For detailed cases, please contact the consultant.
400-969-2866

2024-07-18 10:05:05 Source: Champ Consulting Visits:0
即时配送行业是指通过互联网平台或第三方服务商,为消费者提供同城范围内的快速配送服务,包括餐饮外卖、生鲜宅配、商超零售、鲜花蛋糕、医药配送、服装鞋帽、3C电子、美妆等品类。即时配送行业是新消费时代的重要支撑,随着消费者对于品质、多元、个性和便捷的需求不断提升,即时配送服务的市场规模和发展潜力巨大。
According to data from the Champ Consulting Group, 2022年,中国即时配送订单超过400亿单,同比增长约30%,市场规模约2000Billions of dollars。预计2023年全年,随着疫情防控措施的优化和消费需求的释放,中国即时配送订单有望达到500亿单左右,市场规模将突破2500亿元。与此同时,全球即时配送市场也在快速扩张,预计2023年全年将达到1500billion dollars。在这样的背景下,如何提升中国即时配送行业的国际竞争力,成为一个值得关注和探讨的问题。
尚普咨询认为,要提升中国即时配送行业的国际竞争力,需要从以下四个方面制定策略:
一是加强技术创新和智能化应用。技术是即时配送行业的核心驱动力,通过技术创新和智能化应用,可以提高运营效率、降低成本、优化用户体验、增强风险防控能力等。例如,利用大数据分析和人工智能算法,可以实现订单分配优化、路线规划优化、实时监控调度等;利用物联网技术和无人机、无人车等设备,可以实现自动化仓储管理、无人值守配送等;利用区块链技术和数字身份认证等手段,可以实现数据安全共享、信息透明追溯等。
二是优化运力管理和服务标准。运力是即时配送行业的基础资源,通过优化运力管理和服务标准,可以提高服务质量、满足用户需求、保障运营安全等。例如,建立灵活多样的运力供给模式,包括自建运力、加盟代理运力、众包运力等,以适应不同的业务场景和用户偏好;制定统一规范的服务标准,包括时效要求、服务态度、包装质量、安全保障等,以提升用户满意度和信任度;加强运力培训和激励机制,包括技能培训、职业认证、福利保障、绩效考核等,以提高运力的专业水平和忠诚度。
三是拓展多元化业务场景和合作伙伴。业务场景是即时配送行业的增长点,通过拓展多元化业务场景和合作伙伴,可以扩大市场覆盖、丰富产品线、增加收入来源等。例如,开发新的业务品类,如医疗健康、教育培训、家政服务等,以满足用户的多元化需求;与各类平台和商家建立合作关系,如电商平台、社区团购平台、本地生活服务平台等,以获取更多的订单来源;与政府部门和社会组织开展公益合作,如参与疫情防控物资配送、支持环保回收活动等,以展现社会责任。
四是提升品牌形象和社会责任。品牌形象是即时配送行业的核心资产,通过提升品牌形象和社会责任,可以增强用户认知、提升用户黏性、塑造良好口碑等。例如,建立统一的品牌标识和传播策略,如logo设计、广告投放、口碑营销等,以提升品牌知名度和美誉度;开展品牌活动和用户互动,如节日促销、会员福利、用户反馈等,以增加品牌亲和力和忠诚度;履行社会责任和法律义务,如遵守行业规范、保护用户隐私、缴纳税费等,以树立品牌信誉和形象。
总之,即时配送行业是一个充满活力和潜力的行业,面对国内外市场的机遇和挑战,需要从技术创新、运力管理、业务拓展、品牌提升等方面制定有效的策略,以提升中国即时配送行业的国际竞争力。
Consulting Services
economic database
See more>Brand Rankings
See more>Shangpu Consulting Group: Market Survey of Top Ten Brands of imported Fruits in January 2023
Shangpu Consulting Group: Market Research on Top Ten New Products of Electrical Appliances in December 2022
Shangpu Consulting Group: Market Survey of Top Ten Popular Brands in January 2023
Shangpu Consulting Group: Market Research on Top Ten Brands of Home Administration Cleaning in January 2023
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
Research Module | research content | ||||||
---|---|---|---|---|---|---|---|
Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
satisfaction survey | Employee satisfaction | user satisfaction | |||||
Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
Floor module | Landing implementation recommendations | Long-term cooperation | |||||
Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
Future business prediction | Overall credit rating | cooperative risk warning | |||||
Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
National/Global Status Certificate |
15 Year
Champ Consulting has been established for 15 years.
48 Intellectual Property Rights
Independent methodology
80% of the information comes from first-hand research.
118 Billionth
Self-built database 11.8 billion
Covering 1978 industries in China
0.1 billion new data per year
Industry Big Data Platform
118 +
Have a 300 team of professional consultants
Practical operation and management experience of top enterprises
88% of members have international PMP certificates
48 Item
Independent methodology
48 independent intellectual property rights
high-tech enterprise
Industry Big Data Platform
400-969-2866