1. market analysis

Market analysis refers to the comprehensive and systematic study of a specific market or market segment to determine the characteristics of the market such as size, structure, growth, demand, preferences, potential and dynamics. The purpose of market analysis is to help clients identify and evaluate market opportunities, identify target markets, position markets, develop market entry and expansion strategies, and optimize market portfolios. Market analysis methods include: market research, market forecasting, market segmentation, market positioning and market portfolio analysis. The value of market analysis is to provide customers with objective, accurate and comprehensive information about the market to support customers' market decision-making and planning.

Market analysis is appropriate for the following types of customers:

Customers who want to enter new markets or new market segments need to understand the market overview, opportunities and challenges, and how to develop effective market entry strategies.

Customers who want to expand their existing markets or market segments need to understand market trends, changing demand, competitive dynamics and potential risks, and how to develop a sound market expansion strategy.

Customers who want to optimize an existing market or market segment need to understand the details of the market, segmentation, positioning and combination, as well as how to adjust and optimize the market strategy and action plan.

2. Consumer Research

Consumer research refers to the in-depth and detailed research on the characteristics, behavior, motivation, attitude, satisfaction and loyalty of target consumers or potential consumers to reveal the internal factors such as consumers' needs, preferences, feelings and expectations. The purpose of consumer research is to help customers understand and meet consumer needs, build and maintain consumer relationships, improve consumer satisfaction and loyalty, and increase consumer value and profit. The methods of consumer research include: consumer research, consumer behavior analysis, consumer psychological analysis, consumer satisfaction analysis and consumer loyalty analysis. The value of consumer research is to provide customers with profound, detailed and personalized information about consumers to support their consumer decision-making and planning.

Consumer research is appropriate for the following types of customers:

Customers who want to understand and meet consumer needs need to understand consumer characteristics, behaviors, motivations, attitudes and feelings, and how to design and provide products and services that meet consumer needs.

Customers who want to build and maintain consumer relationships need to understand consumer satisfaction and loyalty, and how to enhance consumer trust and loyalty through communication, interaction, rewards and care.

Customers who want to increase consumer value and profit need to understand consumer expectations and value perceptions, and how to increase consumer value and profit through innovation, differentiation, pricing and promotion.

3. competitive intelligence

Competitive intelligence refers to the systematic and continuous collection, analysis and evaluation of the characteristics, strategies, actions, strengths, weaknesses, threats and opportunities of existing or potential competitors in order to predict the behavior and intentions of competitors and to formulate corresponding competitive strategies and countermeasures. The purpose of competitive intelligence is to help customers understand and respond to the competitive environment, maintain and enhance competitive advantages, avoid and reduce competitive risks, and seek and seize competitive opportunities. Competitive intelligence methods include: competitor research, competitor analysis, competitor prediction, competitor assessment, and competitor countermeasures. The value of competitive intelligence is to provide customers with systematic, timely and dynamic information about competitors to support customers' competitive decision-making and planning.

Competitive intelligence is appropriate for the following types of customers:

Customers who want to understand and respond to the competitive environment need to understand the characteristics, strategies, actions, strengths and weaknesses of competitors, and how to develop and implement effective competitive strategies and countermeasures.

Customers who want to maintain and improve their competitive advantage need to understand the threats and opportunities of competitors, and how to use their own advantages and resources to consolidate and expand their market share and position.

Customers who want to avoid and reduce competitive risk need to understand the behavior and intentions of competitors, as well as how to prevent and respond to competitors' attacks and challenges.

Customers who want to seek and seize competitive opportunities need to understand the changes and movements of competitors, as well as how to identify and exploit their weaknesses and vulnerabilities.

4. Industry Research

Industry research refers to the comprehensive and in-depth study of a specific industry or industry segment to determine the history, current situation, development, structure, size, growth, trends, drivers, constraints, opportunities and challenges of the industry. The purpose of industry research is to help clients understand and adapt to the industry environment, evaluate and select industry opportunities, develop and implement industry strategies, and enhance and maintain industry competitiveness. The methods of industry research include: industry research, industry analysis, industry forecasting, industry evaluation and industry countermeasures. The value of industry research is to provide customers with comprehensive, in-depth and forward-looking information about the industry to support customers' industry decisions and plans.

Industry research is appropriate for the following types of customers:

Customers who want to understand and adapt to the industry environment need to understand the history, current situation, development, trends and dynamics of the industry, and how to adjust their products and services according to the changes and needs of the industry.

Customers who want to evaluate and select industry opportunities need to understand the structure, size, growth and potential of the industry, as well as how to identify and evaluate industry opportunities and risks.

Customers who want to develop and implement an industry strategy need to understand the drivers and constraints of the industry and how to develop and implement goals, positioning, portfolios and action plans that align with the industry.

Customers who want to enhance and maintain the competitiveness of the industry need to understand the competitive situation and advantages of the industry, and how to use their own resources and capabilities to improve and maintain their position and influence in the industry.

5. new product development

New product development refers to a series of activities from creativity to listing, including the creation, screening, evaluation, development, testing and promotion of new products. The purpose of new product development is to help customers create and provide new products that meet market and consumer needs, increase market share and profits, and improve brand image and awareness. The methods of new product development include: new product idea generation, new product idea screening, new product concept evaluation, new product development, new product testing and new product promotion. The value of new product development is to provide customers with innovative, feasible and effective information about new products to support customers' new product decision-making and planning.

New product development is suitable for the following types of customers:

Customers who want to create and provide new products that meet the needs of the market and consumers need to understand the needs, preferences and expectations of the market and consumers, and how to generate and screen valuable and potential new product ideas.

Customers who want to evaluate the feasibility and attractiveness of new products need to understand the concept, characteristics, advantages and disadvantages of new products, as well as how to evaluate the market, technical and financial feasibility of new products, as well as consumer response and acceptance.

Customers who want to develop and test new products need to understand the design, manufacturing, packaging and distribution of new products, as well as how to develop and test the function, performance, quality and safety of new products.

Customers who want to promote and market new products need to understand the pricing, promotion, channels and services of new products, as well as strategies, plans and activities on how to promote and market new products.

6. Satisfaction Survey

Satisfaction survey refers to the systematic and regular measurement and evaluation of the satisfaction of customers, employees, partners or other stakeholders to understand their feelings, comments and suggestions on products, services, brands, organizations or other aspects. The purpose of satisfaction surveys is to help customers understand and improve satisfaction, increase loyalty and recommend, and improve and optimize the quality and effectiveness of products, services, brands, organizations, or other aspects. The methods of satisfaction survey include: satisfaction survey, satisfaction analysis, satisfaction evaluation and satisfaction improvement. The value of satisfaction surveys is to provide customers with systematic, regular and feedback information about satisfaction to support customer satisfaction decisions and plans.

Satisfaction surveys are appropriate for the following types of customers:

Customers who want to understand and improve customer satisfaction need to understand their feelings, comments and suggestions about products, services, brands or other aspects, as well as how to improve customer satisfaction and loyalty.

Customers who want to understand and improve employee satisfaction need to understand how employees feel, evaluate and advise about the organization, work, benefits or other aspects, and how to improve employee satisfaction and performance.

Customers who want to understand and improve their partner's satisfaction need to understand their partner's feelings, comments and suggestions for cooperation, communication, support or other aspects, and how to improve their partner's satisfaction and cooperation.

Customers who want to understand and improve the satisfaction of other stakeholders need to understand the feelings, comments and suggestions of other stakeholders for social, environmental, responsibility or other aspects, and how to improve the satisfaction and trust of other stakeholders.

Conclusion

Market research companies are professional organizations that provide market research services that help clients understand and respond to market, consumer, competitor and industry information, assess and select market opportunities, develop and implement market strategies, and enhance and maintain market competitiveness. The service areas of market research companies can be divided into six categories: market analysis, consumer research, competitive intelligence, industry research, new product development and satisfaction surveys. Each service area has its own definition, purpose, approach and value, as well as the type of customer it fits. When selecting the service areas of a market research company, customers should make comprehensive and reasonable judgments and decisions based on their own needs, goals and budgets, as well as the professionalism, experience and reputation of the market research company, in order to achieve the best results and benefits.