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Champ Consulting: How to evaluate the work effect of market research company? Experts give four criteria

2024-07-18 10:04:58 Source: Champu Consulting Visits:0

Market research is an important means for enterprises to understand customer needs, competitive environment, industry trends and other information, but also an important basis for enterprises to formulate strategies and decisions. However, not all market surveys can achieve the desired goals, and some market surveys can even be misleading and wasteful. So, how to evaluate the market research company's work effect?

To answer this question, this article invited Champ Consulting (Shangpu Consulting) Senior Partner Zhang Xiaoming (Xiaoming Zhang), he has extensive experience and expertise in the field of market research. Zhang Xiaoming believes that the evaluation of the work of market research companies needs to be examined from the following four aspects:

Purpose and scope of 1. market research

The purpose and scope of market research is the basis of the market research project and the first step in evaluating whether the market research company can meet the needs of customers. Zhang Xiaoming pointed out that a good market research project should have a clear and specific purpose, such as determining the scale, growth rate and competition pattern of the target market; at the same time, it should also have a reasonable and comprehensive scope, such as covering relevant regions, industries, customer groups, etc.

Zhang Xiaoming suggested that when selecting and supervising market research companies, enterprises should fully communicate with them and confirm the purpose and scope of market research to avoid deviations or loopholes. At the same time, adjustments and supplements should be made in time according to the progress of the project and the actual situation to ensure the pertinence and effectiveness of the market survey.

2. market research methods and techniques

The method and technology of market research is the core of the market research project, and it is also the key to evaluate whether the market research company has the professional ability and level. Zhang Xiaoming believes that a good market research project should adopt methods and technologies suitable for the purpose and scope, such as using different types of data collection methods such as quantitative or qualitative, active or passive, one-time or continuous; at the same time, scientific and innovative methods and technologies should also be used, such as the use of emerging tools and platforms such as big data, artificial intelligence and social media.

Zhang Xiaoming suggested that when selecting and supervising market research companies, enterprises should understand and evaluate the methods and technologies they use to see if they are reasonable and effective. At the same time, it should also be encouraged and supported to continuously explore and introduce new and advanced methods and technologies to improve the quality and efficiency of market surveys.

3. market research data and analysis

The data and analysis of market research is the result of the market research project and the focus of evaluating whether the market research company can provide valuable information and insight. Zhang Xiaoming believes that a good market research project should provide accurate and complete data, such as reliable sources, sufficient quantity, time update, etc.; at the same time, it should also provide in-depth and meaningful analysis, such as the use of appropriate models, indicators, frameworks, etc., to reveal the laws, trends, opportunities, etc. behind the data.

Zhang Xiaoming suggested that when selecting and supervising market research companies, enterprises should carefully and objectively check and verify the data and analysis they provide to see if they are true and useful. At the same time, the data and analysis it provides should also be actively and proactively presented and discussed to see if there are more discoveries and inspirations.

4. market research reports and recommendations

Market research reports and recommendations are a presentation of the market research project and a measure of whether the market research firm is able to help clients make decisions and actions. Zhang Xiaoming believes that a good market research project should provide clear and convincing reports, such as reasonable structure, complete content, fluent language, etc.; at the same time, it should also provide specific and feasible suggestions, such as specific problems, goals, and plans. Give clear opinions and suggestions.

Zhang Xiaoming suggested that when selecting and supervising market research companies, enterprises should carefully and critically read and evaluate the reports and suggestions they provide to see if they are clear and powerful. At the same time, its reports and recommendations should be accepted and implemented in an open and practical manner to see if they are effective and useful.

In short, evaluating the effectiveness of a market research firm needs to be examined in terms of the purpose and scope of the market research, methods and techniques, data and analysis, and reports and recommendations. Through these four standards, enterprises can better select and supervise market research companies and improve the quality and efficiency of market research.

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise