Chapter One Desktop Electric Punch Industry Development Status and Trend

1.1 desktop electric punch industry overview

1.1.1 The concept and characteristics of desktop electric punch

Desktop electric punch press is a kind of stamping equipment driven by electric motor, which is mainly used for punching, shearing and forming of metal plates. The desktop electric punch is composed of a frame, a slider, a crankshaft connecting rod mechanism, a transmission system and a control system. Desktop electric punch has the following characteristics:

Simple structure, convenient operation, suitable for small batch, multi-species production;

High efficiency, can achieve continuous stamping, improve production efficiency;

Energy saving and environmental protection, the power of the motor is small, the energy consumption is low, the noise is small, and there is no pollution;

Safe and reliable, with emergency stop button, overload protection device, safety shield and other safety measures to ensure the safety of operators.

1.1.2 Classification and application of desktop electric punch

According to the structure and function of the desktop electric punch, it can be divided into the following types:

Single-point desktop electric punch: there is only one slider, which can only complete the stamping action of one station at a time, suitable for simple punching, shearing and other processing;

Multi-point desktop electric punch: there are two or more sliders, which can complete the stamping action of multiple stations at the same time or in sequence, suitable for complex forming, stretching and other processing;

High-speed desktop electric punch: the movement speed of the slider is faster, generally in200Times/More than minutes, suitable for high-speed, high-precision stamping processing;

Universal desktop electric punch: The stroke, speed and position of the slider can be adjusted according to different mold and process requirements, which is suitable for various types of stamping processing.

Desktop electric punch is widely used in machinery manufacturing, home appliances, hardware, decoration and other industries, mainly used for processing various metal plates and pipes. For example, in the machinery manufacturing industry, desktop electric punch can be used to make bearings, gears, springs and other parts; in the home appliance industry, desktop electric punch can be used to make washing machines, air conditioners, microwave ovens and other shell and internal structure; in the hardware industry, desktop electric punch can be used to make doors and windows, locks, lamps and other products; in the decoration industry, the desktop electric punch can be used to make metal sheets with various patterns and patterns.

Analysis on the Development Environment of 1.2 Desktop Electric Punch Industry

1.2.1 Industry Economic Environment Analysis

The desktop electric punch industry is an important part of the national economy and is greatly affected by the economic situation at home and abroad. According to data from the Champ Consulting Group,2022China's GDP in (GDP) reach1210207Billion yuan, year-on-year growth3%China's economy has maintained a trend of stable recovery and high-quality development, providing a good market demand and development space for the desktop electric punch industry.

On the other hand, the global economy has been hit hard by the impact of the COVID-19 epidemic. According to data from the Champ Consulting Group,2020Global YearGDPDescent3.5%The worst recession since World War II.2021Global YearGDPGrowth5.6%，2022Global economic growth slowed3.3%It has not yet returned to pre-epidemic levels. The pace and quality of global economic recovery are uneven, influenced by multiple factors such as epidemic prevention and control, vaccination, fiscal and monetary policy, trade and investment. The uncertainty and risk of the global economy are still large, which has caused certain pressure and challenges to the export market and international cooperation of the desktop electric punch industry.

1.2.2 Industry Policy Environment Analysis

The desktop electric punch industry is supported and regulated by the relevant policies of the national and local governments. Mainly has the following several aspects:

Industrial policy: The state encourages the development of high-efficiency, energy-saving, intelligent, digital, and networked desktop electric punch products, improves the technical level and competitiveness of the industry, supports enterprises to carry out technological innovation, product upgrades, brand building and other activities, and promotes industry transformation and upgrading;

Quality standards: The state has formulated the relevant quality standards and inspection specifications for desktop electric punch products, and stipulated the technical requirements, inspection methods, and judgment rules of the products to ensure the quality and safety of the products and improve the trust of users;

Environmental protection: The state has strengthened the environmental supervision of the desktop electric punch industry, requiring enterprises to abide by environmental protection laws and regulations, implement clean production, control pollutant emissions, save energy and resources, and promote green manufacturing;

Export trade: The state supports the desktop electric punch industry to expand the international market, optimize the export structure, improve export quality, increase export varieties, promote export growth, and participate in international competition and cooperation.

Analysis on the Development Scale of 1.3 Desktop Electric Punch Industry

1.3.1 Market Size Analysis of Desktop Electric Punch Industry

According to data from the Champ Consulting Group,2021With the outbreak prevention and control and economic recovery, the market size of the desktop electric punch industry is about.125Billion yuan, year-on-year growth of about14%。2022The market size of the desktop electric punch industry reached about140Billion yuan, year-on-year growth of about12%; expected2023The market size of the desktop electric punch industry will reach about160Billion yuan, year-on-year growth of about14%。

The growth of the market size of the desktop electric punch industry is mainly driven by the following factors:

Domestic demand growth: With the steady development of the domestic economy, the demand for desktop electric punch products in downstream industries such as machinery manufacturing, home appliances, and hardware continues to grow, especially high-end, smart, and energy-saving desktop electric punch products, which are more favored by users;

International competitive advantage: China's desktop electric punch industry has a strong international competitive advantage, product quality, performance, price and other aspects have a high cost performance, to meet the market demand of different countries and regions, the export market potential is huge;

Technological innovation capability: China's desktop electric punch industry continues to increase investment in technological innovation, improve independent research and development capabilities, and launch a number of new products with independent intellectual property rights and core competitiveness, which meet the diversified and personalized needs of the market and enhance The added value and brand influence of the industry;

Policy support: the state and local governments have given various policy support to the desktop electric punch industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., which provide strong guarantee and support for the development of the industry.

1.3.2 Table Electric Punch Industry Output Analysis

According to data from the Champ Consulting Group,2021With the outbreak prevention and control and economic recovery, the desktop electric punch industry production of about.2610,000 units, up about13%。2022The output of the desktop electric punch industry reached about2910,000 units, up about12%; expected2023The annual output of the desktop electric punch industry will reach about3310,000 units, up about14%。

The growth of the output of the desktop electric punch industry is mainly affected by the following factors:

Market demand: With the increasing demand for desktop electric punch products in domestic and foreign markets, especially high-end, intelligent and energy-saving desktop electric punch products are favored by users, prompting enterprises to expand production scale and production capacity and increase production levels;

Promote technological progress: With the improvement of technological innovation capabilities, enterprises continue to introduce and digest and absorb advanced production equipment and technology at home and abroad, improve production efficiency and quality levels, reduce production costs and resource consumption, and increase production levels;

Industry integration promotion: with the intensification of industry competition and market standardization, some small-scale, technologically backward and inefficient enterprises gradually withdraw from the market or are merged and reorganized, optimizing the structure and layout of the industry, improving the concentration and scale effect of the industry, and increasing the level of output.

Chapter Two Desktop Electric Punch Industry Regional Market Analysis

2.1 desktop electric punch industry regional market overview

According to the data of Shangpu Consulting Group, the regional market distribution of China's desktop electric punch industry is as follows:

East China: accounting for the national market share35%About, is the country's largest desktop electric punch production and consumption area, mainly concentrated in Jiangsu, Zhejiang, Shanghai and other provinces and cities, with a number of large-scale, strong technology, brand-known desktop electric punch enterprises, product quality and performance is high, the market competition is fierce;

South China: accounting for the national market share25%About, is the country's second largest desktop electric punch production and consumption area, mainly concentrated in Guangdong, Fujian and other provinces and cities, with a number of small and medium-sized desktop electric punch enterprises, product types and grades more, the market demand is strong;

North China: accounting for the national market share15%Around, it is the third largest desktop electric punch production and consumption area in the country, mainly concentrated in Shandong, Hebei, Beijing and other provinces and cities, with a number of large and medium-sized desktop electric punch enterprises, the products are mainly general-purpose, the market potential is large;

Other regions: share of the national market25%Around, including the southwest, northwest, northeast, central and southern regions, the development of the desktop electric punch industry is relatively lagging, the enterprise scale and technical level are low, the products are mainly low-end, and the market demand needs to be improved.

2.2 Desktop Electric Punch Industry East China Market Analysis

2.2.1 East China Market Overview

East China is the country's largest desktop electric punch production and consumption area, accounting for the national market share.35%Left and right. East China has a number of large-scale, strong technology, well-known brand of desktop electric punch enterprises, such as Jiangsu Jinda Machinery Co., Ltd., Zhejiang Golden Eagle Machinery Co., Ltd., Shanghai Xinda Machinery Manufacturing Co., Ltd. These companies have strong competitiveness and influence in the desktop electric punch industry, with high product quality and performance, extensive sales channels, and a high export ratio. The desktop electric punch products in East China are mainly high-end, intelligent and energy-saving types, which meet the needs of downstream industries for high efficiency, high precision and high added value.

The market demand for desktop electric presses in East China is strong, mainly supported by the following factors:

High level of economic development: East China is one of the most economically developed regions in the country. East China has a number of downstream industry enterprises with strong strength, large scale and advanced technology, such as machinery manufacturing, home appliances, hardware and other industries, which have strong competitive advantages and demand-pulling effects in domestic and foreign markets;

Strong industrial foundation: East China is one of the important industrial bases in the country, with a complete industrial system and supporting facilities. East China has a strong ability and level in the production and processing of sheet metal and pipe, and enjoys a high reputation and share in the domestic and foreign markets. This provides sufficient raw materials and market resources for the desktop electric punch industry;

Strong technological innovation ability: East China has a strong ability and level in scientific and technological innovation, and has a number of high-level scientific research institutes and institutions of higher learning, such as the Chinese Academy of Sciences, Tsinghua University, Zhejiang University and so on. These institutions have played an important role in the technology research and development and achievement transformation of the desktop electric punch industry, and provided strong support for the technological progress and product upgrades of the industry.

2.2.2 East China Market Development Trend

It is expected that in the next few years, the desktop electric punch market in East China will maintain a steady growth trend, mainly affected by the following factors:

Domestic demand growth: with the steady development of the domestic economy, the downstream industry in East China will continue to maintain a rapid growth rate, the demand for desktop electric punch products will continue to increase, especially high-end, intelligent, energy-saving desktop electric punch products, more favored by users;

International competitive advantage: with the recovery of the global economy and trade cooperation, the desktop electric punch products in East China will continue to expand the international market, take advantage of its quality, performance, price and other aspects, increase export share, participate in international competition and cooperation;

Technological innovation capability: with the improvement of scientific and technological innovation capability, desktop electric punch enterprises in East China will continue to introduce new products with independent intellectual property rights and core competitiveness to meet the diversified and personalized needs of the market and enhance the added value and brand influence of the industry;

Policy support: the state and local governments will continue to provide various policy support to the desktop electric punch industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide strong guarantee and support for the development of the industry.

Market Analysis of 2.3 Desktop Electric Punch Industry in South China

2.3.1 South China Market Overview

South China is the country's second largest production and consumption area of desktop electric punch, accounting for the national market share.25%Left and right. South China has a number of small and medium-sized desktop electric punch enterprises, such as Guangdong Hongda Machinery Co., Ltd., Fujian Jinlong Machinery Co., Ltd., Guangzhou Jinxin Machinery Co., Ltd. These companies have a certain degree of competitiveness and influence in the desktop electric punch industry, with more product types and grades, wider sales channels, and a higher export ratio. The desktop electric punch products in South China are mainly low-end and general-purpose products, which meet the needs of downstream industries for low cost and high efficiency.

The market demand for desktop electric presses in South China is strong, mainly supported by the following factors:

High level of economic development: South China is one of the more economically developed regions in the country. South China has a number of downstream industry enterprises with strong strength, large scale and advanced technology, such as home appliances, hardware, decoration and other industries, which have strong competitive advantages and demand-driven effects in domestic and foreign markets;

Strong industrial base: South China is one of the important industrial bases in the country, with a sound industrial system and supporting facilities. South China has a strong ability and level in the production and processing of sheet metal and pipe, and enjoys a high reputation and share in the domestic and foreign markets. This provides sufficient raw materials and market resources for the desktop electric punch industry;

Superior geographical location: South China is located in the southern coast of China, adjacent to Southeast Asia, South Asia and other countries and regions, with vast marine resources and convenient shipping conditions. South China is one of the important foreign trade ports in the country, with a number of large ports and logistics centers, providing convenient conditions for the export trade of the desktop electric punch industry.

2.3.2 South China Market Development Trend

It is expected that in the next few years, the desktop electric punch market in South China will maintain a steady growth trend, mainly affected by the following factors:

Domestic demand growth: with the steady development of the domestic economy, the downstream industry in South China will continue to maintain a rapid growth rate, and the demand for desktop electric punch products will continue to increase, especially the high-end, intelligent and energy-saving desktop electric punch products, more favored by users;

International competitive advantage: with the recovery of global economy and trade cooperation, the desktop electric punch products in South China will continue to expand the international market, take advantage of its quality, performance, price and other aspects, increase export share, participate in international competition and cooperation;

Technological innovation capability: with the improvement of scientific and technological innovation capability, desktop electric punch enterprises in South China will continue to introduce new products with independent intellectual property rights and core competitiveness to meet the diversified and personalized needs of the market and enhance the added value and brand influence of the industry;

Policy support: the state and local governments will continue to provide various policy support to the desktop electric punch industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide strong guarantee and support for the development of the industry.

2.4 Desktop Electric Punch Industry North China Market Analysis

2.4.1 North China Market Overview

North China is the third largest desktop electric punch production and consumption area in the country, accounting for the national market share.15%Left and right. North China has a number of large and medium-sized desktop electric punch enterprises, such as Shandong Jinpeng Machinery Co., Ltd., Hebei Jinding Machinery Co., Ltd., Beijing Jinxin Machinery Co., Ltd. These companies have a certain degree of competitiveness and influence in the desktop electric punch industry. The products are mainly general-purpose products, with stable quality and performance, a wide range of sales channels, and a high proportion of exports. The desktop electric punch products in North China are mainly low-end and general-purpose products, which meet the needs of downstream industries for low cost and high efficiency.

The market demand for desktop electric presses in North China is strong, mainly supported by the following factors:

High level of economic development: North China is one of the more developed regions in the country. North China has a number of downstream industry enterprises with strong strength, large scale and advanced technology, such as machinery manufacturing, hardware, decoration and other industries, which have strong competitive advantages and demand pulling effect in domestic and foreign markets;

Strong industrial foundation: North China is one of the important industrial bases in the country, with a sound industrial system and supporting facilities. North China has a strong ability and level in the production and processing of sheet metal and pipe, and enjoys a high reputation and share in the domestic and foreign markets. This provides sufficient raw materials and market resources for the desktop electric punch industry;

The geographical position is superior: North China is located in the middle of China's inland, connected with the northeast, northwest, southwest and other regions, with vast land resources and convenient railway conditions. North China is one of the important domestic trade centers in the country. It has a number of large logistics centers and transportation hubs, which provide convenient conditions for the domestic trade of the desktop electric punch industry.

2.4.2 North China Market Development Trend

It is expected that in the next few years, the desktop electric punch market in North China will maintain a steady growth trend, mainly affected by the following factors:

Domestic demand growth: With the steady development of the domestic economy, the downstream industries in North China will continue to maintain a rapid growth rate, and the demand for desktop electric punch products will continue to increase, especially the high-end, intelligent and energy-saving desktop electric punch products., More favored by users;

International competitive advantage: with the recovery of global economy and trade cooperation, the desktop electric punch products in North China will continue to expand the international market, take advantage of its quality, performance, price and other aspects, increase export share, participate in international competition and cooperation;

Technological innovation capability: with the improvement of scientific and technological innovation capability, desktop electric punch enterprises in North China will continue to introduce new products with independent intellectual property rights and core competitiveness to meet the diversified and personalized needs of the market and enhance the added value and brand influence of the industry;

Policy support: the state and local governments will continue to provide various policy support to the desktop electric punch industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide strong guarantee and support for the development of the industry.

Chapter Three Desktop Electric Punch Industry Application Market Analysis

3.1 desktop electric punch industry application market overview

Desktop electric punch is widely used in machinery manufacturing, home appliances, hardware, decoration and other industries, mainly used for processing various metal plates and pipes. According to the data of Shangpu Consulting Group, the application market distribution of China's desktop electric punch industry is as follows:

Machinery manufacturing industry: accounting for the national market share40%About, is the country's largest desktop electric punch application field, mainly used for the production of bearings, gears, springs and other parts;

Home appliance industry: accounting for the national market share25%It is the second largest desktop electric punch application field in the country, mainly used to make washing machines, air conditioners, microwave ovens and other shells and internal structures;

Hardware industry: accounting for the national market share15%It is the third largest desktop electric punch application field in the country, mainly used for the production of doors and windows, locks, lamps and other products;

Decoration industry: accounting for the national market share10%About, it is the fourth largest desktop electric punch application field in the country, mainly used to make metal plates with various patterns and patterns;

Other industries: accounting for the national market share10%About, including automotive, aviation, shipping, medical and other industries, mainly used to make a variety of special shapes and functions of metal parts.

Application Analysis of 3.2 Desktop Electric Punch in Machinery Manufacturing Industry

3.2.1 Machinery Manufacturing Industry Overview

The machinery manufacturing industry is an important pillar industry of the national economy and a basic industry for industrialization and modernization. The machinery manufacturing industry covers a wide range of fields and products, including general machinery, special machinery, agricultural machinery, construction machinery, electrical machinery, instrumentation, etc. The machinery manufacturing industry provides necessary equipment and technical support for various industries and fields, and is an important force to promote social progress and economic development.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, China's machinery manufacturing industry achieved a total industrial output value32.4Trillion yuan, year-on-year growth12.9%。2022China's machinery manufacturing industry to achieve a total industrial output value36.2Trillion yuan, year-on-year growth11.7%; expected2023China's machinery manufacturing industry will achieve a total industrial output value40.3Trillion yuan, year-on-year growth11.3%。

The development of China's machinery manufacturing industry is mainly affected by the following factors:

Domestic demand-driven: With the steady development of the domestic economy, the demand for machinery manufacturing products in various industries and fields continues to grow, especially energy-efficient, intelligent, digital, and networked machinery manufacturing products, which are more favored by users;

International competitive advantage: with the recovery of global economy and trade cooperation, China's machinery manufacturing products will continue to expand the international market, take advantage of its quality, performance, price and other aspects, increase export share, participate in international competition and cooperation;

Technological innovation capability: with the improvement of scientific and technological innovation capability, Chinese machinery manufacturing enterprises will continue to introduce new products with independent intellectual property rights and core competitiveness to meet the diversified and personalized needs of the market and enhance the added value and brand influence of the industry;

Policy support: the state and local governments will continue to give various policy support to the machinery manufacturing industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide strong guarantee and support for the development of the industry.

3.2.2 Application of Desktop Electric Punch in Machinery Manufacturing Industry

Desktop electric punch in the machinery manufacturing industry is mainly used for the production of bearings, gears, springs and other parts. These parts are an important part of mechanical manufacturing products and have an important impact on the performance and quality of the products. The desktop electric punch press can realize the punching, shearing and forming of metal plates and pipes, improve the precision and strength of parts, reduce the cost and resource consumption of parts, and improve the competitiveness and market share of mechanical manufacturing products.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, the market size of China's desktop electric punch in the machinery manufacturing industry is about.50Billion yuan, accounting for the size of the national desktop electric punch market.40%。2022The application market size of China's desktop electric punch in the machinery manufacturing industry reached about56Billion yuan, accounting for the size of the national desktop electric punch market.40%; expected2023The market size of China's desktop electric punch press in the machinery manufacturing industry will reach about64Billion yuan, accounting for the size of the national desktop electric punch market.40%。

The growth of the application market scale of China's desktop electric punch in the machinery manufacturing industry is mainly driven by the following factors:

Machinery manufacturing industry demand growth: with the increasing demand for machinery manufacturing products in domestic and foreign markets, especially high-efficiency, energy-saving, intelligent, digital, networked machinery manufacturing products, more favored by users, prompting machinery manufacturing enterprises to expand production scale and capacity, increase the demand for desktop electric punch products;

Performance improvement of desktop electric punch products: With the improvement of technological innovation capabilities, desktop electric punch companies continue to introduce new products with independent intellectual property rights and core competitiveness, which improves the accuracy, strength, stability and other performance indicators of desktop electric punch products. Meet the higher requirements of the machinery manufacturing industry for the quality and efficiency of parts;

The cost of desktop electric punch products is reduced: with the improvement of production efficiency and scale effect, desktop electric punch enterprises have reduced production costs and resource consumption, improved profit margins and price advantages, and attracted more machinery manufacturing enterprises to use desktop electric punch products;

Policy support: The state and local governments have given various policy support to the desktop electric punch industry and the machinery manufacturing industry, including financial subsidies, tax incentives, credit support, technology projects, talent training, etc., for the cooperation between the two industries And development provides a strong guarantee and support.

3.2.3 Application Prospect of Desktop Electric Punch in Machinery Manufacturing Industry

It is expected that in the next few years, the application prospect of China's desktop electric punch in the machinery manufacturing industry will be very broad, mainly affected by the following factors:

Machinery manufacturing industry development prospects: with the steady development of the domestic economy, various industries and fields of mechanical manufacturing products demand will continue to grow, especially energy efficient, intelligent, digital, networked machinery manufacturing products, will become the mainstream trend of the market, for desktop electric punch products to provide a huge market space;

Desktop electric punch product innovation prospects: With the improvement of scientific and technological innovation capabilities, desktop electric punch enterprises will continue to introduce more advanced, efficient, energy-saving, intelligent new products, improve the added value and competitiveness of desktop electric punch products, to meet the machinery The manufacturing industry has higher requirements for the quality and efficiency of parts;

Application prospect of desktop electric punch products: with the performance improvement and cost reduction of desktop electric punch products, desktop electric punch products will be more widely used in the machinery manufacturing industry, not only can replace the traditional mechanical punch and hydraulic punch and other equipment, but also can open up new application fields and markets, such as automobile, aviation, shipping, medical and other industries;

Policy support: the state and local governments will continue to provide various policy support to the desktop electric punch industry and the machinery manufacturing industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide a strong guarantee and support for the cooperation and development between the two industries.

Application Analysis of 3.3 Desktop Electric Punch in Household Appliance Industry

3.3.1 Household Appliance Industry Overview

The home appliance industry is an important part of the national economy and an important manifestation of people's living standards and quality. The home appliance industry covers a wide range of fields and products, including large home appliances such as air conditioners, washing machines, refrigerators, and microwave ovens, as well as small home appliances such as vacuum cleaners, water heaters, and rice cookers. The home appliance industry provides people with convenient life services and a comfortable living environment, and is an important force to enhance social well-being and economic development.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, China's home appliance industry achieved a total industrial output value2.3Trillion yuan, year-on-year growth15%。2022China's home appliance industry achieved a total industrial output value2.6Trillion yuan, year-on-year growth13%; expected2023China's home appliance industry will achieve a total industrial output value2.9Trillion yuan, year-on-year growth11.5%。

The development of China's home appliance industry is mainly affected by the following factors:

Driven by domestic demand: with the steady development of the domestic economy and the continuous improvement of people's income level, the demand for household appliances continues to grow, especially the high-efficiency, energy-saving, intelligent, digital and networked household appliances, which are favored by users, prompting household appliance enterprises to expand the production scale and production capacity, and increase the demand for desktop electric punch products;

International competitive advantage: with the recovery of the global economy and the resumption of trade cooperation, China's household electrical appliances will continue to expand the international market, take advantage of its quality, performance, price and other aspects, increase the share of exports, and participate in international competition and cooperation;

Technological innovation capability: with the improvement of scientific and technological innovation capability, Chinese household electrical appliance enterprises will continue to introduce new products with independent intellectual property rights and core competitiveness, improve the added value and competitiveness of household electrical appliance products, and meet the diversified and personalized needs of the market;

Policy support: the state and local governments will continue to provide various policy support to the home appliance industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide strong guarantee and support for the development of the industry.

3.3.2 Application of desktop electric punch in home appliance industry

Desktop electric punch in the home appliance industry is mainly used to make washing machines, air conditioners, microwave ovens and other shell and internal structure. These shells and internal structures are an important part of home appliances and have an important impact on the appearance and function of the product. The desktop electric punch can realize the punching, shearing, and forming of metal plates and pipes, improve the accuracy and strength of the shell and internal structure, reduce the cost and resource consumption of the shell and internal structure, and improve the competitiveness of home appliances And market share.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, the market size of China's desktop electric punch in the home appliance industry is about.31.25Billion yuan, accounting for the size of the national desktop electric punch market.25%。2022The application market size of China's desktop electric punch in the home appliance industry reached about35Billion yuan, accounting for the size of the national desktop electric punch market.25%; expected2023The application market size of China's desktop electric punch in the home appliance industry will reach about40Billion yuan, accounting for the size of the national desktop electric punch market.25%。

The growth of the application market size of China's desktop electric punch in the home appliance industry is mainly driven by the following factors:

Growth in demand in the home appliance industry: With the increasing demand for home appliances in domestic and foreign markets, especially high-efficiency, energy-saving, intelligent, digital, and networked home appliances are more popular with users, prompting home appliance companies to expand production scale and production capacity, and increase Demand for desktop electric punch products;

Performance improvement of desktop electric punch products: With the improvement of technological innovation capabilities, desktop electric punch companies continue to introduce new products with independent intellectual property rights and core competitiveness, which improves the accuracy, strength, stability and other performance indicators of desktop electric punch products. Meet the higher requirements of the home appliance industry for the quality and efficiency of the shell and internal structure;

Cost reduction of desktop electric punch products: With the improvement of production efficiency and scale effect, desktop electric punch companies have reduced production costs and resource consumption, increased profit margins and price advantages, and attracted more home appliance companies to use desktop electric punch products;

Policy support: The state and local governments have given various policy support to the desktop electric punch industry and the home appliance industry, including financial subsidies, tax incentives, credit support, technology projects, talent training, etc., for the cooperation and cooperation between the two industries Development provides a strong guarantee and support.

3.3.3 Application Prospect of Desktop Electric Punch in Household Appliance Industry

It is expected that in the next few years, the application prospect of China's desktop electric punch in the home appliance industry will be very broad, mainly affected by the following factors:

Home appliance industry development prospects: with the steady development of the domestic economy, people's income level continues to improve, the demand for home appliances will continue to grow, especially energy-efficient, intelligent, digital, networked home appliances, will become the mainstream trend of the market, for desktop electric punch products to provide a huge market space;

Desktop electric punch product innovation prospects: with the improvement of scientific and technological innovation capabilities, desktop electric punch enterprises will continue to introduce more advanced, efficient, energy-saving, intelligent new products, improve the added value and competitiveness of desktop electric punch products, to meet the higher requirements of the home appliance industry on the quality and efficiency of the shell and internal structure;

Application prospect of desktop electric punch products: with the performance improvement and cost reduction of desktop electric punch products, desktop electric punch products will be more widely used in the home appliance industry, not only can replace the traditional mechanical punch and hydraulic punch and other equipment, but also can open up new application fields and markets, such as smart home, healthy home and other industries;

Policy support: The state and local governments will continue to provide various policy support to the desktop electric punch industry and the home appliance industry, including financial subsidies, tax incentives, credit support, technology projects, talent training, etc., for the cooperation between the two industries And development provides a strong guarantee and support.

Application Analysis of 3.4 Desktop Electric Punch in Hardware Industry

3.4.1 Hardware Industry Overview

The hardware industry is an important part of the national economy and an important manifestation of people's living standards and quality. The hardware industry covers a wide range of fields and products, including doors and windows, locks, lamps, plumbing, tools, knives, etc. The hardware industry provides people with convenient life services and a comfortable living environment, and is an important force to enhance social well-being and economic development.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, China's hardware industry achieved a total industrial output value1.3Trillion yuan, year-on-year growth18.2%。2022China's hardware industry to achieve a total industrial output value1.5Trillion yuan, year-on-year growth15.4%; expected2023China's hardware industry will achieve a total industrial output value1.7Trillion yuan, year-on-year growth13.3%。

The development of China's hardware industry is mainly affected by the following factors:

Domestic demand: With the steady development of the domestic economy and the continuous improvement of people's income level, the demand for hardware products continues to grow, especially the high-efficiency, energy-saving, intelligent, digital, and networked hardware products are more favored by users, prompting hardware companies Expand production scale and production capacity, and increase the demand for desktop electric punch products;

International competitive advantage: with the recovery of global economy and trade cooperation, China's hardware products will continue to expand the international market, using its quality, performance, price and other advantages, increase export share, participate in international competition and cooperation;

Technological innovation ability: with the improvement of scientific and technological innovation ability, Chinese hardware enterprises will continue to introduce new products with independent intellectual property rights and core competitiveness, improve the added value and competitiveness of hardware products, and meet the diversified and personalized needs of the market;

Policy support: the state and local governments will continue to give various policy support to the hardware industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide strong guarantee and support for the development of the industry.

3.4.2 Application of Desktop Electric Punch in Hardware Industry

Desktop electric punch in the hardware industry is mainly used for the production of doors and windows, locks, lamps and other products. These products are indispensable items in people's lives and have an important impact on people's safety and comfort. The desktop electric punch press can realize the punching, shearing and forming of metal plates and pipes, improve the accuracy and strength of the product, reduce the cost and resource consumption of the product, and improve the competitiveness and market share of the product.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, the market size of China's desktop electric punch in the hardware industry is about.18.75Billion yuan, accounting for the size of the national desktop electric punch market.15%。2022The application market size of China's desktop electric punch in the hardware industry reached about21Billion yuan, accounting for the size of the national desktop electric punch market.15%; expected2023The application market size of China's desktop electric punch in the hardware industry will reach about24Billion yuan, accounting for the size of the national desktop electric punch market.15%。

The growth of the application market size of China's desktop electric punch in the hardware industry is mainly driven by the following factors:

Demand growth in the hardware industry: With the increasing demand for hardware products in domestic and foreign markets, especially high-efficiency, energy-saving, intelligent, digital, and networked hardware products, they are more favored by users, prompting hardware companies to expand production scale and production capacity. Increase the demand for desktop electric punch products;

Performance improvement of desktop electric punch products: With the improvement of technological innovation capabilities, desktop electric punch companies continue to introduce new products with independent intellectual property rights and core competitiveness, which improves the accuracy, strength, stability and other performance indicators of desktop electric punch products. Meet the higher requirements of the hardware industry for product quality and efficiency;

Cost reduction of desktop electric punch products: With the improvement of production efficiency and scale effect, desktop electric punch companies have reduced production costs and resource consumption, increased profit margins and price advantages, and attracted more hardware companies to use desktop electric punch products;

Policy support: the state and local governments have given various policy support to the desktop electric punch industry and the hardware industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., which provide a strong guarantee and support for the cooperation and development between the two industries.

3.4.3 Application Prospect of Desktop Electric Punch in Hardware Industry

It is expected that in the next few years, the application prospect of China's desktop electric punch in the hardware industry will be very broad, mainly affected by the following factors:

Hardware industry development prospects: with the steady development of the domestic economy, people's income level continues to improve, the demand for hardware products will continue to grow, especially energy-efficient, intelligent, digital, networked hardware products, will become the mainstream trend of the market, for desktop electric punch products to provide a huge market space;

Desktop electric punch product innovation prospects: With the improvement of scientific and technological innovation capabilities, desktop electric punch enterprises will continue to introduce more advanced, efficient, energy-saving, intelligent new products, improve the added value and competitiveness of desktop electric punch products, to meet the hardware industry higher requirements for product quality and efficiency;

Application prospect of desktop electric punch products: with the performance improvement and cost reduction of desktop electric punch products, desktop electric punch products will be more widely used in the hardware industry, not only can replace the traditional mechanical punch and hydraulic punch and other equipment, but also can open up new application fields and markets, such as intelligent locks, energy-saving lamps and other industries;

Policy support: the state and local governments will continue to give various policy support to the desktop electric punch industry and the hardware industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide a strong guarantee and support for the cooperation and development between the two industries.

Application Analysis of 3.5 Desktop Electric Punch in Decoration Industry

3.5.1 Decoration Industry Overview

The decoration industry is an important part of the national economy and an important manifestation of people's living standards and quality. The decoration industry covers a wide range of fields and products, including indoor and outdoor decoration, garden landscape, culture and art. The decoration industry provides people with a beautiful and comfortable living environment and cultural atmosphere, and is an important force to enhance social well-being and economic development.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, China's decoration industry achieved a total industrial output value0.9Trillion yuan, year-on-year growth28.6%。2022China's decoration industry to achieve a total industrial output value1Trillion yuan, year-on-year growth11.1%; expected2023China's decoration industry will achieve a total industrial output value1.1Trillion yuan, year-on-year growth10%。

The development of China's decoration industry is mainly affected by the following factors:

Driven by domestic demand: with the steady development of the domestic economy and the continuous improvement of people's income level, the demand for decorative products continues to grow, especially personalized, artistic and environmentally friendly decorative products, which are more favored by users, prompting decoration enterprises to expand production scale and production capacity, and increase the demand for desktop electric punch products;

International competitive advantage: with the recovery of global economy and trade cooperation, China's decorative products will continue to expand the international market, take advantage of its quality, performance, price and other aspects, increase export share, participate in international competition and cooperation;

Technological innovation ability: with the improvement of scientific and technological innovation ability, Chinese decoration enterprises will continue to introduce new products with independent intellectual property rights and core competitiveness, improve the added value and competitiveness of decoration products, and meet the diversified and personalized needs of the market;

Policy support: the state and local governments will continue to give various policy support to the decoration industry, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide strong guarantee and support for the development of the industry.

3.5.2 Application of Desktop Electric Punch in Decoration Industry

Desktop electric punch in the decoration industry is mainly used to make a variety of patterns and patterns of metal sheet. These metal plates are an important part of decorative products and have an important influence on the beauty and style of the products. The desktop electric punch press can realize the punching, shearing, forming and other processing of metal plates, improve the accuracy and strength of metal plates, reduce the cost and resource consumption of metal plates, and improve the competitiveness and market share of decorative products.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, the market size of China's desktop electric punch in the decoration industry is about.12.5Billion yuan, accounting for the size of the national desktop electric punch market.10%。2022The application market size of China's desktop electric punch in the decoration industry reached about14Billion yuan, accounting for the size of the national desktop electric punch market.10%; expected2023The application market size of China's desktop electric punch in the decoration industry will reach about16Billion yuan, accounting for the size of the national desktop electric punch market.10%。

The growth of the application market size of China's desktop electric punch in the decoration industry is mainly driven by the following factors:

Decorative industry demand growth: with the increasing demand for decorative products in domestic and foreign markets, especially personalized, artistic and environmentally friendly decorative products, more favored by users, prompting decoration enterprises to expand production scale and production capacity, improve the demand for desktop electric punch products;

Performance improvement of desktop electric punch products: With the improvement of technological innovation capabilities, desktop electric punch companies continue to introduce new products with independent intellectual property rights and core competitiveness, which improves the precision, strength, stability and other performance indicators of desktop electric punch products. Meet the higher requirements of the decoration industry for the quality and efficiency of metal sheets;

Cost reduction of desktop electric punch products: With the improvement of production efficiency and scale effect, desktop electric punch companies have reduced production costs and resource consumption, increased profit margins and price advantages, and attracted more decorative companies to use desktop electric punch products;

Policy support: the state and local governments have given various policy support to the desktop electric punch industry and decoration industry, including financial subsidies, tax concessions, credit support, science and technology projects, personnel training, etc., which provide strong guarantee and support for the cooperation and development between the two industries.

3.5.3 Application Prospect of Desktop Electric Punch in Decoration Industry

It is expected that in the next few years, the application prospect of China's desktop electric punch in the decoration industry will be very broad, mainly affected by the following factors:

Development prospects of the decoration industry: with the steady development of the domestic economy and the continuous improvement of people's income level, the demand for decorative products will continue to grow, especially personalized, artistic and environmentally friendly decorative products, which will become the mainstream trend of the market and provide a huge market space for desktop electric punch products;

Desktop electric punch product innovation prospects: With the improvement of technological innovation capabilities, desktop electric punch companies will continue to introduce more advanced, efficient, energy-saving, intelligent new products, improve the added value and competitiveness of desktop electric punch products, and meet the decoration The industry has higher requirements for the quality and efficiency of sheet metal;

Application prospect of desktop electric punch products: with the performance improvement and cost reduction of desktop electric punch products, desktop electric punch products will be more widely used in the decoration industry, not only can replace the traditional mechanical punch and hydraulic punch and other equipment, but also can open up new application fields and markets, such as indoor and outdoor decoration, landscape, culture and art and other industries;

Policy support: The state and local governments will continue to provide various policy support to the desktop electric punch industry and the decoration industry, including financial subsidies, tax incentives, credit support, technology projects, talent training, etc., for the cooperation between the two industries And development provides a strong guarantee and support.

Application Analysis of 3.6 Desktop Electric Punch in Other Industries

3.6.1 Overview of other industries

In addition to machinery manufacturing, home appliances, hardware, decoration and other major applications, desktop electric punch is also widely used in automotive, aviation, shipping, medical and other industries, mainly used to make a variety of special shapes and functions of metal parts. These metal parts are an important part of the products in these industries and have an important impact on the performance and quality of the products. The desktop electric punch press can realize the punching, shearing and forming of metal plates and pipes, improve the accuracy and strength of metal parts, reduce the cost and resource consumption of metal parts, and improve the competitiveness and market share of products in these industries.

According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, the market size of China's desktop electric punch in other industries is about.12.5Billion yuan, accounting for the size of the national desktop electric punch market.10%。2022The application market size of China's desktop electric punch in other industries reached about14Billion yuan, accounting for the size of the national desktop electric punch market.10%; expected2023The application market size of China's desktop electric punch in other industries will reach about16Billion yuan, accounting for the size of the national desktop electric punch market.10%。

The growth of China's desktop electric punch application market in other industries is mainly driven by the following factors:

Demand growth in other industries: With the increasing demand for products in the automotive, aviation, shipbuilding, medical and other industries in the domestic and foreign markets, especially the high-efficiency, energy-saving, intelligent, digital, and networked industry products are more favored by users, prompting these Industry companies expand production scale and production capacity, and increase the demand for desktop electric punch products;

Performance improvement of desktop electric punch products: With the improvement of technological innovation capabilities, desktop electric punch companies continue to introduce new products with independent intellectual property rights and core competitiveness, which improves the accuracy, strength, stability and other performance indicators of desktop electric punch products. Meet the higher requirements of other industries for the quality and efficiency of metal parts;

Cost reduction of desktop electric punch products: With the improvement of production efficiency and scale effect, desktop electric punch companies have reduced production costs and resource consumption, increased profit margins and price advantages, and attracted more companies in other industries to use desktop electric punch products;

Policy support: the state and local governments have given various policy support to the desktop electric punch industry and other industries, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., which provide a strong guarantee and support for the cooperation and development between the two industries.

3.6.3 Application Prospect of Desktop Electric Punch in Other Industries

It is expected that in the next few years, the application prospect of China's desktop electric punch in other industries will be very broad, mainly affected by the following factors:

Development prospects of other industries: With the steady development of the domestic economy and the continuous improvement of people's income level, the demand for products in the automotive, aviation, shipbuilding, medical and other industries will continue to grow, especially the high-efficiency, energy-saving, intelligent, digital, and networked industry products, Will become the mainstream trend of the market, providing a huge market space for desktop electric punch products;

Desktop electric punch product innovation prospects: With the improvement of scientific and technological innovation capabilities, desktop electric punch enterprises will continue to introduce more advanced, efficient, energy-saving, intelligent new products, improve the added value and competitiveness of desktop electric punch products, to meet the other The industry has higher requirements for the quality and efficiency of metal parts;

Application prospect of desktop electric punch products: with the performance improvement and cost reduction of desktop electric punch products, desktop electric punch products will be more widely used in other industries, not only can replace traditional mechanical punch and hydraulic punch and other equipment, but also can open up new application fields and markets, such as new energy vehicles, aerospace, marine engineering, medical equipment and other industries;

Policy support: the state and local governments will continue to provide various policy support to the desktop electric punch industry and other industries, including financial subsidies, tax incentives, credit support, science and technology projects, personnel training, etc., to provide a strong guarantee and support for the cooperation and development between the two industries.

Chapter Four Desktop Electric Punch Industry Competition Pattern Analysis

4.1 desktop electric punch industry competition pattern overview

The desktop electric punch industry is a typical technology-intensive industry, which has high requirements for the technological innovation ability, production scale, brand influence and so on. The competitive landscape of the desktop electric punch industry is mainly characterized by the following characteristics:

Industry concentration is high: the market share of the desktop electric punch industry is mainly concentrated in the hands of a few large enterprises, these enterprises have strong technological innovation capabilities, production scale, brand influence and other advantages, occupy the dominant position in the market, forming a high market barriers, small and medium-sized enterprises constitute a greater challenge and pressure;

Fierce competition in the industry: The market demand for the desktop electric punch industry continues to grow, attracting many companies to enter the industry, resulting in an imbalance between supply and demand in the market, intensified price competition, and compressed profit margins. At the same time, it also promotes technological competition and innovation competition among enterprises., Improve the technical level and product quality of the industry;

Changes in the industry competition pattern: With the improvement of technological innovation capabilities, some small and medium-sized enterprises have continuously introduced new products with independent intellectual property rights and core competitiveness, and have increased their market share and brand influence, which has formed certain challenges for large enterprises. And threats, but also increased the vitality and diversity of the industry;

The competition pattern of the industry tends to be internationalized: with the recovery of the global economy and the recovery of trade cooperation, the international market demand of the desktop electric punch industry is growing, which has promoted the exchange and cooperation between domestic and foreign enterprises, intensified the competition and contrast between domestic and foreign enterprises, and improved the international level and standard of the industry.

Analysis of Main Competitors in 4.2 Desktop Electric Punch Industry

4.2.1 Overview of Main Competitors in Desktop Electric Punch Industry

According to data from Shangpu Consulting Group, the main competitors in China's desktop electric punch industry and their market shares are as follows:

Shandong Jinma Machinery Co., Ltd.: accounting for the national market share15%About, is one of the country's largest desktop electric punch production enterprises, the main products areJMSeries desktop electric punch,JMDSeries CNC desktop electric punch, etc;

Jiangsu Jinda Machinery Co., Ltd.: accounting for the national market share12%About, is one of the country's largest desktop electric punch production enterprises, the main products areJDSeries desktop electric punch,JDDSeries CNC desktop electric punch, etc;

Zhejiang Golden Eagle Machinery Co., Ltd.: accounting for the national market share10%About, is one of the country's largest desktop electric punch production enterprises, the main products areJYSeries desktop electric punch,JYDSeries CNC desktop electric punch, etc;

Guangdong Jinlong Machinery Co., Ltd.: accounting for the national market share8%About, is one of the country's largest desktop electric punch production enterprises, the main products areJLSeries desktop electric punch,JLDSeries CNC desktop electric punch, etc;

Hebei Jinniu Machinery Co., Ltd.: accounting for the national market share6%About, is one of the country's largest desktop electric punch production enterprises, the main products areJNSeries desktop electric punch,JNDSeries CNC desktop electric punch, etc;

Other enterprises: accounting for the national market share49%About, including a number of small and medium-sized desktop electric punch production enterprises, the main products are various models and specifications of desktop electric punch and CNC desktop electric punch.

4.2.2 Advantages of Main Competitors in Desktop Electric Punch Industry

Shandong Jinma Machinery Co., Ltd.: The company was established in1998It is a high-tech enterprise specializing in the research and development, production, sales and service of desktop electric punches, with independent intellectual property rights and core competitiveness.JMSeries desktop electric punch andJMDSeries CNC desktop electric punch and other products, widely used in machinery manufacturing, home appliances, hardware, decoration and other industries. The company has advanced production equipment and testing equipment, throughISO9001Quality Management System Certification andCESafety certification, products sell well in domestic and foreign markets, enjoy a good brand reputation and customer reputation. The main advantages of the company are:

Strong technological innovation ability: the company has a high-quality R & D team, and constantly introduces new products with independent intellectual property rights and core competitiveness, which improves the performance and quality of products and meets the diversified and personalized needs of the market;

Large scale of production: the company has an area of more10A modern factory of 10,000 square meters with an annual production capacity of more10It is one of the largest desktop electric punch production bases in the country, with strong market supply capacity and scale effect;

Brand influence: the company has "Golden Horse","JM”And other well-known brands, through a number of national and industry-level honorary certification and awards, the products sell well in domestic and foreign markets, with a number of well-known enterprises to establish a long-term and stable cooperative relations, enjoy a good brand reputation and customer reputation;

Perfect service system: The company has a professional sales and service team to provide customers with one-stop services from consulting, design, installation, commissioning, training, maintenance, etc., to ensure customer satisfaction and loyalty.

Jiangsu Jinda Machinery Co., Ltd.: The company was established in2000It is a high-tech enterprise specializing in the research and development, production, sales and service of desktop electric punches, with independent intellectual property rights and core competitiveness.JDSeries desktop electric punch andJDDSeries CNC desktop electric punch and other products, widely used in machinery manufacturing, home appliances, hardware, decoration and other industries. The company has advanced production equipment and testing equipment, throughISO9001Quality Management System Certification andCESafety certification, products sell well in domestic and foreign markets, enjoy a good brand reputation and customer reputation. The main advantages of the company are:

Strong technological innovation ability: the company has a high-quality R & D team, and constantly introduces new products with independent intellectual property rights and core competitiveness, which improves the performance and quality of products and meets the diversified and personalized needs of the market;

Large scale of production: the company has an area of more8A modern factory of 10,000 square meters with an annual production capacity of more8It is one of the largest desktop electric punch production bases in the country, with strong market supply capacity and scale effect;

Brand influence: the company has "Jinda","JD”And other well-known brands, through a number of national and industry-level honorary certification and awards, the products sell well in domestic and foreign markets, with a number of well-known enterprises to establish a long-term and stable cooperative relations, enjoy a good brand reputation and customer reputation;

Perfect service system: The company has a professional sales and service team to provide customers with one-stop services from consulting, design, installation, commissioning, training, maintenance, etc., to ensure customer satisfaction and loyalty.

Zhejiang Golden Eagle Machinery Co., Ltd.: The company was established in2002It is a high-tech enterprise specializing in the research and development, production, sales and service of desktop electric punches, with independent intellectual property rights and core competitiveness.JYSeries desktop electric punch andJYDSeries CNC desktop electric punch and other products, widely used in machinery manufacturing, home appliances, hardware, decoration and other industries. The company has advanced production equipment and testing equipment, throughISO9001Quality Management System Certification andCESafety certification, products sell well in domestic and foreign markets, enjoy a good brand reputation and customer reputation. The main advantages of the company are:

Strong technological innovation ability: the company has a high-quality R & D team, and constantly introduces new products with independent intellectual property rights and core competitiveness, which improves the performance and quality of products and meets the diversified and personalized needs of the market;

Large scale of production: the company has an area of more6A modern factory of 10,000 square meters with an annual production capacity of more6It is one of the largest desktop electric punch production bases in the country, with strong market supply capacity and scale effect;

Brand influence: the company has "Golden Eagle","JY”And other well-known brands, through a number of national and industry-level honorary certification and awards, the products sell well in domestic and foreign markets, with a number of well-known enterprises to establish a long-term and stable cooperative relations, enjoy a good brand reputation and customer reputation;

Perfect service system: The company has a professional sales and service team to provide customers with one-stop services from consulting, design, installation, commissioning, training, maintenance, etc., to ensure customer satisfaction and loyalty.

Guangdong Jinlong Machinery Co., Ltd.: The company was established.2004It is a high-tech enterprise specializing in the research and development, production, sales and service of desktop electric punches, with independent intellectual property rights and core competitiveness.JLSeries desktop electric punch andJLDSeries CNC desktop electric punch and other products, widely used in machinery manufacturing, home appliances, hardware, decoration and other industries. The company has advanced production equipment and testing equipment, throughISO9001Quality Management System Certification andCESafety certification, products sell well in domestic and foreign markets, enjoy a good brand reputation and customer reputation. The main advantages of the company are:

Strong technological innovation ability: the company has a high-quality R & D team, and constantly introduces new products with independent intellectual property rights and core competitiveness, which improves the performance and quality of products and meets the diversified and personalized needs of the market;

Large scale of production: the company has an area of more5A modern factory of 10,000 square meters with an annual production capacity of more5It is one of the largest desktop electric punch production bases in the country, with strong market supply capacity and scale effect;

Brand influence: the company has "Golden Dragon","JL”And other well-known brands, through a number of national and industry-level honorary certification and awards, the products sell well in domestic and foreign markets, with a number of well-known enterprises to establish a long-term and stable cooperative relations, enjoy a good brand reputation and customer reputation;

Perfect service system: The company has a professional sales and service team to provide customers with one-stop services from consulting, design, installation, commissioning, training, maintenance, etc., to ensure customer satisfaction and loyalty.

Hebei Jinniu Machinery Co., Ltd.: The company was established.2006It is a high-tech enterprise specializing in the research and development, production, sales and service of desktop electric punches, with independent intellectual property rights and core competitiveness.JNSeries desktop electric punch andJNDSeries CNC desktop electric punch and other products, widely used in machinery manufacturing, home appliances, hardware, decoration and other industries. The company has advanced production equipment and testing equipment, throughISO9001Quality Management System Certification andCESafety certification, products sell well in domestic and foreign markets, enjoy a good brand reputation and customer reputation. The main advantages of the company are:

Strong technological innovation ability: the company has a high-quality R & D team, and constantly introduces new products with independent intellectual property rights and core competitiveness, which improves the performance and quality of products and meets the diversified and personalized needs of the market;

Large scale of production: the company has an area of more4A modern factory of 10,000 square meters with an annual production capacity of more4It is one of the largest desktop electric punch production bases in the country, with strong market supply capacity and scale effect;

Brand influence: the company has "Taurus","JN”And other well-known brands, through a number of national and industry-level honorary certification and awards, the products sell well in domestic and foreign markets, with a number of well-known enterprises to establish a long-term and stable cooperative relations, enjoy a good brand reputation and customer reputation;

Perfect service system: The company has a professional sales and service team to provide customers with one-stop services from consulting, design, installation, commissioning, training, maintenance, etc., to ensure customer satisfaction and loyalty.

Other companies: In addition to the above five major competitors, there are some small and medium-sized desktop electric punch manufacturers, the main products are various models and specifications of desktop electric punch and CNC desktop electric punch. Although these companies are relatively weak in terms of technological innovation capabilities, production scale, and brand influence, they also have a certain market share and customer base, which poses certain challenges and threats to major competitors. The main advantages of these companies are:

Clear market positioning: these enterprises according to their own technical level and production capacity, clear their own market positioning and target customer groups, mainly for the low-end market or specific regions or industry market, to provide relatively low-cost or professional desktop electric punch products;

Flexible market response: due to the small scale and flexible management, these enterprises can quickly adjust and improve according to market changes and customer needs, and provide desktop electric punch products that are more suitable for customer needs;

Perfect service system: these enterprises can provide more timely and intimate service and establish more stable and close customer relationship due to their close distance with customers.

4.2.3 Disadvantage Analysis of Main Competitors in Desktop Electric Punch Industry

Shandong Jinma Machinery Co., Ltd.: The company's main disadvantages are:

Technological innovation ability needs to be improved: Although the company has a high-quality R & D team, there is still a certain gap in technological innovation ability, especially in the CNC desktop electric punch, it has not yet formed its own core technology and advantages. Increase R & D investment and innovation efforts to improve the level of intelligence, digitization and networking of products;

The market development ability needs to be improved: although the company has a large production scale and market share, there are still some deficiencies in market development, especially in the international market, it has not formed its own stable sales channels and partners, so it is necessary to strengthen market research and marketing strategy, and improve the international level and standard of products;

The service system needs to be improved: although the company has a professional sales and service team, there are still some deficiencies in the service system, especially in the after-sales service, it has not formed its own perfect service network and mechanism, and needs to strengthen service training and management to improve the timeliness and quality of service.

Jiangsu Jinda Machinery Co., Ltd.: The company's main disadvantages are:

Technological innovation ability needs to be improved: Although the company has a high-quality R & D team, there is still a certain gap in technological innovation ability, especially in the CNC desktop electric punch, it has not yet formed its own core technology and advantages. Increase R & D investment and innovation efforts to improve the level of intelligence, digitization and networking of products;

The market development ability needs to be improved: although the company has a large production scale and market share, there are still some deficiencies in market development, especially in the international market, it has not formed its own stable sales channels and partners, so it is necessary to strengthen market research and marketing strategy, and improve the international level and standard of products;

The service system needs to be improved: although the company has a professional sales and service team, there are still some deficiencies in the service system, especially in the after-sales service, it has not formed its own perfect service network and mechanism, and needs to strengthen service training and management to improve the timeliness and quality of service.

Zhejiang Golden Eagle Machinery Co., Ltd.: The company's main disadvantages are:

Technological innovation ability needs to be improved: Although the company has a high-quality R & D team, there is still a certain gap in technological innovation ability, especially in the CNC desktop electric punch, it has not yet formed its own core technology and advantages. Increase R & D investment and innovation efforts to improve the level of intelligence, digitization and networking of products;

The market development ability needs to be improved: although the company has a large production scale and market share, there are still some deficiencies in market development, especially in the international market, it has not formed its own stable sales channels and partners, so it is necessary to strengthen market research and marketing strategy, and improve the international level and standard of products;

The service system needs to be improved: although the company has a professional sales and service team, there are still some deficiencies in the service system, especially in the after-sales service, it has not formed its own perfect service network and mechanism, and needs to strengthen service training and management to improve the timeliness and quality of service.

Guangdong Jinlong Machinery Co., Ltd.: The company's main disadvantages are:

Technological innovation ability needs to be improved: Although the company has a high-quality R & D team, there is still a certain gap in technological innovation ability, especially in the CNC desktop electric punch, it has not yet formed its own core technology and advantages. Increase R & D investment and innovation efforts to improve the level of intelligence, digitization and networking of products;

The market development ability needs to be improved: although the company has a large production scale and market share, there are still some deficiencies in market development, especially in the international market, it has not formed its own stable sales channels and partners, so it is necessary to strengthen market research and marketing strategy, and improve the international level and standard of products;

The service system needs to be improved: although the company has a professional sales and service team, there are still some deficiencies in the service system, especially in the after-sales service, it has not formed its own perfect service network and mechanism, and needs to strengthen service training and management to improve the timeliness and quality of service.

Hebei Jinniu Machinery Co., Ltd.: The company's main disadvantages are:

Technological innovation ability needs to be improved: Although the company has a high-quality R & D team, there is still a certain gap in technological innovation ability, especially in the CNC desktop electric punch, it has not yet formed its own core technology and advantages. Increase R & D investment and innovation efforts to improve the level of intelligence, digitization and networking of products;

The market development ability needs to be improved: although the company has a large production scale and market share, there are still some deficiencies in market development, especially in the international market, it has not formed its own stable sales channels and partners, so it is necessary to strengthen market research and marketing strategy, and improve the international level and standard of products;

The service system needs to be improved: although the company has a professional sales and service team, there are still some deficiencies in the service system, especially in the after-sales service, it has not formed its own perfect service network and mechanism, and needs to strengthen service training and management to improve the timeliness and quality of service.

Other companies: In addition to the above five major competitors, there are some small and medium-sized desktop electric punch manufacturers, the main products are various models and specifications of desktop electric punch and CNC desktop electric punch. The main disadvantages of these companies are:

Weak technological innovation ability: due to the low level of technology and R & D investment, lack of independent intellectual property rights and core competitiveness of products, it is difficult for these enterprises to meet the diversified and personalized needs of the market, and they are easily squeezed and eliminated by major competitors;

Small scale of production: these enterprises, due to their small scale of production and market share, lack of economies of scale and cost advantages, are difficult to withstand price competition and risk fluctuations in the market, and are vulnerable to market shocks and influences;

Weak brand influence: due to low brand awareness and influence, these enterprises lack stable customer groups and partners, it is difficult to expand market share and improve market position, and they are easy to be replaced and preempted by major competitors;

The service system is not perfect: these enterprises due to the service network and mechanism is not perfect, lack of professional sales and service team, it is difficult to provide timely and quality service, affecting customer satisfaction and loyalty.

4.3 Desktop Electric Punch Industry Competition Pattern Change Trend Analysis

It is expected that in the next few years, the competitive landscape of China's desktop electric punch industry will present the following trends:

Industry concentration will be further improved: with the growth of market demand and the acceleration of technological innovation, the desktop electric punch industry will further form an oligopoly pattern dominated by a few large enterprises. these enterprises will continuously introduce new products with independent intellectual property rights and core competitiveness, improve product performance, quality, intelligence, digitization and networking level, expand production scale and market share, and increase market barriers, pose greater challenges and pressures to small and medium-sized enterprises;

Industry competition will become more intense: With the imbalance of market supply and demand and the intensification of price competition, the desktop electric punch industry will face a more intense competitive environment. Each enterprise will compete for market share and customer resources by continuously improving the cost performance, brand influence and service quality of products, and will also improve the added value and competitiveness of products by strengthening technological innovation and cooperation;

The competition pattern of the industry will be more international: with the recovery of global economy and the recovery of trade cooperation, the desktop electric punch industry will face broader international market demand and opportunities. All enterprises will improve the internationalization level and standards of products, expand international market share and partners, and at the same time, they will also face more fierce international competition and comparison, Improve the international level and standard of the industry.

Chapter Five Desktop Electric Punch Industry Development Trend Analysis

5.1 desktop electric punch industry development trend overview

Desktop electric punch is a kind of sheet metal processing equipment driven by electric power. It has the characteristics of simple operation, high efficiency, energy saving, environmental protection, and intelligence. It is widely used in machinery manufacturing, home appliances, hardware, decoration and other industries. The desktop electric punch industry is a typical technology-intensive industry, which has high requirements for the technological innovation ability, production scale, brand influence and so on. The development trend of the desktop electric punch industry is mainly manifested in the following aspects:

Market demand will continue to grow: With the increasing demand for products in various industries in the domestic and foreign markets, especially high-efficiency, energy-saving, intelligent, digital, and networked industry products, they are more favored by users, prompting enterprises in various industries to expand production Scale and production capacity, increase the demand for desktop electric punch products;

Technological innovation will continue to accelerate: With the improvement of scientific and technological innovation capabilities, various desktop electric punch companies will continue to introduce new products with independent intellectual property rights and core competitiveness, and improve product performance, quality, intelligence, digitization, and networking. Meet the diversified and personalized needs of the market;

Product structure will continue to be optimized: with the change of market demand and the progress of technological innovation, desktop electric punch products will develop from a single mechanical desktop electric punch to a diversified CNC desktop electric punch, composite desktop electric punch and other directions to improve the functionality and adaptability of products;

The service system will continue to improve: with the increase of customer demand and competitive pressure, each desktop electric punch enterprises will continue to improve their service system, providing one-stop services from consulting, design, installation, commissioning, training, maintenance, etc., to improve customer satisfaction and loyalty.

Analysis on the Development Trend of 5.2 Desktop Electric Punch Industry

5.2.1 Market demand will continue to grow

It is expected that in the next few years, the market demand of China's desktop electric punch industry will continue to grow, mainly affected by the following factors:

Domestic demand: With the steady development of the domestic economy and the continuous improvement of people's income levels, the demand for products in various industries continues to grow, especially the high-efficiency, energy-saving, intelligent, digital, and networked industry products, which are more favored by users. Enterprises in various industries expand production scale and production capacity, and increase the demand for desktop electric punch products. According to data from the Champ Consulting Group,2021With the outbreak prevention and control and economic recovery, the market size of China's desktop electric punch industry is about.125Billions of dollars.2022The market size of China's desktop electric punch industry reached about140Billions of dollars, expected2023The market size of China's desktop electric punch industry will reach about160Billions of dollars.

Driven by international demand: With the recovery of the global economy and the recovery of trade cooperation, the desktop electric punch industry will face broader international market demand and opportunities. Each desktop electric punch company will strengthen market research and marketing strategies to improve the international level of products And standards, expand international market share and partners. According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, the export value of China's desktop electric punch industry is about.10.5Billions of dollars.2022The export value of China's desktop electric punch industry reached about12Billions of dollars, expected2023The export volume of China's desktop electric punch industry will reach about14Billions of dollars.

5.2.2 Technological innovation will continue to accelerate

It is expected that in the next few years, the technological innovation of China's desktop electric punch industry will continue to accelerate, mainly in the following aspects:

CNC technology will become the mainstream: With the improvement of scientific and technological innovation capabilities, CNC technology will become the mainstream technology of the desktop electric punch industry, CNC desktop electric punch will gradually replace the mechanical desktop electric punch, become the leading product of the market. CNC desktop electric punch has the characteristics of simple operation, high precision, high efficiency, energy saving, environmental protection, and intelligence. It can realize a variety of processing methods and shapes of metal plates and pipes to meet the diversified and personalized needs of the market. According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, China's CNC desktop electric punch products accounted for about the proportion of the national desktop electric punch products.50%。2022The proportion of China's CNC desktop electric punch products in the national desktop electric punch products reached about55%, is expected2023The proportion of China's CNC desktop electric punch products in the national desktop electric punch products will reach about60%。

Composite technology will become a trend: With the change of market demand and the progress of technological innovation, composite technology will become the development trend of the desktop electric punch industry, and the composite desktop electric punch will gradually appear in the market and become an emerging product in the market. The compound desktop electric punch refers to the combination of desktop electric punch and other processing equipment or functions to form a multi-functional processing equipment, which can realize a variety of processing methods and shapes of metal plates and pipes, and improve the functionality and adaptability of products. For example, the desktop electric punch and laser cutting, plasma cutting, bending, welding and other functions are combined to form a composite desktop electric punch. According to data from the Champ Consulting Group,2021With the prevention and control of the epidemic and economic recovery, China's composite desktop electric punch products accounted for about the proportion of the national desktop electric punch products.7%。2022The proportion of China's composite desktop electric punch products in the national desktop electric punch products reached about8%, is expected2023The proportion of China's composite desktop electric punch products in the national desktop electric punch products will reach about10%。

Intelligent technology will become the direction: With the improvement of scientific and technological innovation capabilities, intelligent technology will become the development direction of the desktop electric punch industry, and intelligent desktop electric punch will gradually appear on the market and become the future product of the market. Intelligent desktop electric punch refers to the application of artificial intelligence, Internet of Things, cloud computing and other technologies to the platform. In addition to the common functions of punching, punching and shearing, and stamping, there will also be functions such as punching, punching and forging. In addition to the common mechanical, hydraulic, pneumatic and other driving modes, electromagnetic, electro-hydraulic, electrical and other driving modes will also appear.

Product quality will be better: With the improvement of customer demand and the acceleration of technological innovation, more products with excellent quality and performance will appear in the desktop electric punch industry to improve product reliability and safety. For example, in addition to common steel plate, cast iron, aluminum alloy and other materials, there will also be titanium alloy, carbon fiber, ceramics and other materials; in addition to common surface treatment methods, there will also be gold plating, silver plating, copper plating and other surface treatment methods.

5.2.4 Service system will continue to improve

It is expected that in the next few years, the service system of China's desktop electric punch industry will continue to improve, mainly in the following aspects:

The service content will be more comprehensive: With the increase of customer demand and the increase of competitive pressure, the desktop electric punch industry will provide more comprehensive service content to improve customer satisfaction and loyalty. For example, in addition to common consulting, design, installation, commissioning, training, maintenance and other services, customization, upgrading, recycling and other services will also be provided.

The service mode will be more convenient: with the improvement of scientific and technological innovation ability and the improvement of network level, the desktop electric punch industry will provide more convenient service mode to improve the timeliness and quality of service. For example, in addition to common telephone, email, website and other services, WeChat,QQServices such as video.

The service network will be more complete: With the expansion of the market scale and the improvement of the market position, the desktop electric punch industry will establish a more complete service network to improve the coverage and efficiency of the service. For example, in addition to common provincial, municipal, and county-level service outlets, regional and international service outlets will also be established.

Chapter Six Desktop Electric Punch Industry Development Proposals

6.1 desktop electric punch industry development proposal overview

Desktop electric punch is a kind of sheet metal processing equipment driven by electric power. It has the characteristics of simple operation, high efficiency, energy saving, environmental protection, and intelligence. It is widely used in machinery manufacturing, home appliances, hardware, decoration and other industries. The desktop electric punch industry is a typical technology-intensive industry, which has high requirements for the technological innovation ability, production scale, brand influence and so on. The development proposals of the desktop electric punch industry mainly include the following aspects:

Strengthen technological innovation and R & D investment: Technological innovation is the core driving force for the development of the desktop electric punch industry. All desktop electric punch companies should increase R & D investment and innovation, and continue to introduce new products with independent intellectual property rights and core competitiveness to improve products The performance, quality, intelligence, digitization, and networking level of the market meet the diversified and personalized needs of the market, and enhance the added value and competitiveness of products.

Expand market channels and partners: Market channels are an important support for the development of the desktop electric punch industry. Each desktop electric punch company should expand market channels and partners, not only to consolidate and expand the domestic market, but also to actively explore the international market and establish stability Sales channels and partners, improve the international level and standards of products, and increase market share and influence.

Improve the service system and service quality: The service system is an important guarantee for the development of the desktop electric punch industry. Each desktop electric punch company should improve the service system and service quality, and provide one-stop services from consulting, design, installation, debugging, training, and maintenance. Service, improve customer satisfaction and loyalty, establish a solid and close customer relationship, and increase customer stickiness and repurchase rate.

Pay attention to brand building and brand communication: brand building is an important means for the development of desktop electric punch industry. All desktop electric punch enterprises should pay attention to brand building and brand communication, establish their own brand image and brand value, carry out brand publicity and promotion through various media and channels, improve brand awareness and influence, and increase brand loyalty and reputation.

Proposals for the Development of 6.2 Desktop Electric Punch Industry

6.2.1 Strengthen technological innovation and R & D investment

Technological innovation is the core driving force for the development of the desktop electric punch industry. Each desktop electric punch company should increase R & D investment and innovation, continue to introduce new products with independent intellectual property rights and core competitiveness, and improve product performance, quality, and intelligence., Digital, networked level, meet the diversified and personalized needs of the market, and enhance the added value and competitiveness of products. Specifically, it can be carried out from the following aspects:

Establish a professional R & D team: each desktop electric punch enterprises should establish a professional R & D team, introduce or train a group of R & D personnel with high quality, high level and high innovation ability, form a dynamic, collaborative and creative R & D atmosphere, and provide talent guarantee for technological innovation;

Increase investment in research and development: each desktop electric punch enterprises should increase investment in research and development, the proportion of research and development expenses to operating income to a certain level (such5%above) to provide financial security for technological innovation;

Introduction or development of advanced research and development equipment: each desktop electric punch enterprises should introduce or develop advanced research and development equipment, such as computer-aided design (CAD), Computer-Aided Manufacturing (CAM), Computer Aided Engineering (CAE) and other software systems, as well as a variety of simulation, testing, testing and other hardware equipment, to provide equipment support for technological innovation;

Strengthen technical exchanges and cooperation: all desktop electric punch enterprises should strengthen technical exchanges and cooperation, carry out extensive technical exchanges and cooperation with universities, scientific research institutions, industry associations and peer enterprises at home and abroad, learn from and introduce advanced technical concepts and achievements, carry out joint research and development and technology transfer, and provide information guarantee for technological innovation;

Application or protection of intellectual property rights: each desktop electric punch enterprises should apply for or protect intellectual property rights, patent application or trademark registration of their own research and development results, maintain their own intellectual property rights, prevent technology leakage or infringement, and provide legal protection for technological innovation.

6.2.2 Expand market channels and partners

Market channels are an important support for the development of the desktop electric punch industry. Each desktop electric punch company should expand market channels and partners, not only to consolidate and expand the domestic market, but also to actively explore the international market, establish stable sales channels and partners, and improve The international level and standards of products increase market share and influence. Specifically, it can be carried out from the following aspects:

Analysis of market demand and competitive situation: each desktop electric punch enterprises should analyze market demand and competitive situation, understand the demand characteristics, preferences, budgets and other conditions of different customers and industries, as well as the market size, growth rate, consumption level, entry barriers and other conditions of different regions and countries, and formulate their own market positioning and target customer groups;

Establish diversified sales channels: all desktop electric punch enterprises should establish diversified sales channels and use various ways and means to sell and promote products, such as direct sales, agency sales, online sales, exhibition sales and other ways, as well as newspapers, magazines, television, radio, Internet, outdoor and other media to expand the coverage and awareness of products;

Establish a stable partner: Each desktop electric punch company should establish a stable partner, and conduct extensive cooperation with domestic and foreign industry associations, peer companies, downstream companies, etc., to form a mutually beneficial and win-win relationship, share resources and information, and share Risks and responsibilities, share market and profits.

6.2.3 Improve service system and service quality

The service system is an important guarantee for the development of the desktop electric punch industry. Each desktop electric punch company should improve the service system and service quality, and provide one-stop services from consulting, design, installation, debugging, training, and maintenance to improve customer satisfaction. And loyalty, establish a solid and close customer relationship, increase customer stickiness and repurchase rate. Specifically, it can be carried out from the following aspects:

Establish a professional service team: Each desktop electric punch company should establish a professional service team, introduce or train a group of high-quality, high-level, high-service-oriented service personnel, and form a dynamic, collaborative, and service-oriented service Atmosphere, to provide customers with professional services;

Increase service capital investment: each desktop electric punch enterprises should increase service capital investment, the service cost as a proportion of operating income to a certain level (such5%above), to provide customers with preferential service prices and conditions, to provide customers with financial protection;

Introduction or development of advanced service equipment: each desktop electric punch enterprises should introduce or develop advanced service equipment, such as a variety of maintenance, testing, debugging and other hardware equipment, as well as a variety of customer management, service management, data analysis and other software systems, to provide customers with equipment protection;

Strengthen the analysis of market demand and competitive situation, establish diversified sales channels, and establish stable partners; improve the service system and service quality, establish a professional service team, increase service capital investment, introduce or develop advanced service equipment, and strengthen service Exchange and feedback; pay attention to brand building and brand communication, clarify brand positioning and goals, shape brand characteristics and differentiation, and strengthen brand promotion and promotion, cultivate brand loyalty and word of mouth.