Customized service mode

Customized service model is a service model tailored for customers by market research companies according to their specific needs. Under this service model, market research companies need to communicate deeply with customers to understand their market problems, objectives, budgets, etc., and then develop research programs specifically for customers, including research objectives, methods, scope, time, costs, and so on. In the process of implementing the research program, the market research company needs to keep in touch with the customer, feedback the research progress and results in a timely manner, and adjust and optimize according to the customer's feedback. After completing the research, the market research company needs to provide customers with detailed research reports, including data analysis, conclusions, suggestions, etc., and conduct in-depth discussions with customers to help customers solve market problems and achieve market goals.

Customized service model is characterized:

A high degree of flexibility and personalization, able to meet the different needs of customers;

High-quality research results, able to provide the information and answers required by customers;

Efficient research process, can save the customer time and resources;

High-density communication and communication can enhance customer trust and satisfaction.

The advantages of the customized service model are:

Able to provide customers with professional market research services to help customers solve complex market problems and improve market competitiveness;

Able to provide customers with customized research solutions, avoid unnecessary research content, and improve research efficiency and effectiveness;

Able to provide customers with in-depth data analysis, identify market opportunities and risks, and provide valuable suggestions and solutions;

Be able to provide customers with continuous service support, track the implementation and effect of research results, and provide follow-up optimization and improvement.

The disadvantages of the customized service model are:

High research costs, including human, material and financial resources, may exceed the customer's budget;

Long research time is required, including program development, data collection, data analysis, report writing, etc., which may delay the client's decision-making;

The need for high research skills, including research methods, data analysis, report presentation, etc., may exceed the capabilities of market research companies;

High research risks are required, including the authenticity, validity and reliability of the data, which may affect the accuracy and credibility of the research results.

The applicable scenarios of the customized service model are:

The customer's market problem is more complex, the need for professional market research services;

The customer's market demand is special, the need for personalized market research program;

The customer's market target is relatively clear, need accurate market research results;

The customer's market budget is adequate and can bear the high cost of market research.

Standardized service model

The standardized service model is a service model provided by market research companies to customers according to the general needs of the market. In this service mode, the market research company does not need to have in-depth communication with the customer, but directly provides the customer with some well-developed research programs, including research purpose, method, scope, time, cost, etc. In the process of implementing the research plan, the market research company does not need to keep in touch with the customers, but collects and analyzes data according to the requirements of the research plan. After completing the research, the market research company needs to provide customers with standard research reports, including data analysis, conclusions, recommendations, etc., but does not need to have in-depth discussions with customers, nor does it need to provide customers with follow-up service support.

The standardized service model is characterized:

Low flexibility and personalization, can not meet the different needs of customers;

Medium-quality research results that do not provide the information and answers required by clients;

A moderately efficient research process that does not save the client's time and resources;

Low-density communication and communication cannot enhance customer trust and satisfaction.

The advantages of the standardized service model are:

Able to provide customers with rapid market research services to help customers understand the market situation, the development of basic market strategy;

Able to provide customers with mature research solutions, avoid unnecessary research risks, and improve research accuracy and credibility;

Able to provide customers with concise data analysis, find market trends and characteristics, and provide general suggestions and solutions;

It can provide customers with low service prices, save customers' market research costs, and improve customers' return on market investment.

The disadvantages of the standardized service model are:

Can not provide customers with professional market research services, help customers solve complex market problems, improve market competitiveness;

Can not provide customers with customized research programs to meet the special needs of customers, improve research efficiency and effectiveness;

Unable to provide customers with in-depth data analysis, identify market opportunities and risks, and provide valuable suggestions and solutions;

Unable to provide customers with continuous service support, track the implementation and effect of research results, and provide follow-up optimization and improvement.

The applicable scenarios of the standardized service model are:

The customer's market problem is relatively simple, do not need professional market research services;

The customer's market demand is relatively general, do not need personalized market research program;

The customer's market objectives are vague and do not require accurate market research results;

The customer's market budget is tight and cannot bear the high cost of market research.

integrated service mode

The integrated service model is a service model provided by market research companies to customers based on the comprehensive needs of the market. In this service mode, the market research company needs to communicate with the customer to a certain extent to understand the customer's market problems, objectives, budget, etc., and then select or combine the research plan suitable for the customer, including the research purpose, method, scope, time, cost, etc. In the process of implementing the research program, the market research company needs to maintain a certain degree of contact with the customer, regularly feedback the research progress and results, and make a certain degree of adjustment and optimization according to the customer's feedback. After completing the research, the market research company needs to provide customers with comprehensive research reports, including data analysis, conclusions, suggestions, etc., and have a certain degree of discussion with customers to help customers solve market problems and achieve market goals.

The integrated service model is characterized:

Moderate flexibility and personalization, able to meet some of the customer's needs;

Medium-quality research results, able to provide part of the information and answers required by the client;

A moderately efficient research process that can save part of the client's time and resources;

Medium-density communication and communication can enhance customer's partial trust and satisfaction.

The advantages of the integrated service model are:

Able to provide customers with suitable market research services to help customers solve general market problems and improve market competitiveness;

Be able to provide customers with selected or combined research solutions, avoid inappropriate research content, and improve research efficiency and effectiveness;

Able to provide customers with comprehensive data analysis, find market trends and characteristics, and provide general suggestions and solutions;

Be able to provide customers with certain service support, track the implementation and effect of research results, and provide certain optimization and improvement.

The disadvantages of the integrated service model are:

Can not provide customers with professional market research services, help customers solve complex market problems, improve market competitiveness;

Can not provide customers with customized research programs to meet the special needs of customers, improve research efficiency and effectiveness;

Unable to provide customers with in-depth data analysis, identify market opportunities and risks, and provide valuable suggestions and solutions;

Unable to provide customers with continuous service support, track the implementation and effect of research results, and provide follow-up optimization and improvement.

The applicable scenarios of the integrated service model are:

The customer's market problems are relatively general and do not require professional market research services;

The customer's market demand is more diverse, do not need personalized market research program;

The customer's market target is relatively clear, do not need accurate market research results;

The customer's market budget is relatively moderate and can bear a certain amount of market research costs.

consulting service mode

The consulting service model is a service model provided by a market research company according to the overall needs of the customer. Under this service model, market research companies need to communicate comprehensively with customers to understand their market problems, objectives, budgets, etc., and then work out a research plan that covers the overall needs of customers, including research objectives, methods, scope, time, cost, etc. In the process of implementing the research plan, the market research company needs to maintain close contact with the customer, feedback the research progress and results in real time, and make comprehensive adjustments and optimizations according to the customer's feedback. After completing the research, the market research company needs to provide customers with comprehensive research reports, including data analysis, conclusions, recommendations, etc., and conduct comprehensive discussions with customers to help customers solve market problems and achieve market goals.

The characteristics of the advisory service model are:

A high degree of flexibility and personalization, able to meet all the needs of customers;

High-quality research results, able to provide all the information and answers required by customers;

Efficient research process, able to save the customer all the time and resources;

High-density communication and communication can enhance all the trust and satisfaction of customers.

The advantages of the consulting service model are:

Able to provide customers with professional market research services to help customers solve complex market problems and improve market competitiveness;

Able to provide customers with customized research solutions to meet all customer needs and improve research efficiency and effectiveness;

Able to provide customers with in-depth data analysis, identify market opportunities and risks, and provide valuable suggestions and solutions;

Be able to provide customers with continuous service support, track the implementation and effect of research results, and provide follow-up optimization and improvement.

The disadvantages of the advisory service model are:

High research costs, including human, material and financial resources, may exceed the customer's budget;

Long research time is required, including program development, data collection, data analysis, report writing, etc., which may delay the client's decision-making;

The need for high research skills, including research methods, data analysis, report presentation, etc., may exceed the capabilities of market research companies;

High research risks are required, including the authenticity, validity and reliability of the data, which may affect the accuracy and credibility of the research results.

The applicable scenarios of the consulting service model are:

The customer's market problem is more complex, the need for professional market research services;

The customer's market demand is special, the need for personalized market research program;

The customer's market target is relatively clear, need accurate market research results;

The customer's market budget is adequate and can bear the high cost of market research.

Conclusion

Market research is an important service provided by consulting companies, which can help customers understand the market situation, formulate effective market strategies and improve market competitiveness. Market research companies provide customers with a variety of service models, this article will analyze four common service models, namely: customized service model, standardized service model, integrated service model and consulting service model. This paper analyzes the characteristics, advantages, disadvantages and applicable scenarios of these four service models, in order to provide some useful reference and enlightenment for market research companies and customers.