression methods according to communication content, methods, occasions, etc., such as using auxiliary materials such as charts, videos, music, etc.; The second is to coordinate the consistency between verbal and non-verbal expressions, such as making body movements, facial expressions, eye contact, etc. consistent with oral expressions; The third is to flexibly adjust the means of expression, in order to adapt to changes or problems in the process of communication, such as changing the sound size, speed, rhythm, etc. according to the audience's response; fourth, pay attention to maintaining an appropriate distance, posture, angle, etc., to avoid unnecessary interference or adverse effects. For example, when Shangpu Consulting provides marketing training for a clothing brand enterprise, it enhances the communication effect by using various means of expression.

Listen and feedback. When communicating effectively, listen and give feedback. Listening refers to actively paying attention to the information said or shown by the other party in the process of communication, and understanding its meaning and intention. Feedback refers to the timely expression of their understanding and evaluation of their information to the other party in the process of communication, and soliciting their opinions and suggestions. Listening and feedback can increase the trust and respect of both sides of the communication, enhance the participation and interaction of both sides of the communication, and enhance the understanding and improvement of both sides of the communication. Listening and feedback need to pay attention to the following aspects: one is to maintain concentration and patience, avoid distraction or interruption of the other party's expression; the second is to maintain openness and objectivity, avoid prejudice or judgment of the other party's information; the third is to maintain sensitivity and empathy, Pay attention to the other party's emotions and needs, express your care and support; the fourth is to stay clear and effective, use simple and clear language, express your understanding and evaluation, and solicit opinions and suggestions from the other party. For example, when Champ Consulting provided leadership training for a tourism service company, it promoted communication through listening and feedback.

Encourage interaction and participation. When communicating effectively, interaction and participation are also encouraged. Interaction refers to the communication and influence between the two parties in the communication process, and participation refers to the attention and input of both parties to the communication content in the communication process. Encouraging interaction and participation can increase the audience's interest and motivation in the training content, enhance the audience's absorption and memory of the training content, and promote the audience's application and transformation of the training content. Encouraging interaction and participation requires attention to the following aspects: first, design interesting and useful activities, such as group discussions, case studies, game competitions, etc.; second, ask enlightening and challenging questions, such as open questions, hypothetical questions, reflective questions, etc.; third, give valuable and meaningful rewards, such as praise, applause, certificates, etc.; fourth, give opportunities with time and space, such as giving sufficient preparation time and providing a comfortable learning environment. For example, when Champ Consulting provided teaching method training for an education and training institution, it improved communication effectiveness by encouraging interaction and participation.

Handle conflicts and objections. When communicating effectively, conflicts and objections are also dealt. Conflict refers to the inconsistency or incoordination between the two parties in the process of communication, and dissent refers to the different or disagreed views between the two parties in the process of communication. Dealing with conflicts and disagreements can increase the trust and respect of both sides of the communication, enhance the cooperation and coordination of both sides of the communication, and enhance the understanding and improvement of both sides of the communication. To deal with conflicts and objections, we need to pay attention to the following aspects: first, keep calm and rational, avoid emotional or intensified conflicts or objections; second, keep respect and modesty, avoid attacking or belittling the other party's personality or ability; third, keep honest and fair, avoid concealing or distorting facts or evidence; fourth, keep positive and constructive, look for common points or compromise points, and put forward solutions or suggestions. For example, when Champ Consulting provided project management training for a software development company, it facilitated communication by dealing with conflicts and objections.

Summary and evaluation. In the effective communication, but also to summarize and evaluate. Summary refers to the summary and induction of the content of communication during or after the communication process, and evaluation refers to the analysis and judgment of the communication effect during or after the communication process. The summary and evaluation can increase the understanding and memory of the training content of both parties, enhance the understanding and reflection of the training effect of both parties, and enhance the opinions and suggestions of both parties on the improvement of the training. Summary and evaluation need to pay attention to the following aspects: one is to use simple and clear language, avoid the use of complex and vague language; the second is to use key and key information, avoid the use of secondary and irrelevant information; the third is to use logic and Orderly structure, avoid the use of chaotic and disordered structure; fourth, use questionnaires, tests, observations and other methods to avoid the use of single and one-sided methods. For example, when Champ Consulting provided communication skills training for a consulting service company, it improved its communication effectiveness through summary and evaluation.

These are the top ten effective communication skills for corporate trainers, hoping to help you. Of course, these skills are not static and need to be flexibly used and adjusted according to different training contents, objects, occasions, etc. At the same time, these skills are not isolated, need to cooperate and coordinate with each other, in order to play the maximum effect.