Innovation Background and Significance of 1. Market Research Company

Market research is a professional service that supports strategic decisions by collecting, analyzing and interpreting market information. Market research can help companies understand the size, structure, trends, opportunities and risks of the market, assess the market potential, competitiveness and satisfaction of products or services, identify and meet consumer needs and preferences, formulate and optimize marketing strategies and activities, and enhance the market performance and brand value of enterprises.

As the main provider of market research, market research company has professional market research personnel, methodology, tools and data resources to provide customized market research services for enterprises in all walks of life. The development history of market research companies can be traced back to the early 20th century, when some pioneers began to try to use scientific methods to study the market and consumers, such as George Gallup, Daniel Stopp (Daniel Starch), Arthur Nielsen, etc, they founded Gallup (Gallup), Stopp (Starch), Nielsen (Nielsen) and other well-known market research companies.

With the development of market economy and the process of globalization, the scale and number of market research companies continue to grow, and the scope and content of market research services continue to expand and deepen, covering market research, consumer research, competitor surveys, and market entry Research, investment decision evaluation, IPO listing consulting and other fields and directions. The global market for market research services reached about $46 billion in 2019 and is expected to grow to about $58 billion by 2024, at a CAGR of 4.8 per cent.

However, market research companies are also facing challenges such as the diversification of market demand, the intensification of the competitive environment, and the rapid pace of technological change, and need to constantly innovate their own service models, methodologies, tools and capabilities to adapt to market changes and customer needs. The innovation of market research companies is not only an inevitable requirement for the development of market research companies themselves, but also an important driving force for the development of the market research industry, and a key factor in enhancing the value of market research services. The innovation of market research companies is of great significance and role in improving the quality and efficiency of market research, meeting the personalized and differentiated needs of customers, enhancing the influence and value of market research, and promoting the healthy and sustainable development of the market research industry.

Innovation Profile and Characteristics of 2. Champ Consulting

Shangpu Consulting Group Co., Ltd. (hereinafter referred to as "Shangpu Consulting"), with registered capital of 50 million, was founded in early 2008. After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

The innovation path of Champ Consulting can be summarized and analyzed from the following four aspects:

(I) open innovation

Open innovation means that enterprises not only use their own internal resources and capabilities to innovate, but also actively use external resources and capabilities to innovate, and realize the synergy and win-win of innovation through knowledge sharing and exchange with external partners. Shangpu Consulting adheres to the concept of open innovation, and has established extensive cooperative relations with well-known universities, scientific research institutions, industry associations, media institutions, etc. at home and abroad, and jointly carry out market research projects, industry research reports, academic papers, seminars, etc., Share the results and experience of innovation, and improve the quality and level of innovation. For example, Shangpu Consulting has established strategic partnerships with Tsinghua University, Peking University, Fudan University, Shanghai Jiaotong University, Chinese Academy of Sciences and other universities and scientific research institutions, and jointly carried out semiconductors, artificial intelligence, autonomous driving, new energy, financial technology, In-depth industry research in emerging fields such as medical health has formed a series of authoritative and influential industry in-depth reports, it provides professional reference and guidance for the government, social groups and related enterprises.

(II) diversified development

Diversified development means that while maintaining its core business, an enterprise can optimize and adjust its business structure by opening up new business areas, product lines or market areas, and improve its competitive advantage and anti-risk ability. On the basis of adhering to market research as its core business, Shangpu Consulting has continuously expanded new business areas and product lines, forming a diversified development pattern with industry research, market research, investment and financing consulting, and IPO listing consulting as the main business sectors. Shangpu Consulting's business covers industry, energy, environmental protection, transportation, information, medical care, consumption, finance and other industries and fields, providing a full range of market research services for government, enterprises, investment institutions, media and other customers. Shangpu Consulting's products include industry in-depth reports, market research reports, investment feasibility reports, business plans, IPO listing consulting reports and other forms to meet the different needs and purposes of customers. The market of Shangpu Consulting is also expanding. In addition to having multiple branches in Beijing, Shanghai, Shenzhen, Chengdu, etc., it has also established overseas offices in the United States, the United Kingdom, Germany, Japan, South Korea, Singapore and other countries and regions. Offices provide convenient and efficient market research services to customers around the world.

(III) Digital Transformation

Digital transformation refers to the use of digital technology and platforms by enterprises to comprehensively transform and upgrade their own business processes, organizational structure, cultural concepts, value models, etc., to realize the digital operation and management of enterprises, and to improve the efficiency and effectiveness of enterprises. Shangpu Consulting seizes the development opportunity of digital technology, actively promotes its own digital transformation, and realizes the digital innovation and optimization of market research services through the establishment of digital market research platform, methodology, tools and capabilities. For example, Shangpu Consulting has established a self-developed market research platform-Shangpu Cloud (Shangpu Cloud), which integrates advanced digital technologies such as big data, cloud computing, artificial intelligence, and blockchain to provide the entire market research. The process provides digital support and solutions, including data collection, storage, analysis, display, sharing, and trading. The Shangpu cloud platform not only improves the quality and efficiency of market research, reduces the cost and risk of market research, but also provides more value and convenience for market research participants. For example, customers can view the progress and results of market research in real time through the Shangpu cloud platform, communicate and feedback with market researchers online, and even directly purchase or sell market research data and reports through the Shangpu cloud platform.

(IV) ecological construction

Ecological construction refers to the formation of complementary, collaborative and win-win relationships with other enterprises or organizations on the basis of their own core competencies and values, and the construction of an open, shared, collaborative and innovative ecosystem to achieve the ecological development and value maximization of enterprises. With market research as the core, Shangpu Consulting has formed a close cooperative relationship with other consulting institutions, investment institutions, media institutions, industry associations, government agencies, etc., and has built an ecosystem covering market research, industry research, investment and financing consulting, IPO listing consulting and other fields and directions, providing customers with one-stop comprehensive services. For example, Shangpu Consulting has established strategic partnerships with many well-known investment institutions such as CITIC Securities, CICC, China Merchants Securities, etc., providing them with professional market research and industry research services, and also for Shangpu Consulting's customers Provide high-quality investment and financing consulting and IPO listing consulting services. The ecological construction of Shangpu Consulting not only enhances its own competitiveness and influence, but also creates more value and opportunities for customers and partners.

Innovation Achievements and Value of 3. Champ Consulting

The innovative path of Champu Consulting has achieved remarkable results and value, which is reflected in the following aspects:

(I) the quality and efficiency of market research services

Through open innovation and digital transformation, Shangpu Consulting has continuously improved the quality and efficiency of its own market research services, providing customers with more professional, accurate, timely and comprehensive market research services. The market research services of Shangpu Consulting can not only meet the basic needs of customers, such as market size, structure, trends, opportunities, risks, etc., but also in-depth analysis of market dynamics, pain points, difficulties, innovation points, etc., to provide customers with more Valuable insights and suggestions. The market research service of Shangpu Consulting can not only use traditional market research methods, such as questionnaires, interviews, focus groups, etc., but also use advanced digital technologies, such as big data analysis, artificial intelligence, blockchain, etc., to provide customers with more efficient, convenient and safe market research services. The market research service of Shangpu Consulting can not only provide standardized market research reports, but also provide customized market research solutions to provide customers with more personalized and differentiated market research services.

(II) market research services

While maintaining the steady development of market research business, Shangpu Consulting actively expands new business areas such as investment and financing consulting, IPO listing consulting, and corporate strategy consulting, and provides customers with a full range of consulting services. Through the establishment of a number of subsidiaries and branches, Shangpu Consulting has covered a number of important market areas at home and abroad, such as Beijing, Shanghai, Shenzhen, Hong Kong, Singapore, New York, London, etc., to provide localized consulting services for customers in different regions and cultures.

(III) Digital Transformation

Digital transformation refers to the use of digital technology and data resources by enterprises to innovate and optimize their own business models, organizational structures, management processes, products and services, so as to achieve efficient operation and growth of enterprises. Shangpu Consulting seized the development opportunity of digital technology and vigorously promoted its own digital transformation. Through the establishment of its own market research platform, data center, cloud computing center, artificial intelligence center, etc., it realized the digital collection, analysis, presentation and delivery of market research, improved the speed and accuracy of market research, reduced the cost and risk of market research, and enhanced the value and effect of market research. For example, Shangpu Consulting uses its own market research platform to quickly collect and process massive amounts of market data through online questionnaires, mobile surveys, social media mining, big data analysis, etc., to generate visual market reports and provide customers with timely, Accurate and comprehensive market information and insights.

(IV) ecological construction

Ecological construction means that enterprises form mutually beneficial cooperative relations with all stakeholders in the ecology by building an open, shared, cooperative and win-win ecosystem, so as to realize the optimal allocation of resources and the maximization of value. Shangpu Consulting takes customers as the center, partners as the support, industry experts as the lead, and the public as the participation. It has built an ecosystem covering market research, investment and financing consulting, IPO listing consulting, corporate strategy consulting and other fields and levels, providing customers with one-stop consulting solutions, diversified cooperation opportunities for partners, and a broad development platform for industry experts, it provides rich knowledge resources for the public and realizes the common growth and common value of all parties in the ecology.

Innovation Achievements and Value of 3. Champ Consulting

The innovative path of Champu Consulting has achieved remarkable results and value, which is reflected in the following aspects:

(I) performance growth

Champ Consulting's innovation has provided a strong impetus for its performance growth. The performance growth of Shangpu Consulting is due to its innovative service model, methodology, tools and capabilities, as well as its innovative business areas, product lines and market regions, which have won wide customer recognition and market share.

(II) brand impact

The innovation of Champ Consulting has provided strong support for its brand influence. With its professional market research services, Shangpu Consulting provides professional reference and guidance for the government, social organizations and related enterprises, and contributes to the development of the country and society. Shangpu Consulting has also released a series of authoritative and influential industry in-depth reports through cooperation with well-known universities, scientific research institutions, industry associations, and media organizations at home and abroad, providing wisdom and guidance for the development of the industry. The brand influence of Shangpu Consulting benefits from its innovative knowledge output, partners and ecosystem, which has established a good social image and industry reputation.

(III) customer satisfaction

The innovation of Champ Consulting provides an effective guarantee for its customer satisfaction. Shangpu Consulting takes customers as the center, aims to meet the personalized and differentiated needs of customers, and provides customers with a full range of consulting services and solutions to improve their market performance and brand value. Through digital transformation, Shangpu Consulting also provides customers with timely, accurate and comprehensive market information and insights, provides customers with visual market reports and delivery, and provides customers with convenient, efficient and high-quality service experience. Shangpu Consulting's customer satisfaction, thanks to its innovative service quality, efficiency and effectiveness, has won the trust and loyalty of its customers.

Innovation Prospect and Suggestions of 4. Champ Consulting

Although the innovation road of champ consulting has achieved remarkable results and value, it still faces some challenges and problems, which need further improvement and perfection. Here, we put forward the following points for the innovative outlook and suggestions of Champ Consulting:

(I) Strengthen the Construction of Innovation Culture

Innovation culture refers to a kind of values, beliefs, behaviors and atmosphere formed within an enterprise to support and encourage innovation. Innovation culture is the internal driving force and guarantee of innovation, which has an important impact on the sustainability and effectiveness of innovation. Shangpu Consulting should strengthen the construction of an innovation culture, by formulating an innovative vision and mission, establishing innovative ideas and awareness, creating an innovative atmosphere and environment, stimulating the motivation and potential of innovation, cultivating innovative capabilities and qualities, and rewarding innovative behaviors And results, form an innovation culture that encourages innovation, tolerates failure, and pursues excellence, and provides a strong endogenous motivation for innovation.

(II) to enhance innovation capacity

Innovation ability refers to the comprehensive quality of knowledge, skills, attitude and behavior of enterprises in the process of innovation. Innovation ability is the core element and guarantee of innovation, which has a decisive influence on the quality and level of innovation. Shangpu Consulting should strengthen the improvement of innovation ability, through the introduction and training of innovative talents, investment and development of innovative technology, establish and improve the process of innovation, form and optimize the mechanism of innovation, improve the efficiency and effect of innovation, and create the core competitiveness of innovation.

(III) to strengthen the management of innovation risk

Innovation risk refers to the uncertainty and instability faced by enterprises in the process of innovation, which may lead to the failure or loss of innovation. Innovation risk is the inevitable companion and constraint of innovation, which has a potential threat to the sustainability and effectiveness of innovation. Champ Consulting should strengthen the management of innovation risk, by identifying and assessing the risks of innovation, formulating and implementing innovative risk response strategies, monitoring and controlling the risk profile of innovation, preventing and reducing the risk impact of innovation, and achieving a balance between the risks and benefits of innovation.

5. epilogue

The innovation of market research companies is an important driving force for the development of the market research industry and a key factor in enhancing the value of market research services. As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting actively responds to market changes and customer needs, and constantly innovates its own service model, methodology, tools and capabilities to achieve its own sustainable development and value creation. Taking Shangpu Consulting as an example, this paper analyzes the innovation path of market research companies, and discusses how market research companies can achieve innovation synergy and win-win through open innovation, diversified development, digital transformation and ecological construction. This paper also puts forward some suggestions on the innovation prospects and suggestions of Shangpu Consulting, such as strengthening the construction of innovation culture, strengthening the promotion of innovation ability, strengthening the management of innovation risk, etc., hoping to enlighten and help the innovation development of Shangpu Consulting.