Market Research Case Interpretation of Natural Medicine Industry

Case 1: Natural Medicine Market Research Project of an International Famous Health Products Company

Project Background

An internationally renowned health care company (hereinafter referred to as the client company) is a multinational company headquartered in the United States, mainly engaged in the research and development, production and sales of health care products, personal care products, beauty products and other products, with a number of well-known brands and product lines. With more than 200 markets worldwide and annual sales of more than $10 billion million, the company is one of the world's leading health care companies.

The client company plans to enter the Chinese market to develop and promote a series of health care products based on natural medicines to meet the needs of Chinese consumers for natural, safe and effective health care products. In order to better understand the situation of the Chinese market, the client company commissioned Shangpu Consulting to conduct a research project on the Chinese natural medicine and health products market, aiming to obtain the following information:

The scale, growth rate, segmentation, competitive landscape, consumer demand and development trend of China's natural medicine health care products market.

Project approach

Champ Consulting has adopted the following methods to complete the project requirements of the client company:

Literature review: collect and analyze relevant industry reports, policy documents, academic papers, news media, etc. to understand the background, development process, current situation and trend of China's natural medicine health care products market;

Market survey: designed a questionnaire and interview guide for China's natural medicine and health care products market, and conducted extensive surveys and interviews with manufacturers, distributors, retailers and consumers of China's natural medicine and health care products through online and offline methods to obtain first-hand market data and information;

Data analysis: The collected data and information were cleaned, sorted, summarized and analyzed, and statistical analysis, SWOT analysis, Porter's five forces analysis, PEST analysis and other methods were used to reveal the scale, growth rate, segmentation, competition pattern, consumer demand and development trend of China's natural medicine and health care products market;

Case study: According to the product characteristics and target market of the client company, several successful or failed cases in China's natural medicine health care product market were selected, and in-depth research and analysis were carried out to summarize the success factors and risk factors of China's natural medicine health care product market;

Suggestion: Based on the above analysis results, the customer company is provided with suggestions on entry strategy, positioning strategy, marketing strategy and innovation strategy for China's natural medicine and health products market, so as to help the customer company succeed in the Chinese market.

Project Results

In about three months, Shangpu Consulting completed the project requirements of the client company and submitted a detailed market research report, which mainly includes the following contents:

Overview of China's natural medicine health products market, including market definition, market classification, market size, market growth rate, market drivers, market constraints, etc;

The segmentation analysis of China's natural medicine and health care products market, including the analysis of market segmentation according to product type, application field, geographical distribution, price range and other dimensions, giving the scale, growth rate, market share, market opportunities and so on of each market segment;

Analysis of the competitive landscape of China's natural medicine and health products market, including an analysis of the degree of competition, competitive strategies, competitive advantages, competitive disadvantages, etc., giving an overview of the main competitors in the market, product introduction, market share, financial status, development trends, etc;

Consumer demand analysis of China's natural medicine health care products market, including consumer purchase behavior, purchase motivation, purchase preference, purchase channel, purchase frequency, purchase amount, etc., gives consumer portraits, demand characteristics, demand changes, demand forecasts, etc;

Analysis of the development trend of China's natural medicine and health care products market, including analysis of the future development direction, development speed, development potential, development difficulties, development opportunities, development challenges, etc. of the market, giving market development forecasts, development recommendations, development prospects, etc;

Case study of China's natural medicine health products market, including the study and analysis of several successful or failed cases in the market, summarizing the success and risk factors of the market, as well as the enlightenment and reference for the customer company;

The entry strategy of China's natural medicine health products market, including the analysis of the product characteristics and target market of the client company, and the entry mode, entry time, entry target, entry barrier of the client company;

The positioning strategy of China's natural medicine and health care products market, including the analysis of the product positioning, brand positioning, price positioning, channel positioning, service positioning, etc. of the client company, giving the positioning concept, positioning method, positioning points, etc. of the client company;

The marketing strategy of China's natural medicine health care products market, including the analysis of product marketing, price marketing, channel marketing, promotional marketing, advertising marketing, etc. of the client company, giving the client company's marketing objectives, marketing mix, marketing budget, marketing evaluation, etc;

The innovation strategy of China's natural medicine health care products market, including product innovation, technological innovation, model innovation, management innovation, etc. of the customer company are analyzed, and the innovative ideas, innovative methods, innovative cases, innovative effects of the customer company are given.

The client company expressed high satisfaction and appreciation for the market research report of Shangpu Consulting, and believed that the report was comprehensive, in-depth, accurate and valuable, which provided strong support and guidance for the development of the client company in the Chinese market. The client company stated that it will continue to maintain a good cooperative relationship with Shangpu Consulting to jointly promote the development of the natural medicine and health care product market.

Case 2: A natural medicine market research project of a well-known Chinese medicine company in China

Project Background

A well-known domestic Chinese medicine enterprise (hereinafter referred to as the customer enterprise) is a state-owned enterprise headquartered in Beijing, mainly engaged in the research and development, production and sales of Chinese medicine, with a number of well-known brands and product lines. The customer enterprise has more than 300 markets in China, with annual sales of more than 10 billion yuan, and is one of the leading traditional Chinese medicine enterprises in China.

The client enterprise plans to expand the international market and develop and promote a series of traditional Chinese medicine products based on natural medicines to meet the international consumer demand for natural, safe and effective traditional Chinese medicine. In order to better understand the situation of the international market, the client company commissioned Shangpu Consulting to conduct a research project on the international natural medicine Chinese medicine market, aiming to obtain the following information:

The scale, growth rate, segmentation, competition pattern, consumer demand and development trend of the international natural medicine Chinese medicine market;

Laws and regulations, policy environment, cultural differences, market barriers, market risks, etc. of the international natural medicine Chinese medicine market.

Project approach

Champ Consulting has adopted the following methods to complete the project requirements of the client enterprise:

Literature review: Collected and analyzed relevant industry reports, policy documents, academic papers, news media, etc. to understand the background, development history, current situation, trends, etc. of the international natural medicine Chinese medicine market;

Market survey: designed questionnaires and interview guidelines for the international natural medicine Chinese medicine market, and conducted extensive surveys and interviews with manufacturers, distributors, retailers and consumers of international natural medicine Chinese medicine through online and offline methods to obtain first-hand market data and information;

Data analysis: the collected data and information were cleaned, collated, summarized and analyzed, and statistical analysis, SWOT analysis, Porter's five forces analysis, PEST analysis and other methods were used to reveal the scale, growth rate, segmentation, competition pattern, consumer demand and development trend of the international natural medicine Chinese medicine market;

Case study: According to the product characteristics and target market of customer enterprises, several successful or failed cases in the international natural medicine traditional Chinese medicine market are selected for interpretation, aiming to provide valuable reference and enlightenment for relevant enterprises and investors in the international natural medicine traditional Chinese medicine market.

Project Results

In about three months, Shangpu Consulting completed the project requirements of the client enterprise and submitted a detailed market research report, which mainly includes the following contents:

An overview of the international natural medicine Chinese medicine market, including market definition, market classification, market size, market growth rate, market drivers, market constraints, etc;

The segmentation analysis of the international natural medicine Chinese medicine market, including the analysis of market segmentation according to product type, application field, geographical distribution, price range and other dimensions, giving the scale, growth rate, market share, market opportunities and so on of each market segment;

An analysis of the competitive landscape of the international natural medicine Chinese medicine market, including an analysis of the degree of competition, competitive strategies, competitive advantages, competitive disadvantages, etc., and an overview of the main competitors in the market, product introduction, market share, financial status, development trends, etc;

Analysis of consumer demand in the international natural medicine Chinese medicine market, including analysis of consumer purchase behavior, purchase motivation, purchase preference, purchase channel, purchase frequency, purchase amount, etc., giving consumer portraits, demand characteristics, demand changes, demand forecasts, etc;

Analysis of the development trend of the international natural medicine Chinese medicine market, including analysis of the future development direction, development speed, development potential, development difficulties, development opportunities, development challenges, etc. of the market, giving market development forecasts, development recommendations, development prospects, etc;

The case study of the international natural medicine Chinese medicine market, including the study and analysis of several successful or failed cases in the market, summarized the success factors and risk factors of the market, as well as the enlightenment and reference to the customer enterprises;

Analysis of the laws and regulations of the international natural medicine Chinese medicine market, including the analysis of the laws and regulations, policy environment, cultural differences, market barriers, market risks, etc. of the main countries and regions of the international natural medicine Chinese medicine market, giving the market laws and regulations requirements, policy environment assessment, cultural differences response, market barriers to overcome, market risk avoidance, etc;

The entry strategy of the international natural medicine Chinese medicine market, including the analysis of the product characteristics and target market of the customer enterprise, and the entry mode, entry time, entry target, entry barrier of the customer enterprise;

The positioning strategy of the international natural medicine Chinese medicine market, including the analysis of the product positioning, brand positioning, price positioning, channel positioning, service positioning, etc. of the customer enterprise, gives the positioning concept, positioning method, positioning points, etc. of the customer enterprise;

The marketing strategy of the international natural medicine Chinese medicine market, including the product marketing, price marketing, channel marketing, promotion marketing, advertising marketing, etc. of the customer enterprise is analyzed, and the marketing objectives, marketing mix, marketing budget, marketing evaluation, etc. of the customer enterprise are given;

The innovation strategy of the international natural medicine Chinese medicine market, including the product innovation, technology innovation, mode innovation, management innovation, etc. of the customer enterprises are analyzed, and the innovative ideas, innovative methods, innovative cases and innovative effects of the customer enterprises are given.

The client enterprise expressed high satisfaction and appreciation for the market research report of Shangpu Consulting, and believed that the report was comprehensive, in-depth, accurate and valuable, which provided strong support and guidance for the development of the client enterprise in the international market. The client company stated that it will continue to maintain a good cooperative relationship with Shangpu Consulting to jointly promote the development of the natural medicine Chinese medicine market.

Case 3: Natural Medicine Market Research Project of a Domestic Emerging Natural Medicine Venture Company

Project Background

A domestic emerging natural drug start-up company (hereinafter referred to as the client company) is a Shanghai-based start-up company, mainly engaged in the research and development, production and sales of natural drugs, has a new anti-cancer drug based on natural drugs, has passed the domestic clinical trials, ready to apply for listing. The founders and core team of the client company are from well-known pharmaceutical research institutions and enterprises at home and abroad, with rich professional knowledge and experience. The client company's vision is to use the advantages of natural medicines to provide safer, more effective and more economical treatment options for cancer patients.

The client company plans to promote and sell in the domestic market, while also seeking cooperation opportunities in the international market to expand the influence and benefits of its products.

Project approach

Champ Consulting has adopted the following methods to complete the project requirements of the client company:

Literature review: collect and analyze relevant industry reports, policy documents, academic papers, news media, etc., in order to understand the background, development process, current situation and trend of domestic and foreign natural medicine anti-cancer new drug market;

Market survey: designed questionnaires and interview guidelines for domestic and foreign natural anti-cancer drug markets, and conducted extensive surveys and interviews with domestic and foreign natural anti-cancer drug manufacturers, distributors, retailers, and consumers through online and offline methods to obtain first-hand market data and information;

Data analysis: the collected data and information were cleaned, collated, summarized and analyzed, and statistical analysis, SWOT analysis, Porter's five forces analysis, PEST analysis and other methods were used to reveal the scale, growth rate, segmentation, competition pattern, consumer demand, development trend and so on of the new natural drug anti-cancer drug market at home and abroad;

Case study: According to the product characteristics and target market of the client company, several successful or failed cases in the domestic and foreign natural drug anti-cancer drug market are selected for interpretation, aiming to provide valuable reference and enlightenment for relevant enterprises and investors in the domestic and foreign natural drug anti-cancer drug market.

Project Results

In about three months, Shangpu Consulting completed the project requirements of the client company and submitted a detailed market research report, which mainly includes the following contents:

Overview of the domestic and international natural drug anti-cancer drug market, including market definition, market classification, market size, market growth rate, market drivers, market constraints, etc;

Segmentation analysis of domestic and foreign natural drug anti-cancer new drug market, including analysis of market segmentation according to product type, application field, geographical distribution, price range and other dimensions, giving the scale, growth rate, market share, market opportunities and so on of each market segment;

Analysis of the competitive landscape of the new natural drug anti-cancer drug market at home and abroad, including the degree of competition in the market, competitive strategy, competitive advantage, competitive disadvantage, etc., giving an overview of the main competitors in the market, product introduction, market share, financial status, development trends, etc;

Analysis of consumer demand in the domestic and foreign natural drug anti-cancer drug market, including analysis of consumer purchase behavior, purchase motivation, purchase preference, purchase channel, purchase frequency, purchase amount, etc., giving consumer portraits, demand characteristics, demand changes, demand forecasts, etc;

Analysis of the development trend of the domestic and foreign natural drug anti-cancer drug market, including the analysis of the future development direction, development speed, development potential, development difficulties, development opportunities, development challenges, etc. of the market, giving the market development forecast, development suggestions, development prospects, etc;

Case studies of the domestic and international natural medicine new anti-cancer drug market, including the study and analysis of several successful or failed cases in the market, summarizing the success and risk factors of the market, as well as the enlightenment and reference to the client company;

Analysis of laws and regulations of the new natural drug anti-cancer drug market at home and abroad, including the analysis of laws and regulations, policy environment, cultural differences, market barriers, market risks, etc. of the main countries and regions of the new natural drug anti-cancer drug market at home and abroad, giving the market laws and regulations requirements, policy environment assessment, cultural differences response, market barriers to overcome, market risk avoidance, etc;

The entry strategy of domestic and foreign natural medicine anti-cancer new drug market, including the analysis of the product characteristics and target market of the client company, and the entry mode, entry time, entry target, entry barrier of the client company;

The positioning strategy of domestic and foreign natural medicine anti-cancer new drug market, including the analysis of the product positioning, brand positioning, price positioning, channel positioning, service positioning, etc. of the client company, and the positioning concept, positioning method, positioning points, etc. of the client company are given;

The marketing strategy of natural medicine anti-cancer drug market at home and abroad, including the analysis of product marketing, price marketing, channel marketing, promotion marketing, advertising marketing, etc. of the client company, giving the marketing objectives, marketing mix, marketing budget, marketing evaluation, etc;

The innovation strategy of the new natural medicine anti-cancer drug market at home and abroad includes the analysis of the product innovation, technological innovation, mode innovation and management innovation of the customer company, and gives the innovation concept, innovation method, innovation case and innovation effect of the customer company.

The client company expressed high satisfaction and appreciation for the market research report of Shangpu Consulting, and believed that the report was comprehensive, in-depth, accurate and valuable, which provided strong support and guidance for the development of the client company in the domestic and foreign markets. The client company stated that it will continue to maintain a good cooperative relationship with Shangpu Consulting to jointly promote the development of the natural drug anti-cancer drug market.