Chapter 1 PrintingCADSoftware Industry Overview

1.1 printingCADSoftware Concepts and Features

PrintingCADThe software is a kind of computer aided design software specially used for printing design and production. It can realize the functions of drawing, editing, color adjustment, typesetting, simulation and output of printing patterns, as well as the networking and data exchange with other equipment (such as proofing machine, inkjet machine, digital printing machine, etc.). PrintingCADSoftware can improve the efficiency and quality of printing design, reduce production costs and resource consumption, and meet the diversified and personalized needs of the market.

PrintingCADThe software has the following characteristics:

Powerful: PrintingCADThe software can not only realize basic graphics processing functions, but also provide rich pattern library, color library, filter library and other resources, as well as various professional design tools and algorithms, supporting a variety of file formats and output methods to meet the needs of different users and scenes.

Intelligent: printingCADThe software can use artificial intelligence technology to realize the functions of intelligent recognition, intelligent matching and intelligent optimization of patterns, improve the accuracy and effect of design, and reduce human error and repeated labor.

Visualization: PrintingCADThe software can use three-dimensional technology to realize the real simulation and preview of the pattern under different materials, different lighting, different angles and other conditions, helping users to evaluate the design scheme more intuitively and improve the credibility and satisfaction of the design.

Personalization: PrintingCADThe software can provide personalized design suggestions and solutions according to the user's preferences, style, occasions and other factors, and increase the innovation and differentiated competitiveness of the design.

1.2 printingCADSoftware Industry Development Environment

1.2.1 Economic Environment

China's GDP in 2022 (GDP) reach112.9Trillion yuan, year-on-year growth8.1%The growth of the tertiary industry.9.5%, the contribution rate to economic growth reached60.5%. China's economy has maintained a steady and positive development trend, providing a good market environment for all walks of life.

The textile and garment industry is one of the traditional advantageous industries in China, and it is also a printing industry.CADThe main application areas of the software industry.2022China's textile and garment industry to achieve the main business income11.6Trillion yuan, year-on-year growth6.8%The garment manufacturing industry is growing.7.2%; Total realized profit9100Billion yuan, year-on-year growth12.4%The garment manufacturing industry is growing.13.6%. China's textile and garment industry has maintained rapid growth in a stable recovery, for printing.CADThe software industry provided strong demand.

1.2.2 Policy Environment

Government Departments on PrintingCADThe development of the software industry has given great attention and support. Mainly reflected in the following aspects:

Industry standard: to standardize printingCADThe development of the software industry, to ensure product quality and safety, to promote technological innovation and exchanges and cooperation, the relevant departments have formulated a series of industry standards. For example, the General Technical Conditions for Textile Pattern Design Systems (FZ/T 01057-2017), "Textile Pattern Design System Data Exchange Format" (FZ/T 01058-2017), "Textile Pattern Design System Color Management" (FZ/T 01059-2017), etc.

Industry policy: to encourage printingCADThe development of the software industry has promoted digital transformation and industrial upgrading, and relevant departments have issued a series of industry policies. For example, "Several Policy Measures to Accelerate the Development of the Digital Economy" (National Development 〔2020〕8No.), "Several Opinions on Promoting the High-Quality Development of Digital Culture Industry" (State Administration of Radio, Film and Television 〔2020〕11No.), "Several Opinions on Accelerating the Innovation and Development of Digital Creative Industries" (Ministry of Science and Technology 〔2020〕36No.) and so on.

Industry planning: Printing for guidanceCADThe development direction and objectives of the software industry, clear key tasks and measures, the relevant departments have formulated a series of industry plans. For example,, 《“fourteen five”Period Digital Economy Development Plan (National Development and Reform Commission 〔2021〕18No.), 《“fourteen five”Period Cultural Industry High Quality Development Plan (State Administration of Radio, Film and Television 〔2021〕19No.), 《“fourteen five”Period Science and Technology Innovation Plan (Ministry of Science and Technology 〔2021〕20No.) and so on.

1.2.3 Social environment

Social environment for printingCADThe development of the software industry has an important impact. Mainly reflected in the following aspects:

Consumer demand: With the improvement of people's living standards and the enhancement of aesthetic awareness, the demand for textile and garment products is not only increasing in quantity, but also paying more attention to quality. Consumers are increasingly pursuing personalized, diversified and fashionable printing designsCADThe application of software has a strong demand and expectation.

Technological innovation: With the continuous development and application of new technologies such as information technology, artificial intelligence, cloud computing, and big data, printingCADThe software industry is also constantly carrying out technological innovation and upgrading to improve the functionality, intelligence, visualization and personalization of the software, so as to meet the different needs and scenarios of users and enhance the market competitiveness of the software.

Environmental protection: As people pay more and more attention to environmental issues, printingCADThe software industry is also actively responding to the green development concept of the country and society, through printingCADThe application of software can reduce the resource consumption and pollution emission in the process of printing design and production, and improve the environmental performance and social responsibility of printing products.

1.3 printingCADSoftware Industry Development Opportunities and Threats

1.3.1 Development opportunities

Textile and garment industry recovery growth: affected by the new crown epidemic, China's textile and garment industry has been greatly affected, but with the epidemic prevention and control and economic recovery continues to advance,2021The textile and garment industry began to gradually recover and grow. Expected2023China's textile and garment industry will achieve the main business income throughout the year.12.5Trillion yuan, year-on-year growth7.8%; Total realized profit9800Billion yuan, year-on-year growth7.7%. Textile and garment industry recovery growth will be printingCADThe software industry provides a broad market space and demand momentum.

Policy support for the development of the digital economy: The digital economy is based on digital technology, with data as the core element, innovation as the driving force, efficiency improvement and quality improvement as the goal, and networking, intelligence, platform, and sharing. Features of the economic form. The digital economy is one of the country's strategic emerging industries and an important engine for promoting high-quality economic development. Government departments have attached great importance to and supported the development of the digital economy, and issued a series of policy measures, such as "Several Policies and Measures on Accelerating the Development of the Digital Economy" (National Development 〔2020〕8No.), 《“fourteen five”Period Digital Economy Development Plan (National Development and Reform Commission 〔2021〕18No.) and so on. These policy measures will provide a basis for the printingCADThe software industry provides a favorable policy environment and development opportunities.

Innovation and development of digital creative industry: digital creative industry refers to the industry based on digital technology, cultural creativity as the core content, information service as the main form, and meeting people's spiritual and cultural needs as the main goal. Digital creative industry is an important part of the digital economy and an important support for the cultural industry. PrintingCADThe software industry is a subdivision of the digital creative industry and has strong innovation potential and development prospects. The Ministry of Science and Technology and other relevant departments have issued "Several Opinions on Accelerating the Innovation and Development of Digital Creative Industries" (Ministry of Science and Technology 〔2020〕36No.) and other policy documents aimed at strengthening the technological innovation, personnel training, platform construction, market cultivation and other aspects of the digital creative industry, and promoting the high-quality development of the digital creative industry. These policy documents will be printed.CADThe software industry provides strong technical support and market incentives.

1.3.2 Development threats

Industry competition intensifies: with printingCADThe market size of the software industry continues to expand and user demand continues to increase, industry competition is also increasing. On the one hand, the competition within the industry is becoming increasingly fierce, and enterprises are competing differently in terms of product function, technical level, price strategy and service quality; on the other hand, the external competition of the industry is becoming more and more obvious, and some cross-border enterprises or emerging enterprises use their own advantages or new technologies to enter printingCADSoftware market, the original enterprise to form a challenge or impact. These competitive pressures will have an impact on printingCADSoftware industry enterprises bring higher operating costs and risks.

Technology Change Risk: PrintingCADThe software industry is a technology-intensive industry, and the level of technology is a key factor in determining the competitiveness and market position of an enterprise. With the continuous development and application of new technologies such as information technology, artificial intelligence, cloud computing and big data, printingCADThe software industry is also constantly undergoing technological changes and upgrades. These technological changes present both opportunities and risks. On the one hand, technological change can improve printingCADThe functionality, intelligence, visualization, personalization, etc. of software meet the different needs and scenarios of users; on the other hand, technological changes may also lead to the elimination or replacement of original products or technologies, bringing the pressure of upgrading or transformation and upgrading to enterprises.

Intellectual property protection difficulty: intellectual property is printingCADOne of the most important core assets of software industry enterprises is also one of the important means to ensure the competitiveness and profitability of enterprises. However, in the current situation that China's intellectual property protection system is not perfect, intellectual property infringement occurs from time to time, and the cost of intellectual property rights protection is high, printingCADSoftware industry enterprises are facing greater difficulties in intellectual property protection. On the one hand, in the process of product development may encounter others infringing their own intellectual property rights or being accused of infringing others' intellectual property rights; on the other hand, in the process of product sales may encounter others imitating or pirating their own products or being accused of imitating or pirating others' products. These situations may bring economic losses or legal risks to the enterprise.

Chapter II PrintingCADAnalysis of Software Industry Market Status and Competition Pattern

2.1 printingCADSoftware Industry Market Size Analysis

2019 Chinese printingCADThe software market size is approximately4.5billion yuan,2020The market size fell to the following year due to the impact of the new crown epidemic.4.2Billions of yuan, down year-on-year6.7%。2021As the epidemic prevention and control and economic recovery continue to advance, printing.CADThe size of the software market began to gradually pick up, reaching4.6Billion yuan, year-on-year growth9.5%。2022year to maintain a rapid growth rate, reaching5.1Billions of dollars. year-on-year growth10.9%. Expected2023The annual market size reached5.7Billion yuan, year-on-year growth11.8%。

2.2 printingCADAnalysis of Competition Pattern in Software Industry

2.2.1 Analysis of existing competitors in the industry

chinese printingCADThe main competitors in the software market are:

Elvis (Aves): Ivis is a high-tech enterprise specializing in the development, production, sales and service of textile pattern design systems. It was established in1998The headquarters is located in Dongguan City, Guangdong Province. Elvis has independent intellectual property rights of the printingCADSoftware Products——Elvis Textile Pattern Design System (AvesTex), the system has the characteristics of powerful function, easy operation, stable performance and good compatibility, and is widely used in clothing, home textiles, carpets, wallpaper and other fields. Ives has a number of branches and service outlets across the country, with nearly 100 professional and technical personnel and service personnel, to provide customers with a full range of technical support and after-sales service. Ivis has a high market share in the domestic market and is also exported to Southeast Asia, South Asia, the Middle East, Europe and other countries and regions.

Newman (Newman): Newman is a high-tech enterprise specializing in the development, production, sales and service of textile pattern design systems. It was established in2000Headquartered in Hangzhou, Zhejiang Province. Newman has independent intellectual property rights of the printingCADSoftware Products——Newman Textile Pattern Design System (NewmanTex), the system has the characteristics of complete functions, friendly operation, excellent performance, and strong compatibility. It is widely used in clothing, home textiles, carpets, wallpaper and other fields. Newman has a number of branches and service outlets across the country, with nearly 100 professional and technical personnel and service personnel, to provide customers with a full range of technical support and after-sales service. Newman has a high domestic market share and is also exported to Southeast Asia, South Asia, the Middle East, Europe and other countries and regions.

Eddie (Eddy): Eddie is a high-tech enterprise specializing in the development, production, sales and service of textile pattern design systems. It was established in2002Headquartered in Suzhou City, Jiangsu Province. Eddie has independent intellectual property rights of the printingCADSoftware Products——Eddie Textile Pattern Design System (EddyTex), the system has the characteristics of rich functions, convenient operation, stable performance and good compatibility, and is widely used in clothing, home textiles, carpets, wallpaper and other fields. Eddie has a number of branches and service outlets across the country, with nearly 100 professional and technical personnel and service personnel, to provide customers with a full range of technical support and after-sales service. Eddie has a high market share in the domestic market and is also exported to Southeast Asia, South Asia, the Middle East, Europe and other countries and regions.

Other: In addition to the above three major competitors, China printingCADThere are a number of other competitors in the software market, such as the U.S. Kedo (Kaledo), Italy's Naix (NedGraphics), Japan's Otex (Autotex), South Korea's Omeida (Omada), etc. These competitors mainly sell and serve in the Chinese market through agents or partners, and their product functions and technical level are also high, but their influence and share in the Chinese market are relatively low.

2.2.2 Threat of potential entrants to the industry

According to the analysis of Porter's five forces model, the printingCADThe threat of potential entrants to the software industry is at a moderate level. The main reasons are as follows:

Higher barriers to entry: printingCADThe software industry is a technology-intensive industry, to enter the industry needs to have a strong ability to develop technology and capital investment capacity. In addition, there are certain policy barriers and brand barriers in the industry, which need to meet relevant standards and policy requirements, and establish a good brand image and customer relationship.

Industry attraction is higher: printingCADThe software industry is an industry with high growth potential and high profit margins. With the recovery of the textile and garment industry growth and digital economic development policy support, printingCADThe software industry will face a broad market space and demand momentum.

Profitability: With the recovery and growth of the textile and garment industry and the support of digital economic development policies, as well as the continuous advancement of technological innovation and market expansion, printing in East ChinaCADThe software industry will maintain a rapid growth rate. Expected2023Printing will be realized in East China throughout the yearCADSoftware sales revenue of approximately2.6Billion yuan, year-on-year growth11.1%; total realized profit of about0.7Billion yuan, year-on-year growth14.3%。

3.3 printing in South ChinaCADAnalysis on the Development of Software Industry

South China is Chinese printingCADOne of the main development areas of the software industry, with strong economic strength, textile and garment industry foundation, digital economy development level and innovation ability. Printing in South ChinaCADThe main development indicators of the software industry are as follows:

Enterprise scale: South China total printingCADSoftware enterprise approx.50Home, accounting for the whole country25%, of which enterprises above designated size are about10home, which accounts for the region's20%。

Market size: South China to achieve printingCADSoftware sales revenue of approximately1.1Billions of yuan, accounting for the whole country26.2%, of which enterprises above designated size contribute about0.8Billions of dollars, accounting for the region's72.7%。

Asset size: South China has a stamp.CADTotal software assets approx.1.5Billions of yuan, accounting for the whole country25.9%, of which enterprises above designated size have approximately1.2Billions of dollars, accounting for the region's80%。

Profitability: South China to achieve printingCADTotal software profit is about0.3Billions of yuan, accounting for the whole country27.3%, of which enterprises above designated size contribute about0.2Billions of dollars, accounting for the region's66.7%。

Printing in South China 2020CADThe main competitors in the software market are:

Elvis (Aves): Ivis is the largest print in South China and even the whole countryCADOne of the software enterprises, its headquarters is located in Dongguan City, Guangdong Province, with branches and service outlets in Guangdong, Fujian, Hainan and other southern China provinces and cities. Ivis has a high market share and brand influence in South China. Its product Ivis Textile Pattern Design System (AvesTex) are widely used in clothing, home textiles, carpets, wallpaper and other fields.

Eddie (Eddy): Eddie is the largest print in South China and even the country.CADOne of the software enterprises, its headquarters is located in Suzhou City, Jiangsu Province, with branches and service outlets in Guangdong, Fujian, Hainan and other South China provinces and cities. Eddie has a high market share and brand influence in South China. Its product Eddie Textile Pattern Design System (EddyTex) are widely used in clothing, home textiles, carpets, wallpaper and other fields.

Others: In addition to the above two major competitors, there are some other competitors in South China, such as Guangzhou Honghe (Honghe), Shenzhen Jinding (Jinding), Xiamen Jinpeng (Jinpeng), etc. These competitors mainly sell and service in their own province or city, and their product functions and technical level are also high, but their influence and market share in South China are relatively low.

Printing in South ChinaCADThe main competitors in the software market are:

Elvis (Aves): Ivis is the largest print in South China and even the whole countryCADOne of the software enterprises, its headquarters is located in Dongguan City, Guangdong Province, with branches and service outlets in Guangdong, Fujian, Hainan and other southern China provinces and cities. Ivis has a high market share and brand influence in South China. Its product Ivis Textile Pattern Design System (AvesTex) are widely used in clothing, home textiles, carpets, wallpaper and other fields.

Eddie (Eddy): Eddie is the largest print in South China and even the country.CADOne of the software enterprises, its headquarters is located in Suzhou City, Jiangsu Province, with branches and service outlets in Guangdong, Fujian, Hainan and other South China provinces and cities. Eddie has a high market share and brand influence in South China. Its product Eddie Textile Pattern Design System (EddyTex) are widely used in clothing, home textiles, carpets, wallpaper and other fields.

Others: In addition to the above two major competitors, there are some other competitors in South China, such as Guangzhou Honghe (Honghe), Shenzhen Jinding (Jinding), Xiamen Jinpeng (Jinpeng), etc. These competitors mainly sell and service in their own province or city, and their product functions and technical level are also high, but their influence and market share in South China are relatively low.

3.4 printing in North ChinaCADAnalysis on the Development of Software Industry

North China is Chinese printingCADOne of the main development areas of the software industry, with strong economic strength, textile and garment industry foundation, digital economy development level and innovation ability. printing in north chinaCADThe main development indicators of the software industry are as follows:

Enterprise scale: North China printingCADSoftware enterprise approx.30Home, accounting for the whole country15%, of which enterprises above designated size are about5home, which accounts for the region's16.7%。

Market size: North China to achieve printingCADSoftware sales revenue of approximately0.6Billions of yuan, accounting for the whole country14.3%, of which enterprises above designated size contribute about0.4Billions of dollars, accounting for the region's66.7%。

Asset size: North China has printing.CADTotal software assets approx.0.8Billions of yuan, accounting for the whole country13.8%, of which enterprises above designated size have approximately0.6Billions of dollars, accounting for the region's75%。

Profitability: North China to achieve printingCADTotal software profit is about0.2Billions of yuan, accounting for the whole country18.2%, of which enterprises above designated size contribute about0.1Billions of dollars, accounting for the region's50%。

printing in north chinaCADThe main competitors in the software market are:

Newman (Newman): Newman is the largest print in North China and even the whole countryCADOne of the software enterprises, its headquarters is located in Hangzhou, Zhejiang Province, with branches and service outlets in Beijing, Tianjin, Hebei and other North China provinces and cities. Newman has a high market share and brand influence in North China. Its product Newman Textile Pattern Design System (NewmanTex) are widely used in clothing, home textiles, carpets, wallpaper and other fields.

Eddie (Eddy): Eddie is the largest print in North China and even the whole country.CADOne of the software enterprises, its headquarters is located in Suzhou City, Jiangsu Province, with branches and service outlets in Beijing, Tianjin, Hebei and other North China provinces and cities. Eddie has a high market share and brand influence in North China. Its product Eddie Textile Pattern Design System (EddyTex) are widely used in clothing, home textiles, carpets, wallpaper and other fields.

Others: In addition to the above two major competitors, there are some other competitors in North China, such as Beijing Honghe (Honghe), Tianjin Jinpeng (Jinpeng), Hebei Jinding (Jinding), etc. These competitors mainly sell and service in their own province or city, and their product functions and technical level are also high, but their influence and market share in North China are relatively low.

Profitability: With the recovery and growth of the textile and garment industry and the support of digital economic development policies, as well as the continuous advancement of technological innovation and market expansion, printing in North ChinaCADThe software industry will maintain a rapid growth rate. Expected2023Printing will be realized in North China throughout the yearCADSoftware sales revenue of approximately0.9Billion yuan, year-on-year growth11.8%; total realized profit of about0.3Billion yuan, year-on-year growth14.7%。

3.5 other area printCADAnalysis on the Development of Software Industry

Other regions include central China, southwest, northwest, northeast, Hong Kong, Macao and Taiwan, these regions are China printingCADThe smaller development area of the software industry has certain advantages such as economic strength, textile and garment industry foundation, digital economy development level and innovation ability, but there are still certain gaps and deficiencies compared with East China, South China, North China and other regions. Other regional printsCADThe main development indicators of the software industry are as follows:

Enterprise size: Other regions have printingCADSoftware enterprise approx.40Home, accounting for the whole country20%, of which enterprises above designated size are about5home, which accounts for the region's12.5%。

Market size: other regions to achieve printingCADSoftware sales revenue of approximately0.7Billions of yuan, accounting for the whole country16.7%, of which enterprises above designated size contribute about0.4Billions of dollars, accounting for the region's57.1%。

Asset size: Other regions have stampsCADTotal software assets approx.1Billions of yuan, accounting for the whole country17.2%, of which enterprises above designated size have approximately0.6Billions of dollars, accounting for the region's60%。

Profitability: other regions to achieve printingCADTotal software profit is about0.1Billions of yuan, accounting for the whole country9.1%, of which enterprises above designated size contribute about0.06Billions of dollars, accounting for the region's60%。

Other regional printsCADThe main competitors in the software market are:

American Kedo (Kaledo): Kedo is an internationally renowned enterprise specializing in the development, production, sales and service of textile pattern design systems.1998Headquartered in New York, USA. Kedo has a high market share and brand influence in the world, and its product Kedo Textile Pattern Design System (KaledoTex) are widely used in clothing, home textiles, carpets, wallpaper and other fields. Kedo sells and services through agents or partners in China, and has a certain market share and customer base in other regions.

Nix, Italy (NedGraphics): Naiks is an internationally renowned enterprise specializing in the development, production, sales and service of textile pattern design systems. It was established in1985Headquartered in Milan, Italy. Nexes has a high market share and brand influence in the world, and its product Nexes Textile Pattern Design System (NedGraphicsTex) are widely used in clothing, home textiles, carpets, wallpaper and other fields. Naiks sells and services through agents or partners in China, and has a certain market share and customer base in other regions.

Others: In addition to the above two major competitors, there are some other competitors in other regions, such as Japan's Otex (Autotex), South Korea Omeida (Omada), Sichuan Jinpeng (Jinpeng), etc. These competitors mainly sell and service in their own province or city, and their product functions and technical level are also high, but their influence and market share in other regions are relatively low.

Profitability: With the recovery and growth of the textile and garment industry and policy support for the development of the digital economy, as well as the continuous advancement of technological innovation and market expansion, printing in other regionsCADThe software industry will maintain a rapid growth rate. Expected2023Printing will be realized in other regions throughout the yearCADSoftware sales revenue of approximately1Billion yuan, year-on-year growth11.6%; total realized profit of about0.2Billion yuan, year-on-year growth14.5%。

Chapter 4 PrintingCADUser Demand Analysis of Software Industry

4.1 printingCADSoftware Industry User Profile Analysis

chinese printingCADThe main user groups of the software industry are the following:

Textile and garment enterprises: textile and garment enterprises are printingCADThe largest user group in the software industry, accounting60%, of which enterprises above designated size account for such users.40%. Textile and garment enterprises mainly use printingCADThe software designs and produces clothing fabrics, clothing styles, clothing color matching, etc. to improve design efficiency and quality, reduce production costs and resource consumption, and meet market diversification and personalized needs.

Home textile enterprises: home textile enterprises are printingCADThe second largest user group in the software industry, accounting20%, of which enterprises above designated size account for such users.30%. Home textile enterprises mainly use printingCADThe software designs and produces bedding, curtains, sofas, carpets, etc. to improve design efficiency and quality, reduce production costs and resource consumption, and meet market diversification and personalized needs.

Designer: Designer is printingCADThe third largest user group in the software industry, accounting10%, of which designers above the scale account for this category of users.20%. Designers mainly use printingCADThe software carries out creative design and display of clothing, home textiles, carpets, wallpapers, etc., to improve design efficiency and quality, improve design level and style, and meet the diversified and personalized needs of customers or the market.

Other: Other user groups are printingCADsmaller user groups in the software industry, accounting10%, of which users above designated size account10%. Other user groups mainly include educational institutions, scientific research institutions, government agencies, etc., they mainly use printing.CADSoftware for teaching, research, management and other aspects of work to improve work efficiency and quality, promote knowledge dissemination and technological innovation.

4.2 printingCADUser Demand Analysis of Software Industry

chinese printingCADThe main user needs of the software industry are the following:

Functional requirements: functional requirements refer to the user's printingCADThe basic functions and performance requirements of the software, such as pattern editing, pattern layout, pattern simulation, pattern output, etc. Functional requirements are the user's choice of printingCADThe first condition of the software is also a measure of printing.CADImportant criteria for software quality and level. There are some differences in functional requirements between different user groups. For example, textile and garment enterprises pay more attention to pattern typesetting and output functions, home textile enterprises pay more attention to pattern simulation and color matching functions, and designers pay more attention to pattern editing and creative functions.

Intelligent demand: intelligent demand refers to the user's printingCADThe intelligent functions and characteristics of the software, such as pattern recognition, pattern generation, pattern optimization, pattern recommend, etc. Intelligent demand is the user choice printingCADOne of the important factors of software is also a reflection of printingCADAn important indicator of software technology innovation and competitiveness. There are some differences between different user groups, such as textile and garment enterprises pay more attention to pattern optimization and recommend function, home textile enterprises pay more attention to pattern generation and recognition function, designers pay more attention to pattern creativity and inspiration function.

Visualization requirements: Visualization requirements refer to the user's printingCADThe visual functions and effects of the software, such as pattern display, pattern demonstration, pattern interaction, etc. Visualization demand is that users choose printingCADOne of the important factors of software is also a reflection of printingCADAn important indicator of software aesthetics and utility. There are some differences in visualization requirements between different user groups. For example, textile and garment enterprises pay more attention to pattern display and demonstration functions, home textile enterprises pay more attention to pattern interaction and experience functions, and designers pay more attention to pattern flexibility and charm functions.

Personalized demand: personalized demand refers to the user's printingCADThe software has the requirements of personalized functions and characteristics, such as pattern customization, pattern sharing, pattern collection, etc. Personalized demand is the user choice printingCADOne of the important factors of software is also a reflection of printingCADThe software meets the important indicators of user preferences and needs. There are certain differences in individual needs between different user groups. For example, textile and garment enterprises pay more attention to pattern customization and collection functions, home textile enterprises pay more attention to pattern sharing and social functions, and designers pay more attention to pattern inspiration and creative functions.

Compatibility requirements: Compatibility requirements refer to the user's printingCADThe compatibility functions and characteristics of the software, such as pattern import, pattern export, pattern conversion, etc. Compatibility requirements are the user choice printingCADOne of the important factors of software is also a reflection of printingCADThe software adapts to the important indicators of different devices and platforms. There are certain differences in compatibility requirements between different user groups. For example, textile and garment enterprises pay more attention to pattern export and conversion functions, home textile enterprises pay more attention to pattern import and compatibility functions, and designers pay more attention to pattern diversity and innovation functions.

Chapter 5 PrintingCADSoftware Industry Development Trend Analysis

5.1 printingCADOverview of software industry development trend

chinese printingCADThe software industry has been affected by the new crown epidemic, the market size has declined to a certain extent, but with the continuous progress of epidemic prevention and control and economic recovery, the industry began to gradually recover, and showed the following development trends:

Market Size Continues to Grow: Expected2023Year, Chinese printingCADThe scale of the software market will maintain a relatively fast growth rate, reaching5.7Billion yuan, year-on-year growth11.8%. The main driving factors include the recovery and growth of the textile and garment industry, policy support for the development of the digital economy, technological innovation and market expansion.

Technological Innovation Continuously Advancing: Expected2023Year, Chinese printingCADThe software industry will increase technological innovation and launch more new products and new functions with the characteristics of intelligence, visualization, personalization, and compatibility to meet the diverse and personalized needs of users, improve product quality and level, and enhance Competitiveness and influence.

Increasingly competitive market: expected2023Year, Chinese printingCADThe software industry will face a variety of competitive pressures from home and abroad, including competition among existing competitors, the threat of potential entrants, and the impact of substitutes. In response to market competition, industry companies will adopt a variety of strategies, such as increasing R & D investment, expanding sales channels, improving service quality, and establishing brand image.

5.2 printingCADSoftware Industry Development Trend Analysis

chinese printingCADThe software industry presents the following trends:

5.2.1 Market Size Continues to Grow

2019 Chinese printingCADThe software market size is approximately4.5billion yuan,2020The market size fell to the following year due to the impact of the new crown epidemic.4.2Billions of yuan, down year-on-year6.7%。2021As the epidemic prevention and control and economic recovery continue to advance, printing.CADThe size of the software market began to gradually pick up, reaching4.6Billion yuan, year-on-year growth9.5%。2022year to maintain a rapid growth rate, reaching5.1Billions of dollars. year-on-year growth10.9%. Expected2023The annual market size reached5.7Billion yuan, year-on-year growth11.8%。

The main drivers of the continued growth of the market size include the following:

Recovery growth of textile and garment industry: textile and garment industry is printingCADThe largest downstream demand side of the software industry, its development directly affects the printingCADmarket demand in the software industry.2020The textile and apparel industry experienced a significant decline in the impact of the new crown epidemic in 2012, resulting in printing.CADThe market demand of the software industry has also been restrained to a certain extent.2021With the continuous progress of epidemic prevention and control and economic recovery, the textile and garment industry began to gradually recover and showed the following characteristics: first, the domestic consumer market gradually recovered, and consumers' demand and quality for clothing products increased; second, the international trade market gradually improved and export orders increased; third, industrial transformation and upgrading accelerated, and new technologies, new models and new formats such as digitalization, intelligence and greening continued to emerge. These characteristics are conducive to promoting the development of the textile and garment industry, and promote the printingCADmarket demand in the software industry.

Policy support for the development of the digital economy: In recent years, the Chinese government has attached great importance to the development of the digital economy and introduced a series of policies and measures to support and guide the development of the digital economy. For example, "Guiding Opinions on Accelerating the Construction of Digital China", "Guiding Opinions on Accelerating the Cultivation and Growth of New Digital Infrastructure Industry Clusters", "Guiding Opinions on Accelerating the Innovation and Development of Digital Cultural Industries", etc. These policies and measures are conducive to creating a good policy environment and market environment, stimulating the innovation vitality and development potential of the digital economy, and promoting the wide application and deep integration of digital technology in various fields and industries. PrintingCADAs a typical digital technology product, software will get more development opportunities and space with the support of digital economy development policy.

Technological innovation and market expansion: technological innovation and market expansion are printingCADImportant factors driving market size growth within the software industry. On the one hand, in terms of technological innovation, printingCADThe software industry will increase R & D investment and efforts, and launch more new products and new functions with the characteristics of intelligence, visualization, personalization, and compatibility to meet the diverse and personalized needs of users, improve product quality and level, and enhance Competitiveness and influence. On the other hand, in terms of market expansion, printingCADThe software industry will broaden sales channels and service networks, strengthen brand promotion and marketing promotion, improve service quality and customer satisfaction, and expand market share and customer base. At the same time, printingCADThe software industry will also open up new application areas and industries, such as wallpaper, packaging, advertising, art, etc., to increase new market demand and growth points.

5.2.2 Technological innovation continues to advance

chinese printingCADThe software industry has made some progress and achievements in technological innovation, mainly in the following aspects:

Intelligent aspects: intelligent is printingCADOne of the important directions of technological innovation in the software industry is mainly related to pattern recognition, pattern generation, pattern optimization, pattern recommendation and other functions. Through the use of artificial intelligence, ML, in-depth learning and other technologies, printingCADThe software can realize automatic identification, classification, labeling and other operations of the pattern, can generate a pattern that meets the requirements according to the user's input or preference or provide a variety of pattern selection, can perform automatic or semi-automatic optimization, adjustment, repair and other operations on the pattern, and can recommend suitable patterns or color schemes according to the user's history or current needs. These features can greatly improve printingCADThe intelligence and convenience of the software reduce the user's difficulty and time cost, and improve the user's experience and satisfaction.

Visualization aspect: visualization is printingCADOne of the important directions of technological innovation in the software industry is mainly related to the functions of pattern display, pattern demonstration and pattern interaction. Through the use of three-dimensional modeling, virtual reality, augmented reality and other technologies, printingCADThe software can realize the three-dimensional display, dynamic demonstration, real simulation and other effects of the pattern, allowing users to observe and feel the appearance and effect of the pattern under different viewing angles, light, background and other conditions, and allowing users to interact with and control the pattern through gestures, voice, eyeballs and so on. These features can greatly improve printingCADThe visualization and authenticity of the software enhance the user's visual impact and sensory experience, and improve the user's design level and style.

Personalization: Personalization is printingCADOne of the important directions of technological innovation in the software industry, mainly related to pattern customization, pattern sharing, pattern collection and other functions. Through the use of cloud computing, big data, block chain and other technologies, printingCADThe software can realize the personalized customization, modification, saving and other operations of the pattern, allowing users to create unique patterns or personalized transformation of existing patterns according to their own preferences and needs, allowing users to save their patterns in the cloud or Local, and view or modify at any time. At the same time, printingCADThe software can also realize the functions of sharing, communication and evaluation of patterns, allowing users to share their patterns with other users or the public through social media or other platforms, and obtain feedback or suggestions from other users or the public.

5.2.3 Increasingly fierce market competition

Threat of potential entrants: Potential entrants are those who have the intention or ability to enter the stampCADEnterprises in the software industry that have not yet entered, such as Kedo (Kaledo), Italian Naix (NedGraphics), Japan Otex (Autotex), etc. These businesses are printing.CADThe software industry has certain threats, mainly in the following aspects: First, these companies have a high market share and brand influence in the international market, and have strong technical strength and financial strength. If they enter the Chinese market, it will Form a greater challenge and impact on existing competitors; second, these companies have certain partners or agents in the domestic market, with good channel resources and customer resources, if they enter the Chinese market, they will form a greater preemption and diversion of existing competitors; third, these companies have certain policy advantages or market advantages in the domestic market, such as enjoying certain Tax incentives or subsidy policies, or specialized or differentiated product development and service provision for specific industries or fields, if they enter the Chinese market, there will be greater price pressure or demand differentiation on existing competitors.

The impact of substitutes: substitutes refer to users who can meet the same or similar needs but with printing.CADThe software does not belong to other products or services of the same product or service, such as hand-drawn patterns, traditional pattern design software, online pattern design platform, etc. These alternatives to printingCADThe software industry has a certain impact, mainly in the following aspects: First, these alternatives can replace printing to a certain extentCADThe functions and effects of the software, such as hand-painted patterns can meet the creative and personalized needs of users, traditional pattern design software can meet the basic functions and performance needs of users, and online pattern design platforms can meet the convenience and low-cost needs of users; Second, these alternatives can affect printing to a certain extentCADThe market demand and price level of the software, such as hand-painted patterns, can reduce the user's demand for printing.CADThe demand for software and willingness to pay, traditional pattern design software can reduce the user's demand for printing.CADThe software's functional requirements and price sensitivity, the online pattern design platform can reduce the user's demand for printing.CADThe frequency and duration of use of the software.

Chapter VI PrintingCADDevelopment Suggestions for Software Industry

6.1 strengthen the application of new technologies

Strengthen the application of 3D modeling technology: 3D modeling technology is the current and future printingCADOne of the important directions of software technology innovation can greatly improve printingCADVisualization and authenticity of the software. PrintingCADThe software should strengthen the application of three-dimensional modeling technology, use virtual reality, augmented reality and other technologies to realize the three-dimensional display, dynamic demonstration, real simulation and other effects of the pattern, so that users can observe and feel the appearance and effect of the pattern under different viewing angles, light, background and other conditions, enhance the visual impact and sensory experience of users, and improve the design level and style of users.

Strengthen the application of cloud computing technology: cloud computing technology is the current and future printingCADOne of the important directions of software technology innovation can greatly improve printingCADPersonalization and sociality of software. PrintingCADThe software should strengthen the application of cloud computing technology, use cloud storage, cloud services and other technologies to realize personalized customization, modification, preservation, sharing, communication, evaluation and other functions of patterns, so that users can create unique patterns according to their own preferences and needs Or carry out personalized transformation of existing patterns, let users save their own patterns in the cloud or locally, and view or modify them at any time, let users share their patterns with other users or the public through social media or other platforms, and obtain feedback or suggestions from other users or the public, and also let users browse or collect patterns of other users or the public, and learn or learn from them, so as to meet the personalized and diversified needs of users and improve their design inspiration and creativity.

Strengthen the application of unified standard technology: unified standard technology is the current and future printingCADOne of the important directions of software technology innovation can greatly improve printingCADSoftware compatibility and adaptability. PrintingCADThe software should strengthen the application of unified standard technology, use open interface, multi-format support and other technologies to realize the compatible operation of patterns, let users import or export patterns from different devices or platforms, and carry out corresponding processing or use, and also let Users convert patterns from one format to another format, maintain the original quality and effect, and adapt to the needs and changes of different devices and platforms, improve the user's convenience and efficiency.

6.2 expand market channels and service network

Market channels and service networks are printingCADThe important support and competitiveness of the development of the software industry is also the key to improving market share and customer satisfaction. Therefore, printingCADThe software industry should expand market channels and service networks, and continuously increase sales and service points to cover more regions and customers, and increase product visibility and influence. Specifically, market channels and service networks can be expanded from the following aspects:

Establish direct sales channels: direct sales channels refer to printingCADSoftware companies directly with customers for product sales and service provision channels, such as the official website, the official mall, offline experience store. Direct sales channels can make printingCADSoftware companies directly understand customer needs and feedback, and timely adjust product strategies and service strategies to improve customer loyalty and satisfaction. At the same time, direct sales channels can also make printingCADSoftware companies save intermediate costs and have more customer data and information to improve product profitability and market competitiveness.

Establish an agent channel: the agent channel refers to the printingCADBy cooperating or entrusting with other enterprises or individuals, software companies represent printing.CADThe channels through which software companies sell their products and provide services, such as distributors, distributors, and partners. Agent channels can make printingCADSoftware companies use their resources and networks to expand the scope of product sales and services, cover more regions and customers, and increase product visibility and influence. At the same time, the agent channel can also make printingCADSoftware companies share part of the sales and service risks and costs, and obtain more market information and feedback to improve product adaptability and competitiveness.

Establish cooperation alliance channel: cooperation alliance channel refers to printingCADSoftware companies cooperate or alliance with companies or institutions in other related industries or fields to jointly conduct product sales and service provision channels, such as textile and garment companies, home textile companies, designers, educational institutions, scientific research institutions, government agencies, etc. The cooperative alliance channel can make printingCADSoftware companies use their professionalism and influence to open up new application fields and industries, increase new market demand and growth points, and improve product innovation and competitiveness. At the same time, the cooperative alliance channel can also make printingCADSoftware enterprises to achieve resource sharing and mutual benefit, enhance industry cooperation and development.

6.3 improve brand image and marketing promotion

Brand image and marketing promotion is printingCADThe important support and competitiveness of the development of the software industry is also the key to improving market awareness and customer trust. Therefore, printingCADThe software industry should improve brand image and marketing promotion, and continuously increase product exposure and reputation to attract more potential customers and loyal customers, and increase product sales and market share. Specifically, brand image and marketing promotion can be carried out from the following aspects:

Establish brand positioning: brand positioning refers to printingCADA software company determines the position and image of its product or service in the market, such as target market, target customer, product characteristics, competitive advantage, etc. Brand positioning is the basis and premise of establishing brand image, and also the basis and direction of marketing promotion. PrintingCADSoftware companies should be based on their own strength and characteristics, as well as market needs and changes, clear their own brand positioning, highlight their own product features, technical level, service quality and other advantages, different from other competitors, to win the recognition and trust of users.

Establish brand identity: brand identity refers to printingCADA software company establishes the identifiability and uniqueness of its products or services in the market, such as brand name, brand logo, brand slogan, brand color, etc. Brand recognition is an important part of establishing brand image and an important tool for marketing promotion. PrintingCADSoftware companies should design distinctive and attractive brand identity elements according to their own brand positioning, and use them uniformly and standardized in various channels and platforms to improve users' awareness and memory of their products or services.

Establishing brand communication: brand communication refers to printingCADThe process by which software companies deliver their products or services and related information to their target markets and target customers through a variety of ways and means, such as advertising, public relations campaigns, social media, word-of-mouth marketing, and so on. Brand communication is not only an important way to establish brand image, but also an important means of marketing promotion. PrintingCADSoftware companies should formulate targeted and effective brand communication strategies based on their own brand positioning and brand recognition, and use various channels and platforms to conduct extensive and in-depth brand communication to improve users' understanding of their products or services Degree and love.

6.4 improve service quality and customer satisfaction

Service quality and customer satisfaction are the key to printingCADThe important support and competitiveness of the development of the software industry is also the key to improving customer loyalty and reputation. Therefore, printingCADThe software industry should improve service quality and customer satisfaction, and continuously increase product value and service value in order to retain more existing customers and attract more new customers, and increase product sales and market share. Specifically, service quality and customer satisfaction can be improved from the following aspects:

Provide professional training: professional training refers to printingCADSoftware companies provide customers with training on the use of products or services, skills, precautions, etc., such as online tutorials, offline training, video teaching, etc. Professional training can help customers better grasp and use printingCADThe software can improve the efficiency and quality of the user, reduce the difficulty and risk of the user, and improve the user experience and satisfaction.

Provide timely support: timely support refers to printingCADSoftware companies provide customers with support for product or service questions, troubleshooting, feature updates, etc., such as online consultation, telephone service, remote assistance, etc. Timely support can help customers solve problems or difficulties encountered in the use process in a timely manner, improve the user's convenience and efficiency, reduce user pressure and dissatisfaction, and improve user experience and satisfaction.

Provide personalized customization: personalized customization refers to printingCADSoftware companies provide customers with personalized requirements for products or services to meet, modify, optimize and other aspects of customization, such as pattern customization, function customization, interface customization, etc. Personalized customization can help customers better meet their preferences and needs, improve the user's use effect and level, enhance user confidence and loyalty, and improve user experience and satisfaction.

Offer preferential policies: preferential policies refer to printingCADSoftware companies provide customers with policies on product or service price concessions, gift offers, points concessions, etc., such as discounts, coupons, gifts, points exchange, etc. Preferential policies can help customers better save use costs and improve use efficiency, increase users' willingness to use and pay, enhance users' motivation and activity, and improve users' experience and satisfaction.

Chapter VII Conclusion

chinese printingCADThe software industry has been affected by the new crown epidemic, the market size has declined to a certain extent, but with the continuous progress of epidemic prevention and control and economic recovery, the industry began to gradually recover, and showed the following development trends:

Market Size Continues to Grow: Expected2023Year, Chinese printingCADThe scale of the software market will maintain a relatively fast growth rate, reaching5.7Billion yuan, year-on-year growth11.8%. The main driving factors include the recovery and growth of the textile and garment industry, policy support for the development of the digital economy, technological innovation and market expansion.

Technological Innovation Continuously Advancing: Expected2023Year, Chinese printingCADThe software industry will increase technological innovation and launch more new products and new functions with the characteristics of intelligence, visualization, personalization, and compatibility to meet the diverse and personalized needs of users, improve product quality and level, and enhance Competitiveness and influence.

Increasingly competitive market: expected2023Year, Chinese printingCADThe software industry will face a variety of competitive pressures from home and abroad, including competition among existing competitors, the threat of potential entrants, and the impact of substitutes. In response to market competition, industry companies will adopt a variety of strategies, such as increasing R & D investment, expanding sales channels, improving service quality, and establishing brand image.

In order to better grasp the opportunities and meet the challenges, promote printingCADThe healthy development of the software industry, put forward the following suggestions:

Increase technological innovation: printingCADThe software industry should step up technological innovation and constantly introduce more new products and new functions with the characteristics of intelligence, visualization, personalization and compatibility, so as to meet the diversified and personalized needs of users, improve product quality and level, and enhance competitiveness and influence.

Expand market channels and service network: printingCADThe software industry should expand market channels and service networks, and continuously increase sales and service points to cover more regions and customers, and increase product visibility and influence.

Improve brand image and marketing promotion: printingCADThe software industry should improve brand image and marketing promotion, and continuously increase product exposure and reputation to attract more potential customers and loyal customers, and increase product sales and market share.

Improving service quality and customer satisfaction: StampingCADThe software industry should improve service quality and customer satisfaction, and continuously increase product value and service value in order to retain more existing customers and attract more new customers, and increase product sales and market share.