1. market research to help a fast consumer goods enterprise to open up new markets

A fast consumer product company is a multinational company that produces and sells personal care products such as shampoo, shower gel, and hair conditioner. It has many well-known brands and product lines. The company wants to enter the Chinese market, but faces fierce competition and complex consumer demand. In order to develop an effective market entry strategy, the enterprise commissioned a professional market research company to conduct a series of market research activities, including:

Market analysis: By collecting and analyzing data and information about the Chinese market, we understand the characteristics of the market such as size, structure, growth, demand, preferences, potential and dynamics, as well as the opportunities and challenges of the market.

Consumer research: Through the design and implementation of questionnaires, in-depth interviews, focus groups and other methods on Chinese consumers, we can understand the characteristics, behavior, motivation, attitude, satisfaction and loyalty of consumers, as well as the internal factors such as consumers' needs, preferences, feelings and expectations.

Competitive intelligence: By collecting and analyzing data and information about Chinese competitors, we can understand the characteristics, strategies, actions, advantages, disadvantages, threats and opportunities of competitors, as well as the behaviors and intentions of competitors.

Industry Research: By collecting and analyzing data and information about the personal care industry in China, understand the characteristics of the industry such as history, status, development, structure, scale, growth, trends, drivers, constraints, opportunities and challenges, as well as the environment and norms of the industry.

Through these market research activities, the company obtained the following information and advice:

The Chinese market is a huge and diverse market, with different regions, cultures, income and consumption habits. It needs to be subdivided and positioned to meet different consumer needs and preferences.

Chinese consumers' needs and preferences for personal care products are constantly changing, and are affected by many factors, such as society, economy, technology, culture, and psychology. Consumers pay more and more attention to the quality, safety, effect, innovation and personalization of products, as well as the environmental protection, social responsibility and brand image of products.

Chinese competitors are a large and complex group, including international brands, local brands, emerging brands, etc., with different advantages, disadvantages, strategies and actions. The competition among competitors is very fierce, involving price, quality, innovation, channels, promotion, service and other aspects.

China's personal care industry is a fast-growing and constantly changing industry, driven and restricted by many factors, such as policies, regulations, technology, consumers, competitors, etc. The environment and norms of the industry have an important influence and guidance on the entry and development of enterprises.

Based on this information and recommendations, the company has developed the following market entry strategy:

Select a market segment with higher potential and lower competition as the target market, such as high-end, mid-end or low-end market, or target different age, gender, lifestyle and other consumer groups.

Choose a highly differentiated and attractive market positioning, such as professional, natural, fashion, personality, etc., or highlight the specific functions, effects, and ingredients of the product.

Choose a market combination with high synergy and low conflict, such as brand, product, price, channel, promotion and service, etc., to form a unified and coordinated market image and information.

Choose a market entry mode with higher feasibility and lower risk, such as direct entry, indirect entry, joint venture entry, concession entry, etc., to adapt to the market environment and norms.

By executing these market entry strategies, the enterprise successfully entered the Chinese market and achieved good market performance and consumer feedback in the short term, laying a solid foundation for its long-term development in the Chinese market.

2. market research to help an e-commerce platform optimize new product development

An e-commerce platform is an Internet company that provides online shopping, payment, logistics and other services, with hundreds of millions of users and merchants. The company wants to develop a new e-commerce product to improve users' shopping experience and satisfaction, increase users' loyalty and recommend, and increase users' value and profits. In order to formulate an effective new product development strategy, the company commissioned a professional market research company to conduct a series of market research activities, including:

New product idea generation: By collecting and analyzing data and information about the e-commerce market, we can understand the characteristics of the market, such as demand, preference, potential and trend, as well as the opportunities and challenges of the market, so as to generate multiple valuable and potential new product ideas.

New product idea screening: Through the design and implementation of new product ideas, in-depth interviews, focus groups and other methods, to understand the user and business response and acceptance of new product ideas, as well as the advantages and disadvantages of new product ideas, so as to screen out the best new product ideas.

New product concept evaluation: Through the design and implementation of questionnaires, in-depth interviews, focus groups and other methods on new product concepts, we can understand the response and acceptance of users and merchants to new product concepts, as well as the feasibility and attractiveness of new product concepts, so as to evaluate the market, technical and financial feasibility of new product concepts, as well as the response and acceptance of consumers.

New product development: through the design and implementation of new product prototypes, samples, trial and other methods, to understand the users and businesses for the use and evaluation of new products, as well as the function, performance, quality and safety of new products, so as to develop and test the design, manufacturing, packaging and distribution of new products.

New product testing: By designing and implementing experiments, observations, interviews and other methods on new products, we can understand the feedback and suggestions of users and merchants on new products, as well as the advantages and disadvantages of new products, so as to test and optimize the functions, performance, quality and safety of new products.

New product promotion: through the design and implementation of new product promotion, recommend, incentives and other methods, to understand the user and business awareness and attitude of new products, as well as the popularity and reputation of new products, so as to promote and market new product pricing, promotion, channels and services.

Through these market research activities, the company obtained the following information and advice:

The idea of the new product is based on the needs and pain points of users and merchants, as well as market opportunities and trends, and proposes a comprehensive e-commerce product that integrates shopping, payment, logistics, social networking, entertainment and other functions. Provide a more convenient, safer and more interesting e-commerce platform for users and merchants.

The concept of the new product is based on the reaction and acceptance of users and merchants, as well as the feasibility and attractiveness of the new product. It is a comprehensive e-commerce product with the theme of "one-stop e-commerce", the slogan of "happy shopping, happy life", the characteristics of "simple, safe and interesting", and the concept of "users as the center, merchants as partners, and platforms as the bridge, the aim is to provide users and businesses with a more convenient, safer and more interesting e-commerce platform.

The development of new products is based on the use and evaluation of users and merchants, as well as the function, performance, quality and safety of new products, to complete a comprehensive e-commerce product with the following main functions:

Shopping function: users can browse, search, compare, select, purchase, pay, evaluate and other goods and services on the platform, including physical goods, virtual goods, local life services, etc., and enjoy a one-stop shopping experience.

Logistics function: users can view, track, confirm, return and other logistics information and services on the platform, including express delivery, self-delivery, distribution, etc., and enjoy a one-stop logistics experience.

Payment function: Users can use, manage, recharge, withdraw and other payment methods and accounts on the platform, including bank cards, Alipay, WeChat, balance, etc., to enjoy a one-stop payment experience.

Social function: users can communicate, interact, share, pay attention to and other social activities with other users, businesses, platforms, etc. on the platform, including chat, comment, like, collection, recommend, etc., and enjoy a one-stop social experience.

Entertainment function: users can participate in, watch, sponsor, reward and other entertainment activities on the platform, including live broadcast, video, game, lottery, red envelope, etc., and enjoy a one-stop entertainment experience.

The testing of new products is a series of tests and optimizations based on feedback and suggestions from users and merchants, as well as the advantages and disadvantages of new products, mainly including the following aspects:

Functional testing: test and optimize whether the functions of new products are perfect, stable, easy to use and efficient, so as to improve the user experience and satisfaction of users and businesses.

Performance testing: Test and optimize whether the performance of new products is fast, smooth, stable, and safe to improve the user experience and satisfaction of users and merchants.

Quality testing: Test and optimize whether the quality of new products meets standards, specifications, requirements, etc., to improve the experience and satisfaction of users and merchants.

Security testing: Test and optimize whether the security of new products protects the privacy, funds, data, etc. of users and merchants, so as to improve the user experience and satisfaction of users and merchants.

The promotion of new products is based on the cognition and attitude of users and merchants, as well as the popularity and reputation of new products, a series of promotion and listing, mainly including the following aspects:

Promotion: Promote and promote new products through various media and channels, such as television, radio, newspapers, magazines, the Internet, social media, etc., to increase the awareness and attention of users and businesses.

recommend reward: recommend and reward new products through various ways and means, such as invitation, sharing, evaluation, forwarding, rebate, etc., so as to improve the participation and recommend of users and merchants.

Trial experience: through various activities and mechanisms, such as free, preferential, discount, gift, trial, etc., to try and experience new products, so as to improve the use and satisfaction of users and merchants.

Service guarantee: through various measures and policies, such as after-sales, return, warranty, consultation, complaints, etc.

3. Market Research Helps an Educational Institution to Improve Curriculum Quality

An educational institution is a company that provides online education and training services, with multiple courses and teachers, covering languages, mathematics, programming, music and other fields. The company wants to improve the quality and effectiveness of courses in order to improve the learning experience and satisfaction of students, increase student loyalty and recommend, and improve student performance and ability. In order to develop an effective course quality improvement strategy, the company commissioned a professional market research company to conduct a series of market research activities, including:

Course evaluation: By collecting and analyzing data and information about the course, understand the content, form, difficulty, progress, effect and other characteristics of the course, as well as the advantages and disadvantages of the course, so as to evaluate the quality and effect of the course.

Student research: through the design and implementation of questionnaires, in-depth interviews, focus groups and other methods, to understand the characteristics, behavior, motivation, attitude, satisfaction and loyalty of students, as well as the needs, preferences, feelings and expectations of students and other internal factors.

Teacher research: through the design and implementation of questionnaires, in-depth interviews, focus groups and other methods, to understand the characteristics, behavior, motivation, attitude, satisfaction and loyalty of teachers, as well as teachers' needs, preferences, feelings and expectations and other internal factors.

Competitive intelligence: By collecting and analyzing data and information about competitors, we understand the characteristics, strategies, actions, strengths, weaknesses, threats and opportunities of competitors, as well as the behaviors and intentions of competitors.

行业研究：通过收集和分析有关在线教育行业的数据和信息，了解行业的历史、现状、发展、结构、规模、增长、趋势、驱动因素、制约因素、机会和挑战等特征，以及行业的环境和规范。

Through these market research activities, the company obtained the following information and advice:

课程的评估结果显示，课程的内容、形式、难度、进度、效果等方面都有不同程度的优点和缺点，需要进行相应的改进和优化，以提高课程的质量和效果。具体而言，课程的内容需要更加丰富、系统、实用、创新，课程的形式需要更加灵活、多样、互动、有趣，课程的难度需要更加适中、合理、递进、差异化，课程的进度需要更加合理、平衡、灵活、个性化，课程的效果需要更加明显、可量化、可反馈、可持续。

学员的研究结果显示，学员的特征、行为、动机、态度、满意度和忠诚度等方面都有不同程度的差异和变化，需要进行相应的分析和满足，以提高学员的学习体验和满意度。具体而言，学员的特征需要根据年龄、性别、学历、职业、兴趣等进行细分和定位，学员的行为需要根据购买、学习、评价、推荐等进行观察和引导，学员的动机需要根据内在、外在、社会等进行激发和维持，学员的态度需要根据认知、情感、行为等进行塑造和改变，学员的满意度需要根据期望、感知、比较等进行评估和提升，学员的忠诚度需要根据重复、推荐、参与等进行衡量和增强。

教师的研究结果显示，教师的特征、行为、动机、态度、满意度和忠诚度等方面都有不同程度的差异和变化，需要进行相应的分析和满足，以提高教师的教学体验和满意度。具体而言，教师的特征需要根据资历、专业、水平、风格等进行筛选和匹配，教师的行为需要根据备课、授课、评课、反馈等进行监督和支持，教师的动机需要根据成就、认可、发展等进行激励和奖励，教师的态度需要根据信心、热情、责任等进行培养和鼓励，教师的满意度需要根据期望、感知、比较等进行评估和提升，教师的忠诚度需要根据留存、推荐、参与等进行衡量和增强。

竞争情报的分析结果显示，竞争对手的特征、战略、行动、优势、劣势、威胁和机会等方面都有不同程度的影响和启示，需要进行相应的了解和应对，以提高公司的竞争力和优势。具体而言，竞争对手的特征需要根据规模、地域、领域、定位等进行识别和分类，竞争对手的战略需要根据目标、资源、方法、评估等进行分析和预测，竞争对手的行动需要根据产品、价格、渠道、促销等进行观察和跟踪，竞争对手的优势需要根据品牌、质量、创新、服务等进行比较和学习，竞争对手的劣势需要根据成本、效率、稳定、口碑等进行比较和利用，竞争对手的威胁需要根据市场份额、用户流失、价格战、恶评等进行评估和防范，竞争对手的机会需要根据市场空白、用户需求、技术进步、政策利好等进行评估和把握。

行业研究的分析结果显示，在线教育行业的历史、现状、发展、结构、规模、增长、趋势、驱动因素、制约因素、机会和挑战等方面都有不同程度的影响和启示，需要进行相应的了解和适应，以提高公司的发展和规划。