Purpose of 1. Market Research

Market research is an activity that helps companies or organizations make the right decisions by collecting, collating, analyzing and interpreting information about the market. The purpose of market research is to solve some specific problems, such:

What are the size, structure, distribution and trends of the market?

What are the needs, preferences, satisfaction, and loyalty of the market?

What are the competitive conditions, strengths, weaknesses and opportunities in the market?

What are the potential customers, target customers and market segments of the market?

What is the legal, policy, cultural and social environment of the market?

What are the development direction, innovation points and growth points of the market?

For the dental medical industry, the purpose of market research is mainly:

Understand the development status, trends and prospects of the dental industry to provide a basis for strategic planning and decision-making;

Understand the market demand, consumer behavior and health awareness of the dental industry, and provide guidance for product development and service innovation;

Understand the competition pattern, competitors and partners of the dental industry, and provide reference for market positioning and competitive strategy;

Understand the market opportunities, risks and challenges in the dental industry to support market expansion and risk control.

2. Market Research Program

The program of market research refers to the specific investigation plan and method formulated in order to achieve the purpose of market research. The market research program mainly includes the following aspects:

Survey object: specify the scope and characteristics of the market to be surveyed, such as region, industry, scale, type, etc;

Survey content: determine the main problems and indicators of the market to be investigated, such as market size, market structure, market demand, market competition, market opportunities, etc;

Survey methods: select appropriate survey methods and tools, such as questionnaires, interviews, observation surveys, experimental surveys, literature surveys, etc;

Survey sample: determine the number and characteristics of a representative sample of the market to be surveyed, such as sample size, sample stratification, sample extraction, etc;

Survey time: arrange reasonable survey time and progress, such as survey cycle, survey frequency, survey node, etc;

Survey budget: Estimate the costs and resources required for the survey, such as human, material and financial resources.

For the oral medical industry, the market research plan can refer to the following examples:

Survey: China's dental medical industry, including dental medical institutions, dental medical products and dental medical services;

Survey content: market size, market structure, market demand, market competition, market opportunities, etc;

Survey methods: comprehensive use of questionnaires, interviews, literature surveys and other methods to collect first-hand and second-hand data;

Survey samples: According to the characteristics of the oral medical industry, different types of samples were selected from oral medical institutions, oral medical product manufacturers, oral medical service providers, and oral medical consumers, with a total sample size of 1000;

Survey time: from June 2023 to August 2023, a total of 3 months;

3. data collection and analysis

The collection and analysis of data is the core link of market research, which is to put the market research program into practice and obtain valuable information andConclusionof the process. The collection and analysis of data mainly includes the following steps:

Data collection: in accordance with the market survey program, the use of appropriate survey methods and tools, to the respondents issued questionnaires, interviews, literature review, etc., to collect relevant data and information;

Data cleaning: preliminary processing of the collected data, eliminating invalid, duplicate, wrong and missing data, to ensure the integrity, accuracy and consistency of the data;

Data arrangement: classify, encode, summarize and archive the cleaned data, so that the data presents a standardized, orderly and analyzable form;

Data analysis: the use of statistics, mathematics, economics and other methods, the collated data for descriptive analysis, correlation analysis, causal analysis, predictive analysis, etc., to reveal the laws, characteristics, trends and influencing factors of the data;

Interpretation of the data: According to the analysis results of the data, combined with the purpose and content of the market survey, the data are reasonably interpreted and evaluated to obtain meaningful results.Conclusionand recommendations.

For the oral medical industry, the collection and analysis of data can refer to the following examples:

Data collection: send questionnaires to oral medical institutions, oral medical product manufacturers, oral medical service providers and oral medical consumers through network platform, telephone and email to collect their views and comments on the oral medical industry; at the same time, conduct in-depth interviews by visiting authoritative institutions, experts and media in the oral medical industry to collect their opinions and suggestions on the oral medical industry;

Data cleaning: use data cleaning software to carry out quality inspection on the collected data, delete invalid, duplicate, wrong and missing data, and ensure the integrity, accuracy and consistency of the data;

Data collation: use data collation software to classify, encode, summarize and archive the cleaned data, so that the data presents a standardized, orderly and analyzable form;

Data analysis: using data analysis software, descriptive analysis, correlation analysis, causal analysis, predictive analysis, etc., to reveal the laws, characteristics, trends and influencing factors of the data;

Interpretation of data: According to the analysis results of the data, combined with the purpose and content of the market survey, the data are reasonably interpreted and evaluated, and meaningful conclusions and suggestions are drawn.

4. report writing and presentation

The writing and presentation of the report is the final part of the market research. It is the process of presenting the data and conclusions of the market research to the target audience in a clear, convincing and attractive way. The preparation and presentation of the report mainly includes the following steps:

The structure of the report: determine the main part and order of the report, such as cover, table of contents, summary, main body, conclusion, suggestion, appendix, etc;

The content of the report: according to the structure of the report, according to the principle of logic, integrity and conciseness, write the contents of each part of the report, highlight the theme and focus of the report, and avoid redundancy and repetition;

The format of the report: according to the content of the report, in accordance with the standard, unified, beautiful principles, design the format of each part of the report, such as font, font size, color, spacing, alignment, page number, etc;

Chart of the report: according to the content of the report, according to the intuitive, interesting and powerful principles, select the appropriate chart type, such as bar chart, pie chart, line chart, scatter chart, etc., to show the analysis results of the data;

Language of the report: according to the content of the report, according to the principles of accuracy, fluency and professionalism, the appropriate language style, such as formal, objective, scientific, etc., is used to express the interpretation and evaluation of the data.

For the oral medical industry, the following examples can be referred to in the writing and presentation of the report:

Structure of the report: cover, catalog, summary, body (1. the purpose of market research; 2. the plan of market research; collection and analysis of 3. data; interpretation and evaluation of 4. data; conclusions and recommendations of 5. market research), conclusions, recommendations, appendices;

Contents of the report: refer to the contents above and write the contents of each part of the report according to the structure of the report;

Format of the report: use Chinese fonts such as song, bold, and regular script, use font sizes such as 12, 14, and 16, use colors such as black, blue, and red, and use formats such as 1.5 line spacing, centering, and header and footer;

Chart of the report: the use of column chart, pie chart, line chart and other chart types, to show the oral medicine industry market size, market structure, market demand, market competition, market opportunities and other data analysis results;

The language of the report: the use of formal, objective, scientific language style, to express the oral health care industry data interpretation and evaluation.

5. market research conclusions and recommendations

The conclusions and recommendations of the market survey are the final output of the market survey, the summary and induction of the data and conclusions of the market survey, as well as the guidance and recommendations to the target audience of the market survey. The conclusions and recommendations of the market survey mainly include the following aspects:

The purpose of market research: review the purpose of market research and explain the significance and value of market research;

The results of market research: summarize the data and conclusions of market research, highlight the findings and highlights of market research;

Limitations of market research: point out the shortcomings and defects of market research, and explain the credibility and effectiveness of market research;

Suggestions for market research: put forward suggestions and opinions on market research, and explain the application and implementation of market research.

For the oral medical industry, the conclusions and recommendations of the market research can refer to the following examples:

The purpose of market survey: The purpose of this market survey is to understand the development status, trends and prospects of the oral medical industry, and to provide decision support and service guidance for related enterprises or organizations in the oral medical industry;

The results of the market survey: The results of this market survey show that the dental medical industry is a fast-growing industry with huge market potential and social value. The market scale of the oral medical industry is expanding, the market structure is becoming more and more optimized, the market demand continues to grow, the market competition is becoming increasingly fierce, and the market opportunities are broad and diverse;

Limitations of the market survey: The limitations of this market survey are that due to the limitations of time, cost, resources and other factors, there are certain deviations and errors in the sample size, sample distribution, data sources and other aspects of the market survey. The results of the market survey may not fully reflect the real situation and overall picture of the oral medical industry;

Market survey recommendations: According to the results of this market survey, we make the following recommendations to the relevant enterprises or organizations in the oral health care industry:

Strengthen the strategic planning and decision-making of the oral medical industry, grasp the development direction and innovation points of the oral medical industry, and improve the core competitiveness and market share of the oral medical industry;

Strengthen the product development and service innovation of the oral medical industry, meet the diversified and personalized needs of oral medical consumers, and improve the satisfaction and loyalty of oral medical consumers;

Strengthen the market positioning and competitive strategy of the oral medical industry, understand the competitive landscape and competitors of the oral medical industry, and find out the advantages, disadvantages and opportunities of the oral medical industry;

Strengthen the market expansion and risk control of the oral medical industry, explore potential customers and market segments of the oral medical industry, and deal with the risks and challenges of the oral medical industry.