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How to choose the right market research company: experts give these practical advice

2024-07-18 10:04:54 Source: Champu Consulting Visits:0

Market research refers to the process of collecting, analyzing and interpreting information about the market, consumers, competitors and the environment to help companies solve marketing problems or seize marketing opportunities. Market research can help companies understand market needs, preferences, dynamics, satisfaction and loyalty, assess market potential, size and growth rate, monitor market trends and changes, identify market opportunities and threats, develop and evaluate market strategies and plans, test market products, prices, promotions and channels. Market research is an important basis for enterprises to formulate strategies and decisions, but how to choose a suitable market research company?

Market research companies are institutions that specialize in market research services, which can provide enterprises with comprehensive, professional, objective and reliable market information and analysis. The types and sizes of market research companies vary, some are large international companies, some are local small and medium-sized companies, some are companies that focus on a certain industry or field, and some are companies that provide diversified services. The selection of a market research company should be based on the specific needs and budget of the enterprise. Here are some practical suggestions:

Clarify the purpose of market research. The purpose of market research refers to what kind of information or problems the enterprise wants to get through market research. The purpose of market research determines the scope, methods, data and reports of market research. Enterprises should be in the choice of market research companies, first clear their own market research purposes, and clearly expressed to potential partners.

Compare the professional capabilities of market research firms. The professional competence of a market research company refers to its knowledge, skills, experience and resources in the field of market research. Enterprises should compare the professional capabilities of different market research companies in related industries or fields in terms of research background, research teams, research methods, research cases, research results, etc. according to their own market research purposes, and choose the one that best meets their needs.

Evaluate the quality assurance of market research companies. The quality assurance of a market research company refers to the measures and standards it takes to ensure the accuracy, validity and credibility of market research data and analysis. Companies should understand the quality control processes and specifications followed by different market research companies in data collection, data processing, data analysis, data presentation, etc., and choose the one that best guarantees the quality level.

Consider the service attitude of the market research firm. The service attitude of a market research company refers to its attitude and way of treating customers and projects. Enterprises should observe the service attitude of different market research companies in communication, cooperation, problem solving, feedback and response, etc. to continue to display the remaining content, display as many words as possible at one time, and choose the one that best reflects professionalism, integrity, cooperation and innovation.

Compare the cost-effectiveness of market research firms. The cost-effectiveness of a market research company is a comparison of the costs and benefits it generates in providing market research services. Enterprises should compare the conditions and terms of different market research companies in terms of quotation, payment, contract, confidentiality, etc. according to their own market research budget, and choose the one that best meets their economic capacity and interests.

In short, choosing the right market research company is the premise and guarantee for enterprises to conduct effective market research. Enterprises should be based on their own market research purposes, from the market research company's professional capabilities, quality assurance, service attitude and cost-effectiveness, comprehensive consideration and comparison, to find the most suitable for their own needs of market research partners. In this way, enterprises can obtain valuable market information and analysis through market research, and provide strong support for their strategies and decisions.

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise