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Market research skills and tricks of magnetic application equipment industry from the case

2024-07-18 08:59:17 Source: Champu Consulting Visits:0

Market Overview of 1. Magnetic Application Equipment Industry

磁力应用设备行业是一个涉及多个领域的综合性行业,其下游应用行业包括钢铁、有色、煤炭、电力、交通运输、机械、矿山、船舶制造、造纸、陶瓷、玻璃、水泥、建材、化工、食品、饲料、垃圾处理等,涵盖了国民经济的各个重要领域。根据QYResearch的数据,2020年,全球磁力应用设备市场规模达到了10.81亿美元,预计2027年将达到16.04亿美元,2021年到2027年复合增长率(CAGR)为6.00%。从产量上看,中国目前是全球最大的磁力应用设备生产国,相对于国外高端品牌价格较低。同时,随着国内经济的产业升级,客户对磁力应用设备提出了更多的质量要求和更高的技术指标,规格和功能变化越来越多样化。磁力应用设备企业应该积极改进产品质量,从而使自身产品具有市场吸引力。

The market competition pattern of the magnetic application equipment industry is relatively complex. The main magnetic application equipment manufacturers in the market include Shenyang Longji Electromagnetic Technology, Huate Magnetoelectric, Ganzhou Golden Ring Magnetic Separation, STEINERT, Komeida, etc. The top ten enterprises in the world account for nearly 33.4 percent of the market. Most of the high-end market is monopolized by foreign enterprises. The low-end market has serious homogenization of products and fierce price competition, which affects the benign development of the market. The main consumer areas of magnetic application equipment are North America, China, Europe, Australia and other countries and regions. These regions account for more than the majority of the global market. At the same time, India, Southeast Asian countries such as Malaysia, Indonesia, Thailand and other rapid economic development in recent years, with greater market potential.

The development of magnetic application equipment industry is affected by many factors, including the following aspects:

technological innovation. With the emergence of new materials such as high-performance NdFeB permanent magnet materials and the application of new technologies such as insulation materials, temperature rise control, and winding processes, the performance and reliability of magnetic application equipment have been improved, while reducing costs and energy consumption. In addition, modern design methods such as computer-aided design and modular design also promote the improvement of product design level and innovation ability.

政策支持。国家对于磁力应用设备行业的政策支持主要体现在两个方面:一是对于磁力应用设备的生产和使用给予税收优惠、财政补贴、金融贷款等政策激励;二是对于磁力应用设备的相关标准、规范、认证等制定和实施,提高了行业的规范化和标准化水平,保障了产品的质量和安全。

market demand. With the development of domestic and foreign economy and the improvement of environmental protection requirements, the demand for high-efficiency, energy-saving and intelligent magnetic application equipment will continue to increase. Especially in mining, coal, steel and other industries, magnetic application equipment can effectively improve resource utilization, reduce energy consumption and emissions, and achieve green production and sustainable development.

二、尚普咨询公司的市场调查服务

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting organization in China, dedicated to providing professional solutions for corporate strategic decision-making. The company has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With its strong consulting and innovation capabilities, first-class service quality, and strong market competitiveness, it has been well received by all sectors of society. Highly recognized, it has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

The market research services provided by Champu Consulting cover a number of industry sectors, including the magnetic application equipment industry. The company's market research services in the magnetic application equipment industry mainly include the following aspects:

Market size and structure analysis. By collecting and collating data from various channels, the company conducts quantitative and qualitative analysis of the market size, market share, market segmentation, market growth rate and market trends of the magnetic application equipment industry to provide customers with comprehensive, accurate and timely market information.

Market demand and forecast analysis. By investigating and visiting downstream users of magnetic application equipment, the company understands its demand characteristics, demand, demand changes, demand forecasts, etc. for magnetic application equipment, and provides customers with targeted market demand analysis and forecast reports.

Market competition and opportunity analysis. The company provides customers with comprehensive market competition analysis and evaluation by collecting and analyzing competitor information in the magnetic application equipment industry, including competitor size, product, price, channel, strategy, advantages, disadvantages, etc. At the same time, the company also provides valuable market opportunity analysis and suggestions to customers by identifying and evaluating market opportunities in the magnetic application equipment industry, including emerging markets, new products, new technologies, and new applications.

Market research cases. In the market research service of magnetic application equipment industry, the company has successfully provided satisfactory market research reports and solutions for many customers. Some typical cases are as follows:

China market entry strategy consulting for an internationally renowned magnetic application equipment company. The company is the world's leading manufacturer of magnetic application equipment. Its main products include magnetic stirrers and lifting magnetic equipment. It has strong technical advantages and brand influence. The company hopes to enter the Chinese market, but it does not know much about the Chinese market and needs market research and strategic consulting. Champ Consulting provided the following services to the business:

对中国磁力应用设备市场的规模、结构、增长率、趋势、细分、需求、竞争等进行了深入的分析和评估,为该企业提供了清晰的市场概况和机会识别。

The main consumer industries and users of China's magnetic application equipment market were investigated and interviewed in detail, and their use, satisfaction, demand characteristics, demand, demand changes, purchase decisions, etc. of magnetic application equipment were understood. Provide targeted market demand analysis and forecast.

A comprehensive collection and analysis of the main competitors in China's magnetic application equipment market, including the scale, product, price, channel, strategy, advantages, disadvantages, etc. of the competitors, provides an objective market competition analysis and evaluation for the company.

Based on the above market research results, Shangpu Consulting has formulated an entry strategy suitable for the Chinese market, including the selection of target market, product positioning, price setting, channel establishment, promotion planning, risk control, etc., for the enterprise to provide a feasible market entry plan and suggestions.

A well-known domestic magnetic application equipment enterprise product development consulting. The company is a leading manufacturer of magnetic application equipment in China. Its main products include magnetic iron remover, magnetic separator, etc., with a high market share and brand awareness. The company hopes to develop a new magnetic application device, but it is not clear about the market demand and competition, and needs to conduct market research and product development consulting. Champ Consulting provided the following services to the business:

The technical development trend and technical innovation of the magnetic application equipment industry are systematically collected and analyzed, which provides the enterprise with cutting-edge technical information and technical evaluation.

对磁力应用设备行业的新产品、新技术、新应用等市场机会进行了深入的识别和评估,为该企业提供了有价值的市场机会分析和建议。

The concept, function, characteristics, advantages and disadvantages of the new magnetic application equipment to be developed by the enterprise are evaluated and optimized in detail, which provides professional product development consultation and improvement scheme for the enterprise.

The market demand, market potential, market positioning and market strategy of the new magnetic application equipment to be developed by the enterprise are comprehensively analyzed and predicted, which provides a scientific product market planning and promotion plan for the enterprise.

3. market research tips and tricks from Champ Consulting.

In its market research services in the magnetic application equipment industry, Shangpu Consulting has used some market research skills and tricks to make its market research reports more professional, accurate and convincing. These tips and tricks mainly include the following aspects:

Diversity and validity of data sources. When conducting market research, Shangpu Consulting not only uses public data sources, such as industry associations, government departments, professional organizations, media reports, etc., but also actively seeks and uses non-public data sources, such as competitors' internal information, Feedback from downstream users, opinions from industry experts, etc., make its data sources more abundant and reliable. At the same time, Shangpu Consulting also pays attention to testing and evaluating the validity of data sources, avoiding the use of outdated, wrong, incomplete and inconsistent data, and ensuring the authenticity and validity of the data.

数据分析的科学性和创新性。尚普咨询公司在进行数据分析时,不仅运用了常用的数据分析方法,如描述性分析、相关性分析、回归分析、因子分析、聚类分析等,还尝试了一些新颖的数据分析方法,如文本分析、网络分析、可视化分析等,使其数据分析更加科学和创新。同时,尚普咨询公司也注重对数据分析的结果进行解释和归纳,提炼出数据的内涵和含义,形成有价值的数据洞察和数据故事。

Objectivity and professionalism of market research. When conducting market research, Shangpu Consulting adheres to the principles of objectivity, impartiality and neutrality to avoid being affected by subjective bias, emotional tendency, interest-driven and other factors to ensure the objectivity of market research. At the same time, Shangpu Consulting also pays attention to improving the professionalism of market research, improving the professionalism and ability of market researchers through training and assessment, improving the process and quality of market research through standardization and supervision, and improving the effectiveness and satisfaction of market research through evaluation and feedback.

Market Research Challenges and Solutions of 4. Champ Consulting

Shangpu Consulting Company has also encountered some challenges and difficulties in its market research services in the magnetic application equipment industry, mainly including the following aspects:

数据的获取难度。由于磁力应用设备行业的技术密集、市场细分、应用广泛等特点,导致该行业的数据不易获取,需要花费较多的时间和精力。尤其是一些非公开的数据,如竞争者的内部资料、下游用户的反馈、行业专家的意见等,更是难以收集和整理。尚普咨询公司为了解决这一问题,采取了以下措施:

Established and maintained a huge data resource library, including data sources from various channels, such as industry associations, government departments, professional organizations, media reports, etc., to regularly update and supplement data to provide sufficient data support for market research.

建立和维护了一个广泛的行业网络,包括各类竞争者、下游用户、行业专家、行业媒体等,通过各种方式与他们保持良好的沟通和合作,获取他们的内部资料、反馈、意见等,为市场调查提供有价值的数据信息。

Establish and maintain a professional market research team, including market researchers with rich experience and professional knowledge, through training and assessment, improve their data acquisition capabilities and skills, and provide efficient data execution for market research.

数据的分析难度。由于磁力应用设备行业的数据量大、数据类型多、数据质量参差等特点,导致该行业的数据不易分析,需要花费较多的智力和技术。尤其是一些复杂的数据分析方法,如文本分析、网络分析、可视化分析等,更是难以掌握和应用。尚普咨询公司为了解决这一问题,采取了以下措施:

引进和开发了一些先进的数据分析工具和软件,包括各种数据分析方法、数据分析模型、数据分析平台等,为市场调查提供强大的数据分析支持。

We have established and maintained a high-level data analysis team, including data analysts with rich experience and professional knowledge. Through training and assessment, we have improved their data analysis ability and technology to provide professional data analysis services for market research.

建立和维护了一个严格的数据分析流程和质量,包括数据的清洗、整理、校验、分析、解释、归纳等,为市场调查提供科学的数据分析结果和报告。

customer satisfaction in market research. Due to the diverse customer needs, high customer expectations, and low customer feedback in the magnetic application equipment industry, customer satisfaction in market research in this industry is not easy to improve, and it takes more effort and strategy. In particular, some high-end customers, such as international well-known magnetic application equipment companies, domestic well-known magnetic application equipment companies, etc., have higher requirements for the quality and effect of market research services. In order to address this issue, Champ Consulting has taken the following measures:

Establish and maintain a perfect customer relationship management system, including customer information, needs, feedback, evaluation, etc., regularly communicate and exchange with customers, understand the changes in customer needs and satisfaction, and provide timely customer feedback and improvement opinions for market research.

建立和维护了一个灵活的市场调查服务模式,包括市场调查的内容、方法、范围、时间、费用等,根据客户的不同需求和特点,为客户提供定制化的市场调查服务,为市场调查提供有针对性的客户解决方案和建议。

We have established and maintained an excellent market research service team, including market research service personnel with rich experience and professional knowledge. Through training and assessment, we have improved their market research service ability and skills to provide first-class customer service quality and effect for market research.




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