Enterprise training refers to the planned, organized and purposeful educational activities taken by enterprises in order to improve the knowledge, skills, attitudes and behaviors of employees. Enterprise training can help employees adapt to job requirements, improve work efficiency and quality, enhance teamwork and innovation ability, promote personal development and career planning, so as to improve the competitiveness and sustainable development ability of enterprises.

Teaching media refers to the various tools or means used to transmit information, stimulate interest, and promote understanding and memory in the teaching process. Teaching media can be divided into traditional media and modern media. Traditional media include blackboards, whiteboards, projectors, slides, etc., while modern media include computers, networks, and multimedia. The function of teaching media mainly has four aspects: transmitting information, stimulating interest, promoting understanding and memory, and improving efficiency.

In corporate training, the selection and use of appropriate teaching media is very important. Different teaching media have different characteristics and advantages and disadvantages, which need to be comprehensively considered according to the training objectives, content, objects and environment. The following are ten commonly used teaching media, as well as their application cases and analysis in enterprise training.

Text

Text is one of the most basic and commonly used teaching media. Text can be presented in the form of books, newspapers, magazines, manuals, guides, etc., and can also be delivered by email, SMS, WeChat, etc. Text has the advantages of accurate expression, easy to save and copy, easy to retrieve and modify, but it also has the disadvantages of single expression, easy to be boring, limited reading speed and so on.

Text is suitable for transferring some conceptual, abstract or normative knowledge, such as theoretical principles, laws and regulations, operational procedures, etc. Text can also be used as a complement to other instructional media, such as adding captions to images or videos to enhance the integrity and clarity of the message.

Case: Shangpu Consulting provides an automobile manufacturing company with a set of employee training manuals, covering the company's history, culture, vision, mission, values, organizational structure, job responsibilities, work processes, quality standards, safety specifications, etc. Help employees understand the background and requirements of the company, establish a sense of identity and belonging, and improve employees' loyalty and sense of responsibility.

Analysis: Text is the most appropriate teaching media to transmit these contents, because these contents are relatively fixed and standardized, which need to be accurately mastered and observed by employees. Text can ensure the consistency and accuracy of information, and it is also convenient for employees to consult and review at any time. At the same time, text can also cooperate with other teaching media, such as images or videos, to show the style and achievements of the enterprise, and increase the attractiveness and appeal of training.

Image

An image refers to a static visual image, such as a photograph, a diagram, a diagram, an icon, etc. Images have the advantages of intuitive expression, easy to understand, time saving, and increased beauty, but they also have shortcomings such as limited expression, easy distortion, and need to be explained.

Images are suitable for transferring some specific, visual or data-based knowledge, such as physical display, scene description, data analysis, etc. Images can also be used as an aid to other teaching media, such as adding images to text or audio to enhance the vividness and credibility of the information.

Case: Shangpu Consulting provided a set of store display training courses for a clothing retail enterprise, which showed the clothing matching and display skills of different styles, seasons and occasions through photos and charts, aiming to help shop assistants improve the sales force and attractiveness of clothing, and enhance the image and brand value of the store.

Analysis: Image is the most appropriate teaching media to transmit these contents, because these contents are more specific and vivid, and need to be observed and imitated intuitively by shop assistants. The image can effectively display the color, style, texture and other details of the clothing, and can also clearly present the matching effect and display effect of the clothing. At the same time, images can also be combined with other teaching media, such as text or audio, to illustrate the characteristics and advantages of clothing, increasing the depth and breadth of training.

Audio

Audio refers to sound signals, such as voice, music, sound effects, etc. Audio has the advantages of rich expression, easy to feel, save space, easy to repeat, but there are also shortcomings such as fuzzy expression, easy to interfere, and the need for attention.

Audio is suitable for transferring some emotional, atmospheric or rhythmic knowledge, such as emotional expression, atmosphere creation, language learning, etc. Audio can also be used as a supplement to other teaching media, such as adding audio to images or videos to enhance the dynamics and authenticity of the information.

Case: Shangpu Consulting provided a set of customer service training courses for a hotel management company, demonstrating customer service attitudes and skills in different scenarios through voice and music, aiming to help employees improve customer satisfaction and loyalty, and enhance the hotel's reputation and competitiveness.

Analysis: Audio is the most appropriate teaching media to convey these contents, because these contents are more emotional and atmospheric, and need employees to listen and feel attentively. Audio can effectively show the customer's tone, mood, needs and other details, but also can clearly present the staff's intonation, courtesy, professional and other qualities. At the same time, audio can also be combined with other teaching media, such as images or videos, to show the scenes and effects of customer service, increasing the fidelity and participation of training.

Video

Video refers to the dynamic visual image, such as movies, television, network video, etc. Video has the advantages of comprehensive expression, easy to imitate, increase interest and improve interaction, but it also has the disadvantages of complex expression, easy to disperse, and the need for equipment.

Videos are suitable for transferring dynamic, procedural or demonstrative knowledge, such as operational demonstrations, case studies, role-playing, etc. Video can also be used as the main body of other teaching media, such as adding text or audio to video to enhance the integrity and clarity of information.

Case: Shangpu Consulting provided a set of product training courses for an electronic product manufacturing company, showing the functions, characteristics, advantages and usage methods of different products through videos, aiming to help employees familiarize themselves with the performance and value of the products and improve their sales Ability and confidence.

Analysis: Video is the most suitable teaching media to convey these contents, because these contents are relatively dynamic and process, which need to be observed and imitated by employees. The video can effectively show the appearance, details, effects and other aspects of the product, and can also clearly present the steps and precautions of the product. At the same time, the video can also cooperate with other teaching media, such as text or audio, to introduce the background and market of the product, and increase the depth and breadth of the training.

Animation

Animation refers to virtual images or scenes produced by computer technology, such as cartoons, games, models, etc. Animation has the advantages of flexible expression, easy to innovate, increase interest and improve interaction, but it also has the disadvantages of untrue expression, easy to overdo and need technology.

Animation is suitable for transferring some virtual, innovative or difficult to achieve knowledge, such as theoretical models, new product design, dangerous operation, etc. Animation can also be used as an aid to other teaching media, such as adding animation to text or audio to enhance the vividness and credibility of the information.

Case: Champ Consulting provided a set of safety training courses for a chemical company. Through animation, it demonstrated the principles and results of different chemical reactions, as well as possible accidents and emergency measures, aiming to help employees understand chemical principles and safety regulations, and improve their safety awareness and adaptability.

Analysis: Animation is the most appropriate teaching media to convey these contents, because these contents are relatively virtual and difficult to realize, and need to be imagined and understood by employees. Animation can effectively show the process and effect of chemical reaction, and can also clearly present the cause and consequence of the accident. At the same time, animation can also be combined with other teaching media, such as text or audio, to explain chemical principles and safety regulations, increasing the accuracy and authority of training.

Demo

A presentation is a slide or document produced by computer software, suchPowerPoint、WordWait. Presentation has the advantages of concise expression, easy editing and easy sharing, but it also has the disadvantages of monotonous expression, easy to ignore and need to cooperate.

The demonstration is suitable for conveying some summary, structural or summary knowledge, such as training objectives, content framework, key points, etc. The presentation can also be used as an integration of other teaching media, such as adding text, images, audio, video, etc. to the presentation to enhance the diversity and richness of information.

Case: Champ Consulting provides a set of leadership training courses for a financial enterprise. Through demonstration, it introduces the definition, theory, model and evaluation method of leadership, as well as the leadership development program and service provided by Champ Consulting, aiming to help employees understand the importance and promotion channels of leadership, and improve their leadership level and potential.

Analysis: Presentation is the most appropriate teaching media to convey these contents, because these contents are relatively summarized and structured, which need to be clearly grasped and memorized by employees. The presentation can effectively demonstrate the core content and key information of leadership, and can also clearly present the programs and services of Champ Consulting. At the same time, the demonstration can also cooperate with other teaching media, such as text, images, audio, video, etc., to illustrate the application and effect of leadership, and increase the practicality and persuasion of training.

Simulation

Simulation refers to the simulation of real situations or processes through computer technology or physical equipment, such as flight simulators, medical simulators, etc. Simulation has the advantages of real expression, easy operation, increased experience, and improved feedback, but it also has the disadvantages of incomplete expression, error-prone, and cost-intensive.

Simulation is suitable for transferring some operational, practical or experiential knowledge, such as skill training, scenario simulation, experiential learning, etc. Simulation can also be used as an extension of other teaching media, such as adding simulation to text or audio to enhance the dynamics and authenticity of information.

Case: Champ Consulting provided a set of pilot training courses for an aviation company. Through a flight simulator, it simulated flight operations and coping strategies under different weather, terrain and emergency situations, aiming to help employees master flight skills and specifications, and improve employees Flight safety and efficiency.

Analysis: Simulation is the most appropriate teaching media to deliver these contents, because these contents are relatively operational and practical, and need to be operated and experienced by employees. The simulation can effectively show the steps and details of the flight operation, and can also clearly show the changes and effects of the flight situation. At the same time, simulation can also be used with other teaching media, such as text or audio, to guide flight operations and evaluate flight performance, increasing the guidance and feedback of training.

Game

Games refer to activities with rules, goals, rewards and punishments designed through computer technology or physical equipment, such as electronic games, table games, etc. Games have the advantages of interesting expression, easy participation, increasing challenges, improving motivation, etc., but there are also shortcomings such as not serious expression, easy addiction, and the need for balance.

The game is suitable for transferring some competitive, strategic or cooperative knowledge, such as team building, decision analysis, business simulation, etc. Games can also be used as an enhancement of other teaching media, such as adding games to text or audio to enhance the interest and participation of information.

Case: Shangpu Consulting provides a set of innovative thinking training courses for e-commerce companies, and designs creative challenges and solutions with different themes and difficulties through video games, aiming to help employees cultivate innovative thinking and ability, and improve employees' innovative awareness And confidence.

Analysis: Games are the most suitable teaching media to deliver these contents, because these contents are more competitive and strategic, and require employees to actively participate and challenge. Games can effectively show the situation and requirements of creative challenges, and can also clearly present the effect and evaluation of creative solutions. At the same time, games can also cooperate with other teaching media, such as text or audio, to guide creative thinking and share creative experiences, increasing the inspiration and communication of training.

Social

Social refers to a platform for interpersonal communication and interaction established through computer technology or physical equipment, such as social networks, chat tools, forums, etc. Social communication has the advantages of multiple expression, easy communication, increased sharing, and improved attribution, but it also has the disadvantages of non-standard expression, easy conflict, and need management.

Social communication is suitable for transferring some communicative, interactive or shared knowledge, such as experience sharing, problem solving, knowledge management, etc. Socialization can also be used as an extension of other teaching media, such as adding socialization to text or audio to enhance the diversity and richness of information.

Case: Shangpu Consulting provided a set of professional knowledge training courses for a medical company. It established an online communication and interaction platform between medical experts and employees through social networks, aiming to help employees obtain the latest medical knowledge and information. Improve the professionalism and service quality of employees.

Analysis: Social communication is the most appropriate teaching media to transmit these contents, because these contents are relatively communicative and interactive, and need employees to actively communicate and learn. Socializing can effectively demonstrate the knowledge and experience of medical experts, and can also clearly present the problems and needs of employees. At the same time, social communication can also cooperate with other teaching media, such as text or audio, to provide sources and references for medical knowledge and information, and increase the accuracy and authority of training.

Virtual Reality

Virtual reality refers to a three-dimensional environment created through computer technology or physical devices that is similar to or different from the real world, suchVRGlasses,ARapplication, etc. Virtual reality has the advantages of vivid expression, easy immersion, increased surprise, and improved creation, but it also has the disadvantages of imperfect expression, easy dizziness, and the need for equipment.

Virtual reality is suitable for transferring some experiential, exploratory or creative knowledge, such as tourism experience, scientific exploration, artistic creation and so on. Virtual reality can also be used as an alternative to other teaching media, such as adding virtual reality to text or audio to enhance the authenticity and surprise of information.

Case: Shangpu Consulting provides a set of cultural training courses for a tourism company. Through virtual reality, employees can experience the customs and cultural characteristics of different countries and regions, aiming to help employees understand the background and differences of different cultures, and improve employees' culture Sensitivity and adaptability.

Analysis: Virtual reality is the most appropriate teaching media to deliver these contents, because these contents are more experienced and explored, and need to be personally experienced and discovered by employees. Virtual reality can effectively display the scenery, architecture, clothing, food and other aspects of different countries and regions, and can also clearly present the customs, etiquette, values and other aspects of different cultures. At the same time, virtual reality can also cooperate with other teaching media, such as text or audio, to introduce the history and significance of different cultures, and increase the depth and breadth of training.

Summary:

The above is the ten kinds of commonly used teaching media in the enterprise training application case and analysis. When selecting and using teaching media, corporate trainers need to consider the training objectives, content, objects and environment in order to achieve the best training effect. At the same time, corporate trainers can also flexibly combine and innovate teaching media according to their own conditions and abilities to improve the attractiveness, effectiveness and efficiency of training.