SUV（Sports Utility Vehicle) refers to a sports utility vehicle, which is a type of car that integrates cars, off-road vehicles and station wagons.SUVIt has the characteristics of large space, strong power, good passability and high safety, and has been favored by more and more consumers. According to the Champ Consulting Group,2023In the first half of the year, ChinaSUVMarket sales reached952.4Ten thousand vehicles, year-on-year growth2.7%, accounting for the passenger car market40%. Among them, independent brandSUVSales volume is486.8Ten thousand vehicles, down year on year1.9%, accountedSUVof the market51.1%; joint venture brandSUVSales volume is411.6Ten thousand vehicles, year-on-year growth8.6%, accountedSUVof the market43.2%; imported brandsSUVSales volume is54Ten thousand vehicles, year-on-year growth14.9%, accountedSUVof the market5.7%。

new energySUVIt has become a bright spot in the market, with sales reaching308.6Ten thousand vehicles, year-on-year growth37.3%, accounting for the new energy vehicle market81.5%. Among them, pure electricSUVSales volume is264.9Ten thousand vehicles, year-on-year growth38.9%, accounting for new energySUVof the market85.8%; Plug-in hybridSUVSales volume is43.7Ten thousand vehicles, year-on-year growth28.8%, accounting for new energySUVof the market14.2%. According to data from the Champ Consulting Group,2023Year6In January, China's new energy vehicle production and sales were completed.78.4million and80.610,000 vehicles, up year-on-year respectively32.8%and35.2%, the market share reached30.7%。2023Year1-6In January, the production and sales of new energy vehicles were completed respectively.378.8million and374.710,000 vehicles, up year-on-year respectively42.4%and44.1%, the market share reached28.3%。

In terms of product types, according to data from the Champ Consulting Group,2023First half of ChinasuvThe automotive industry is divided into three main categories: compactsuvMediumsuvand smallsuv. Which compactsuvis the most popular segment, with sales reaching403.9Ten thousand vehicles, year-on-year growth5.6%, accountedSUVof the market42.4%; Mediumsuvis the fastest growing segment, with sales reaching184.4Ten thousand vehicles, year-on-year growth13.8%, accountedSUVof the market19.4%Smallsuvis the most competitive market segment, with sales reaching178.6Ten thousand vehicles, down year on year3.2%, accountedSUVof the market18.8%. In addition, there are medium and largesuv, largesuvand microsuvsuch as market segments, but sales are relatively small, accountingSUVThe market proportions are9.7%、5.3%and4.4%。

In terms of regional markets, according to data from the Champ Consulting Group,2023First half of ChinaSUVThe market is mainly concentrated in East China, South China and North China, accountingSUVof the market28.1%、21.7%and20.2%. Among them, East China isSUVThe largest demand area of the market, sales reached267.6Ten thousand vehicles, year-on-year growth1.9%; South China isSUVThe fastest growing region of the market, sales reached206.8Ten thousand vehicles, year-on-year growth10.1%; North China isSUVThe most competitive areas of the market, sales reached192.5Ten thousand vehicles, down year on year0.8%. In addition, there are western, northeast and central regions, but sales are relatively low, accountingSUVThe market proportions are14.9%、7.9%and7.2%。

In terms of supply and demand, according to data from the Champ Consulting Group,2023First half of ChinaSUVThe yield is1000Ten thousand vehicles, year-on-year growth3.1%The supply capacity basically meets the market demand. However, due to the different demand structures of different market segments and regional markets, some popular products are in short supply, resulting in price increases and waiting in line. At the same time, due to the impact of rising raw material prices, tightening of environmental protection policies, chip shortages and other factors, some companies are facing the pressure of rising production costs and insufficient production capacity, which affects supply efficiency and quality. Therefore, under the premise of ensuring supply stability and quality security, improving supply flexibility and efficiency isSUVimportant tasks facing businesses.

In terms of price trends, according to data from the Champ Consulting Group,2023First half of ChinaSUVThe average selling price is16.8Ten thousand yuan, up year on year2.4%, month-on-month decline0.6%. Among them, independent brandSUVThe average selling price is11Ten thousand yuan, up year on year3.8%, month-on-month decline0.9%; joint venture brandSUVThe average selling price is22Ten thousand yuan, up year on year1.9%, month-on-month decline0.5%; imported brandsSUVThe average selling price is40Ten thousand yuan, up year on year1.3%, month-on-month decline0.3%. From the product type, compactsuvThe average selling price is15Ten thousand yuan, up year on year2%, month-on-month decline0.7%; MediumsuvThe average selling price is24Ten thousand yuan, up year on year2.1%, month-on-month decline0.4%SmallsuvThe average selling price is10Ten thousand yuan, up year on year3%, month-on-month decline1%. Price trends are influenced by multiple factors such as product structure, market competition, and consumer preferences. according to champ consulting,SUVEnterprises should adjust their product pricing strategies according to market changes and consumer needs to improve product added value and competitiveness.

In terms of competitive strategy, according to data from the Champ Consulting Group,2023First half of ChinaSUVThe brand pattern of the market shows the characteristics of diversification and differentiation. Sales of the top ten brands accountedSUVof the market61.2%, Among them, Great Wall Haval, SAIC Volkswagen, Geely Automobile, FAW-Volkswagen and GAC Toyota ranked the top five respectively, with sales113.9million,96.8million,85.7million,77.9million and67.8Ten thousand. From the product type, compactsuvThe competition is the most intense, with the top ten brands accounting for compactsuvof the market75.4%Among them, SAIC Volkswagen Tiguan, FAW Volkswagen Tanyue, GAC Toyota Highlander, Geely Boyue and Great Wall HaverH6were in the top five, with sales36.5million,35.9million,32.7million,31.8million and30.9Ten thousand. from new energySUVLook, Tesla.Model Y, BYD HanHOME, WeilaiES6, XiaopengG3and idealONEwere in the top five, with sales28.6million,26.4million,24.3million,22.1million and20.9Ten thousand. according to champ consulting,SUVEnterprises should formulate differentiated competitive strategies according to the characteristics of different market segments and regional markets to improve brand influence and loyalty.

From the perspective of development prospects, according to data from the Champ Consulting Group,2023The second half of ChinaSUVThe market will maintain a steady growth trend, and the annual sales volume is expected to reach2000Ten thousand vehicles, year-on-year growth4%. Among them, new energySUVWill continue to maintain the momentum of rapid growth, the full-year sales are expected to reach700Ten thousand vehicles, year-on-year growth40%. according to champ consulting,SUVThe automobile industry is an important part of China's automobile industry and one of the fastest growing market segments in recent years. With the change of domestic and foreign market demand, the challenge of technological innovation, the pressure of environmental protection and the impact of competitors and other factors,SUVThe automotive industry is facing both opportunities and challenges. Therefore,SUVEnterprises need to strengthen their independent innovation capabilities, improve product quality and cost-effectiveness, expand overseas markets and differentiate competitive strategies to cope with future market changes and development.