Analysis of the external environment of market research companies.

The external environment of market research companies mainly includes five aspects: politics and law, economy, social culture, technology and industry. These factors have an important impact on the development and competition of market research companies. We can use PEST analysis to summarize the main characteristics and trends of these factors.

Political and legal aspects: The business of market research companies involves sensitive areas such as foreign-related investigations, data security, privacy protection, and anti-monopoly. They need to comply with relevant laws, regulations and industry norms, otherwise they may face legal risks and reputation losses. At the same time, the government's policy guidance and support will also have an impact on the business of market research companies. For example, the government's attention and support to certain industries or fields will increase the demand and opportunities for market research.

Economic aspects: the business of market research companies is affected by the economic cycle. When the economic growth slows down or there is a crisis, the marketing investment of enterprises will decrease, the demand for market research will decrease, and the revenue and profits of market research companies will be under pressure. Conversely, when economic growth stabilizes or accelerates, firms' marketing investments will increase, the demand for market research will rise, and the revenues and profits of market research firms will increase.

Social and cultural aspects: the business of market research companies involves the insight and understanding of consumers, and needs to pay attention to the changes and trends of social culture, such as consumers' values, lifestyle, consumption habits, demand motivation, etc. These factors will affect consumers' purchasing behavior and preferences, thus affecting the contents and methods of market research. At the same time, market research companies also need to pay attention to social responsibility and ethical standards, and avoid making market research that does not meet social expectations and interests, so as to maintain the credibility and legitimacy of market research.

Technical aspects: the business of market research companies depends on the development and innovation of technology. Technological progress can provide more data sources, data analysis, data presentation and data application methods and means for market research, such as the Internet, mobile devices, big data, artificial intelligence, cloud computing, etc. These technologies can improve the efficiency and effect of market research and reduce the cost and risk of market research, expand the field and scope of market research. At the same time, changes in technology will also bring new challenges and competition to market research, such as the complexity, uncertainty, variability and uncontrollability of technology, as well as the substitution, permeability and diffusion of technology, which will affect the reliability and effectiveness of market research, as well as the competitive advantages and barriers of market research.

Industry: The industry environment in which a market research company operates will also have an impact on its business and competition, and we can use the Porter Five Forces model to analyze the competitive landscape of the market research industry.

Barriers to entry: The barriers to entry in the market research industry are relatively low, mainly in terms of capital, talent, customers, brands and qualifications. With the development of technology and the expansion of the market, the barriers to entry in the market research industry have been reduced, and new market research companies and other types of companies (e. g. consulting companies, advertising companies, data companies, etc.) are likely to enter the market research industry, increasing the competitive pressure in the market research industry.

Threat of substitutes: The threat of substitutes in the market research industry is relatively high, mainly from the company's own market research capabilities, other types of business services, other types of data sources and analytical methods. With the development of technology and the change of the market, the threat of substitutes in the market research industry has increased. Market research companies need to constantly innovate and enhance their service value to resist the impact of substitutes.

Buyer's bargaining power: The buyer's bargaining power in the market research industry is relatively high, mainly from the demand elasticity of market research, the price sensitivity of market research, the information transparency of market research, the substitution of market research and the customer concentration of market research. With the development of the market and the change of customers, the buyer's bargaining power in the market research industry has been enhanced. Market research companies need to constantly meet and exceed the expectations and needs of customers in order to maintain and improve their bargaining power.

Seller bargaining power: The relatively low bargaining power of sellers in the market research industry comes from the supply elasticity of market research, the cost sensitivity of market research, the degree of differentiation of market research, the concentration of suppliers in market research and the loyalty of suppliers in market research. As competition and supply increase in the market, the bargaining power of sellers in the market research industry has weakened, and market research companies need to continuously reduce and control their costs and risks in order to maintain and improve their profit margins.

Competition between existing competitors: The competition between existing competitors in the market research industry is relatively high, mainly from the homogenization of market research products, market saturation of market research, customer loyalty of market research, exit barriers of market research and competitive means of market research. As the market develops and competition intensifies, competition among existing competitors in the market research industry has intensified, and market research companies need to continuously differentiate and optimize their products and services in order to maintain and improve their market share and competitive position.

In summary, the external environment of market research companies presents changeable and complex characteristics, and market research companies need to flexibly adjust their strategic choices according to the changes and influences of the external environment to adapt to the needs and competition of the market.

Internal Resource Analysis of Market Research Companies

The internal resources of market research companies mainly include human resources, financial resources, material resources, information resources and organizational resources, which play an important role in supporting the development and competition of market research companies. We can use VRIO analysis to assess the value, scarcity, non-replicability, and degree of organization of these resources.

Human resources: The human resources of a market research company are its core and most important resources. The human resources of a market research company mainly include market research designers, executors, analysts and consultants. These personnel need to have professional market Research knowledge, skills, experience and literacy, as well as good communication, collaboration, innovation and problem-solving capabilities. The human resources of market research companies have high value because they can provide market research companies with high-quality market research products and services, meet customer needs and expectations, and create customer value and satisfaction. The human resources of market research companies are also very scarce, because the training and reserve of market research talents takes a long time and cost, and the mobility and competitiveness of market research talents are also very high. Market research companies need to constantly attract and retain excellent market research talents in order to maintain their advantages in human resources. The human resources of market research companies are also highly non-replicable, because the knowledge, skills, experience and literacy of market research talents are difficult to imitate and copy, and the personality, style and attitude of market research talents are also difficult to replace and imitate. Market research companies need to continuously cultivate and improve their human resources characteristics to form their own human resources differentiation. The human resources of market research companies also have a high degree of organization, because market research companies need to establish and improve their own human resources management systems and mechanisms, including human resources planning, recruitment, training, motivation, evaluation, development, etc., to ensure that their human resources can effectively play their role and value, and serve the strategic objectives of market research companies.

Financial resources: The financial resources of a market research company are its most basic and important resources, and the financial resources of a market research company mainly include revenue, profits, assets, liabilities, cash flow, etc., which reflect the financial position and financial capacity of the market research company. The financial resources of market research companies are of some value because they can provide the necessary financial support for market research companies, meet the needs of the operation and development of market research, and create the economic benefits of market research. The financial resources of market research companies have a certain scarcity, because the income and profits of market research are affected by market demand and competition, the assets and liabilities of market research are affected by market risks and opportunities, and the cash flow of market research is affected by the cycle and settlement of market research. Market research companies need to continuously optimize and manage their financial resources to keep their financial resources adequate and healthy. The financial resources of market research companies cannot be copied to a certain extent, because the income and profits of market research depend on the brand and reputation of market research, the assets and liabilities of market research depend on the strategy and investment of market research, and the cash flow of market research depends on The efficiency and effect of market research, market research companies need to continuously improve and protect their financial resource advantages to form their own financial resource barriers. The financial resources of market research companies have a certain degree of organization, because market research companies need to establish and improve their own financial management systems and mechanisms, including financial planning, budgeting, accounting, reporting, analysis, control, etc., to ensure that their financial resources can be effectively used and value-added, and serve the strategic objectives of market research companies.

Material resources: The material resources of the market research company are its most basic and important resources. The material resources of the market research company mainly include the equipment, materials, venues, transportation, etc. of the market research, which provide the necessary material conditions and guarantees for the implementation and completion of the market research. The material resources of market research companies have a certain value, because they can provide efficient and convenient market research tools and means for market research companies, meet the requirements of the quality and speed of market research, and create operational efficiency and customer satisfaction of market research. Market research companies have a certain scarcity of material resources, because market research equipment, materials, space, transportation, etc. need to invest the corresponding cost and time, market research companies need to constantly update and maintain their own material resources, in order to maintain their own material resources advanced and applicable. The material resources of market research companies have a certain degree of non-replicability, because the equipment, materials, venues, transportation, etc. of market research match the characteristics and needs of market research, market research companies need to constantly optimize and customize their own material resources to form their own material resources characteristics. The material resources of market research companies have a certain degree of organization, because market research companies need to establish and improve their own material resources management system and mechanism, including material resources procurement, storage, distribution, use, recovery, etc., to ensure that their material resources can be effectively allocated and utilized.

Information resources: The information resources of market research companies are their most important and valuable resources. The information resources of market research companies mainly include market research data, reports, knowledge, experience, etc., which provide the necessary information foundation and support for market research analysis and consultation. The information resources of market research companies are of high value because they can provide market research companies with in-depth and comprehensive market insight and understanding, meet the needs of customers' decisions and actions, and create customers' cognition and trust. The information resources of market research companies are also highly scarce, because market research data, reports, knowledge, experience, etc. require a lot of time and cost, and market research companies need to continuously collect and organize their own information resources in order to keep their information resources rich and updated. The information resources of market research companies are also highly non-replicable, because market research data, reports, knowledge, experience, etc. are combined with market research methods and techniques, market research companies need to constantly innovate and optimize their information resources in order to form their own information resources professional and unique. The information resources of market research companies also have a high degree of organization, because market research companies need to establish and improve their own information resource management systems and mechanisms, including the acquisition, storage, processing, sharing, and application of information resources to ensure that their own Information resources can be effectively managed and utilized to serve the strategic goals of market research companies.

Organizational resources: the organizational resources of a market research company are its most important and influential resources, and the organizational resources of a market research company mainly include the culture, structure, process, system and relationship of market research, which provide the necessary organizational conditions and guarantees for the coordination and implementation of market research. The organizational resources of market research companies are of high value because they can provide efficient and flexible organizational operation and management for market research companies, meet the needs of changes and challenges in market research, and create organizational effectiveness and customer satisfaction in market research. The organizational resources of market research companies are also highly scarce, because the culture, structure, process, system, relationship, etc. of market research require a lot of time and cost, and market research companies need to continuously build and develop their own organizational resources in order to keep their organizational resources advanced and adaptable. The organizational resources of market research companies are also highly non-replicable, because the culture, structure, process, system and relationship of market research are in line with the concept and objectives of market research. Market research companies need to constantly improve and strengthen their organizational resources in order to form their own organizational resources characteristics and advantages. The organizational resources of market research companies also have a high degree of organization, because market research companies need to establish and improve their own organizational resource management systems and mechanisms, including the design, allocation, coordination, incentive, evaluation, improvement, etc. of organizational resources to ensure that their organizational resources can effectively support and promote the realization of the strategic objectives of market research companies.

In summary, the internal resources of market research companies show diversified and rich characteristics, market research companies need to allocate and utilize their own internal resources reasonably according to the value and influence of internal resources to support the development and competition of market research companies.

Analysis on the Core Competence of Market Research Company

The core competitiveness of a market research company is its most important and distinctive ability, and the core competitiveness of a market research company mainly includes the brand, technology, service and customer of the market research, which provides the necessary guarantee and motivation for the competition and success of the market research. We can use VRIO analysis to assess the value, scarcity, non-replicability, and degree of organization of these capabilities.

Brand: The brand of a market research company is its most important and valuable ability. The brand of a market research company mainly includes the name, logo, slogan, image, reputation, etc. of the market research. These elements provide the necessary foundation and support for the cognition and trust of the market research. The brands of market research companies are of high value because they can provide market research companies with a high degree of market visibility and reputation, meet the needs of customer recognition and choice, and create customer loyalty and recommend. The brand of market research company also has a high scarcity, because the name, logo, slogan, image, reputation, etc. of market research need to invest a lot of time and cost, market research company needs to constantly shape and maintain their own brand, in order to maintain their own brand unique and excellent. The brand of the market research company also has a high degree of non-replicability, because the name, logo, slogan, image, reputation, etc. of the market research are consistent with the characteristics and values of the market research, the market research company needs to constantly strengthen and spread its own brand, in order to form its own brand differences and advantages. The brand of the market research company also has a high degree of organization, because the market research company needs to establish and improve its own brand management system and mechanism, including brand positioning, planning, promotion, protection, monitoring, etc., to ensure that its brand can be effectively established and developed to serve the strategic objectives of the market research company.

Technology: The technology of a market research company is its most important and valuable ability, and the technology of a market research company mainly includes market research methods, tools, models, algorithms, etc., which provide the necessary technical conditions and guarantees for the implementation and completion of market research. The technology of market research companies is of high value because they can provide efficient and accurate market research techniques and means for market research companies, meet the accurate and timely needs of customers, and create efficiency and effectiveness for customers. The technology of market research companies is also highly scarce, because the methods, tools, models, algorithms, etc. of market research require a lot of time and cost, and market research companies need to constantly develop and update their technology to keep their technology advanced and applicable. The technology of market research companies is also highly non-replicable, because the methods, tools, models, algorithms, etc. of market research are matched with the purpose and needs of market research, market research companies need to constantly innovate and optimize their own technology to form their own technical expertise and uniqueness. The technology of market research companies also has a high degree of organization, because market research companies need to establish and improve their own technology management systems and mechanisms, including technology development, application, protection, transfer, evaluation, etc., to ensure that their technology can effectively support and promote the realization of the strategic objectives of market research companies.

Services: The services of a market research company are its most important and valuable capabilities, and the services of a market research company include the design, execution, analysis, and consulting of market research, which provide the necessary service conditions and guarantees for the delivery and satisfaction of market research. The services of market research companies have high value because they can provide market research companies with high-quality and high-level market research services and solutions to meet the needs of customers' problems and goals, and create customer value and satisfaction. The services of market research companies are also highly scarce, because the design, execution, analysis and consulting of market research require a lot of time and cost, and market research companies need to constantly improve and upgrade their services in order to maintain their quality and efficiency. The services of market research companies are also highly non-replicable, because the design, execution, analysis, and consulting of market research are consistent with the content and results of market research. Market research companies need to continuously innovate and customize their services to form their own services. Professional and unique. The services of market research companies also have a high degree of organization, because market research companies need to establish and improve their own service management systems and mechanisms, including service planning, organization, coordination, supervision, evaluation, etc., to ensure that their services can be effectively delivered and met for the strategic objectives of market research companies.

Customers: The customers of the market research company are its most important and valuable capabilities, and the customers of the market research company mainly include the demand side, the user side, the beneficiary side, etc. of the market research, these elements provide the necessary customer base and support for the existence and development of the market research. The customers of market research companies have high value because they can provide stable and continuous market demand and income for market research companies, meet the needs of market research development and profitability, and create market and social benefits of market research. Market research companies also have a high scarcity of customers, because the demand side of market research, users, beneficiaries, etc. need to invest a lot of time and cost, market research companies need to continue to expand and maintain their customers in order to maintain their customer diversity and loyalty. The customers of market research companies are also highly non-replicable, because the demand side, users, beneficiaries, etc. of market research are interdependent with the relationship and value of market research, and market research companies need to continuously deepen and optimize their customers in order to form their own customer characteristics and advantages. The customers of market research companies also have a high degree of organization, because market research companies need to establish and improve their own customer management systems and mechanisms, including customer identification, analysis, selection, service, satisfaction, retention, etc., to ensure that their customers can be effectively obtained and utilized to serve the strategic objectives of market research companies.

In summary, the core competitiveness of market research companies presents a multi-faceted and high-level characteristics, market research companies need to be based on the value and impact of core competitiveness, reasonable play and use of their core competitiveness to support the competition and success of market research companies.

Analysis of strategic objectives of market research companies

The strategic objectives of a market research company are its most important and guiding objectives, and the strategic objectives of a market research company mainly include the vision, mission, objectives, strategies, etc. of the market research, which provide the necessary guidance and support for the direction and path of the market research. We can use SMART analysis to assess the specificity, measurability, realizability, relevance, and timeliness of these elements.

Vision: The vision of the market research company is its most important and far-sighted goal, the vision of the market research company mainly describes the ideal state and expected results of the market research, these elements provide the necessary foundation and support for the motivation and motivation of the market research. The vision of market research companies has a certain degree of specificity, because they can provide market research companies with clear and definite market positioning and development direction, such as becoming a leader, innovator, participant, etc. in the market research industry. The vision of the market research company is also measurable, as they can provide the market research company with considerable and comparable market indicators and performance, such as market share, market growth, market satisfaction, etc. The vision of market research companies also has a certain degree of realizability, because they can provide market research companies with feasible and achievable market opportunities and challenges, such as market demand, market competition, market changes, etc. The vision of market research companies is also relevant because they can provide market research companies with market environment and customer needs, such as market trends, market norms, market expectations, etc. The vision of market research companies also has a certain time limit, because they can provide market research companies with clear and reasonable market time and stage, such as short-term, medium-term, long-term, etc.

Mission: The mission of a market research company is its most important and meaningful goal. The mission of a market research company mainly describes the existence significance and value proposition of market research. These elements provide necessary guidance and support for the direction and path of market research. The mission of market research companies is highly specific because they can provide market research companies with clear and clear market positioning and value propositions, such as providing customers with professional, reliable and efficient market research services and solutions. The mission of market research companies is also highly measurable because they can provide market research companies with considerable and comparable market indicators and performance, such as customer satisfaction, customer loyalty, customer recommend, etc. The mission of market research companies is also highly achievable because they can provide market research companies with feasible and achievable market opportunities and challenges, such as customer needs, customer problems, customer goals, etc. The mission of market research companies is also highly relevant, because they can provide market research companies with market environment and customer needs, such as market changes, market competition, market norms, etc. The mission of market research companies is also very time-bound, because they can provide market research companies with clear and reasonable market time and stage, such as now, future, forever, etc.

Objectives: The objectives of the market research company are its most important and operational objectives, and the objectives of the market research company describe the specific tasks and expected results of the market research, which provide the necessary planning and support for the implementation and completion of the market research. The objectives of market research companies are highly specific because they can provide market research companies with clear and definite market tasks and results, such as how many market research projects to complete, how many market research indicators to achieve, how many market research awards to win, etc. The objectives of market research companies are also highly measurable because they can provide market research companies with considerable and comparable market indicators and performance, such as market share, market growth, market profit, etc. The objectives of market research companies are also highly achievable because they can provide market research companies with feasible and achievable market opportunities and challenges, such as market demand, market competition, market changes, etc. The objectives of market research companies are also highly relevant because they can provide market research companies with market environment and customer needs, such as market trends, market norms, market expectations, etc. The objectives of market research companies are also highly time-bound because they can provide market research companies with clear and reasonable market time and stage, such as this year, this quarter, this month, etc.

Strategy: The strategy of the market research company is its most important and selective target, and the strategy of the market research company mainly describes the specific methods and action plans of the market research, which provide the necessary guidance and support for the implementation and completion of the market research. The strategies of market research companies are highly specific, because they can provide market research companies with clear and definite market methods and action plans, such as what market research methods, tools, models, algorithms, etc. to adopt, what market research processes, steps, tasks, responsibilities, etc. to implement, and what market research data, reports, knowledge, experience, etc. to analyze, consult what kind of market research questions, objectives, plans, suggestions, etc. The strategies of market research companies are also highly measurable because they can provide market research companies with considerable and comparable market indicators and performance, such as the efficiency, effectiveness, quality, and satisfaction of market research. The strategies of market research companies are also highly achievable because they can provide market research companies with feasible and achievable market opportunities and challenges, such as market demand, market competition, market changes, etc. The strategies of market research companies are also highly relevant because they can provide market research companies with consistent and adaptive market environments and customer needs, such as market trends, market norms, market expectations, etc. The strategies of market research companies are also highly time-bound because they can provide market research companies with clear and reasonable market time and stages, such as short-term, medium-term, long-term, etc.

To sum up, the strategic objectives of market research companies show the characteristics of multi-level and high standards. Market research companies need to reasonably formulate and implement their own strategic objectives according to the value and impact of strategic objectives, so as to realize the vision and mission of market research companies.

Conclusion

Market research is an important business service, which can help enterprises to understand the market demand, competitors, consumer behavior and other key information, so as to formulate effective marketing strategies. As a professional organization providing this service, market research companies are facing increasingly fierce competition and need to constantly adjust their strategic choices according to market changes and customer needs in order to maintain competitive advantage and profitability. Taking Shangpu Consulting as an example, this paper analyzes the external environment, internal resources, core competitiveness and strategic objectives of market research companies, as well as the strategic choices that market research companies should adopt under different competitive situations, including market segmentation, target market, brand positioning, service innovation, and partners. This paper aims to provide a framework for the strategic analysis and formulation of market research firms to respond to the challenges and opportunities of the market.