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Expert opinion! Strategy of Improving International Competitiveness of Instant Distribution Industry in 2023

2024-07-18 10:05:05 Source: Champ Consulting Visits:0

The instant delivery industry refers to providing consumers with fast delivery services within the same city through Internet platforms or third-party service providers, including food delivery, fresh home delivery, supermarket retail, flower cake, pharmaceutical delivery, clothing, shoes and hats,3CElectronics, beauty and other categories. The real-time distribution industry is an important support for the new consumer era. With the continuous improvement of consumers' demand for quality, diversity, individuality and convenience, the market scale and development potential of real-time distribution services are huge.

According to data from the Champ Consulting Group, 2022Instant delivery orders in China exceeded 400Billion orders, up about 30% year-on-yearThe market size is about 2000.Billions of dollars . Estimated 2023Throughout the year, with the optimization of epidemic prevention and control measures and the release of consumer demand, China's instant delivery orders are expected to reach 500About 100 million orders, the market size will exceed 2500.Billions of dollars. At the same time, the global instant delivery market is also expanding rapidly, is expected to 2023The whole year will reach 1500billion dollars. In this context, how to improve the international competitiveness of China's real-time distribution industry has become a problem worthy of attention and discussion.

Shangpu Consulting believes that to enhance the international competitiveness of China's instant distribution industry, strategies need to be formulated from the following four aspects:

One is to strengthen technological innovation and intelligent application. Technology is the core driving force of the real-time distribution industry. Through technological innovation and intelligent application, it can improve operational efficiency, reduce costs, optimize user experience, and enhance risk prevention and control capabilities. For example, big data analysis and artificial intelligence algorithms can be used to optimize order distribution, route planning, real-time monitoring and scheduling, etc. Using Internet of Things technology and unmanned aerial vehicles, unmanned vehicles and other equipment, automatic warehouse management and unattended distribution can be realized. Using block chain technology and digital identity authentication and other means, data security sharing and transparent information traceability can be realized.

The second is to optimize capacity management and service standards. Transport capacity is the basic resource of the real-time distribution industry. By optimizing capacity management and service standards, service quality can be improved, user needs can be met, and operational safety can be ensured. For example, establish flexible and diverse transportation capacity supply modes, including self-built transportation capacity, franchise agent transportation capacity, crowdsourcing transportation capacity, etc., to adapt to different business scenarios and user preferences; formulate unified and standardized service standards, including timeliness requirements, service attitude, packaging quality, safety guarantee, etc., to improve user satisfaction and trust; strengthen transportation capacity training and incentive mechanism, including skills training, professional certification, welfare protection, performance appraisal, etc., to improve the professional level and loyalty of transportation capacity.

The third is to expand diversified business scenarios and partners. Business scenarios are the growth point of the instant distribution industry, and by expanding diversified business scenarios and partners, you can expand market coverage, enrich product lines, and increase revenue sources. For example, develop new business categories, such as medical and health, education and training, domestic service, etc., to meet the diversified needs of users; establish cooperative relations with various platforms and businesses, such as e-commerce platform, community group purchase platform, local life service platform, etc., to obtain more sources of orders; carry out public welfare cooperation with government departments and social organizations, such as participating in the distribution of epidemic prevention and control materials, supporting environmental protection recycling activities, etc, demonstrate social responsibility.

Four is to enhance the brand image and social responsibility. Brand image is the core asset of the real-time distribution industry. By improving brand image and social responsibility, it can enhance user awareness, enhance user stickiness, and create a good reputation. For example, establishing a unified brand identity and communication strategylogoDesign, advertising, word-of-mouth marketing, etc., to enhance brand awareness and reputation; carry out brand activities and user interaction, such as holiday promotions, member benefits, user feedback, etc., to increase brand affinity and loyalty; fulfill social responsibilities and legal obligations, Such as complying with industry norms, protecting user privacy, paying taxes, etc., to establish brand reputation and image.

In short, the real-time distribution industry is a dynamic and potential industry. Facing the opportunities and challenges of domestic and foreign markets, it is necessary to formulate effective strategies from the aspects of technological innovation, capacity management, business development, and brand promotion to enhance China's real-time distribution industry. International competitiveness.

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