1. background introduction

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting") is a well-known independent third-party research and investment and financing consulting organization in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, IPO listing consulting, etc., with strong consulting innovation capabilities, first-class service quality, and strong market competitiveness. Highly recognized by all sectors of society, it has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

尚普咨询提供行业研究、市场细分和用户行为研究、渠道模式研究、竞争对手调查、市场进入研究、消费者研究、投资决策评估、ipo细分市场研究、募投项目可行性研究、商业融资计划等细分咨询服务。尚普咨询拥有一支由资深行业专家、市场研究员、数据分析师、投资顾问等组成的专业团队，以及覆盖全国各地的调研网络，能够为客户提供全面、准确、及时、连续的行业深度报告和定制化咨询服务。

The wool industry is one of the key service areas of Shangpu Consulting. Shangpu Consulting has many years of market research experience in the wool industry. It has provided professional market research services for many well-known wool production, processing, trade, consumption and other enterprises and institutions at home and abroad. It helps customers understand the development status and trend of the wool industry, evaluate market opportunities and risks, and formulate effective market strategies and marketing plans, improve market competitiveness and profitability. This article will select the classic case of market research services provided by Shangpu Consulting for multiple customers in the wool industry, analyze the purpose, method, process and results of market research, and show the value and significance of market research.

2. Case 1: Providing China Wool Market Research Service for an International Wool Trading Company

1. Customer Profile

客户是一家总部位于澳大利亚的国际羊毛贸易公司，主要从事羊毛的采购、加工、销售和物流等业务，拥有全球范围内的客户和供应商网络，是全球最大的羊毛出口商之一。客户在中国设有分公司，主要负责中国市场的羊毛进口和销售业务。

2. 调研目的

客户希望了解中国羊毛市场的发展现状和趋势，包括羊毛的产量、消费量、进口量、出口量、价格、品质、品种、用途、区域分布、供需平衡等方面的数据和信息，以及中国羊毛市场的竞争格局、主要参与者、消费者偏好、市场机会和挑战等方面的分析和评估，为客户制定中国市场的发展战略和营销方案提供依据和指导。

3. Research methods

Champ Consulting uses the following market research methods:

Literature analysis: collected and analyzed the statistical data, policies and regulations, industry reports, market trends and other documents on the wool industry released by the National Bureau of Statistics, the National Development and Reform Commission, the Ministry of Commerce, the International Wool Textile Organization, the China Wool Association, the China Textile Industry Federation, the China Textile Business Association, the China Chamber of Commerce for Import and Export of Textiles, the China Chamber of Commerce for Import and Export of Wool Textiles and other official institutions and trade associations, the history and current situation data of China's wool market, as well as the relevant policy and regulatory environment, are systematically combed and collated.

First-hand data research: Through telephone interviews, online questionnaires, on-site visits, etc., in-depth research was conducted on the main participants in the Chinese wool market, including wool producers, processors, traders, consumers, etc., to understand their views on the wool market. Views, needs, satisfaction, expectations, etc., collected first-hand market information and data, as well as market evaluation and suggestions.

数据分析和建模：运用统计学、经济学、管理学等相关理论和方法，对收集到的数据和信息进行了清洗、整理、归纳、分析和建模，运用SPSS、Excel等软件工具，对数据进行了描述性分析、相关性分析、回归分析、聚类分析、因子分析、主成分分析等多种分析方法，揭示了中国羊毛市场的规模、结构、特征、趋势、影响因素、竞争力等方面的内在规律和关系，构建了中国羊毛市场的发展模型和预测方程，预测了中国羊毛市场的未来发展趋势和潜力。

Consulting reports and recommendations: according to the results of data analysis and modeling, a detailed market research report has been written, including market overview, market size, market structure, market characteristics, market trends, market influencing factors, market competition pattern, market opportunities and challenges, as well as charts, appendices, etc., to provide customers with a comprehensive, in-depth and objective analysis and evaluation of the Chinese wool market. At the same time, according to the needs and objectives of customers, the development strategy and marketing plan for China's wool market are put forward, including market positioning, target market, target customers, product strategy, price strategy, channel strategy, promotion strategy, brand strategy and other aspects of the content, for the successful development of customers in the Chinese market to provide guidance and support.

4. Research results

Champ Consulting's market research services provide the following values and benefits to clients:

The customer has obtained a comprehensive, in-depth and objective analysis and evaluation of China's wool market, and has understood the development status and trend of China's wool market, as well as the opportunities and challenges of the market, which provides a strong basis and reference for the customer's decision-making.

The customer obtained suggestions on the development strategy and marketing plan for the Chinese wool market, and clarified the customer's market positioning, target market, target customer, product strategy, price strategy, channel strategy, promotion strategy, brand strategy, etc. The content provides guidance and support for the successful development of the customer in the Chinese market.

Through the market research service of Shangpu Consulting, the customer has enhanced the customer's understanding and confidence in the Chinese wool market, enhanced the customer's competitiveness and influence in the Chinese market, increased the customer's business volume and income in the Chinese market, and achieved the customer's Market goals and performance goals.

3. Case 2: Providing wool textile consumer research services for a domestic wool textile manufacturer

1. Customer Profile

The customer is a well-known domestic wool textile manufacturer. It is mainly engaged in the design, production and sales of wool textiles such as wool sweaters, wool pants, wool coats, wool scarves, wool hats, etc. It has its own brand and specialty stores, and its products are exported to Europe, America, Japan, South Korea and other countries and regions. It is one of the leaders in the domestic wool textile industry.

2. 调研目的

Customers want to know the data and information about the characteristics, needs, preferences, behaviors, satisfaction, loyalty and other aspects of consumers of wool textiles, as well as the analysis and evaluation of consumers' consumption motivation, consumption scene, consumption process, consumption experience, consumption evaluation and other aspects of wool textiles, for customers to optimize product design, improve product quality, develop marketing strategies, enhance brand image, improve customer satisfaction and loyalty to provide the basis and guidance.

3. Research methods

Champ Consulting uses the following consumer research methods:

Literature analysis: collected and analyzed the statistical data, policies and regulations, industry reports, market trends and other documents on wool textile consumption issued by the National Bureau of Statistics, the National Development and Reform Commission, the Ministry of Commerce, the International Wool Textile Organization, the China Wool Association, the China Textile Industry Federation, the China Textile Business Association, the China Chamber of Commerce for Import and Export of Textiles, the China Chamber of Commerce for Import and Export of Wool Textiles and other official institutions and Industry and trade associations, the historical and current data of wool textile consumption, as well as the relevant policy and regulatory environment, are systematically combed and sorted out.

First-hand data research: through telephone interviews, online questionnaires, on-site visits, mysterious customers, focus groups, in-depth interviews and other ways, we conducted in-depth research on consumers of wool textiles, to understand their consumption characteristics, needs, preferences, behavior, satisfaction, loyalty and so on, and collected first-hand consumer information and data, and the description and feedback of consumption motivation, consumption scene, consumption process, consumption experience and consumption evaluation of wool textiles.

Data analysis and modeling: using statistics, economics, management, psychology, sociology and other related theories and methods, the collected data and information are cleaned, sorted, summarized, analyzed and modeled. SPSS, Excel and other software tools are used to carry out descriptive analysis, correlation analysis, regression analysis, cluster analysis, factor analysis, principal component analysis, structural equation model and other analysis methods, this paper reveals the inherent laws and relationships among the characteristics, demand, preference, behavior, satisfaction and loyalty of wool textile consumers, constructs the behavior model and satisfaction model of wool textile consumers, and evaluates the influencing factors and effects of consumption motivation, consumption scene, consumption process, consumption experience and consumption evaluation of wool textile consumers.

Consulting report and suggestion: according to the results of data analysis and modeling, a detailed consumer research report has been written, including consumer overview, consumer characteristics, consumer demand, consumer preference, consumer behavior, consumer satisfaction, consumer loyalty, consumer motivation, consumer consumption scene, consumer consumption process, consumer consumption experience, consumer consumption evaluation and other chapters, as well as charts, appendices and other contents, to provide customers with a comprehensive, in-depth and objective analysis and evaluation of wool textile consumers. At the same time, according to the needs and goals of customers, the paper puts forward some suggestions for the optimization and promotion of product design, product quality, marketing strategy, brand image, customer satisfaction and loyalty of wool textile consumers, including product function, product appearance, product material, product price, product packaging, product guarantee, product innovation, product differentiation, product positioning, product promotion, product sales, product service and other aspects, it provides guidance and support for customers to improve the market competitiveness and profitability of wool textiles.

4. Case 3: Providing wool carpet market entry research services for a domestic wool carpet manufacturer

1. Customer Profile

The customer is a well-known domestic wool carpet manufacturer, mainly engaged in the design, production and sales of wool carpets. It has its own brand and specialty stores. Its products are exported to Europe, America, Japan, South Korea and other countries and regions. It is one of the leaders in the domestic wool carpet industry.

2. 调研目的

Customers want to enter China's wool carpet market, open up new business growth points, improve the company's market share and revenue. Customers want to know the development status and trend of China's wool carpet market, including data and information on the output, consumption, import volume, export volume, price, quality, variety, use, regional distribution, supply and demand balance of wool carpet, as well as the analysis and evaluation of the competition pattern, main participants, consumer preferences, market opportunities and challenges of China's wool carpet market, provide basis and guidance for customers to formulate entry strategies and marketing plans for the Chinese market.

3. Research methods

Champ Consulting used the following market entry research methodology:

Literature analysis: collected and analyzed the statistical data, policies and regulations, industry reports, market trends and other documents on the wool carpet industry released by the National Bureau of Statistics, the National Development and Reform Commission, the Ministry of Commerce, the International Wool Textile Organization, the China Wool Association, the China Federation of Textile Industry, the China Textile Business Association, the China Chamber of Commerce for Import and Export of Textiles, the China Chamber of Commerce for Import and Export of Wool Textiles and Export and Trade and other official institutions and Industry and Industry and Trade associations, the historical and current situation data of China wool carpet market, as well as the relevant policy and regulatory environment are systematically combed and sorted out.

First-hand data research: Through telephone interviews, online questionnaires, on-site visits, etc., the main participants in the Chinese wool carpet market, including wool carpet producers, processors, traders, consumers, etc., conducted in-depth research to understand their views on the wool carpet market, demand, satisfaction, expectations, etc., collected first-hand market information and data, as well as market evaluation and suggestions.

Data analysis and modeling: using statistics, economics, management and other related theories and methods, the collected data and information are cleaned, sorted, summarized, analyzed and modeled. SPSS, Excel and other software tools are used to carry out descriptive analysis, correlation analysis, regression analysis, cluster analysis, factor analysis, principal component analysis and other analysis methods, this paper reveals the inherent laws and relations of the scale, structure, characteristics, trends, influencing factors and competitiveness of China's wool carpet market, constructs the development model and prediction equation of China's wool carpet market, and predicts the future development trend and potential of China's wool carpet market.

Consulting reports and recommendations: according to the results of data analysis and modeling, a detailed market entry research report has been written, including market overview, market size, market structure, market characteristics, market trends, market influencing factors, market competition pattern, market opportunities and challenges and other chapters, as well as charts, appendices and other contents, to provide customers with a comprehensive, in-depth and objective analysis and evaluation of China's wool carpet market. At the same time, according to the customer's needs and objectives, the paper puts forward some suggestions on the entry strategy and marketing plan for China's wool carpet market, including market selection, market positioning, market entry mode, market entry opportunity, market entry resources, market entry risk, market entry strategy and other aspects, which provides guidance and support for the successful entry of customers in the Chinese market.

4. Research results

Champ Consulting's market entry research services provide the following values and benefits to clients:

The customer obtained a comprehensive, in-depth and objective analysis and evaluation of the Chinese wool carpet market, and understood the development status and trends of the Chinese wool carpet market, as well as the opportunities and challenges of the market, which provided a strong basis and reference for the customer's decision-making.

The customer obtained suggestions on the entry strategy and marketing plan for the Chinese wool carpet market, and clarified the customer's market selection, market positioning, market entry mode, market entry opportunity, market entry resources, market entry risk, market entry strategy, etc. The content provides guidance and support for the successful entry of customers in the Chinese market.

Through the market entry research service of Shangpu Consulting, the customer has enhanced the customer's understanding and confidence in the Chinese wool carpet market, enhanced the customer's competitiveness and influence in the Chinese market, increased the customer's business volume and income in the Chinese market, and achieved The customer's market goals and performance goals.