1. market research to help a fast consumer goods enterprise to open up new markets

A fast consumer product company is a multinational company that produces and sells personal care products such as shampoo, shower gel, and hair conditioner. It has many well-known brands and product lines. The company wants to enter the Chinese market, but faces fierce competition and complex consumer demand. In order to develop an effective market entry strategy, the enterprise commissioned a professional market research company to conduct a series of market research activities, including:

Market analysis: By collecting and analyzing data and information about the Chinese market, we understand the characteristics of the market such as size, structure, growth, demand, preferences, potential and dynamics, as well as the opportunities and challenges of the market.

Consumer research: Through the design and implementation of questionnaires, in-depth interviews, focus groups and other methods on Chinese consumers, we can understand the characteristics, behavior, motivation, attitude, satisfaction and loyalty of consumers, as well as the internal factors such as consumers' needs, preferences, feelings and expectations.

Competitive intelligence: By collecting and analyzing data and information about Chinese competitors, we can understand the characteristics, strategies, actions, advantages, disadvantages, threats and opportunities of competitors, as well as the behaviors and intentions of competitors.

Industry Research: By collecting and analyzing data and information about the personal care industry in China, understand the characteristics of the industry such as history, status, development, structure, scale, growth, trends, drivers, constraints, opportunities and challenges, as well as the environment and norms of the industry.

Through these market research activities, the company obtained the following information and advice:

The Chinese market is a huge and diverse market, with different regions, cultures, income and consumption habits. It needs to be subdivided and positioned to meet different consumer needs and preferences.

Chinese consumers' needs and preferences for personal care products are constantly changing, and are affected by many factors, such as society, economy, technology, culture, and psychology. Consumers pay more and more attention to the quality, safety, effect, innovation and personalization of products, as well as the environmental protection, social responsibility and brand image of products.

Chinese competitors are a large and complex group, including international brands, local brands, emerging brands, etc., with different advantages, disadvantages, strategies and actions. The competition among competitors is very fierce, involving price, quality, innovation, channels, promotion, service and other aspects.

China's personal care industry is a fast-growing and constantly changing industry, driven and restricted by many factors, such as policies, regulations, technology, consumers, competitors, etc. The environment and norms of the industry have an important influence and guidance on the entry and development of enterprises.

Based on this information and recommendations, the company has developed the following market entry strategy:

Select a market segment with higher potential and lower competition as the target market, such as high-end, mid-end or low-end market, or target different age, gender, lifestyle and other consumer groups.

Choose a highly differentiated and attractive market positioning, such as professional, natural, fashion, personality, etc., or highlight the specific functions, effects, and ingredients of the product.

Choose a market combination with high synergy and low conflict, such as brand, product, price, channel, promotion and service, etc., to form a unified and coordinated market image and information.

Choose a market entry mode with higher feasibility and lower risk, such as direct entry, indirect entry, joint venture entry, concession entry, etc., to adapt to the market environment and norms.

By executing these market entry strategies, the enterprise successfully entered the Chinese market and achieved good market performance and consumer feedback in the short term, laying a solid foundation for its long-term development in the Chinese market.

2. market research to help an e-commerce platform optimize new product development

An e-commerce platform is an Internet company that provides online shopping, payment, logistics and other services, with hundreds of millions of users and merchants. The company wants to develop a new e-commerce product to improve users' shopping experience and satisfaction, increase users' loyalty and recommend, and increase users' value and profits. In order to formulate an effective new product development strategy, the company commissioned a professional market research company to conduct a series of market research activities, including:

New product idea generation: By collecting and analyzing data and information about the e-commerce market, we can understand the characteristics of the market, such as demand, preference, potential and trend, as well as the opportunities and challenges of the market, so as to generate multiple valuable and potential new product ideas.

New product idea screening: Through the design and implementation of new product ideas, in-depth interviews, focus groups and other methods, to understand the user and business response and acceptance of new product ideas, as well as the advantages and disadvantages of new product ideas, so as to screen out the best new product ideas.

New product concept evaluation: Through the design and implementation of questionnaires, in-depth interviews, focus groups and other methods on new product concepts, we can understand the response and acceptance of users and merchants to new product concepts, as well as the feasibility and attractiveness of new product concepts, so as to evaluate the market, technical and financial feasibility of new product concepts, as well as the response and acceptance of consumers.

New product development: through the design and implementation of new product prototypes, samples, trial and other methods, to understand the users and businesses for the use and evaluation of new products, as well as the function, performance, quality and safety of new products, so as to develop and test the design, manufacturing, packaging and distribution of new products.

New product testing: By designing and implementing experiments, observations, interviews and other methods on new products, we can understand the feedback and suggestions of users and merchants on new products, as well as the advantages and disadvantages of new products, so as to test and optimize the functions, performance, quality and safety of new products.

New product promotion: through the design and implementation of new product promotion, recommend, incentives and other methods, to understand the user and business awareness and attitude of new products, as well as the popularity and reputation of new products, so as to promote and market new product pricing, promotion, channels and services.

Through these market research activities, the company obtained the following information and advice:

The idea of the new product is based on the needs and pain points of users and merchants, as well as market opportunities and trends, and proposes a comprehensive e-commerce product that integrates shopping, payment, logistics, social networking, entertainment and other functions. Provide a more convenient, safer and more interesting e-commerce platform for users and merchants.

The concept of the new product is based on the reaction and acceptance of users and merchants, as well as the feasibility and attractiveness of the new product. It is a comprehensive e-commerce product with the theme of "one-stop e-commerce", the slogan of "happy shopping, happy life", the characteristics of "simple, safe and interesting", and the concept of "users as the center, merchants as partners, and platforms as the bridge, the aim is to provide users and businesses with a more convenient, safer and more interesting e-commerce platform.

The development of new products is based on the use and evaluation of users and merchants, as well as the function, performance, quality and safety of new products, to complete a comprehensive e-commerce product with the following main functions:

Shopping function: users can browse, search, compare, select, purchase, pay, evaluate and other goods and services on the platform, including physical goods, virtual goods, local life services, etc., and enjoy a one-stop shopping experience.

Logistics function: users can view, track, confirm, return and other logistics information and services on the platform, including express delivery, self-delivery, distribution, etc., and enjoy a one-stop logistics experience.

Payment function: Users can use, manage, recharge, withdraw and other payment methods and accounts on the platform, including bank cards, Alipay, WeChat, balance, etc., to enjoy a one-stop payment experience.

Social function: users can communicate, interact, share, pay attention to and other social activities with other users, businesses, platforms, etc. on the platform, including chat, comment, like, collection, recommend, etc., and enjoy a one-stop social experience.

Entertainment function: users can participate in, watch, sponsor, reward and other entertainment activities on the platform, including live broadcast, video, game, lottery, red envelope, etc., and enjoy a one-stop entertainment experience.

The testing of new products is a series of tests and optimizations based on feedback and suggestions from users and merchants, as well as the advantages and disadvantages of new products, mainly including the following aspects:

Functional testing: test and optimize whether the functions of new products are perfect, stable, easy to use and efficient, so as to improve the user experience and satisfaction of users and businesses.

Performance testing: Test and optimize whether the performance of new products is fast, smooth, stable, and safe to improve the user experience and satisfaction of users and merchants.

Quality testing: Test and optimize whether the quality of new products meets standards, specifications, requirements, etc., to improve the experience and satisfaction of users and merchants.

Security testing: Test and optimize whether the security of new products protects the privacy, funds, data, etc. of users and merchants, so as to improve the user experience and satisfaction of users and merchants.

The promotion of new products is based on the cognition and attitude of users and merchants, as well as the popularity and reputation of new products, a series of promotion and listing, mainly including the following aspects:

Promotion: Promote and promote new products through various media and channels, such as television, radio, newspapers, magazines, the Internet, social media, etc., to increase the awareness and attention of users and businesses.

recommend reward: recommend and reward new products through various ways and means, such as invitation, sharing, evaluation, forwarding, rebate, etc., so as to improve the participation and recommend of users and merchants.

Trial experience: through various activities and mechanisms, such as free, preferential, discount, gift, trial, etc., to try and experience new products, so as to improve the use and satisfaction of users and merchants.

Service guarantee: through various measures and policies, such as after-sales, return, warranty, consultation, complaints, etc.

3. Market Research Helps an Educational Institution to Improve Curriculum Quality

An educational institution is a company that provides online education and training services, with multiple courses and teachers, covering languages, mathematics, programming, music and other fields. The company wants to improve the quality and effectiveness of courses in order to improve the learning experience and satisfaction of students, increase student loyalty and recommend, and improve student performance and ability. In order to develop an effective course quality improvement strategy, the company commissioned a professional market research company to conduct a series of market research activities, including:

Course evaluation: By collecting and analyzing data and information about the course, understand the content, form, difficulty, progress, effect and other characteristics of the course, as well as the advantages and disadvantages of the course, so as to evaluate the quality and effect of the course.

Student research: through the design and implementation of questionnaires, in-depth interviews, focus groups and other methods, to understand the characteristics, behavior, motivation, attitude, satisfaction and loyalty of students, as well as the needs, preferences, feelings and expectations of students and other internal factors.

Teacher research: through the design and implementation of questionnaires, in-depth interviews, focus groups and other methods, to understand the characteristics, behavior, motivation, attitude, satisfaction and loyalty of teachers, as well as teachers' needs, preferences, feelings and expectations and other internal factors.

Competitive intelligence: By collecting and analyzing data and information about competitors, we understand the characteristics, strategies, actions, strengths, weaknesses, threats and opportunities of competitors, as well as the behaviors and intentions of competitors.

Industry Research: Collect and analyze data and information about the online education industry to understand the industry's history, status, development, structure, size, growth, trends, drivers, constraints, opportunities and challenges, as well as the industry's environment and norms.

Through these market research activities, the company obtained the following information and advice:

The evaluation results of the course show that the content, form, difficulty, progress and effect of the course have different degrees of advantages and disadvantages, which need to be improved and optimized to improve the quality and effect of the course. Specifically, the content of the course needs to be richer, more systematic, practical and innovative, the form of the course needs to be more flexible, diverse, interactive and interesting, the difficulty of the course needs to be more moderate, reasonable, progressive and differentiated, the progress of the course needs to be more reasonable, balanced, flexible and personalized, and the effect of the course needs to be more obvious, quantifiable, feedback and sustainable.

The research results of the students show that the characteristics, behavior, motivation, attitude, satisfaction and loyalty of the students have different degrees of differences and changes, and the corresponding analysis and satisfaction are needed to improve the learning experience and satisfaction of the students. Specifically, the characteristics of students need to be subdivided and positioned according to age, gender, education, occupation, interest, etc., the behavior of students needs to be observed and guided according to purchase, study, evaluation, recommend, etc., the motivation of students needs to be stimulated and maintained according to internal, external, social, etc., and the attitude of students needs to be shaped and changed according to cognition, emotion, behavior, etc, the satisfaction of trainees needs to be evaluated and promoted according to expectation, perception, comparison, etc., and the loyalty of trainees needs to be measured and enhanced according to repetition, recommend, participation, etc.

The results of teachers' research show that there are differences and changes in teachers' characteristics, behavior, motivation, attitude, satisfaction and loyalty, which need to be analyzed and satisfied to improve teachers' teaching experience and satisfaction. Specifically, the characteristics of teachers need to be screened and matched according to qualifications, majors, levels, styles, etc. The behavior of teachers needs to be supervised and supported according to lesson preparation, teaching, lesson evaluation, feedback, etc. The motivation of teachers needs to be motivated and rewarded according to achievements, recognition, development, etc. The attitude of teachers needs to be cultivated and encouraged according to confidence, enthusiasm, responsibility, etc, teacher's satisfaction needs to be evaluated and promoted according to expectation, perception, comparison, etc., and teacher's loyalty needs to be measured and enhanced according to retention, recommend, participation, etc.

The analysis results of competitive intelligence show that the characteristics, strategies, actions, advantages, disadvantages, threats and opportunities of competitors have different degrees of influence and enlightenment, which need to be understood and dealt with accordingly in order to improve the competitiveness and advantages of the company. Specifically, the characteristics of competitors need to be identified and classified according to scale, region, field, positioning, etc., the strategies of competitors need to be analyzed and predicted according to objectives, resources, methods, evaluation, etc., the actions of competitors need to be observed and tracked according to products, prices, channels, promotions, etc., and the advantages of competitors need to be compared and learned according to brand, quality, innovation, service, etc, the disadvantages of competitors need to be compared and utilized according to cost, efficiency, stability, reputation, etc. The threats of competitors need to be evaluated and prevented according to market share, user loss, price war, bad reviews, etc. The opportunities of competitors need to be evaluated and grasped according to market gaps, user needs, technological progress, favorable policies, etc.

The analysis results of industry research show that the history, current situation, development, structure, scale, growth, trends, drivers, constraints, opportunities and challenges of the online education industry have different degrees of influence and enlightenment, which need to be understood and adapted to improve the development and planning of the company.