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2024-07-18 10:04:56 Source: Champu Consulting Visits:0
Purpose of Market Research
The purpose of market research is to understand the current situation and trends of the market, the needs and behavior of consumers, the strengths and weaknesses of competitors, as well as their own strengths and weaknesses, so as to provide a basis for enterprises to formulate marketing strategies and decisions. Therefore, to evaluate the quality and effectiveness of a market research company, we must first look at whether it can clarify the purpose of market research, whether it can design appropriate research questions, methods, samples, data collection and analysis according to the purpose. A good market research company should be able to develop a clear, specific, feasible and targeted market research plan after communicating with customers, and be able to feedback and modify the plan with customers in a timely manner to ensure that the objectives of the market research are consistent with the customer's expectations.
The Process of Market Research
The process of market research refers to the whole process from data collection to data analysis, including data source, data quality, data processing, data presentation and so on. To evaluate the quality and effectiveness of the market research company, it is necessary to see whether it can ensure that the process of market research is scientific, standardized, effective and transparent. A good market research company should be able to select appropriate and reliable data sources, such as first-hand data or third-party data; be able to ensure the accuracy, completeness, consistency and timeliness of data collection; be able to adopt reasonable and effective data processing methods, such as cleaning, verification, coding, weighting, etc.; be able to present data in an appropriate and intuitive way, such as charts, reports, presentations, etc. In addition, a good market research company should be able to maintain communication and collaboration with customers throughout the process, report progress and problems encountered in a timely manner, and be able to accept customer supervision and evaluation.
Results of market research
The results of market research refer to the conclusions and suggestions drawn from data analysis, including market overview, consumer insight, competitive analysis, marketing strategy, etc. Evaluate the quality and effectiveness of a market research company, again to see if it can provide valuable and useful market research results. A good market research company should be able to extract key and meaningful information from a large number of complex data, such as market opportunities, consumer demand, competitive advantage, etc.; be able to put forward reasonable and feasible suggestions based on the results of data analysis, such as market positioning, product development, price strategy, promotion activities, etc.; be able to express the results of market research in concise and convincing language, for example, use facts, data, cases, etc. to support your point of view. In addition, a good market research company should also be able to explain and explain the results of market research according to customer feedback and needs, and be able to provide follow-up and support.
Impact of market research
The impact of market research refers to the help and contribution of market research to customers' marketing strategies and decisions, including improving marketing efficiency, reducing marketing risks, and increasing marketing revenue. Evaluate the quality and effectiveness of the market research company, and finally see whether it can bring useful and influential market research. A good market research company should be able to help customers understand the current situation and trends of the market, the needs and behaviors of consumers, the strengths and weaknesses of competitors, and their own strengths and weaknesses; be able to help customers formulate marketing strategies and decisions that meet the needs of the market and consumers; be able to help customers implement effective and efficient marketing activities; be able to help customers evaluate the effects and benefits of marketing activities. In addition, a good market research company should also be able to establish a long-term and good cooperative relationship with customers and become a reliable and professional market consultant for customers.
Conclusion
Market research is an important basis for enterprises to formulate marketing strategies and decisions, but how to evaluate the quality and effect of market research? This paper puts forward a set of methods and indicators to evaluate the quality and effect of market research companies from the four aspects of market research purpose, process, results and influence, in order to help enterprises choose suitable market research companies and improve the value and efficiency of market research. This paper holds that a good market research company should have the following characteristics: to be able to clarify the objectives of market research, to ensure that the process of market research is scientific, standardized, effective and transparent, to provide valuable and useful market research results, and to bring useful and influential market research. Taking Shangpu Consulting as an example, this paper introduces its advantages and services in market research, and shows how it provides customers with high-quality and high-effect market research.
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immediate consultationOn July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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