Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > Researcher Articles > Market research >

Research Method of Consumer Purchase Habits of Grape Seed Peel Processing

2024-07-18 08:59:19 Source: Champu Consulting Visits:0

葡萄籽皮是葡萄加工过程中的副产物，占葡萄总重量的15%~20%。

葡萄籽皮含有大量的多酚类化合物，如原花青素、白藜芦醇等，具有很强的抗氧化能力，可以清除人体内的自由基，预防和治疗多种慢性疾病。

此外，葡萄籽皮还含有膳食纤维、维生素、矿物质等营养成分，可以改善肠道功能，促进消化，降低血压和血脂。

因此，葡萄籽皮被认为是一种高价值的天然资源，可以用于制作保健品、化妆品、食品添加剂等产品，具有广阔的市场前景和应用潜力。

尚普咨询公司是一家专业从事市场调研和投资咨询的机构，为各行各业的客户提供专业的解决方案。

尚普咨询公司近年来关注葡萄籽皮加工行业的发展，为多家葡萄籽皮加工企业提供了市场调研和投资咨询服务，帮助他们了解市场需求、竞争格局、发展趋势、政策法规等方面的信息，为他们的战略决策提供了有力的支持。

为了更深入地了解葡萄籽皮加工消费者的购买习惯，尚普咨询公司在2023年下半年进行了一项专项市场调研，目的是探索消费者对葡萄籽皮加工产品的购买动机、购买渠道、购买频率、购买量、购买偏好等方面的特点和规律，为葡萄籽皮加工企业提供更精准的市场定位和营销策略。本文将介绍本次市场调研的方法、过程和结果，以及基于调研结果的一些分析和建议。

市场调研方法

本次市场调研采用了问卷调查、深度访谈、数据分析等技术，分为以下几个步骤：

第一步，设计问卷。问卷主要包括以下几个部分：基本信息（如地区、年龄、性别、收入、教育等）、购买动机（如为什么购买葡萄籽皮加工产品、购买的目的和效果等）、购买渠道（如从哪里购买葡萄籽皮加工产品、选择的依据和标准等）、购买频率（如多久购买一次、每次购买的数量和金额等）、购买偏好（如对葡萄籽皮加工产品的品牌、价格、质量、包装、口味、功能等的偏好和满意度等）。问卷的设计参考了相关文献和行业报告，并结合尚普咨询公司的专业经验和客户需求，力求科学、合理、全面、有效。

第二步，发放问卷。问卷的发放采用了线上和线下两种方式，线上方式主要通过微信、QQ、微博等社交媒体平台，以及淘宝、京东、天猫等电商平台，向目标消费者群体发送问卷链接，邀请他们填写并提交；线下方式主要通过在超市、药店、保健品店等销售点，以及社区、学校、医院等公共场所，向购买或潜在购买葡萄籽皮加工产品的消费者发放纸质问卷，或者通过面对面的方式进行访问。问卷的发放时间为2023年9月至11月，共发放了5000份问卷，回收了4573份有效问卷，有效回收率为91.5%。

第三步，进行深度访谈。深度访谈是为了补充和验证问卷调查的结果，以及获取更多的细节和深层次的信息。深度访谈的对象主要是一些有代表性的消费者，如不同地区、年龄、性别、收入、教育等维度的消费者，以及一些购买葡萄籽皮加工产品的重要决策者，如家庭主妇、老年人、医生、营养师等。深度访谈的方式主要是通过电话、视频或者面对面的方式进行，访谈的内容主要围绕消费者的购买习惯、购买动机、购买渠道、购买偏好等方面展开，访谈的时间为2023年12月至2024年1月，共进行了100次深度访谈，每次访谈的时间为30分钟左右。

第四步，进行数据分析。数据分析是为了对问卷调查和深度访谈的结果进行整理、归纳、统计、比较和解释，以及发现其中的规律和趋势。数据分析的方法主要包括描述性分析、因子分析、聚类分析、相关分析、回归分析等，使用了SPSS、Excel等软件工具，以及尚普咨询公司自主开发的数据分析平台，对收集到的数据进行了有效的处理和分析。

市场调研结果

本次市场调研的结果主要包括以下几个方面：

购买动机。通过问卷调查和深度访谈，我们发现消费者购买葡萄籽皮加工产品的主要动机有以下几种：一是为了保健养生，提高身体素质和免疫力，预防和治疗一些慢性疾病，如心血管病、糖尿病、癌症等；二是为了美容护肤，改善肌肤状态和延缓衰老，增强自信和魅力；三是为了满足个人或家庭的特殊需求，如孕妇、儿童、老年人、运动员等；四是为了跟随潮流和社交，展示个人的品味和身份，与朋友和亲人分享和交流。根据不同的购买动机，我们将消费者分为了四个类型：保健型、美容型、特需型和时尚型。

购买频率。通过问卷调查和深度访谈，我们发现消费者购买葡萄籽皮加工产品的频率有以下几种：一是定期购买，如每月、每季度、每半年等，消费者根据自己的需求和计划，定期补充葡萄籽皮加工产品的库存，保持一定的消费水平和习惯；二是不定期购买，如遇到促销、打折、优惠券等，消费者根据市场的变化和机会，不定期地购买葡萄籽皮加工产品，追求更高的性价比和节省；三是偶尔购买，如送礼、试用、赠品等，消费者根据特殊的场合和情况，偶尔地购买葡萄籽皮加工产品，满足一时的好奇和需求。根据不同的购买频率，我们将消费者分为了三个类型：定期型、不定期型和偶尔型。

购买量。通过问卷调查和深度访谈，我们发现消费者购买葡萄籽皮加工产品的量有以下几种：一是大量购买，如每次购买超过10件或1000元的葡萄籽皮加工产品，消费者通常有较强的消费能力和需求，或者有较多的家庭成员和朋友需要分享和使用，或者有较长的储存和使用周期；二是中等购买，如每次购买在5件或500元左右的葡萄籽皮加工产品，消费者通常有一定的消费能力和需求，或者有一些的家庭成员和朋友需要分享和使用，或者有一般的储存和使用周期；三是少量购买，如每次购买不超过2件或200元的葡萄籽皮加工产品，消费者通常有较低的消费能力和需求，或者没有家庭成员和朋友需要分享和使用，或者有较短的储存和使用周期。根据不同的购买量，我们将消费者分为了三个类型：大量型、中等型和少量型。

购买偏好。通过问卷调查和深度访谈，我们发现消费者对葡萄籽皮加工产品的品牌、价格、质量、包装、口味、功能等方面有不同的偏好和满意度。

基于调研结果的分析和建议

根据本次市场调研的结果，我们对葡萄籽皮加工消费者的购买习惯进行了以下几点分析和建议：

针对不同类型的消费者，制定不同的市场定位和营销策略。例如，对于保健型消费者，可以强调葡萄籽皮加工产品的抗氧化、抗炎、降血压、降血糖、抗癌等功效，以及相关的科学研究和证据，提高消费者的信任和认可；对于美容型消费者，可以强调葡萄籽皮加工产品的美白、保湿、抗皱、抗紫外线等功效，以及相关的美容明星和案例，提高消费者的兴趣和向往；对于特需型消费者，可以强调葡萄籽皮加工产品的适用人群和特殊需求，以及相关的专业指导和建议，提高消费者的安全和满意；对于时尚型消费者，可以强调葡萄籽皮加工产品的新颖、独特、高端、个性等特点，以及相关的社交平台和活动，提高消费者的参与和分享。

针对不同类型的购买渠道，制定不同的销售模式和推广方式。例如，对于线上型消费者，可以利用电商平台、社交媒体、官方网站等网络工具，提供丰富的产品信息、图片、视频、评价等，增加消费者的了解和信任；同时，可以通过优惠券、打折、满减、赠品、积分等激励机制，增加消费者的购买意愿和忠诚度；还可以通过用户评论、问答、直播、短视频等互动方式，增加消费者的参与和分享；对于线下型消费者，可以利用超市、药店、保健品店等实体店面，提供专业的咨询、试用、体验等服务，增加消费者的信赖和满意；同时，可以通过展示、陈列、包装、海报等视觉工具，增加消费者的注意和兴趣；还可以通过促销员、导购、营养师等人员，增加消费者的引导和建议；对于其他型消费者，可以利用朋友推荐、医生建议、活动赠送等非正式渠道，提供真诚的关心、尊重、感谢等情感，增加消费者的信任和感动；同时，可以通过口碑、案例、故事等传播工具，增加消费者的认同和推荐；还可以通过礼品、卡片、小册子等赠送物品，增加消费者的记忆和联想。

针对不同类型的购买频率，制定不同的库存管理和售后服务。例如，对于定期型消费者，可以通过订阅、预约、定制等方式，提供稳定的供应和送货，保证消费者的需求和计划不受干扰；同时，可以通过回访、问卷、电话等方式，提供及时的反馈和评价，保证消费者的效果和满意不受影响；还可以通过会员、积分、优惠券等方式，提供持续的优惠和奖励，保证消费者的忠诚和支持不受动摇；对于不定期型消费者，可以通过促销、打折、满减、赠品等方式，提供灵活的价格和优惠，吸引消费者的购买和节省；同时，可以通过通知、提醒、推荐等方式，提供及时的信息和建议，吸引消费者的注意和兴趣；还可以通过赠送、试用、体验等方式，提供多样的产品和服务，吸引消费者的尝试和选择；对于偶尔型消费者，可以通过送礼、试用、赠品等方式，提供低成本的产品和服务，吸引消费者的好奇和需求；同时，可以通过宣传、教育、培训等方式，提供有价值的知识和技能，吸引消费者的学习和提升；还可以通过邀请、参与、分享等方式，提供有趣的活动和社交，吸引消费者的互动和传播。

针对不同类型的购买量，制定不同的产品设计和包装方式。例如，对于大量型消费者，可以提供大包装、组合装、礼盒装等方式，满足消费者的储存和使用需求，同时节省成本和资源；对于中等型消费者，可以提供标准装、单品装、试用装等方式，满足消费者的一般和特殊需求，同时保证质量和效果；对于少量型消费者，可以提供小包装、分装、便携装等方式，满足消费者的方便和灵活需求，同时增加吸引和体验。

针对不同类型的购买偏好，制定不同的产品特性和功能。例如，对于品牌偏好，可以通过注册商标、申请专利、获得认证等方式，提高产品的知名度和信誉；对于价格偏好，可以通过成本控制、效率提升、规模经济等方式，提高产品的性价比和竞争力；对于质量偏好，可以通过原料选择、工艺改进、质检严格等方式，提高产品的安全性和有效性；对于包装偏好，可以通过设计创新、材料环保、信息完善等方式，提高产品的美观性和实用性；对于口味偏好，可以通过添加剂控制、香料调整、口感优化等方式，提高产品的自然性和适口性；对于功能偏好，可以通过成分添加、功效强化、适应拓展等方式，提高产品的多样性和针对性。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise