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Difficulties and Countermeasures of Consumer Research in Bottled (Canned) Drinking Water Industry

2024-07-18 08:59:55 Source: Champu Consulting Visits:0

In the current bottled drinking water industry, consumer research is an important link for enterprises to obtain market information and formulate marketing strategies. However, many difficulties are often encountered in the process of research, which not only affect the quality of research, but also have a profound impact on the market strategy of enterprises.

Diversity of 1. Consumer Behavior

Consumer buying behavior is influenced by personal preferences, cultural background, economic conditions and other factors, resulting in a high degree of diversity of behavior patterns. For example, when Champ Consulting conducted market research for a bottled water brand, it found that young consumers tend to buy aquatic products with fashionable packaging and health functions, while middle-aged and elderly consumers pay more attention to the brand and price of the product.

The Complexity of 2. Market Segmentation

There are many market segments of bottled drinking water, including natural water, mineral water, purified water and other different types, and the consumer needs and preferences of each market segment are different. When serving a new bottled water company, Shangpu Consulting helped customers identify target consumer groups through detailed market segmentation analysis, thus formulating more accurate product positioning and marketing strategies.

3. the accuracy of data collection

In consumer research, accurate collection and analysis of data is the key to obtaining real market conditions. When conducting research, Shangpu Consulting adopted a variety of methods, including questionnaire survey, in-depth interview, social media analysis, etc., to ensure the comprehensiveness and accuracy of the data.

Countermeasures and suggestions:

In view of the above difficulties, enterprises can take the following countermeasures:

Multi-channel data collection: a combination of online and offline channels, a comprehensive collection of consumer behavior data.

Market segmentation strategies: identify the characteristics of different market segments and develop targeted market strategies.

Dynamic adjustment method: according to market changes and technological progress, constantly optimize research methods and tools.

Through the above countermeasures, enterprises can not only effectively deal with the difficulties in consumer research, but also better grasp the market dynamics and enhance competitiveness.

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