1. Introduction

With the change of the market environment and the intensification of competition, enterprises are faced with the need to continuously improve their core competitiveness. And human resources as one of the most valuable assets of enterprises, its quality and ability to enhance, a direct impact on the development and growth of enterprises. Therefore, enterprise training has become an indispensable part of today's enterprise development.

Enterprise training refers to the planned, organized and purposeful educational activities taken by enterprises in order to improve the knowledge, skills, attitudes and experience of employees. Through effective corporate training, it can help employees adapt to job requirements, improve work efficiency and quality, enhance teamwork and innovation capabilities, promote employee career development and personal growth, so as to achieve a win-win situation for both organizations and individuals.

However, how to develop and implement effective corporate training programs is a challenge for many companies. In practice, there are often the following problems:

Inadequate analysis of training needs, resulting in mismatch between training content and actual needs of employees;

Training objectives are not clear, resulting in training effect is difficult to assess;

Inappropriate training methods, resulting in boring or ineffective training process;

Inadequate training resources, resulting in training quality is difficult to guarantee;

Training follow-up is not in place, resulting in training effect is difficult to sustain.

In view of these problems, it is necessary to learn from and learn the methods and skills of consulting companies in enterprise training from a professional point of view. A consulting firm is an organization that provides expertise, advice or services to clients. Consulting firms usually have the following characteristics:

Professionalism: The consulting company has a professional knowledge system, methodology, tools and technology, and has deep industry experience and expert resources in various fields;

Objectivity: As a third-party organization, the consulting company can objectively analyze the customer's problems and needs, and put forward neutral suggestions and solutions;

Innovation: Consulting companies can provide innovative ideas and solutions according to the characteristics and environment of customers to help customers achieve breakthroughs and optimization;

Effectiveness: The consulting firm is able to develop a viable implementation plan based on the client's goals and expectations, providing effective implementation support to ensure the successful delivery of the project.

Based on these characteristics, consulting companies have the following advantages in corporate training:

According to the customer's strategic objectives, development stage, industry characteristics, organizational structure and other factors, to conduct a comprehensive and in-depth training needs analysis, the development of training plans in line with the actual situation of customers;

Be able to choose the most suitable training methods and skills according to the training content, object, method, time, place and other factors, and improve the efficiency and quality of training;

Be able to design a reasonable training evaluation system according to training objectives, indicators, standards and other factors, monitor and evaluate the training effect, and provide timely feedback and improvement suggestions;

According to the training follow-up application, transformation, continuation and other factors, to provide continuous follow-up services to ensure the durability and stability of the training effect.

Therefore, learning the methods and skills of enterprise training consulting from consulting companies is a way worth trying and learning from for enterprises with training needs. Taking Shangpu Consulting as an example, this paper introduces its professional training services for customers in the fields of market research, investment consulting and IPO listing consulting, and shows its training effect and customer feedback in combination with specific cases.

Introduction to 2. Champ Consulting

Shangpu Consulting Group Co., Ltd. (referred to"Shangpu Consulting"), registered capital 50 million, was founded in early 2008, formerly known as "Beijing Shangpu Information Consulting Co., Ltd". After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

As one of the earliest consulting agencies to provide special market research services in China, Shangpu Consulting has been involved in market research business since 2008. In the past 14 years, it has experienced and witnessed the rapid development of China's market research industry. It has provided professional market research and related consulting services to more than 5000 customers, serving customers covering many industry fields, and has now become the most influential domestic leading brand of market research in China, and won the "China market research customer satisfaction best brand award".

As one of the most powerful investment and financing consulting institutions in China, Shangpu Consulting has been involved in investment and financing consulting business since 2010. Over the past 12 years, it has provided professional investment and financing consulting services to more than 1000 clients, covering many industries. Now it has become the most influential domestic leading brand of investment and financing consulting in China, and won the "China Investment and financing Consulting Industry leading Enterprise Award".

As one of the most experienced IPO listing consulting agencies in China, Shangpu Consulting has been involved in IPO listing consulting business since 2012. In the past 10 years, it has provided professional IPO listing consulting services to more than 200 customers, and its service customers cover multiple industries. It has become the most influential domestic leading brand of IPO listing consulting in China, and won the "China IPO Listing Consulting Industry Leading Enterprise Award".

Champ Consulting upholdsThe core values of "professionalism, objectivity, innovation and effectiveness", with the mission of "creating value for customers" and the vision of "becoming the most influential independent third-party research and investment and financing consulting institution in China", are committed to providing customers with omni-directional, one-stop and high quality professional consulting services. While providing professional consulting services, Shangpu Consulting also pays attention to providing professional training services to help customers improve their own capabilities and levels, and achieve long-term cooperation and common development.

3. Shangpu Consulting's corporate training services

According to its professional advantages and rich experience in different fields, Shangpu Consulting provides customers with the following types of corporate training services:

Market research training: Through market research training, Shangpu Consulting helps customers master the basic concepts, methods, processes, skills and tools of market research, and improves customers' ability and level of market research. Market research training includes the following aspects:

Overview of market research: introduce the definition, purpose, type, scope, principle and value of market research;

Market research needs analysis: describes how to determine the objectives, objects, content, scope and budget of market research;

Market research method selection: introduce the main methods of market research, including qualitative and quantitative methods, as well as various data collection and analysis techniques;

Market research process management: introduce the basic process of market research, including plan design, data collection, data analysis, report writing and result presentation;

Market research case sharing: share the successful market research cases conducted by Shangpu Consulting in different industries and fields, and show the practical application and effect of market research.

Investment consulting training: Through investment consulting training, Shangpu Consulting helps clients master the basic concepts, methods, processes, techniques and tools of investment consulting, and improves their ability and level of investment consulting. Investment advisory training includes the following:

An overview of investment advice: an introduction to the definition, purpose, type, scope, principles and value of investment advice;

Investment advisory needs analysis: describes how to determine the objectives, objects, content, scope and budget of investment advisory;

Selection of investment consulting methods: introduce the main methods of investment consulting, including market analysis, industry analysis, competitive analysis, financial analysis, risk analysis, etc;

Investment consulting process management: introduce the basic process of investment consulting, including project initiation, information collection, information analysis, scheme formulation and result presentation;

Investment consulting case sharing: share the successful investment consulting cases carried out by Champ Consulting in different industries and fields, and show the practical application and effect of investment consulting.

IPO listing consulting training: Through IPO listing consulting training, Shangpu Consulting helps customers master the basic concepts, methods, processes, techniques and tools of IPO listing consulting, and improves customers' ability and level of IPO listing consulting. IPO listing advisory training includes the following aspects:

An overview of IPO listing consultation: introduce the definition, purpose, type, scope, principle and value of IPO listing consultation;

IPO listing consulting needs analysis: introduce how to determine the IPO listing consulting objectives, objects, content, scope and budget;

Selection of IPO listing consulting methods: introduce the main methods of IPO listing consulting, including market positioning, financial planning, legal review, internal control construction, etc;

IPO listing consultation process management: introduce the basic process of IPO listing consultation, including project initiation, information collection, information analysis, scheme formulation and result presentation;

IPO listing consultation case sharing: share the successful IPO listing consultation cases conducted by Shangpu Consulting in different industries and fields, and show the practical application and effect of IPO listing consultation.

According to the different needs and characteristics of customers, Shangpu Consulting adopts different training methods and forms, including:

Offline training: Shangpu Consulting provides customers with face-to-face interactive teaching through offline training, using a variety of teaching methods, such as lectures, case studies, group discussions, role-playing, etc., to improve training participation and interest;

Online training: Shangpu Consulting provides customers with flexible and convenient autonomous learning through online training, using a variety of network platforms, such as websites, WeChat public numbers, video courses, etc., to improve training coverage and efficiency;

Mixed training: Through mixed training, Shangpu Consulting provides customers with diversified combined learning, using a combination of offline and online methods to improve training implementation and continuity.

4. Shangpu Consulting's Enterprise Training Case

In order to better demonstrate the methods and skills of Shangpu Consulting in enterprise training, this section will introduce the enterprise training services provided by Shangpu Consulting to customers in different industries and fields, as well as the training effect and customer feedback.

Case 1: Market Research Training of a Large E-commerce Platform

Customer background: This customer is one of the largest e-commerce platforms in China, with hundreds of millions of users and tens of millions of merchants, covering multiple categories and fields, and is a leader and innovator in China's e-commerce industry;

Training requirements: the customer hopes to improve the professional ability and level of its market research team, so as to better understand the market dynamics, consumer demand, competitor strategy, etc., and provide strong data support and decision-making basis for its business development;

Training Program: Champu Consulting has customized a set of market research training programs for this customer, including the following modules:

Overview of market research: introduce the basic concepts, methods, processes, techniques and tools of market research, as well as the importance and value of market research in the e-commerce industry;

Market research demand analysis: introduce how to determine the target, object, content, scope and budget of market research according to the strategic objectives, business characteristics, market environment and other factors of the e-commerce platform;

Market research method selection: introduce the market research methods commonly used in the e-commerce industry, including website analysis, user analysis, transaction analysis, satisfaction analysis, loyalty analysis, etc., as well as various data collection and analysis techniques;

Market research process management: introduce common market research processes in the e-commerce industry, including plan design, data collection, data analysis, report writing and result presentation, and how to ensure the quality and efficiency of market research;

Market research case sharing: share the successful market research cases conducted by Shangpu Consulting in the e-commerce industry, and show the practical application and effect of market research in the e-commerce platform.

Training method: Shangpu Consulting adopts offline training to provide the customer with three days of face-to-face teaching, eight hours a day, a total of 24 hours. During the training process, Shangpu Consulting adopted a variety of teaching methods, such as lectures, case studies, group discussions, role-playing, etc., to improve training participation and interest.

Training effect: After the training, Shangpu Consulting evaluated the training effect of the customer and adopted a variety of evaluation methods, such as questionnaire survey, test questions, practical homework, etc. The evaluation results show that:

Training satisfaction: the average satisfaction of training participants with training content, methods, processes, skills and tools reached 4.8 points (out of 5 points), and the average satisfaction with the professionalism, affinity and interaction of trainers reached 4.9 points (out of 5 points);

Training and learning: the average score of the training participants in the test questions before and after the training increased from 65 to 85, an increase of 30%;

Training application: training participants in the practical work after the training, the average score reached 90 points, showing a high market research ability and level.

Customer feedback: The customer is very satisfied with the market research training of Shangpu Consulting. He believes that the training content is rich, the method is practical, and the effect is remarkable. It has significantly improved the professional ability and level of its market research team, and is the business of its e-commerce platform. Development provides strong data support and decision-making basis. The client said that he hopes to maintain a long-term cooperative relationship with Champ Consulting and continue to provide more professional training services for it.

Case 2: Investment advisory training for a well-known investment institution

Client background: The client is one of the most well-known investment institutions in China, with tens of billions of funds and hundreds of investment projects, covering many industries and fields, and is a leader and innovator in China's investment industry;

Training needs: the client hopes to improve the professional ability and level of its investment consulting team, so as to better carry out the screening, evaluation, decision-making and management of investment projects, and provide strong data support and decision-making basis for its investment return and risk control;

Training Program: Champ Consulting has customized a set of investment advisory training programs for this client, including the following modules:

Overview of investment consulting: introduces the basic concepts, methods, processes, techniques and tools of investment consulting, as well as the importance and value of investment consulting in the investment industry;

Investment consulting needs analysis: introduce how to determine the objectives, objects, content, scope and budget of investment consulting according to the strategic objectives, business characteristics, market environment and other factors of the investment institution;

Selection of investment advisory methods: Introduction to investment advisory methods commonly used in the investment industry, including market analysis, industry analysis, competitive analysis, financial analysis, risk analysis, etc., as well as various data collection and analysis techniques;

Investment advisory process management: introduce common investment advisory processes in the investment industry, including project initiation, information collection, information analysis, program formulation and results presentation, and how to ensure the quality and efficiency of investment advisory;

Investment consulting case sharing: share the successful investment consulting cases carried out by Shangpu Consulting in the investment industry, and show the practical application and effect of investment consulting in investment projects.

Training method: Shangpu Consulting uses online training to provide the customer with two weeks of autonomous learning, four hours a day, a total of 56 hours. During the training process, Shangpu Consulting used a variety of network platforms, such as websites, WeChat public numbers, video courses, etc., to improve training coverage and efficiency.

Training effect: After the training, Shangpu Consulting evaluated the training effect of the customer and adopted a variety of evaluation methods, such as questionnaire survey, test questions, practical homework, etc. The evaluation results show that:

Training satisfaction: the average satisfaction of training participants with training content, methods, processes, skills and tools reached 4.7 points (out of 5 points), and the average satisfaction with the convenience, stability and interaction of the training platform reached 4.8 points (out of 5 points);

Training learning degree: the average score of training participants in the test questions before and after the training increased from 60 points to 80 points, an increase of 33%;

Training application: In the practical homework after the training, the average score of the training participants reached 85 points, showing a high investment consulting ability and level.

Customer feedback: The customer is very satisfied with the investment consulting training of Shangpu Consulting. He believes that the training content is rich, the method is practical, and the effect is remarkable. It has significantly improved the professional ability and level of its investment consulting team, and provides strong data support and decision-making basis for the screening, evaluation, decision-making and management of its investment projects. The client said that he hopes to maintain a long-term cooperative relationship with Champ Consulting and continue to provide more professional training services for it.

Case 3: IPO listing consulting training for a well-known manufacturing company

Customer background: The customer is one of the most well-known manufacturing companies in China, with decades of production experience and hundreds of product brands, covering multiple industries and fields, and is a leader and innovator in China's manufacturing industry;

Training requirements: the client hopes to improve the professional ability and level of its IPO listing consulting team, so as to better prepare, declare, review and promote IPO listing projects, and provide strong data support and decision-making basis for its successful listing;

Training Program: Champu Consulting has customized a set of IPO listing consulting training programs for this client, including the following modules:

An overview of IPO listing consultation: introduce the basic concepts, methods, processes, techniques and tools of IPO listing consultation, as well as the importance and value of IPO listing consultation in the manufacturing industry;

Demand analysis of IPO listing consultation: introduce how to determine the target, object, content, scope and budget of IPO listing consultation according to the strategic objectives, business characteristics, market environment and other factors of manufacturing enterprises;

Selection of IPO listing consulting methods: Introduce the commonly used IPO listing consulting methods in the manufacturing industry, including market positioning, financial planning, legal review, internal control construction, etc., as well as various data collection and analysis techniques;

IPO listing consultation process management: introduce the common IPO listing consultation process in manufacturing industry, including project initiation, information collection, information analysis, scheme formulation and result presentation, and how to ensure the quality and efficiency of IPO listing consultation;

IPO listing consultation case sharing: share the successful IPO listing consultation cases conducted by Shangpu Consulting in the manufacturing industry, and show the practical application and effect of IPO listing consultation in manufacturing enterprises.

Training method: Champ Consulting adopts a mixed training method and provides the customer with a one-month combined learning, including offline training and online training. Off-line training lasts for one week, eight hours a day, totaling 40 hours. The online training lasts for three weeks, four hours a day, totaling 84 hours. During the training process, Shangpu Consulting used a combination of offline and online methods to improve the implementation and continuity of the training.

Training effect: After the training, Shangpu Consulting evaluated the training effect of the customer and adopted a variety of evaluation methods, such as questionnaire survey, test questions, practical homework, etc. The evaluation results show that:

Training satisfaction: the average satisfaction of training participants with training content, methods, processes, skills and tools reached 4.8 points (out of 5 points), and the average satisfaction with the convenience, stability and interaction of the training platform reached 4.9 points (out of 5 points);

Training learning degree: the average score of training participants in the test questions before and after the training increased from 55 points to 75 points, an increase of 36%;

Training application: In the practical homework after the training, the average score of the training participants reached 80 points, showing a high level of IPO listing consulting ability and level.

Customer feedback: The customer is very satisfied with the IPO listing consulting training of Shangpu Consulting. He believes that the training content is rich, the method is practical, and the effect is remarkable. It has significantly improved the professional ability and level of its IPO listing consulting team, and has provided its successful listing. Strong data support and decision-making basis. The client said that he hopes to maintain a long-term cooperative relationship with Champ Consulting and continue to provide more professional training services for it.

5. Conclusion

From the perspective of consulting companies, this paper analyzes the methods and skills of enterprise training consulting, as well as the role and value of consulting companies in enterprise training. Taking Shangpu Consulting as an example, this paper introduces its professional training services for customers in the fields of market research, investment consulting and IPO listing consulting, and shows its training effect and customer feedback in combination with specific cases. The purpose of this paper is to provide reference for enterprises with training needs.