Determine the objectives and scope of the analysis

Determining the analysis objectives and scope is the first and most important step in the industry market demand analysis. In this step, the consulting firm needs to have in-depth communication with the client, understand the client's industry background, market issues, market objectives, market budget, etc., clarify the purpose and significance of the analysis, and formulate the analysis plan and plan, including the object, method, index, time, cost, etc.

Methods for determining the objectives and scope of the analysis are:

SWOT analysis: SWOT analysis is a method to analyze the strengths, weaknesses, opportunities and threats of the customer's industry, which can help customers identify their core competitiveness, find the potential demand of the market, and formulate appropriate market strategies;

SMART principle: SMART principle is a principle of setting analysis objectives, which requires the analysis objectives to be specific, measurable, achievable, relevant and time-bound, which can help customers clarify the direction of analysis and improve the efficiency and effectiveness of analysis;

PDCA cycle: The PDCA cycle is a method of developing an analysis plan and plan, including four stages: planning, execution, inspection and improvement, which can help customers develop feasible analysis plans and plans to ensure the quality and progress of the analysis.

Collecting and collating data

Collecting and organizing data is the second and most basic step in the analysis of industry market demand. In this step, the consulting company needs to use appropriate data sources and data methods according to the analysis plan and plan to collect and sort out data related to the analysis object, including quantitative data and qualitative data, such as market size, market share, market growth rate, market structure, market segmentation, market demand, market supply, market price, market competition, market environment, market trend, market forecast, etc.

Methods for collecting and organizing data include:

Literature survey method: Literature survey method is a method of collecting and organizing data by using existing literature, such as industry reports, market reports, policy documents, professional journals, academic papers, etc., which can help customers obtain some basic, macro and authoritative data information;

Field survey method: Field survey method is a method of collecting and sorting data by personally arriving at the scene of the object of analysis, such as the market, enterprises, consumers, etc., which can help customers obtain some specific, micro and real data information;

Questionnaire survey method: Questionnaire survey method is a method to collect and organize data from relevant personnel of the analysis object, such as market participants, market experts, market consumers, etc., by designing and distributing questionnaires containing analysis questions, which can help customers obtain some systematic, statistical and quantitative data information;

Interview survey method: Interview survey method is a method of collecting and organizing data through face-to-face or telephone or network communication with relevant personnel of the object of analysis, such as market participants, market experts, market consumers, etc., which can help customers obtain some in-depth, qualitative and subjective data information.

Analyze and evaluate data

Analyzing and evaluating data is the third and core step of industry market demand analysis. In this step, the consulting company needs to analyze and evaluate the collected and collated data according to the analysis objectives and indicators, apply appropriate data analysis and evaluation methods, extract valuable information, discover market problems and opportunities, evaluate the current situation and future of the market, and provide customers with based conclusions and suggestions.

Methods for analyzing and evaluating data are:

Descriptive analysis: Descriptive analysis is a method of describing and summarizing data, such as mean, median, plural, variance, standard deviation, frequency, frequency, percentage, etc., which can help customers understand the basic characteristics and distribution of data;

Inferential analysis: Inferential analysis is a method of inferring and testing data, such as hypothesis testing, correlation analysis, regression analysis, variance analysis, card analysis, etc., which can help customers judge the significance and relevance of data, establish data causality and prediction models;

Comprehensive analysis method: comprehensive analysis method is a method of comprehensive and evaluation of data, such as hierarchical analysis, main component analysis, cluster analysis, factor analysis, gray correlation analysis, etc., can help customers to consider the data of multiple aspects and dimensions, evaluation of the merits and importance of data;

Comparative analysis: Comparative analysis is a method of comparing and analyzing data, such as ratio analysis, ring analysis, horizontal analysis, vertical analysis, deviation analysis, etc., which can help customers compare changes and differences in data, analyze the causes and effects of data.

ProposedConclusionand recommendations

The conclusion and suggestion is the fourth and final step of the industry market demand analysis. In this step, the consulting company needs to put forward conclusions and suggestions in line with the analysis objectives according to the analysis and evaluation data, including the current situation, trends, forecasts, problems, opportunities, strategies, measures, etc. of market demand, so as to provide useful guidance and reference for customers, help customers formulate effective market strategies and improve market competitiveness.

The methods for presenting conclusions and recommendations are:

Logical deduction: Logical deduction is a reasoning method from general to individual, from theory to practice, from cause to result, which can help customers draw reasonable conclusions from data analysis and derive feasible suggestions from the conclusions;

Inductive summary method: Inductive summary method is a reasoning method from individual to general, from practice to theory, from results to causes, which can help customers extract key information from data analysis and summarize useful suggestions from the information;

Comparative analysis: Comparative analysis is a kind of analysis method to find out the advantages and disadvantages and differences by comparing different data, situations, schemes, effects, etc., which can help customers evaluate the best choice from data analysis and put forward the best suggestions from the choice;

Empirical verification method: Empirical verification method is an analytical method to verify the correctness and validity of data, conclusions and recommendations through experiments, tests, simulations, cases, etc., which can help customers to verify reliable results from data analysis and make credible recommendations from the results.

Conclusion

Industry market demand analysis is an important service provided by consulting companies for customers, which can help customers understand the market situation of their industry, predict the changing trend of market demand, formulate effective market strategies and improve market competitiveness. This paper introduces the four steps and methods of industry market demand analysis, namely: determining the analysis objectives and scope, collecting and organizing data, analyzing and evaluating data, proposingConclusionand recommendations. This paper analyzes the specific content and operation method of these four steps, in order to provide some useful reference and enlightenment for consulting companies and customers.