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In-depth analysis! Analysis of the overall competitive landscape of the SUV market in 2023

2024-07-18 10:05:03 来源：尚普咨询浏览量：0

SUV（Sports Utility Vehicle）是指运动型多功能汽车，是一种集轿车、越野车和旅行车于一体的汽车类型。SUV具有空间大、动力强、通过性好、安全性高等特点，受到了越来越多消费者的青睐。根据尚普咨询集团的数据，2023年上半年，中国SUV市场销量达到952.4万辆，同比增长2.7%，占乘用车市场的40%。其中，自主品牌SUV销量为486.8万辆，同比下降1.9%，占SUV市场的51.1%；合资品牌SUV销量为411.6万辆，同比增长8.6%，占SUV市场的43.2%；进口品牌SUV销量为54万辆，同比增长14.9%，占SUV市场的5.7%。

new energySUV更是成为市场的亮点，销量达到308.6万辆，同比增长37.3%，占新能源汽车市场的81.5%。其中，纯电动SUV销量为264.9万辆，同比增长38.9%，占新能源SUV市场的85.8%；插电式混合动力SUV销量为43.7万辆，同比增长28.8%，占新能源SUV市场的14.2%。根据尚普咨询集团的数据显示，2023Year6月，中国新能源汽车产销分别完成78.4million and80.6万辆，同比分别增长32.8%and35.2%，市场占有率达到30.7%。2023Year1-6月，新能源汽车产销分别完成378.8million and374.7万辆，同比分别增长42.4%and44.1%，市场占有率达到28.3%。

从产品类型来看，根据尚普咨询集团的数据显示，2023年上半年中国suv汽车行业主要分为三大类：紧凑型suv、中型suv和小型suv。其中紧凑型suv是最受欢迎的细分市场，销量达到403.9万辆，同比增长5.6%，占SUV市场的42.4%；中型suv是增长最快的细分市场，销量达到184.4万辆，同比增长13.8%，占SUV市场的19.4%；小型suv是竞争最激烈的细分市场，销量达到178.6万辆，同比下降3.2%，占SUV市场的18.8%。此外，还有中大型suv、大型suv和微型suv等细分市场，但销量相对较小，占SUV市场的比例分别为9.7%、5.3%and4.4%。

从区域市场来看，根据尚普咨询集团的数据显示，2023年上半年中国SUV市场主要集中在华东、华南和华北三大区域，分别占SUV市场的28.1%、21.7%and20.2%。其中华东地区是SUV市场的最大需求区域，销量达到267.6万辆，同比增长1.9%；华南地区是SUV市场的增长最快的区域，销量达到206.8万辆，同比增长10.1%；华北地区是SUV市场的竞争最激烈的区域，销量达到192.5万辆，同比下降0.8%。此外，还有西部、东北和中部等区域，但销量相对较低，占SUV市场的比例分别为14.9%、7.9%and7.2%。

从供需关系来看，根据尚普咨询集团的数据显示，2023年上半年中国SUV产量为1000万辆，同比增长3.1%，供应能力基本满足市场需求。但由于不同细分市场和区域市场的需求结构不同，部分热门产品出现了供不应求的现象，导致价格上涨和排队等待的情况。同时，由于原材料价格上涨、环保政策收紧、芯片短缺等因素的影响，部分企业面临着生产成本上升和产能不足的压力，影响了供应效率和质量。因此，在保证供应稳定性和质量安全性的前提下，提高供应灵活性和效率是SUV企业面临的重要任务。

从价格走势来看，根据尚普咨询集团的数据显示，2023年上半年中国SUV平均售价为16.8万元，同比上涨2.4%，环比下降0.6%。其中自主品牌SUV平均售价为11万元，同比上涨3.8%，环比下降0.9%；合资品牌SUV平均售价为22万元，同比上涨1.9%，环比下降0.5%；进口品牌SUV平均售价为40万元，同比上涨1.3%，环比下降0.3%。从产品类型来看，紧凑型suv平均售价为15万元，同比上涨2%，环比下降0.7%；中型suv平均售价为24万元，同比上涨2.1%，环比下降0.4%；小型suv平均售价为10万元，同比上涨3%，环比下降1%。价格走势受到了产品结构、市场竞争、消费者偏好等多重因素的影响。尚普咨询认为，SUV企业应根据市场变化和消费者需求，调整产品定价策略，提高产品附加值和竞争力。

从竞争策略来看，根据尚普咨询集团的数据显示，2023年上半年中国SUV市场的品牌格局呈现出多元化和分化的特征。前十大品牌的销量占SUV市场的61.2%，其中长城哈弗、上汽大众、吉利汽车、一汽大众和广汽丰田分别位居前五位，销量分别为113.9million,96.8million,85.7million,77.9million and67.8万辆。从产品类型来看，紧凑型suv的竞争最为激烈，前十大品牌的销量占紧凑型suv市场的75.4%，其中上汽大众途观、一汽大众探岳、广汽丰田汉兰达、吉利博越和长城哈弗H6分别位居前五位，销量分别为36.5million,35.9million,32.7million,31.8million and30.9万辆。从新能源SUV来看，特斯拉Model Y、比亚迪汉EV、蔚来ES6、小鹏G3和理想ONE分别位居前五位，销量分别为28.6million,26.4million,24.3million,22.1million and20.9万辆。尚普咨询认为，SUV企业应根据不同细分市场和区域市场的特点，制定差异化的竞争策略，提高品牌影响力和忠诚度。

从发展前景来看，根据尚普咨询集团的数据显示，2023年下半年中国SUV市场将保持稳定增长的态势，预计全年销量将达到2000万辆，同比增长4%。其中新能源SUV将继续保持高速增长的势头，预计全年销量将达到700万辆，同比增长40%。尚普咨询认为，SUV汽车行业是中国汽车产业的重要组成部分，也是近年来增长最快的细分市场之一。随着国内外市场需求的变化、技术创新的挑战、环境保护的压力和竞争对手的冲击等多重因素的影响，SUV汽车行业面临着机遇和挑战并存的局面。因此，SUV企业需要加强自主创新能力、提高产品质量和性价比、拓展海外市场和差异化竞争策略等方面的优势，以应对未来市场的变化和发展。

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