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Champ Consulting: How to evaluate the quality and effectiveness of market research companies

2024-07-18 10:04:56 来源：尚普咨询浏览量：0

市场调查的目的

市场调查的目的是为了了解市场的现状和趋势，消费者的需求和行为，竞争对手的优势和劣势，以及自身的优势和劣势，从而为企业制定营销策略和决策提供依据。因此，评价市场调查公司的质量和效果，首先要看其是否能够明确市场调查的目的，是否能够根据目的设计合适的研究问题、方法、样本、数据收集和分析等。一个好的市场调查公司应该能够在与客户沟通后，制定出清晰、具体、可行、有针对性的市场调查方案，并且能够及时地与客户反馈和修改方案，以确保市场调查的目标与客户的期望一致。

市场调查的过程

市场调查的过程是指从数据收集到数据分析的整个流程，包括数据来源、数据质量、数据处理、数据呈现等环节。评价市场调查公司的质量和效果，其次要看其是否能够保证市场调查的过程科学、规范、有效、透明。一个好的市场调查公司应该能够选择合适且可靠的数据来源，比如第一手数据或第三方数据；能够保证数据收集的准确性、完整性、一致性、及时性；能够采用合理且有效的数据处理方法，比如清洗、校验、编码、加权等；能够用恰当且直观的方式呈现数据，比如图表、报告、演示等。此外，一个好的市场调查公司还应该能够在整个过程中与客户保持沟通和协作，及时地报告进展情况和遇到的问题，并且能够接受客户的监督和评估。

市场调查的结果

市场调查的结果是指从数据分析中得出的结论和建议，包括市场概况、消费者洞察、竞争分析、营销策略等内容。评价市场调查公司的质量和效果，再次要看其是否能够提供有价值且有用处的市场调查结果。一个好的市场调查公司应该能够从大量且复杂的数据中提炼出关键且有意义的信息，比如市场机会、消费者需求、竞争优势等；能够基于数据分析的结果提出合理且可行的建议，比如市场定位、产品开发、价格策略、促销活动等；能够用简洁且有说服力的语言表达市场调查的结果，比如用事实、数据、案例等支持自己的观点。此外，一个好的市场调查公司还应该能够根据客户的反馈和需求，对市场调查的结果进行解释和说明，并且能够提供后续的跟进和支持。

Impact of market research

The impact of market research refers to the help and contribution of market research to customers' marketing strategies and decisions, including improving marketing efficiency, reducing marketing risks, and increasing marketing revenue. Evaluate the quality and effectiveness of the market research company, and finally see whether it can bring useful and influential market research. A good market research company should be able to help customers understand the current situation and trends of the market, the needs and behaviors of consumers, the strengths and weaknesses of competitors, and their own strengths and weaknesses; be able to help customers formulate marketing strategies and decisions that meet the needs of the market and consumers; be able to help customers implement effective and efficient marketing activities; be able to help customers evaluate the effects and benefits of marketing activities. In addition, a good market research company should also be able to establish a long-term and good cooperative relationship with customers and become a reliable and professional market consultant for customers.

Conclusion

Market research is an important basis for enterprises to formulate marketing strategies and decisions, but how to evaluate the quality and effect of market research? This paper puts forward a set of methods and indicators to evaluate the quality and effect of market research companies from the four aspects of market research purpose, process, results and influence, in order to help enterprises choose suitable market research companies and improve the value and efficiency of market research. This paper holds that a good market research company should have the following characteristics: to be able to clarify the objectives of market research, to ensure that the process of market research is scientific, standardized, effective and transparent, to provide valuable and useful market research results, and to bring useful and influential market research. Taking Shangpu Consulting as an example, this paper introduces its advantages and services in market research, and shows how it provides customers with high-quality and high-effect market research.

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise