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Successful Case Analysis of Market Entry Consulting: Behind-the-scenes Stories of Consulting Firms

2024-07-18 10:04:52 Source: Champ Consulting Visits:0

Market entry is one of the important strategic choices for enterprise development, which can help enterprises to expand new growth points, enhance brand influence and enhance core competitiveness. However, market entry is also a decision full of challenges and risks, which requires enterprises to conduct in-depth analysis and research on the target market, formulate reasonable market entry models and programs, and deal with fierce competition and complex environment. In this process, consulting firms can provide professional market entry consulting services to help companies achieve successful market entry.

Shangpu Consulting is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. It has rich industry knowledge and professional experience, and provides high-quality market entry consulting services for many well-known domestic and foreign companies. The following are market entry consulting cases provided by Champ Consulting for some customers:

medium car

CNR is one of the world's largest rail transit equipment manufacturers, with multiple subsidiaries and brands, and a wide range of customers and partners at home and abroad. In order to realize its internationalization strategy, CNR plans to carry out rail transit projects in Southeast Asia and seeks the help of Champ Consulting. Champ Consulting provides the following services for CNR:

Market research: Shangpu Consulting has conducted a comprehensive and in-depth research on the rail transit market in Southeast Asia, including market size, growth trends, demand characteristics, competitive landscape, policy environment, cultural differences, etc., and carried out various countries and cities. Subdivided and evaluated.

Market selection: Based on the market research results, Shangpu Consulting selected the most potential and attractive target markets for CNR, and conducted a detailed SWOT analysis of each target market to assess the strengths, weaknesses, and opportunities of CNR. And threats.

Market entry mode: According to the core competitiveness of CNR and the characteristics of the target market, Shangpu Consulting has designed a suitable market entry mode for CNR, including product positioning, price strategy, channel selection, partners, marketing promotion, etc., and provided Specific implementation plans and steps.

Market entry risk assessment: Shangpu Consulting has systematically identified and assessed the various risks that CNR may face in the process of market entry, including political risks, legal risks, economic risks, technical risks, market risks, cultural risks, etc. And put forward corresponding countermeasures and suggestions.

Through the professional services of Shangpu Consulting, CNRC has successfully carried out a number of rail transit projects in Southeast Asia, obtained good market response and economic benefits, and enhanced CNRC's international reputation and influence.

PetroChina

PetroChina is one of the largest oil and gas producers in China and one of the largest energy companies in the world. In order to achieve its energy diversification strategy, PetroChina plans to develop renewable energy projects in the African region and seeks the help of Champ Consulting. Champ Consulting has provided the following services to CNPC:

Market research: Champ Consulting has conducted a comprehensive and in-depth research on the renewable energy market in Africa, including market size, growth trends, demand characteristics, competitive landscape, policy environment, social environment, etc., and carried out various countries and regions. Subdivided and evaluated.

Market selection: Based on the market research results, Shangpu Consulting selected the most potential and attractive target markets for PetroChina, and conducted a detailed SWOT analysis of each target market to assess PetroChina's strengths, weaknesses, opportunities and threats.

Market entry mode: According to the core competitiveness of PetroChina and the characteristics of the target market, Shangpu Consulting has designed a suitable market entry mode for PetroChina, including project type, investment scale, cooperation mode, operation management, etc., and provided specific implementation plans and steps.

Market entry risk assessment: Shangpu Consulting has systematically identified and assessed the various risks that PetroChina may face in the process of market entry, including political risks, legal risks, economic risks, technical risks, market risks, social risks, etc., and put forward corresponding countermeasures and suggestions.

Through the professional services of Shangpu Consulting, PetroChina has successfully developed a number of renewable energy projects in Africa, providing local clean energy and employment opportunities, promoting local social and economic development, and enhancing PetroChina's sense of social responsibility and brand image.

National Medicine

Sinopharm is one of the largest pharmaceutical groups in China and one of the largest pharmaceutical distributors in the world.

Sinopharm is one of the largest pharmaceutical groups in China and one of the largest pharmaceutical distributors in the world. In order to realize the innovation-driven strategy, Sinopharm plans to carry out biomedical research and development and cooperation in Europe, and seek the help of Champ Consulting. Champ Consulting provides the following services for National Medicine:

Market research: Shangpu Consulting has conducted a comprehensive and in-depth research on the biomedical market in Europe, including market size, growth trends, demand characteristics, competitive landscape, policy environment, technological environment, etc., and carried out various countries and fields. Subdivided and evaluated.

Market selection: Based on the results of market research, Shangpu Consulting selected the most potential and attractive target markets for Sinopharm, and conducted a detailed SWOT analysis of each target market to assess the strengths, weaknesses, opportunities and threats of Sinopharm.

Market entry mode: according to the core competitiveness of SinopARM and the characteristics of the target market, Shangpu Consulting has designed a suitable market entry mode for SinopARM, including research and development direction, cooperation mode, intellectual property protection, capital investment, etc., and provided specific implementation plans and steps.

Market entry risk assessment: Shangpu Consulting has systematically identified and evaluated various risks that may be faced in the process of market entry of National Medicine, including political risk, legal risk, economic risk, technical risk, market risk, ethical risk, etc., and put forward corresponding countermeasures and suggestions.

Through the professional services of Shangpu Consulting, Sinopharm has successfully carried out a number of biomedical research and development and cooperation projects in Europe, obtained a number of innovative achievements and patents, and improved Sinopharm's scientific and technological level and international competitiveness.



User evaluation

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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:
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satisfaction survey Employee satisfaction user satisfaction        
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Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
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Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    15 years of Shangpu consulting

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

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    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

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    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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