1. Introduction

The POS terminal refers to a device capable of implementing electronic payment, and includes multiple types such as a fixed type, a mobile type, and an intelligent type. POS terminals can accept various payment methods, such as credit cards, debit cards, e-wallets, QR codes, etc., to provide consumers and merchants with convenient, safe and efficient payment services. In recent years, the POS terminal industry has been affected by financial technology, mobile payment, big data and other aspects, showing a rapid development trend. According to MordorIntelligence report, the global POS terminal market size is expected to grow from $92.23 billion in 2023 to $139.83 billion in 2028, with a compound annual growth rate of 8.68 percent. The Asia-Pacific region is the largest and fastest growing region in the global POS terminal market, mainly driven by countries such as China, India and Japan. The European region is also an important market, influenced by the European Commission's policy to simplify payment acceptance facilities for merchants and the need for contactless payments. North America is a mature market driven by innovative technologies and services.

The development of POS terminal industry not only involves the manufacturing and sales of POS terminals, but also involves the software development, system integration, data analysis, payment services, security and other links of POS terminals, forming a complex industrial chain. Participants in the POS terminal industry include POS terminal suppliers, distributors, service providers, payment institutions, banks, merchants, consumers and other stakeholders, forming a diversified market structure. The development of the POS terminal industry is also facing some challenges and problems, such as fierce market competition, technological upgrading, security risks, changes in regulations, changes in consumer demand, etc., which require continuous market research and analysis to grasp The dynamics and opportunities of the market.

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting Company has been involved in market research business since 2008. In the past 14 years, it has experienced and witnessed the rapid development of China's market research industry. It has provided professional market research and related consulting services to more than 5000 customers, and has served customers covering many industries. In the field, it has become the most influential domestic leading brand in market research in China, and has won the "China Market Research Customer Satisfaction Best Brand Award", it has the "the People's Republic of China Foreign-related Investigation License" issued by the National Bureau of Statistics of China ". Shangpu Consulting also has rich market research experience and cases in the POS terminal industry, providing valuable market information and analysis for relevant enterprises and investors in the POS terminal industry.

This paper analyzes the market research cases of three POS terminal industries provided by Shangpu Consulting Company, and discusses the characteristics and problems of the market status, development trend, competition pattern, consumer demand, business model and other aspects of the POS terminal industry, as well as the methods and techniques used by Shangpu Consulting Company in the market research process, which provides reference and reference for relevant enterprises and investors in the POS terminal industry. The structure of this paper is as follows: the second section introduces the background and purpose of the three market research cases, the third section analyzes the main contents and results of the three market research cases, the fourth section summarizes the enlightenment and suggestions of the three market research cases, and the fifth section is.Conclusion。

Background and Purpose of 2. Market Research Cases

This section describes the background and purpose of the three POS terminal industry market research cases provided by Shangpu Consulting, which are:

Case 1: An internationally renowned POS terminal brand's research on the Chinese market

Case 2: Research on mobile POS terminal market by a leading mobile payment platform in China

Case 3: A domestic emerging smart POS terminal manufacturer's research on the smart POS terminal market

Case 1: An internationally renowned POS terminal brand's research on the Chinese market

The customer of this case is an internationally renowned POS terminal brand, mainly producing and selling fixed and mobile POS terminals, covering Europe, North America, South America, Asia and other regions. The customer wants to understand the current situation and development trend of China's POS terminal market, as well as the consumer demand and competitors in the Chinese market, so as to provide the basis for formulating the entry strategy and marketing strategy of the Chinese market. The client commissioned a two-month market research for the following purposes:

Understand the basic situation of the scale, structure, growth rate and regional distribution of China's POS terminal market;

Understand the development trend, driving factors, constraints, opportunities and challenges of China's POS terminal market;

To understand the consumer demand, preference, purchase behavior, usage habits, satisfaction and other user characteristics of China's POS terminal market;

Understand the competition pattern, main competitors, product characteristics, price strategy and channel strategy of China's POS terminal market

Understand the regulations and policies, industry standards, industry associations and other industry environment of China's POS terminal market;

Understand the business model, profit model, risk assessment and other business analysis of China's POS terminal market;

To provide customers with China's POS terminal market entry strategy, marketing strategy, cooperation strategy and other advice.

Case 2: Research on mobile POS terminal market by a leading mobile payment platform in China

The client of this case is a leading mobile payment platform in China, which mainly provides mobile payment services based on QR codes, covering multiple online and offline scenarios, with hundreds of millions of users and tens of millions of merchants. The customer hopes to understand the current situation and development trend of the mobile POS terminal market, as well as the consumer demand and competitors of the mobile POS terminal market, so as to provide a basis for its expansion of mobile POS terminal business. The client commissioned a one-month market research for the following purposes:

Understand the basic situation of mobile POS terminal market, such as scale, structure, growth rate and regional distribution;

Understand the development trend, driving factors, constraints, opportunities and challenges of the mobile POS terminal market;

Understand the mobile POS terminal market consumer demand, preferences, purchase behavior, usage habits, satisfaction and other user characteristics;

Understand the mobile POS terminal market competition pattern, main competitors, product characteristics, price strategy, channel strategy and other competitive analysis;

Understand the mobile POS terminal market regulations and policies, industry standards, industry associations and other industry environment;

Understand the business model, profit model, risk assessment and other business analysis of mobile POS terminal market;

To provide customers with mobile POS terminal market expansion strategy, marketing strategy, cooperation strategy and other advice.

Case 3: A domestic emerging smart POS terminal manufacturer's research on the smart POS terminal market

The customer of this case is a domestic emerging smart POS terminal manufacturer, which mainly produces and sells smart POS terminals based on Android system. The products have the characteristics of multi-function, high performance and low cost, and are mainly aimed at small and medium-sized businesses and self-employed. The customer hopes to understand the current situation and development trend of the smart POS terminal market, as well as the consumer demand and competitors of the smart POS terminal market, so as to provide a basis for improving its product competitiveness and market share. The client commissioned a one-month market research for the following purposes:

Understand the basic situation of intelligent POS terminal market, such as scale, structure, growth rate and regional distribution;

Understand the development trend, driving factors, constraints, opportunities and challenges of intelligent POS terminal market;

Understand the consumer demand, preference, purchase behavior, usage habits, satisfaction and other user characteristics of intelligent POS terminal market;

Understand the competition pattern, main competitors, product characteristics, price strategy, channel strategy and other competitive analysis of intelligent POS terminal market;

Understand the smart POS terminal market regulations and policies, industry standards, industry associations and other industry environment;

Understand the business model, profit model, risk assessment and other business analysis of intelligent POS terminal market;

To provide customers with intelligent POS terminal market optimization strategy, marketing strategy, cooperation strategy and other advice.