Development Status and Trend of Rice Cooker Industry in 1.

Rice cooker is a kind of cooking utensils that use electric energy into heat energy. It has various operation functions such as steaming, boiling, stewing, cooking, simmering and so on. It is easy to use, safe and reliable. Rice cookers can not only cook food, but also keep it warm, clean and hygienic, free of pollution, time-saving and labor-saving. It is one of the indispensable utensils for the modernization of housework.

As an important member of small kitchen appliances, rice cooker has great market potential. In 2019, the market size of China's rice cookers reached 30 million units, with market sales of about 6 billion yuan. At the same time, the rice cooker market also maintained a high growth rate. The main drivers of market growth are population growth, rising income levels and demand for consumption upgrades. In addition, rice cookers, as the beneficiaries of the trend of intelligent and functional kitchen appliances, have also been supported by technology and promoted by innovation.

The development trend of the rice cooker industry is mainly manifested in the following aspects:

Health. Consumers are increasingly concerned about the nutrition and safety of food, and have higher requirements for the health of rice cookers. Therefore, the material, technology, function and other aspects of the rice cooker should meet the health standards, avoid the production and residue of harmful substances, and ensure the original taste and nutritional value of the food.

Humanity. Consumers have higher expectations for the convenience and comfort of the operation and use of rice cookers. Therefore, the rice cooker should have the characteristics of intelligence, automation, multi-function, etc., and can provide appropriate cooking modes and parameters according to different ingredients, tastes, occasions, etc., simplify the operation process, and improve the use efficiency and satisfaction.

Personalization. Consumers have more choices and expressions about the appearance and style of rice cookers. Therefore, rice cookers should have the characteristics of diversification, fashion and customization, which can meet the aesthetic and preferences of different consumer groups and individuals, and show personality and taste.

Purpose, methods and steps of 2. consumer research

Consumer research refers to the process of collecting, analyzing and interpreting consumer information to understand consumer needs, preferences, behavior, satisfaction, etc., so as to provide basis and guidance for the design, development, improvement and promotion of products and services.

The purpose of consumer research mainly has the following aspects:

Understand the market demand and potential. Consumer research can help the rice cooker industry understand the size, structure, distribution, trends, competition, etc. of the market, as well as consumers' purchasing power, purchase frequency, purchase motivation, purchase channels, etc., so as to judge the demand and potential of the market and determine the market's goals and positioning.

Understand consumer needs and expectations. Consumer research can help the rice cooker industry understand consumers' needs and expectations for the function, performance, quality, price and service of rice cookers, as well as consumers' preferences, habits, attitudes and feelings, so as to determine the characteristics and advantages of products and services and meet the needs and expectations of consumers.

Understand consumer feedback and reviews. Consumer research can help the rice cooker industry understand consumer feedback and evaluation of existing or newly launched products and services, as well as consumer satisfaction, loyalty, and willingness to introduce, so as to evaluate the effectiveness and impact of products and services, Identify problems and deficiencies, and make improvements and optimizations.

Consumer research methods are mainly the following:

Observation method. Observation refers to the method of obtaining consumer information by directly or indirectly observing the consumer's behavior, expression, reaction, etc. The advantage of the observation method is that it can obtain first-hand, real and objective data and avoid subjective deviation and misleading by consumers. The disadvantage of the observational approach is that it does not capture intrinsic, deep, motivational information about the consumer and needs to be used in conjunction with other methods.

The Investigation Act. The survey method refers to the method of obtaining consumer information by asking consumers questions. The advantage of the survey method is that it can obtain a large amount of, extensive and diverse data, which is suitable for different purposes and occasions. The disadvantage of the survey method is that it is affected by the subjective bias and misleading of consumers. It requires attention to the design and selection of questions, as well as the analysis and interpretation of data.

experimental method. The experimental method refers to the method of obtaining consumer information by controlling or manipulating consumers. The advantage of the experimental method is that it can obtain causal, valid and reliable data, which is suitable for testing hypotheses and effects. The disadvantage of the experimental method is that it is limited by the experimental conditions and environment, and it is necessary to pay attention to the design and execution of the experiment, as well as the promotion and application of the data.

The main steps of consumer research are the following:

Determine the purpose and scope of the survey. According to the development goals and problems of the rice cooker industry, clarify the purpose and scope of consumer research, such as what information about consumers, which markets and consumer groups to investigate, and what effects and goals to achieve.

Select research methods and tools. According to the purpose and scope of consumer research, choose the appropriate research methods and tools, such as the use of observation, survey or experimental methods, the use of questionnaires, interviews, observation, testing and other tools, to determine the size, type, distribution of the sample.

Collect and organize data. According to the methods and tools of consumer research, collect and organize consumer data, for example, to ensure the quality, completeness, validity and comparability of the data, use statistics, classification, coding, summary and other methods, and use tables, charts, reports and other forms.

Analyze and interpret data. According to the purpose and scope of consumer research, analyze and interpret consumer data, such as using descriptive, inferential, predictive and other analytical methods, using correlation, causality, trend and other explanatory methods, and using indicators, models, assumptions and other tools.

Apply and evaluate data. According to the results and significance of consumer research, apply and evaluate consumer data, for example, apply the data to the design, development, improvement and promotion of products and services, evaluate the effect and impact of the data, and make feedback and improvement.

3. consumer research results applied to the design and testing of products and services

The application of consumer research results to the design and testing of products and services refers to the process of determining the characteristics and advantages of products and services and how to present products and services to consumers based on consumer information.

The application of consumer research results to the design and testing of products and services mainly includes the following aspects:

Features and performance of products and services. According to the needs and expectations of consumers, determine the functions and performance of products and services, such as to meet the health, human nature, personality and other needs of consumers, to provide a variety of cooking modes and parameters, to ensure the nutrition and safety of food, to improve the convenience and comfort of use.

Quality and price of products and services. According to the feedback and evaluation of consumers, determine the quality and price of products and services, for example, to ensure the material, process, durability and reliability of products, to ensure the timeliness, professionalism and thoughtfulness of services, and to determine reasonable prices and profits according to market competition and the purchasing power of consumers.

The appearance and style of products and services. According to the preferences and preferences of consumers, determine the appearance and style of products and services, for example, to meet the aesthetic and taste of consumers, to provide a variety of colors, shapes, patterns, etc., to provide fashionable design, packaging, display, etc., to provide customized services, experiences, feelings, etc.

The design and testing of products and services refers to the process of making and verifying prototypes, as well as testing and feedback to the market according to the characteristics and advantages of products and services.

The design and testing of products and services consists of the following steps:

Prototype production. Prototypes of products and services are made according to their functions, performance, quality, price, appearance, style, etc., such as sketches, models, samples, demonstrations, etc., to restore the true situation of products and services as much as possible, and to consider the feasibility and availability of products and services.

Verification of the prototype. According to the prototype of products and services, internal and external verification should be carried out, for example, experiments, tests, evaluations and other methods should be used, internal experts, employees, partners, etc. should be invited, external consumers, users, opinion leaders, etc. should be invited, the results and feedback of verification should be collected and analyzed, the advantages and disadvantages of the prototype should be found out, and the advantages and disadvantages of the prototype should be modified and improved.

Trial marketing of the market. According to the prototype of products and services, test sales in limited markets, for example, to select the appropriate market, channel, time, scale, etc., to use promotion, publicity, recommend and other means, to collect and analyze test sales data and feedback, to evaluate the effect and impact of test sales, to adjust and optimize.

market feedback. According to the trial sales of products and services, continuous market feedback should be carried out, such as using surveys, interviews, observations, comments and other methods, paying attention to consumer satisfaction, loyalty, willingness to introduce, etc., paying attention to market demand, potential, competition, etc., paying attention to the problems, deficiencies and improvements of products and services, and making feedback and improvements.

4. Shangpu Consulting's consumer research and product innovation consulting services.

Shangpu Consulting Company is a professional consumer research and product innovation consulting company, providing a full range of consulting services for the rice cooker industry, including market analysis, consumer insight, product design, product testing, market promotion, etc.

The characteristics and advantages of Shangpu Consulting's consumer research and product innovation consulting services mainly include the following aspects:

Professional team and approach. Shangpu Consulting has a professional team composed of industry experts, market analysts, product designers, data scientists, etc., using advanced methods and tools to provide professional consumer research and product innovation consulting services for the rice cooker industry.

Deep insight and innovation. Shangpu consulting company can deeply understand the market demand and potential of the rice cooker industry, the needs and expectations of consumers, and the advantages and disadvantages of competitors, so as to provide in-depth insight and innovative suggestions for the rice cooker industry, and help the rice cooker industry to create competitive products and services.

Comprehensive service and support. Shangpu Consulting Company can provide comprehensive services and support for the rice cooker industry, from market analysis, consumer insight, product design, product testing, market promotion and other stages, to provide professional consultation, guidance, assistance, training and other services and support to help the rice cooker industry achieve the successful listing and sustainable development of products and services.

The specific cases of consumer research and product innovation consulting services of Shangpu Consulting are as follows:

Case 1: Intelligent product innovation of a well-known rice cooker brand. The brand is a leader in the rice cooker industry, with many years of brand influence and market share, but facing the challenge of market saturation and increased competition, product innovation and upgrading are needed to meet the consumer's consumption upgrade and intelligent demand. Shangpu Consulting provides consumer research and product innovation consulting services for the brand, including the following aspects:

Market analysis. Shangpu Consulting has conducted a comprehensive analysis of the market size, structure, distribution, trends, and competition of the rice cooker industry, providing the brand with an assessment of the current situation and potential of the market, as well as recommendations on market goals and positioning.

Consumer Insights. Shangpu Consulting conducted in-depth research on the brand's target consumer groups, including questionnaires, interviews, observations, tests and other methods, providing the brand with insights into consumer needs and expectations, preferences and preferences, feedback and evaluation, as well as consumer portraits and layered recommendations.

Product design. According to the insight of consumers, Shangpu Consulting has designed an intelligent rice cooker product for the brand, which has the following characteristics:

Through mobile phone APP or voice control, remote operation, reservation cooking, automatic heat preservation and other functions can be realized to improve the convenience and comfort of use.

According to different ingredients, tastes, occasions, etc., a variety of cooking modes and parameters can be provided, such as porridge, soup, steaming, boiling, stewing, pot, simmering, etc., to meet the diverse needs and expectations of consumers.

Through intelligent sensors and algorithms, real-time monitoring and adjustment of temperature, pressure, time, etc., to ensure the nutrition and safety of food, avoid scorching, overflow, dry burning and other problems, and improve the efficiency and satisfaction of use.

Through cloud databases and artificial intelligence, a large number of recipes and tutorials, as well as personalized recommend and offers, can be provided to increase the fun and value of use.

产品测试。尚普咨询公司根据产品的设计，为该品牌制作了产品的原型，并进行了内部和外部的验证和试销，收集和分析了验证和试销的结果和反馈，为该品牌提供了产品的优点和缺点、改进和优化的建议。

市场推广。尚普咨询公司根据产品的测试，为该品牌制定了市场的推广策略和方案，包括选择合适的市场、渠道、时间、规模等，以及使用促销、宣传、推荐等手段，为该品牌提供了市场的推广和反馈的服务和支持。

该品牌的智能化产品创新的效果和收益如下：

该品牌的智能化电饭煲产品在市场上获得了良好的反响和评价，销量和市场份额均有显著的提升，品牌形象和影响力也有明显的提高。

该品牌的智能化电饭煲产品为消费者提供了更加便利、舒适、多样、高效、满意的使用体验，消费者的满意度、忠诚度、转介绍意愿等均有显著的提高。

该品牌的智能化电饭煲产品为该品牌带来了更多的收入和利润，同时也为该品牌带来了更多的创新和发展的机会和空间。

案例二：某新兴电饭煲品牌的个性化产品创新。该品牌是电饭煲行业的新秀，拥有创新的理念和技术，但面临着市场的不确定和竞争的压力，需要进行产品创新和差异化，以适应消费者的个性化和定制化需求。尚普咨询公司为该品牌提供了消费者调研和产品创新咨询服务，包括以下几个方面：

Market analysis. Shangpu Consulting has conducted a comprehensive analysis of the market size, structure, distribution, trends, and competition of the rice cooker industry, providing the brand with an assessment of the current situation and potential of the market, as well as recommendations on market goals and positioning.

Consumer Insights. Shangpu Consulting conducted in-depth research on the brand's target consumer groups, including questionnaires, interviews, observations, tests and other methods, providing the brand with insights into consumer needs and expectations, preferences and preferences, feedback and evaluation, as well as consumer portraits and layered recommendations.

产品设计。尚普咨询公司根据消费者的洞察，为该品牌设计了一款个性化的电饭煲产品，具有以下几个特点：

可以通过网站或APP，实现产品的定制，例如可以选择产品的颜色、形状、图案、文字等，可以上传自己的照片、图画、签名等，可以定制产品的包装、赠品、贺卡等，满足消费者的个性化和定制化需求。

可以通过网站或APP，实现服务的定制，例如可以选择服务的时间、地点、方式等，可以预约专业的安装、维修、保养等服务，可以享受专属的优惠、礼品、活动等服务，满足消费者的个性化和定制化需求。

可以通过网站或APP，实现内容的定制，例如可以选择内容的类型、风格、主题等，可以获取个性化的菜谱、教程、推荐等内容，可以分享自己的作品、心得、感受等内容，满足消费者的个性化和定制化需求。

产品测试。尚普咨询公司根据产品的设计，为该品牌制作了产品的原型，并进行了内部和外部的验证和试销，收集和分析了验证和试销的结果和反馈，为该品牌提供了产品的优点和缺点、改进和优化的建议。

市场推广。尚普咨询公司根据产品的测试，为该品牌制定了市场的推广策略和方案，包括选择合适的市场、渠道、时间、规模等，以及使用促销、宣传、推荐等手段，为该品牌提供了市场的推广和反馈的服务和支持。

该品牌的个性化产品创新的效果和收益如下：

该品牌的个性化电饭煲产品在市场上获得了独特的差异化和优势，吸引了消费者的注意和兴趣，增加了产品的知名度和影响力。

该品牌的个性化电饭煲产品为消费者提供了更加个性化和定制化的产品和服务，满足了消费者的个性化和定制化需求，增加了消费者的参与度和忠诚度。

该品牌的个性化电饭煲产品为该品牌带来了更多的收入和利润，同时也为该品牌带来了更多的创新和发展的机会和空间。