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Market research company's service scope and process

2024-07-18 09:52:32 Source: Champu Consulting Visits:0

Scope of Services

The scope of services of a market research company refers to the content and type of market research services that a market research company can provide to its customers, which generally includes the following four aspects:

Market analysis: market analysis refers to the analysis of the basic situation of the market, such as market size, market structure, market segmentation, market demand, market supply, market price, market competition, market environment, etc., to help customers understand the current situation and characteristics of the market, evaluate the advantages and disadvantages of the market, and find the opportunities and threats of the market;

Market research: Market research refers to the investigation of specific market issues, such as market satisfaction, market potential, market risk, market effect, market impact, etc., to help customers solve market problems and problems, improve market efficiency and effectiveness, and enhance market trust and satisfaction;

Market forecast: market forecast refers to the future development of the market forecast, such as market trends, market changes, market demand, market supply, market prices, market competition, market environment, etc., to help customers predict market changes and impact, the development of market goals and strategies, grasp the opportunities and risks of the market;

Market consulting: Market consulting refers to providing advice and suggestions on market-related issues, such as market positioning, market objectives, market strategies, market measures, market evaluation, market optimization, etc., to help customers formulate and implement effective market strategies and improve market Competitiveness and profitability.

Service process

The service process of a market research company refers to the steps and sequence in which a market research company provides market research services to its customers, which generally includes the following six stages:

Demand analysis: demand analysis refers to the communication between the market research company and the customer, to understand the customer's industry background, market problems, market objectives, market budget, etc., to clarify the purpose and significance of market research, to determine the mode of cooperation and contract terms of market research;

Scheme design: scheme design refers to the market research company according to the needs of customers, design market research programs and plans, including market research objects, methods, indicators, time, costs, etc., to submit market research proposals and quotations to customers, to obtain customer confirmation and approval;

Data collection: data collection refers to the collection and collation of data related to market research, including quantitative and qualitative data, by the market research company using appropriate data sources and data methods according to the plan and plan of market research, such as market size, market share, market growth rate, market structure, market segmentation, market demand, market supply, market price, market competition, market environment, market trend, market forecast, etc;

Data analysis: data analysis refers to the market research company according to the market research indicators and methods, the use of appropriate data analysis and evaluation methods, the collection and collation of data analysis and evaluation, extract valuable information, find market problems and opportunities, evaluate the current situation and future of the market, to provide customers with based conclusions and suggestions;

Report writing: Report writing refers to the market research company writing a market research report based on the results of data analysis, including the background, purpose, method, process, results,Conclusion, suggestions, etc., as well as related data forms, charts, attachments, etc., to ensure the completeness, accuracy, readability and operability of the market research report;

Report delivery: Report delivery refers to the delivery of market research reports by market research companies to customers, including written reports and oral reports, as well as relevant data files, software, equipment, etc., to conduct in-depth discussions and communication with customers, answer customers' questions and feedback, help customers understand and apply market research reports, and improve the value and effectiveness of market research.

Conclusion

Market research is an important service provided by consulting companies for customers, which can help customers understand the market situation, formulate effective market strategies and improve market competitiveness. Market research companies are institutions that specialize in market research services, and their service scope and processes have certain norms and characteristics. This paper introduces the service scope and process of the market research company, which are: the service scope includes market analysis, market research, market forecast and market consultation, and the service process includes six stages: demand analysis, scheme design, data collection, data analysis, report writing and report delivery. This paper aims to provide some useful reference and enlightenment for consulting firms and clients.

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User evaluation

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise