1. electronic blood glucose industry overview

An electronic blood glucose meter is a medical device used to measure the level of glucose in the blood, mainly used for self-monitoring and management of diabetic patients. The principle of the electronic blood glucose meter is to calculate the blood glucose value by dropping blood on the test paper, and then reading the color change or current change on the test paper through the electronic instrument. The advantages of electronic blood glucose meter are convenient, fast, accurate and non-invasive. It can help diabetic patients to understand their blood sugar status in time, adjust diet, exercise and medication, and prevent complications.

The market size of electronic blood glucose meters has been growing in recent years, mainly driven by the following factors:

-The rising incidence of diabetes and the number of people suffering from it has led to an increase in the demand for electronic blood glucose meters. According to the World Health Organization, 0.462 billion people worldwide had diabetes in 2019, and it is expected to increase to 0.702 billion by 2045.

-The continuous innovation and improvement of the technology of the electronic blood glucose meter has improved the performance and function of the product, reduced the cost and price, and increased the satisfaction and loyalty of users. For example, in recent years, new types of electronic blood glucose meters, such as non-invasive, continuous, intelligent and remote monitoring, have emerged, which can provide more convenient, accurate and personalized blood glucose measurement services.

-The support and encouragement of the government and society has increased the popularity and utilization of electronic blood glucose meters. For example, some countries and regions have provided medical insurance reimbursement, tax incentives, subsidies and other policy measures for electronic blood glucose meters to reduce the economic burden of users. In addition, some non-governmental organizations and social groups have also provided financial and human support for the promotion and education of electronic blood glucose meters.

In 2019, the global market size of electronic blood glucose meters is 9.5 billion billion US dollars, and it is expected to reach 15 billion US dollars by 2025, with a compound annual growth rate of 8.3. Among them, North America occupies the largest market share, about 40%, mainly due to the large number of diabetic patients in this region, high medical level, strong consumption ability, strong policy support and other factors. The Asia-Pacific region is the fastest growing market, with a compound annual growth rate of 10.5, mainly due to the region's large population base, increasing number of diabetes patients, economic development, medical improvement, and increasing consumer awareness.

The market competition of electronic blood glucose meter is fierce, and the main competitors include international and local brands such as Roche, Johnson & Johnson, Bayer, Abbott, Siemens, Omron, Sannuo and Aikang. These competitors compete for market share and user recognition through product innovation, price strategy, channel expansion, marketing promotion, and cooperative alliances. At the same time, it also faces some challenges and threats, such as the regulation and standardization of product quality and safety, the education and training of users, the impact of alternative products and new entrants.

Data collection methods for 2. consumer research

Consumer research refers to a market research method that collects and analyzes consumers' needs, preferences, behaviors, satisfaction and other information to understand consumers' characteristics, motivations, attitudes, feelings, etc., so as to provide basis and guidance for product development, market positioning, marketing strategies, competitive advantages, etc. The data collection methods for consumer research are mainly divided into quantitative and qualitative, each with advantages and disadvantages and applicable scenarios, as follows:

1. Quantitative Methods

Quantitative methods refer to the collection and analysis of consumer data through the use of quantitative indicators and tools, such as questionnaires, tests, experiments, etc., to arrive at statistically significant and generational data.ConclusionA method of data collection. The advantages of the quantitative method are:

-The large amount of data and wide coverage can reflect the overall situation and trends of consumers and improve the reliability and validity of the research.

-Data is easy to quantify, summarize, and compare, and can be analyzed using mathematical and statistical methods to improve the objectivity and scientificity of research.

-The cost and time of data collection and analysis are relatively low, and ready-made tools and software can be used for operation to improve the efficiency and convenience of research.

The disadvantages of the quantitative method are:

-The data is superficial and lacks depth, which cannot reflect the consumer's intrinsic motivation, psychology, emotion, etc., reducing the comprehensiveness and meticulousness of the research.

-Data are limited by indicators and tools, and cannot flexibly adapt to the diversity and variability of consumers, reducing the flexibility and innovation of research.

-The data is easily affected by the subjectivity and sociality of consumers, and cannot truly reflect the real thoughts and behaviors of consumers, which reduces the validity and credibility of the research.

The applicable scenarios for quantitative methods are:

-When the purpose of the research is to describe and explain the general characteristics and laws of consumers, rather than to explore and understand the deep motivations and feelings of consumers.

-When the object of research can be measured and evaluated with quantitative indicators and tools, rather than difficult to quantify and standardize.

-When resources and time for research are limited, not abundant.

2. Qualitative methods

Qualitative methods refer to the collection and analysis of consumer data through the use of non-quantitative indicators and tools, such as interviews, observations, focus groups, case studies, etc., to arrive at a deep understanding and insight.ConclusionA method of data collection. The advantages of the qualitative approach are:

-The data is rich and in-depth, which can reflect the consumer's intrinsic motivation, psychology, emotion, etc., and improve the comprehensiveness and meticulousness of the research.

-Flexible and diverse data, able to adapt to the diversity and variability of consumers, and improve the flexibility and innovation of research.

-The data is true, direct, and can truly reflect the thoughts and behaviors of consumers, improving the effectiveness and credibility of research.

The disadvantages of the qualitative approach are:

-The amount of data is small and the coverage is narrow, which cannot reflect the overall situation and trend of consumers, and reduces the reliability and validity of the research.

-The data is difficult to quantify, summarize, and compare, and cannot be analyzed using mathematical and statistical methods, which reduces the objectivity and scientific nature of the research.

-The cost and time of data collection and analysis are relatively high, requiring the use of professional tools and personnel for operation, reducing the efficiency and convenience of research.

The applicable scenarios of the qualitative method are:

-When the purpose of the research is to explore and understand the deep motivations and feelings of consumers, rather than to describe and explain the overall characteristics and laws of consumers.

-When the object of the study is difficult to measure and evaluate with quantitative indicators and tools, rather than quantifiable and standardized.

-When resources and time for research are abundant, not limited.

Case Analysis of 3. Shangpu Consulting Company

Shangpu Consulting is a company specializing in market research and consulting services. It has rich industry experience and expertise to provide customized solutions and strategies for customers in various industries. When conducting consumer research for a well-known electronic blood glucose meter manufacturer, Shangpu Consulting used a combination of quantitative and qualitative data collection methods, as follows:

1. Quantitative Methods

Using an online questionnaire, Champ Consulting sent a questionnaire to the target consumer group (I. e., people with diabetes) containing the following:

-Basic information: including age, gender, education level, income level, place of residence, etc.

-Diabetes: including diabetes type, duration, complications, treatment, etc.

-Usage of electronic blood glucose meter: including whether to use, frequency of use, brand of use, satisfaction with use, difficulty in use and suggestions.

-Electronic blood glucose meter selection factors: including the attributes of importance, purchase channels, purchase decisions, purchase motivation and obstacles.

-Future demand of electronic blood glucose meter: including expected function, price, service, brand, etc.

Shangpu Consulting collected 1000 valid questionnaire data, through the use of SPSS and other statistical software for data cleaning, coding, analysis, resulting in the following main.Conclusion：

-The target consumer group is characterized by: 40- 60 years of age, more men than women, higher education and income level, living in first-and second-tier cities, suffering from type 2 diabetes, disease duration of more than 5 years, use of insulin injection and oral medication.

-The usage rate of the electronic blood glucose meter is 80%, and the usage frequency is 1- 2 times a day. The brands used are mainly Roche, Johnson & Johnson and Bayer, with high usage satisfaction. The difficulty in using is mainly the price and supply of test paper. The usage suggestion is mainly to improve the accuracy and stability, and increase the intelligence and remote monitoring functions.

-Among the selection factors of electronic blood glucose meter, the most important is the quality and performance of the product, followed by price and service, brand and reputation, and finally appearance and design. The purchase channels are mainly hospitals and pharmacies, and some are purchased recommend online and friends. The purchase decision is mainly influenced by doctors and family members, but also partly by advertising and media. The purchase motivation is mainly to better control blood sugar and prevent complications, and partly to follow trends and improve quality of life. The main obstacles to purchase are the price and supply of the product, but also partly due to concerns about the quality and safety of the product.

-In the future demand of electronic blood glucose meter, the most expected function is non-invasive and continuous blood glucose measurement, followed by intelligent and remote monitoring function, data analysis and suggestion function, and finally personalized and customized function. The expected price is between 500- 1000 yuan, the expected service is free test paper and after-sales warranty, and the expected brands are internationally renowned brands, such as Roche, Johnson & Johnson, Bayer, etc.

2. Qualitative methods

Champ Consulting Company used the focus group method and invited 10 target consumers (I. e. diabetics using electronic blood glucose meters) to participate in a two-hour seminar. Guided by a professional moderator, they conducted in-depth exchanges and discussions through the following questions and topics:

Through the use of audio recordings and notes, Champ Consulting recorded the discussion process and results of the focus group, and through the use of qualitative analysis software such as NVivo for data collation, coding, and analysis, the following main results were obtained.Conclusion：

-The main reason for target consumers to use electronic blood glucose meters is to better control blood glucose and prevent complications. The use of electronic blood glucose meters brings them a convenient, fast, accurate, and non-invasive blood glucose measurement experience, but there are also some Difficulties, such as the price and supply of test paper, the accuracy and stability of the instrument, data analysis and suggestions, etc.

-Target consumers are highly satisfied with the electronic blood glucose meter they are currently using, but there are also some dissatisfaction, such as the appearance and design of the instrument, the singleness and simplicity of functions, the lack of service and inefficiency. They have a certain willingness to switch, mainly attracted by new electronic blood glucose meters, such as non-invasive, continuous, intelligent, remote monitoring, etc., but there are also some concerns, such as high prices, quality reliability, and safety. Guarantee etc.

-When choosing an electronic blood glucose meter, the most important thing for target consumers is the quality and performance of the product, followed by price and service, brand and reputation, and finally appearance and design. Their purchase channels are mainly hospitals and pharmacies, and some are purchased online and recommend friends. Their buying decisions are influenced primarily by doctors and family members, but also partly by advertising and the media. Their purchase motivation is mainly to better control blood sugar and prevent complications, but also partly to follow trends and improve quality of life. The main obstacles to their purchase are the price and supply of the product, but also partly due to concerns about the quality and safety of the product.

-Target consumers have high expectations and suggestions for the future development of electronic blood glucose meters. They hope that electronic blood glucose meters can provide them with more functions and services, such as non-invasive and continuous blood glucose measurement, intelligent and Remote monitoring functions, data analysis and advice functions, personalized and customized functions, etc. They also hope that the price of the electronic blood glucose meter can be more reasonable and preferential, the service can be more perfect and efficient, and the brand can be more well-known and trusted.

Recommendations and Strategies of 4. Champ Consulting

Based on the results of the analysis of quantitative and qualitative data collection methods, the following recommendations and strategies were made by Champ Consulting for the well-known electronic blood glucose meter manufacturer:

-In terms of products, we should constantly innovate and improve the technology and functions of products to meet the diversified and personalized needs of consumers, especially the functions of non-invasive and continuous blood glucose measurement, intelligent and remote monitoring, which are the most anticipated functions of consumers and the development trend of the market. At the same time, it is necessary to ensure the quality and performance of the product, improve the accuracy and stability of the product, and enhance the trust and loyalty of consumers.

-In terms of price, it is necessary to formulate reasonable and preferential price strategies according to different markets and consumers, minimize the financial burden of consumers, and increase consumers' willingness and ability to buy. At the same time, it is necessary to cooperate with the government and society to strive for more policy support and subsidies, such as medical insurance reimbursement, tax incentives, etc., to reduce consumers' purchase obstacles.

-In terms of service, it is necessary to improve and efficient service system, provide more value-added and value-added services, such as free test paper and after-sales warranty, professional data analysis and advice, personalized customization and consultation, etc., to improve consumer satisfaction and loyalty. At the same time, it is necessary to strengthen communication and interaction with consumers, collect and feedback consumers' opinions and suggestions, continuously improve and optimize products and services, and enhance consumers' sense of participation and belonging.

-In terms of brands, it is necessary to strengthen brand publicity and promotion, improve brand awareness and reputation, establish brand image and reputation, and increase brand influence and competitiveness. At the same time, it is necessary to cooperate and alliance with brands in other industries and fields, expand brand channels and markets, and increase brand exposure and attractiveness.

Conclusion

Electronic blood glucose meter is an important medical equipment, which plays an important role in the self-monitoring and management of diabetic patients. The market size and development potential of the electronic blood sugar industry are very large, but it also faces fierce competition and challenges. Consumer research is an effective market research method, which can help electronic blood glucose meter manufacturers understand consumers' needs, preferences, behavior, satisfaction, etc., so as to provide basis and guidance for product development, market positioning, marketing strategy, competitive advantage, etc. The data collection methods of consumer research are mainly divided into quantitative and qualitative, each with advantages and disadvantages and applicable scenarios, which need to be selected and combined according to the purpose, object, resources and time of the research. In conducting consumer research for a well-known electronic blood glucose meter manufacturer, Shangpu Consulting used a combination of quantitative and qualitative data collection methods to produce a series of valuableConclusionSome suggestions and strategies are put forward, which provide reference and help for the market development of the manufacturer.