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2024-07-18 10:04:39 来源：尚普咨询浏览量：0

市场调研是指为了解决特定的市场或业务问题，而采用科学的方法，收集、分析和解释相关的信息，以提供决策支持的活动。市场调研可以帮助企业了解市场规模、需求、竞争、趋势、机会和风险，为产品开发、市场营销、投资决策、战略规划等提供依据和指导。

市场调研是一项专业性很强的工作，需要具备丰富的行业知识、市场经验、数据分析能力、沟通技巧和创新思维。因此，很多企业会选择委托专业的市场调研公司来进行市场调研，以节省时间、成本和资源，提高市场调研的效率和质量。

市场调研公司是指专业从事市场调研、市场研究、市场信息、市场情报、竞品数据、商业情报、情报数据挖掘、社会调查、公共管理数据、第三方评估、数据定制服务的机构、公司。市场调研公司一般会根据客户的需求，设计合适的市场调研方案，采用定量或定性的研究方法，收集一手或二手的数据，进行数据清洗、整理、分析和解释，形成系统的市场调研报告，提出有价值的市场洞察和建议。

市场调研公司的业务范围很广，涉及多个行业和领域，例如消费品、医疗健康、金融服务、教育培训、汽车交通、能源环保、电子信息、工业制造、文化娱乐等。市场调研公司的服务内容也很多，例如行业研究、市场细分和用户行为研究、渠道模式研究、竞争对手调查、市场进入研究、消费者研究、投资决策评估、IPO细分市场研究、募投项目可行性研究、商业融资计划等。

市场调研公司的服务流程一般包括以下几个步骤：

了解客户需求：与客户沟通，明确市场调研的目的、范围、对象、预算和时间等，确定市场调研的问题和假设。

制定市场调研方案：根据客户需求，设计合适的市场调研方法、工具、样本、指标和流程等，制定市场调研的计划和预算，与客户确认并签订合同。

实施市场调研：按照市场调研方案，采用问卷、访谈、观察、实验、文献、数据库等方式，收集一手或二手的数据，确保数据的有效性和可靠性。

分析市场调研数据：对收集到的数据进行清洗、整理、归纳、分类、统计、建模等，运用描述性分析、推断性分析、相关性分析、因果性分析、预测性分析等方法，分析数据的规律、特征、差异、关系和趋势等，得出数据的含义和Conclusion。

编写市场调研报告：根据数据分析的结果，编写系统的市场调研报告，包括市场调研的背景、目的、方法、过程、结果、Conclusion和建议等，使用图表、图形、图像等辅助展示，突出市场调研的重点和亮点，提出有价值的市场洞察和建议。

提交市场调研报告：将市场调研报告提交给客户，与客户进行沟通和反馈，解释和说明市场调研的过程和结果，回答客户的疑问和意见，完善和修改市场调研报告，确保客户的满意度和信任度。

市场调研公司的核心优势主要体现在以下几个方面：

专业性：市场调研公司拥有专业的市场调研团队，包括经验丰富的市场调研顾问、分析师、项目经理、数据工程师、统计学家、社会学家、心理学家等，具备丰富的行业知识、市场经验、数据分析能力、沟通技巧和创新思维，能够为客户提供专业的市场调研服务。

客观性：市场调研公司作为独立的第三方机构，不受客户或其他利益相关方的影响，能够客观地收集、分析和解释市场调研数据，避免主观的偏见和误导，提高市场调研的真实性和可信度。

高效性：市场调研公司拥有成熟的市场调研方法、工具、样本、指标和流程等，能够快速地响应客户的需求，按时按质地完成市场调研任务，节省客户的时间、成本和资源，提高市场调研的效率和质量。

价值性：市场调研公司拥有海量的市场调研数据、报告、案例、模型等，能够为客户提供全面、深入、前沿的市场信息和分析，发现市场的机会和风险，提出有针对性的市场策略和建议，帮助客户实现市场目标和价值。

尚普咨询是一家专业的市场调研公司，成立于2018年，总部位于北京，拥有上海、广州、深圳、杭州、成都等多个分支机构，服务覆盖全国各地。尚普咨询的主要业务包括市场研究、投融资咨询、IPO上市咨询等，服务对象包括创业公司、中小企业、上市公司、投资机构、政府部门等，涉及消费品、医疗健康、金融服务、教育培训、汽车交通、能源环保、电子信息、工业制造、文化娱乐等多个行业和领域。

尚普咨询的市场调研能力和服务质量得到了客户和行业的广泛认可和赞誉，曾经为多个知名的客户提供过成功的市场调研服务，例如：

为一家领先的在线教育平台提供了市场细分和用户行为研究，帮助客户了解不同年龄段、地区、学习目的、学习方式等维度的用户的需求、偏好、满意度和忠诚度，为客户制定了精准的产品定位、功能设计、价格策略、营销方案等，提升了客户的市场占有率和收入水平。

为一家创新的医疗器械公司提供了市场进入研究，帮助客户评估了目标市场的规模、增长、竞争、法规、风险等，为客户制定了合理的市场进入策略，包括目标客户、渠道模式、合作伙伴、推广活动等，帮助客户顺利地进入了市场并获得了良好的反响。

为一家成熟的电子商务公司提供了IPO细分市场研究，帮助客户分析了自身的优势和劣势，以及不同的上市市场的特点和要求，为客户选择了最适合的上市市场和上市时间，为客户制定了详细的上市计划和预期目标，帮助客户成功地完成了IPO并获得了高额的估值。

那么，如何从众多的市场调研公司中找到最适合自己的合作伙伴呢？这里我们提供了以下几个角度，可以帮助您一眼识别市场调研公司的靠谱程度：

市场调研公司的背景和资质：市场调研公司的成立时间、规模、地域、团队、客户、合作伙伴、荣誉、认证等，可以反映市场调研公司的实力和信誉，也可以体现市场调研公司的专业性和客观性。

市场调研公司的业务范围和服务内容：市场调研公司的业务范围和服务内容，可以反映市场调研公司的专注度和灵活度，也可以体现市场调研公司的经验和能力。一般来说，市场调研公司的业务范围和服务内容应该与客户的需求相匹配，既不要过于狭窄，也不要过于广泛。

市场调研公司的服务流程和方法：市场调研公司的服务流程和方法，可以反映市场调研公司的规范度和科学度，也可以体现市场调研公司的效率和质量。一般来说，市场调研公司的服务流程和方法应该清晰、透明、合理、有效，能够满足客户的期望和要求，避免不必要的延误和错误。

市场调研公司的数据来源和分析：市场调研公司的数据来源和分析，可以反映市场调研公司的真实性和可信度，也可以体现市场调研公司的价值和洞察。一般来说，市场调研公司的数据来源和分析应该充分、准确、有依据、有逻辑，能够支持市场调研的Conclusion和建议，发现市场的机会和风险。

市场调研公司的报告样本和案例：市场调研公司的报告样本和案例，可以反映市场调研公司的水平和水准，也可以体现市场调研公司的成果和影响。一般来说，市场调研公司的报告样本和案例应该系统、完整、专业、有创意，能够展示市场调研的过程和结果，提供有价值的市场洞察和建议。

综上所述，市场调研是企业战略决策的重要依据，选择一个专业、可靠、高效的市场调研公司是企业成功的关键。尚普咨询是一家专业的市场调研公司，拥有强大的市场调研能力和服务质量，曾经为多个知名的客户提供过成功的市场调研服务。如果您有市场调研的需求，欢迎您联系尚普咨询，我们将竭诚为您提供最优质的市场调研服务。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise