Methods and steps of market research in drug procurement and agency industry

Purpose of 1. Market Research

Market research is an activity that provides a basis for market decision-making by collecting, collating, analyzing and interpreting market-related information to understand the current market situation, development trends, opportunities and challenges. The purpose of market research in the drug procurement and agency industry is mainly in the following aspects:

（1）了解药品采购及代理行业的市场规模、增长速度、区域分布、市场结构、市场竞争格局等基本情况，为市场定位、市场划分、市场选择、市场进入等提供基础数据和信息；

(2) Understand the market demand, consumer characteristics, consumer behavior, consumer preferences, consumer satisfaction, etc. of the drug procurement and agency industry, and provide market guidance and market feedback for product development, product pricing, product promotion, product services, etc;

(3) Understand the market environment, market changes, market opportunities, market risks, etc. of the drug procurement and agency industry, and provide market insights and market warnings for market forecasts, market strategies, market adjustments, market responses, etc;

(4) Understand the main competitors, competitive strategies, competitive advantages, competitive disadvantages, etc. of the drug procurement and agency industry, and provide market reference and market comparison for market analysis, market positioning, market differentiation, market competition, etc;

（5）了解药品采购及代理行业的相关政策、法规、标准、行业协会、行业专家等，为市场合规、市场沟通、市场合作、市场影响等提供市场支持和市场资源。

Content of 2. market research

药品采购及代理行业市场调研的内容主要包括以下几个方面：

（1）药品采购及代理行业的市场概述，包括行业定义、行业特点、行业分类、行业发展历程、行业发展现状、行业发展趋势等；

(2) The market size of the pharmaceutical procurement and agency industry, including the overall size of the industry, the size of each market segment of the industry, the market size of each region of the industry, and the market size of each channel of the industry;

（3）药品采购及代理行业的市场结构，包括行业上下游结构、行业产品结构、行业客户结构、行业渠道结构、行业竞争结构等；

(4) The market demand of the pharmaceutical procurement and agency industry, including the overall demand of the industry, the demand of each market segment of the industry, the market demand of each region of the industry, and the market demand of each channel of the industry;

(5) Market supply in the pharmaceutical procurement and agency industry, including overall supply in the industry, supply in each market segment of the industry, supply in each region of the industry, and supply in each channel of the industry;

（6）药品采购及代理行业的市场环境，包括行业政策环境、行业法律环境、行业经济环境、行业社会环境、行业技术环境等；

(7) Market changes in the pharmaceutical procurement and agency industry, including industry market dynamics, industry market trends, industry market opportunities, industry market risks, etc;

(8) Market competition in the pharmaceutical procurement and agency industry, including industry competitive landscape, industry competitors, industry competitive strategies, and industry competitive advantages and disadvantages.

3. methods of market research

Drug procurement and agency industry market research methods are mainly the following:

(1) The literature method, that is, to obtain market-related information by consulting, analyzing and summarizing relevant books, newspapers, periodicals, papers, reports, websites and other literature materials;

(2) Statistical method, that is, through the collection, collation and analysis of relevant statistical data, such as industry data, market data, financial data, policy data, etc., for quantitative market analysis;

(3) Interview method, that is, through face-to-face or telephone interviews with relevant personnel inside and outside the industry, such as industry experts, industry associations, industry enterprises, industry customers, industry channels, industry competitors, etc., to obtain first-hand market information;

(4) Questionnaire method, that is, through the design, distribution and recovery of relevant questionnaires, the relevant personnel inside and outside the industry, such as industry experts, industry associations, industry enterprises, industry customers, industry channels, industry competitors, etc., to obtain market quantitative or qualitative information;

(5) Observation method, that is, by personally or entrusting others to the relevant places inside and outside the industry, such as industry exhibitions, industry conferences, industry enterprises, industry customers, industry channels, industry competitors, etc. to conduct field observation, to obtain intuitive market information;

(6) Experimental method, that is, through the design, implementation and evaluation of relevant experiments, such as market testing, product testing, price testing, promotional testing, etc., to obtain market response information.

4. market research steps

The steps of market research in the drug procurement and agency industry mainly include the following stages:

(1) Determine the purpose, content, scope and object of market research, and clarify the needs and requirements of market research;

(2) Select methods, tools and techniques for market research, and develop plans and plans for market research;

(3) Implement market research programs and plans, collect market-related information, including literature information, statistical information, interview information, questionnaire information, observation information, experimental information, etc;

(4) Organize market-related information, clean, verify and classify market data;

(5) Analysis of market-related information, market data description, inference, correlation, clustering, classification, forecasting, etc., to obtain market analysis results andConclusions;

（6) Write a market research report, including the background, purpose, content, method, process, results and conclusions of the market research., suggestions, etc., to form market research documents;

(7) Submit market research reports, report the process and results of market research to market research clients or stakeholders, such as industry enterprises, industry investors, industry governments, etc., and obtain feedback and evaluation of market research.

5. case of market research

In order to better explain the methods and steps of market research in the drug procurement and agency industry, this paper selects a specific case of Shangpu Consulting in this field to briefly introduce and analyze. The background of the case is:

A drug procurement and agency company (hereinafter referred to as Company A) is a company specializing in drug procurement and agency services. It mainly provides one-stop services such as drug procurement, distribution, storage, and management for hospitals, pharmacies, and clinics. Company A has a certain reputation and reputation in the industry, but it is also facing fierce market competition and the impact of policy changes. In order to improve its market competitiveness and profitability, Company A decided to conduct a comprehensive market research on its pharmaceutical procurement and agency industry in order to understand the development status and trends of the industry, find opportunities and challenges in the industry, and formulate industry development strategies and goals. Company A commissioned Shangpu Consulting to provide drug procurement and agency industry market research services.

According to the needs and requirements of Company A, and in accordance with the methods and steps of market research, Shangpu Consulting conducted market research on drug procurement and agency industry for Company A. The specific process is as follows:

(1) Determine the purpose, content, scope and object of market research. Shangpu Consulting has fully communicated and negotiated with Company A, and made it clear that the purpose of market research is to provide Company A with comprehensive and in-depth market analysis and suggestions in the drug procurement and agency industry, and to help Company A formulate reasonable and effective market strategies and goals. The content of market research includes eight aspects: market overview, market size, market structure, market demand, market supply, market environment, market change and market competition of drug procurement and agency industry. The scope of market research covers the drug procurement and agency industry nationwide, as well as the drug procurement and agency market in the provinces and cities where Company A is located. The objects of market research include the relevant policies, regulations, standards, industry associations, industry experts, industry enterprises, industry customers, industry channels, industry competitors, etc. of the drug procurement and agency industry.

(2) Select the methods, tools and techniques of market research, and formulate plans and plans for market research. According to the content and scope of market research, Shangpu Consulting has chosen six methods of market research, such as literature, statistics, interview, questionnaire, observation and experimental method, and has formulated the plan and plan of market research by combining Shangpu Consulting's own market research tools and techniques. The market research program includes market research objectives, content, methods, tools, technology, resources, time, budget, quality, risk and other elements. The plan of market research includes the tasks, division of labor, progress, results, evaluation and other details of market research.

(3) Implement market research programs and plans and collect market-related information. According to the market research plan and plan, Shangpu Consulting organized a professional market research team, adopted different market research methods, and collected a large amount of market-related information. Specifically, through the literature method, Shangpu Consulting consulted relevant books, newspapers, periodicals, papers, reports, websites and other documents in the past five years, and obtained the basic situation, development process, policies and regulations of the drug procurement and agency industry., Industry standards, industry associations, industry experts and other information; through the statistical method, collected relevant statistical data in the past five years, such as industry data, market data, financial data, policy data, etc., access to the drug procurement and agency industry market size, growth rate, regional distribution, market structure, market competition pattern and other information; through interviews with relevant personnel inside and outside the industry, for example, industry experts, industry associations, industry enterprises, industry customers, industry channels, industry competitors, etc. conducted face-to-face or telephone interviews to obtain information on the market demand, consumer characteristics, consumer behavior, and consumption of the drug procurement and agency industry Preferences, consumer satisfaction and other information; through the questionnaire method, relevant questionnaires were designed, distributed and collected to relevant personnel inside and outside the industry, for example, industry experts, industry associations, industry enterprises, industry customers, industry channels, industry competitors, etc. have conducted investigations and obtained information on the market supply, product characteristics, product prices, product quality, product services and other information of the drug procurement and agency industry; through observation Method, personally or entrust others to relevant places inside and outside the industry, for example, industry exhibitions, industry conferences, industry enterprises, industry customers, industry channels, industry competitors, etc. have conducted field observations, and obtained information on the market environment, market changes, market opportunities, market risks and other information of the drug procurement and agency industry; through experimental methods, Design, implement and evaluate related experiments, such as market testing, product testing, price testing, promotion testing, etc, the market response, market effect, market potential, market optimization and other information of the drug procurement and agency industry were obtained.

(4) Organize market-related information and clean, verify, classify and summarize market data. Shangpu Consulting has systematically sorted out the collected market-related information, cleaned, verified, classified and summarized the market data, removed invalid, duplicate, wrong and inconsistent information, and ensured the accuracy, completeness, consistency and comparability of the market data.

(5) Analysis of market-related information, market data description, inference, correlation, clustering, classification, forecasting, etc., to obtain market analysis results andConclusion. Shangpu Consulting conducted an in-depth analysis of the collated market data, and used the methods of description, inference, correlation, clustering, classification and prediction of market data to obtain the market analysis results of the drug procurement and agency industry.Conclusion. Specifically, through the description of market data, Shangpu Consulting shows the basic situation and characteristics of the market overview, market size, market structure, market demand, market supply, market environment, market changes, market competition and other aspects of the drug procurement and agency industry, the internal laws and logics of the market development trend, market growth potential, market competitive advantage and market competitive disadvantage of the drug procurement and agency industry are revealed. Through the correlation of market data, the interaction and function of market demand and market supply, market environment and market change, market competition and market strategy of the drug procurement and agency industry are analyzed. Through the clustering of market data, divided the drug procurement and agency industry market segmentation, market positioning, market differentiation, market refinement and other aspects of the market stratification and grouping; through the classification of market data, evaluated the drug procurement and agency industry market opportunities, market risks, market effects, market potential and other aspects of the market level and equivalent; through the market data forecast, the future development and changes in the market size, market structure, market demand, market supply, market environment, market changes, and market competition of the drug procurement and agency industry are predicted.

(6) Write a market research report, including the background, purpose, content, method, process, results,Conclusions, recommendations, etc., to form a market research document. Based on the results and conclusions of the market analysis, Shangpu Consulting has written the pharmaceutical procurement and agency industry market.The report of the market research includes the background, purpose, content, method, process, results, and,Conclusion, recommendations and other eight parts, forming a market research document. The market research report comprehensively, clearly, objectively and professionally shows the market situation and market analysis of the drug procurement and agency industry in the form of text, charts and tables, providing valuable market information and market insight for Company A.

(7) Submit market research reports, report the process and results of market research to market research clients or stakeholders, such as industry enterprises, industry investors, industry governments, etc., and obtain feedback and evaluation of market research. Shangpu Consulting submitted the market research report to Company A, reported the process and results of the market research in the drug procurement and agency industry to the relevant responsible persons and decision makers of Company A, such as the general manager, marketing manager, strategy manager, etc., and obtained the feedback and evaluation of the market research of Company A. Company A expressed high recognition and satisfaction with the market research report of Shangpu Consulting, and believed that the market research report of Shangpu Consulting was of high quality and value, which provided strong support and guidance for Company A's market decision-making.

6. market research conclusions and recommendations

Based on the results and analysis of market research in the pharmaceutical procurement and agency industry, Champu Consulting has proposed the following market research for Company A.Conclusionand recommendations:

(1) The pharmaceutical procurement and agency industry is an industry that involves multiple interests, is greatly affected by policies, and is highly competitive. The market scale is larger, the market is growing faster, the market demand is stronger, and there are more market opportunities, but there are also market The characteristics of higher risk, faster market changes, and greater market competition;

（2）A公司在药品采购及代理行业中具有一定的市场份额、市场知名度、市场口碑、市场优势，但也面临着市场竞争的压力、市场变化的挑战、市场需求的变化、市场供给的不足等问题；

（3）A公司应该根据药品采购及代理行业的市场情况和市场分析，制定合理和有效的市场策略和目标，包括市场定位、市场划分、市场选择、市场进入、市场开发、市场维护、市场优化等方面，以提高自身的市场竞争力和盈利能力；

（4）A公司应该根据自身的市场优势和市场机会，选择适合自己的市场细分、市场定位、市场差异化、市场细化等方式，以满足不同的市场需求和市场消费者，提高自身的市场份额和市场满意度；

（5）A公司应该根据自身的市场劣势和市场风险，采取相应的市场应对、市场调整、市场防范、市场创新等措施，以应对不同的市场变化和市场竞争，提高自身的市场适应性和市场创造性；

（6）A公司应该根据自身的市场资源和市场支持，利用好相关的市场政策、市场法规、市场标准、市场协会、市场专家等，以合规、沟通、合作、影响等方式，提高自身的市场合作力和市场影响力。