Definition and role of 1. market research

Market research is an activity of collecting, analyzing and interpreting market-related information, which can help clients understand the current situation, trends, needs, competition and opportunities of the market, so as to formulate reasonable market strategies and decisions. The contents and methods of market research vary according to different purposes and objects, and generally include the following aspects:

Market status survey: to understand the market size, structure, distribution, characteristics, changes and other basic information;

Market demand survey: to understand the potential demand, effective demand, unmet demand, demand elasticity, demand forecasting and other demand situations in the market;

Market supply survey: to understand the market supply, supply structure, supply quality, supply cost, supply price and other supply conditions;

Market competition survey: to understand the degree of competition in the market, competitive landscape, competitors, competitive strategy, competitive advantage and other competitive situation;

Market opportunity survey: understand the market development trend, growth point, innovation point, breakthrough point and other opportunities;

Market risk investigation: to understand the uncertainty, variability, complexity, sensitivity and other risks of the market.

The role of market research is mainly reflected in the following aspects:

Market research can help clients obtain first-hand information about the market, improve market transparency and predictability, and reduce market uncertainty and risk;

Market research can help the client understand the needs and preferences of the market, meet the expectations and requirements of the market, and improve the satisfaction and loyalty of the market;

Market research can help the client to analyze the supply and competition of the market, optimize the structure and pattern of the market, and improve the efficiency and effectiveness of the market;

Market research can help clients discover market opportunities and potential, create market value and advantages, and improve market competitiveness and influence.

Definition and Role of 2. Market Research Companies

Market research companies are professional institutions that provide market research services. They have professional market research personnel, methods and tools to provide customized market solutions for clients. The scope and form of services of market research companies vary according to different clients and projects, and generally include the following aspects:

Market data services: provide basic market data, statistical data, analysis data and other data services to help the client understand the basic situation and changes in the market;

Market insight services: provide insight services such as in-depth market insight, industry insight, and consumer insight to help clients understand market needs and preferences, industry rules and trends, consumer behavior and psychology, etc;

Market consulting services: provide market strategy consulting, plan consulting, evaluation consulting and other consulting services, help the client to formulate reasonable market strategies and decisions, and evaluate the effect and impact of the market;

Market research services: provide market qualitative research, quantitative research, mixed research and other research services to help clients explore market problems and opportunities, verify market assumptions and solutions;

Market monitoring services: provide market tracking monitoring, competition monitoring, crisis monitoring and other monitoring services to help the client monitor market dynamics and changes, to deal with market challenges and crises.

The role of market research companies is mainly reflected in the following aspects:

Market research companies can provide professional market research services for the client, save the client's time and cost, improve the efficiency and effectiveness of the client;

The market research company can provide objective market research results for the entrusting party, avoid the subjective prejudice and misjudgment of the entrusting party, and improve the trust and confidence of the entrusting party;

Market research companies can provide clients with comprehensive market research reports, covering market data, insights, consulting, research, monitoring, etc., to improve the client's knowledge and capabilities;

Market research companies can provide clients with innovative market research solutions, combined with the characteristics and needs of the market, to provide customized market solutions to improve the competitiveness and influence of the client.

How 3. market research companies can help clients develop reasonable pricing and revenue strategies

Price strategy refers to the price level and structure set by an enterprise for its products or services, and revenue strategy refers to the method by which an enterprise realizes revenue through different channels, timing, methods and objects. Price and revenue strategies are an important part of business operations, and they directly affect corporate profits, competitiveness and brand image.

It is not easy to formulate a reasonable price and income strategy. It needs to consider market demand, cost, competitors, consumer psychology, laws and regulations and other factors. If the price and revenue strategy is not properly formulated, it may lead to the enterprise's sales volume decline, profit reduction, market share loss, brand image damage and other consequences. Market research companies can help companies develop reasonable price and revenue strategies to improve their performance and competitive advantage by providing professional data analysis, market insights, pricing models, revenue optimization and other services. This paper takes Shangpu Consulting Group as an example to introduce how the market research company helps enterprises to formulate reasonable price and income strategies, as well as the experience and achievements of Shangpu Consulting Group in this respect.

The specific steps and methods of how the market research company can help the principal to develop a reasonable price and income strategy are as follows:

Step 1: Determine the objectives and scope of the price and revenue strategy. The market research company needs to communicate with the principal to understand the characteristics of the principal's products or services, the characteristics of the target market, the characteristics of competitors, the purpose and expectations of the price and revenue strategy, to clarify the objectives and scope of the price and revenue strategy, and to develop appropriate market research programs and plans.

Step 2: Collect and analyze market information related to price and revenue strategies. Market research companies need to collect market information related to price and revenue strategies through different channels and methods, including market demand, cost, competition, consumers, laws and regulations, etc., and collate, summarize, analyze and interpret this information to obtain valuable market insights andConclusion。

Step 3: Build and test models and scenarios for price and revenue strategies. Market research companies need to establish models and schemes of price and revenue strategies based on market information and insights, including price levels, price structures, price changes, price elasticity, revenue channels, revenue opportunities, revenue methods, revenue targets, etc. These models and schemes are tested and verified to assess their feasibility and effectiveness.

Step 4: Provide and implement price and revenue strategy recommendations and solutions. The market research company needs to provide the model and scheme of the price and income strategy, as well as the results of testing and verification, in the form of reports or demonstrations, to give suggestions and solutions for the price and income strategy, to help the client implement the price and income strategy, and to monitor and evaluate the effect and impact of the price and income strategy.

4. Champ Consulting Group's experience and results in price and revenue strategy

Shangpu Consulting Group is a world-leading market research company with rich market research experience and professional market research team to provide high-quality market research services to customers in all walks of life. Champu Consulting Group has outstanding advantages and achievements in price and revenue strategy. It has provided price and revenue strategy services for the following cases:

Case 1: An internationally renowned automaker needs to develop a reasonable price and revenue strategy to launch a new high-end car in the Chinese market. Champ Consulting Group provided the following services to this client:

Collected and analyzed the information on the demand, cost, competition, consumers, laws and regulations of the Chinese market, and obtained the characteristics and trends of the Chinese market, as well as the advantages and disadvantages of the customer;

The model and scheme of price and income strategy are established, including price level, price structure, price change, price elasticity, income channel, income timing, income mode, income object and so on, and these models and schemes are tested and verified, and their feasibility and effectiveness are evaluated;

Provides advice and solutions for price and revenue strategies, helps the client implement price and revenue strategies, and monitors and evaluates the effectiveness and impact of price and revenue strategies.

The result of the price and revenue strategy: the customer's new high-end car has achieved success in the Chinese market, sales and profits have exceeded expectations, and market share and brand image have also been improved.

Case 2: A leading domestic e-commerce platform needs to develop a reasonable price and revenue strategy to increase its sales and revenue during the Double Eleven period. Champ Consulting Group provided the following services to this client:

Collect and analyze the information of the demand, cost, competition, consumers, laws and regulations of the e-commerce market, and obtain the characteristics and trends of the e-commerce market, as well as the advantages and disadvantages of the customer;

The model and scheme of price and income strategy are established, including price level, price structure, price change, price elasticity, income channel, income timing, income mode, income object and so on, and these models and schemes are tested and verified, and their feasibility and effectiveness are evaluated;

Provides advice and solutions for price and revenue strategies, helps the client implement price and revenue strategies, and monitors and evaluates the effectiveness and impact of price and revenue strategies.

The result of the price and revenue strategy: The customer's e-commerce platform generated record sales and revenue during the Double Eleven period, surpassing its competitors, and its market share and brand image have also been improved.

Case 3: An emerging online education platform that wants to expand its user base and revenue during the epidemic needs to develop a reasonable price and revenue strategy. Champ Consulting Group provided the following services to this client:

Collecting and analyzing the information of the demand, cost, competition, consumers, laws and regulations of the online education market, and obtaining the characteristics and trends of the online education market, as well as the advantages and disadvantages of the customer;

The model and scheme of price and income strategy are established, including price level, price structure, price change, price elasticity, income channel, income timing, income mode, income object and so on, and these models and schemes are tested and verified, and their feasibility and effectiveness are evaluated;

Provides price and revenue strategy advice and solutions to help the customer implement price and revenue strategies.

Step 4: Provide and implement price and revenue strategy recommendations and solutions. The market research company needs to provide the model and scheme of the price and income strategy, as well as the results of testing and verification, in the form of reports or demonstrations, to give suggestions and solutions for the price and income strategy, to help the client implement the price and income strategy, and to monitor and evaluate the effect and impact of the price and income strategy.

Results of price and revenue strategy: The customer's online education platform successfully expanded its user size and revenue during the epidemic, outpacing its competitors, and improved its market share and brand image.

Conclusion

Price and revenue strategies are an important part of business operations, and they directly affect corporate profits, competitiveness and brand image. It is not easy to formulate a reasonable price and income strategy. It needs to consider market demand, cost, competitors, consumer psychology, laws and regulations and other factors. Market research companies can help companies develop reasonable price and revenue strategies to improve their performance and competitive advantage by providing professional data analysis, market insights, pricing models, revenue optimization and other services. Shangpu Consulting Group is a leading global market research company with outstanding advantages and achievements in price and revenue strategy. It has provided price and revenue strategy services to customers in various industries and fields to help them succeed in the market.