Market research is a process of providing objective and correct information for market forecasting and marketing decisions in order to understand the current situation and development trend of the market. There are many contents of market survey, including market environment survey, including policy environment, economic environment, social and cultural environment survey; there is a survey of basic market conditions, mainly including market scale, overall demand, market trends, market distribution share of the same industry, etc.; there is a sales possibility survey, including the number and demand of existing and potential users, and the changing trend of market demand, the market share of the products of our competitors, the possibility and specific ways to expand sales, etc.; we can also investigate consumers and consumer demand, enterprise products, product prices, social and natural factors affecting sales, sales channels, etc.

A market research company is a professional organization that provides market research services. Its business scope includes market environment analysis, market demand research, consumer behavior research, competitor analysis, product testing, advertising effectiveness evaluation, etc. According to the different clients, market research companies can be divided into two categories: one is commercial market research companies for corporate customers, and the other is public welfare or non-profit market research institutions for government or social organizations. Commercial market research companies provide various types of quantitative or qualitative market research services for profit by charging for services. Public welfare or non-profit market research institutions conduct market research projects with public interest or social responsibility by accepting funding or donations for the purpose of serving the society or the government.

The development history of China's market research industry can be divided into three stages: the initial stage (1978-1992), development stage (1993-2008) and the transformation phase (2009so far). The initial stage is the embryonic stage of the market research industry, with the promotion of reform and opening up, some domestic and foreign market research companies have set up branches or joint ventures in China to provide market research services for domestic and foreign enterprises. The market research at this stage mainly focuses on product testing, advertising effect evaluation, consumer satisfaction survey, etc. The technical level and service quality are still relatively low, and the industry scale and influence are also small. The development stage is the growth period of the market research industry. With the rapid development of China's economy and the intensification of market competition, the demand for market information by enterprises is increasing day by day, and the market research industry has also ushered in opportunities for rapid development. The fields and types of market research involved in this stage are more diversified, the technical level and service quality have also been significantly improved, and the scale and influence of the industry have also increased significantly. The transformation stage is the transformation period of the market research industry. With the transformation and upgrading of my country's economy, the change of the market environment, the diversification of customer needs, and the innovation of technological changes, the market research industry is also facing new challenges and opportunities. This stage of market research needs to pay more attention to customer value, service innovation, data analysis, industry norms, etc., in order to adapt to market changes and customer needs.

At present, China's market research industry is facing multiple challenges, such as fierce market competition, changing customer demand, rapid technological change, lack of industry norms and so on. In order to meet these challenges, market research companies need to strengthen their own construction, improve service quality and innovation capabilities, but also need to strengthen industry self-discipline, establish industry standards and norms, and maintain industry order and reputation.

Champu Consulting is a company specializing in market research and consulting services, established in2005In, it has branches in Beijing, Shanghai, Guangzhou, Shenzhen and other places, and has nearly 1,000 professionals across the country. Champ Consulting“Insight into the future”For the mission,“Focus, Professional, Concentrate”As our core values, we are committed to providing customers with high quality, efficient and high-value market research and consulting services.

Shangpu Consulting has rich experience and advantages in the field of market research. Its services cover consumer goods, medical and health, automobile, finance, education, tourism and other industries. Shangpu Consulting has a research team composed of senior experts and outstanding talents. It can design appropriate research programs and methods according to the different needs and goals of customers, and use advanced data collection and analysis technology to provide customers with in-depth and comprehensive Insight report. Shangpu Consulting also has a complete quality control system, from project design to data collection to report presentation, are strictly in accordance with international standards and norms for management and supervision.

Champ Consulting not only provides customers with high quality, efficient and high-value market research and consulting services. Shangpu Consulting not only pays attention to customer satisfaction and loyalty in the process of providing market research services to customers, but also contributes to the development and standardization of the industry.

Champ Consulting is the China Market Research Association (CMRA) member units, actively participate in and support the industry's self-discipline and standardization work. Champ Consulting ComplianceCMRAThe Code of Ethics for the Market Research Industry and the Quality Standards for the Market Research Industry, on the basis of which we have developed our own Code of Ethics for Champ Consulting and the Quality Standards for Champ Consulting to ensure the legality, compliance, reliability and effectiveness of its services. Champ Consulting is also actively involved inCMRAThe activities and training, with other member units to exchange experience and share cases, promote industry exchanges and cooperation.

Shangpu Consulting also pays attention to the social responsibility and public interest of the industry, participates in some public welfare or non-profit market research projects, and provides data support and suggestions for the government or social organizations. For example, Champ Consulting has participated in the work of the China Consumers Association (CCA) initiated the China Consumer Satisfaction Index (CSI) "project, conducted a satisfaction survey of consumers across the country, and put forward suggestions to improve consumer satisfaction based on the survey results. Champ Consulting has also participated in the work of the China Environmental Protection Foundation (CEPF) The "China Environmental Awareness Survey Report" project initiated by China has conducted environmental awareness surveys on the public across the country, and based on the survey results, put forward suggestions to improve public environmental awareness.

In short, Shangpu Consulting is a company specializing in market research and consulting services. It has rich experience and advantages in the field of market research, and also has exploration and practice in promoting industry standards. Champ Consulting will continue to uphold its mission and values, provide customers with better, more efficient and more valuable market research and consulting services, and make greater contributions to the development and regulation of the industry.