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Champu Consulting teaches you how to design an efficient market research service plan.

2024-07-18 10:04:55 Source: Champu Consulting Visits:0

The Importance and Challenges of 1. Market Research

Market research refers to the collection, collation, analysis and interpretation of market-related information to understand the current situation, trends, opportunities and problems of the market, so as to provide the basis and advice for enterprises to formulate strategies and decisions. Market research can help companies:

Understand customer needs, preferences, satisfaction and loyalty to enhance customer experience and value;

Understand the strengths, weaknesses, strategies and trends of competitors to develop differentiation and competitive advantages;

Understand the size, structure, growth rate and changing factors of the industry to grasp market opportunities and risks;

Understand the impact of social, economic, political, legal, technological and other macro-environment to adapt to external changes;

Understand the performance of their own products, services, brands, channels, etc., in order to optimize resource allocation and operational efficiency;

Understand potential innovation and breakthrough points to drive product development and business expansion.

However, market research is not easy, it requires a lot of time, manpower and money, and faces the following challenges:

Data quality: Market research requires the collection of large amounts of data, both primary data (e. g., questionnaires, interviews, observations, etc.) and secondary data (e. g., reports, literature, networks, etc.). However, these data may be inaccurate, incomplete, not timely, inconsistent and other issues, affecting the reliability and validity of the data.

Analysis methods: Market research requires the use of appropriate analytical tools and methods, such as statistical analysis, causal analysis, cluster analysis, regression analysis, etc. However, these tools and methods may have limitations, hypothetical, complex and other issues, affecting the scientific and applicability of the analysis.

Results Application: Market research needs to translate the results of the analysis into specific recommendations and actions, such as the development of goals, strategies, plans, etc. However, these recommendations and actions may be unclear, unfeasible, inconsistent and other issues, affecting the effectiveness and effectiveness of implementation.

2. market research service plan of Shangpu Consulting

Shangpu Consulting is a professional market research consulting company with many years of market research experience and a professional market research team to provide high-quality market research services to customers in all walks of life. The market research service program of Champu Consulting includes the following steps:

Clear objectives: Shangpu Consulting communicates with customers to understand their background, needs, expectations and problems, clarify the purpose, scope, objects and indicators of market research, and formulate the objectives and directions of market research.

Select data sources: According to the objectives and indicators of market research, Champ Consulting selects appropriate data sources, including first-hand data and second-hand data. Shangpu Consulting uses its own database, network platform, partners and other resources to collect a large amount of relevant data, and at the same time uses effective sampling methods, well-designed questionnaires and interview guides to obtain high-quality first-hand data.

Use of analytical tools and methods: Champ Consulting uses appropriate analytical tools and methods based on the type, characteristics and size of the data, suchSPSS、Exce、Rsoftware, as well as statistical analysis, causal analysis, cluster analysis, regression analysis and other methods. Champu Consulting uses professional knowledge and skills to clean, organize, describe, infer and predict data to extract valuable information and insights from the data.

Develop communication and implementation strategies: Based on the analysis results, Champ Consulting develops communication and implementation strategies for customers, including the production of reports, presentation of slides, seminars, etc., to present the process, results and recommendations of market research to customers. At the same time, Shangpu Consulting maintains close contact and communication with customers, assists customers to translate market research recommendations into specific goals, strategies, plans and other actions, and provides continuous follow-up and support.

3. Conclusion

Market research is an important way for enterprises to obtain market information and insight, and it is also an important basis for enterprises to formulate strategies and decisions. However, market research is not easy, it requires a lot of resources and faces many challenges. As a professional market research consulting company, Shangpu Consulting provides customers with a set of efficient market research services, including clear objectives, selection of data sources, the use of analytical tools and methods, the development of communication and implementation strategies and other steps. Shangpu Consulting hopes to help customers improve the efficiency and effectiveness of market research and achieve the development goals of the enterprise through its own professional services.

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise