1. quantitative and qualitative combination

Market demand analysis is a work involving a large amount of data and information. When conducting market demand analysis, Shangpu Consulting not only focuses on collecting and analyzing quantitative data, such as market size, growth rate, market share, number of consumers, consumption level, etc. It also pays attention to collecting and analyzing qualitative data, such as consumer demand, preference, satisfaction, loyalty, perceived value, purchase motivation, etc. Quantitative data can reflect the basic conditions and laws of the market, and qualitative data can reflect the deep-seated characteristics and changes of the market. Through a combination of quantitative and qualitative methods, Shangpu Consulting can fully grasp the current situation and trends of the market and provide customers with strong data support and insight.

For example, Champ Consulting has provided demand analysis services for an internationally renowned sneaker brand in the Chinese market. Shangpu Consulting not only collects quantitative data on the scale, growth, structure and competition of China's sneaker market, but also collects qualitative data on Chinese consumers' demand, preference, perception and purchase of sneaker through questionnaires, interviews and observation. Through a comprehensive analysis of these data, Shangpu Consulting found the following characteristics of China's sneaker market:

The market size is huge, but the growth is slowing down, the competition is fierce, the brand concentration is high, and the consumer's cognition and loyalty to the brand are not high.

The needs of consumers are diversified, not only paying attention to the functionality, comfort and durability of sneaker, but also paying attention to the fashion, personalization and sociality of sneaker.

The perceived value of consumers is affected by many factors, such as brand image, product design, price strategy, marketing communication, word-of-mouth recommend and so on.

Consumers' purchasing behavior is affected by multiple channels, such as online and offline stores, social media, online platforms, celebrity endorsements, and word-of-mouth recommend.

Based on these analyses, Champ Consulting makes the following recommendations for the client:

Strengthen brand building, enhance brand awareness and reputation, create a unique brand image and personality, and establish emotional connections with consumers.

Enrich the product line, meet the needs of different consumers, improve the functionality, comfort and durability of the product, and pay attention to the fashion, personalization and sociality of the product.

Develop a reasonable price strategy, consider consumers' ability to pay and psychological expectations, match the brand image and product quality, and avoid too high or too low pricing.

Strengthen marketing communication, use a variety of channels and methods, such as advertising, public relations, events, social media, online platforms, star endorsements, word-of-mouth recommend, etc., to increase brand exposure and influence, and guide consumers' purchase willingness and behavior.

Through the market demand analysis service of Shangpu Consulting, customers have a deeper understanding of the Chinese sneaker market, formulated more effective market strategies and marketing plans, and increased market share and profitability.

2. multi-dimensional and multi-level combination

Market demand analysis is a work involving multiple aspects and levels. When conducting market demand analysis, Shangpu Consulting not only looks at the market from one dimension or level, but also considers the market from multiple dimensions or levels. Multidimensionality refers to the analysis of the market from different perspectives or aspects, such as market size, structure, growth, competition, segmentation, positioning, etc. Multi-level refers to the analysis of the market from different levels or scopes, such as macro level, meso level, micro level, or global scope, regional scope, national scope, city scope, etc. Through a combination of multi-dimensional and multi-level methods, Shangpu Consulting can gain comprehensive insight into the characteristics and changes of the market, provide customers with diversified market demand analysis reports, and help customers make correct decisions in a complex market environment.

For example, Champ Consulting has provided demand analysis services for a European luxury brand in the Chinese market. Shangpu Consulting not only analyzes the Chinese luxury market from one dimension or level, but also comprehensively considers the Chinese luxury market from multiple dimensions or levels. Champu Consulting analyzes the Chinese luxury market from the following dimensions and levels:

Market size dimension: analyze the overall size of China's luxury market, the size of each category, the size of each brand, the size of each channel, etc., as well as the historical changes and future forecasts of these sizes.

Market structure dimension: analyze the supply and demand structure, product structure, price structure, channel structure, geographical structure, consumer structure, etc. of China's luxury market, as well as the advantages and disadvantages of these structures.

Market growth dimension: analyze the overall growth of China's luxury market, the growth of various categories, the growth of various brands, the growth of various channels, etc., as well as the drivers and constraints of these growth.

Market competition dimension: analyze the competition pattern, competitiveness analysis, competitive strategy analysis, competitive advantage analysis, etc. of China's luxury goods market, as well as the influence and trend of these competitions.

Market segmentation dimension: analyze the segments, target markets, potential markets, etc. of China's luxury market, as well as the needs, preferences, and characteristics of these markets.

Market positioning dimension: analyze the brand positioning, product positioning, price positioning, channel positioning, promotion positioning, etc. of China's luxury market, as well as the adaptability and effect of these positioning.

Macro level: analyze the macro environment of China's luxury market, such as politics, economy, society, technology, law, environment, etc., as well as the impact and changes of these environments.

Meso level: analyze the industry environment of China's luxury market, such as industry scale, industry growth, industry structure, industry competition, industry norms, etc., as well as the impact and changes of these environments.

Micro-level: Analyze the corporate environment of China's luxury goods market, such as corporate scale, corporate growth, corporate structure, corporate competition, corporate strategy, etc., and the impact and changes of these environments.

Globally: Analyze the relationship between the Chinese luxury market and the global luxury market, such as market share, market contribution, market differences, market interaction, etc., as well as the impact and changes of these relationships.

Regional scope: Analyze the regional differences of China's luxury market, such as eastern, central, western, northern, southern, etc., and the reasons and characteristics of these differences.

Country scope: Analyze the national characteristics of China's luxury goods market, such as culture, values, consumption habits, consumption psychology, etc., as well as the influence and changes of these characteristics.

City scope: analyze the city level of China's luxury market, such as first-tier cities, second-tier cities, third-tier cities, fourth-tier cities, etc., as well as the needs, preferences and characteristics of these levels.

Based on these analyses, Champ Consulting makes the following recommendations for the client:

According to the scale, structure, growth, competition, segmentation, positioning and other dimensions of China's luxury market, formulate corresponding market strategies and marketing plans, such as market entry, market expansion, market maintenance, market exit, etc.

According to the macro, meso and micro levels of China's luxury market, evaluate the market opportunities and challenges, such as market potential, risks, changes, uncertainties, etc.

According to the global, regional, national and urban scope of China's luxury market, implement market differentiation and localization, such as product adaptability, price flexibility, channel diversity, and promotion innovation.

Through the market demand analysis service of Shangpu Consulting, customers have a more comprehensive understanding of the Chinese luxury market, formulated a more reasonable market strategy and marketing plan, and improved market competitiveness and brand influence.

3. dynamic and static combination

Market demand analysis is a work involving time changes. When conducting market demand analysis, Shangpu Consulting not only pays attention to the static state of the market, but also pays attention to the dynamic changes of the market. Static conditions refer to the situation of the market at a particular point in time, such as the size, structure, and competition of the market. Dynamic change refers to the trend of changes in the market over a period of time, such as market growth, fluctuations, cycles, etc. Through a combination of dynamic and static methods, Shangpu Consulting can accurately grasp the past, present and future of the market, provide customers with forward-looking market demand analysis reports, and help customers seize opportunities and respond to challenges in a changing market environment.

For example, Champ Consulting provided a demand analysis service for an American electric car brand in the Chinese market. Shangpu Consulting not only pays attention to the static situation of China's electric vehicle market, but also pays attention to the dynamic changes of China's electric vehicle market. Shangpu Consulting analyzes the dynamic and static state of China's electric vehicle market from the following aspects:

In terms of market size: analyze the historical size, current size and future size of China's electric vehicle market, as well as the reasons and effects of these changes.

Market growth: Analyze the historical growth, current growth and future growth of China's electric vehicle market, as well as the speed, magnitude, stability and sustainability of these growth.

In terms of market volatility: analyze the historical, current and future fluctuations of China's electric vehicle market, as well as the frequency, magnitude, direction and impact of these fluctuations.

In terms of market cycles: analyze the historical, current and future cycles of China's electric vehicle market, as well as the stages, characteristics, patterns and impacts of these cycles.

Based on these analyses, Champ Consulting found the following characteristics of China's electric vehicle market:

The market is huge and has huge room for growth. China is the world's largest electric vehicle market, accounting for nearly half of the global electric vehicle market, and is expected to maintain rapid growth in the next few years.

The growth of China's electric vehicle market is mainly affected by policies, technology, consumers, infrastructure and other factors. Different categories, brands, channels and regions have different growth performance and potential.

Market volatility is obvious and uncertain. The volatility of China's electric vehicle market is affected by a variety of internal and external factors, such as policy changes, market competition, consumer demand, oil price fluctuations, environmental issues, etc., and market demand and supply sometimes There is a mismatch.

The market cycle exists and is regular. The cycle of China's electric vehicle market is affected by macroeconomic, industry development, consumer behavior and other factors. The market sometimes has peaks and troughs, but the overall trend is upward.

Based on these analyses, Champ Consulting makes the following recommendations for the client:

Grasp the growth opportunities of the market and formulate corresponding market strategies and marketing programs, such as market entry, market expansion, market maintenance and market exit, according to the dynamic changes of market scale, growth, fluctuation and cycle.

To deal with the imbalance and uncertainty of the market, according to the different categories, brands, channels, regions and other static conditions of the market, formulate corresponding market strategies and marketing programs, such as product differentiation, price flexibility, channel diversification, promotion innovation and so on.

Adapt to the cyclical laws of the market, according to the different stages, characteristics, laws and other dynamic changes of the market, formulate corresponding market strategies and marketing programs, such as product updates, price adjustments, channel optimization, promotion enhancement, etc.

Through the market demand analysis service of Shangpu Consulting, customers have a more accurate forecast of China's electric vehicle market, formulated a more flexible market strategy and marketing plan, and improved market adaptability and competitive advantage.

4. internal and external combination

Market demand analysis is a work involving multiple subjects. When conducting market demand analysis, Shangpu Consulting not only pays attention to the external environment of the market, but also pays attention to the internal environment of the market. The external environment refers to other subjects in the market, such as competitors, consumers, suppliers, distributors, government, society, etc., as well as the behavior, needs, and influence of these subjects. The internal environment refers to the customer itself in the market, such as the customer's goals, resources, capabilities, strengths, weaknesses, problems, etc., and the impact and changes in these environments. Through a combination of internal and external methods, Shangpu Consulting can effectively assess market opportunities and threats, provide customers with targeted market demand analysis reports, and help customers find their own positioning and advantages in the market.

For example, Champ Consulting has provided demand analysis services for the English training market for a Chinese education and training institution. Champu Consulting not only pays attention to the external environment of the English training market, but also pays attention to the internal environment of the English training market. Champ Consulting analyzes the internal and external aspects of the English training market from the following aspects:

Competitors: analyze the number, scale, type, characteristics, advantages, disadvantages, strategies, behaviors, etc. of competitors in the English training market, as well as the impact and threat of these competitors on the market.

Consumer: analyze the number, distribution, types, characteristics, needs, preferences, satisfaction, loyalty, behavior, etc. of consumers in the English training market, as well as the impact and opportunities of these consumers on the market.

Suppliers: Analyze the number, scale, type, characteristics, capabilities, cooperation, price, quality, service, etc. of suppliers in the English training market, as well as the impact and opportunities of these suppliers on the market.

Distributors: analyze the number, size, type, characteristics, capabilities, cooperation, channels, fees, effects, etc. of distributors in the English training market, as well as the impact and opportunities of these distributors on the market.

Government: analyze the government's policies, regulations, standards, supervision, support, punishment, etc. of the English training market, as well as the influence and opportunities of these governments on the market.

Social aspects: analyze the culture, values, education, economy, technology, environment, etc. of the societies in the English training market, as well as the impact and opportunities of these societies on the market.

Objectives: Analyze the goals of customers in the English training market, such as market share, revenue, profit, brand, word of mouth, social responsibility, etc., as well as the feasibility and difficulty of these goals.

Resources: Analyze the resources of customers in the English training market, such as manpower, financial resources, material resources, information, technology, knowledge, experience, etc., as well as the adequacy and effectiveness of these resources.

Competence: Analyze the capabilities of customers in the English training market, such as products, services, innovation, management, marketing, quality, efficiency, risk, etc., as well as the advantages and disadvantages of these capabilities.

Problems: analyze the problems of customers in the English training market, such as market demand, market competition, market changes, market norms, market risks, etc., as well as the seriousness and urgency of these problems.

In terms of solutions: analyze the solutions of customers in the English training market, such as product improvement, service improvement, innovation breakthrough, management optimization, marketing enhancement, quality assurance, efficiency improvement, risk control, etc., as well as the feasibility and effectiveness of these solutions.

Based on these analyses, Champ Consulting makes the following recommendations for the client:

Analyze the external environment of the market and find out the opportunities and threats of the market, such as the weaknesses and advantages of competitors, the needs and preferences of consumers, the cooperation and competition of suppliers, the channels and effects of distributors, the policies and regulations of the government, the culture and values of the society, etc.

Analyze the internal environment of the market to identify the strengths and weaknesses of the market, such as the feasibility and difficulty of objectives, the adequacy and effectiveness of resources, the strengths and weaknesses of capabilities, the severity and urgency of problems, and the feasibility and effectiveness of solutions.

Formulate market matching strategies, make use of market advantages and opportunities, overcome market disadvantages and threats, and achieve market goals, such as product differentiation, service optimization, innovation breakthroughs, management coordination, marketing integration, quality assurance, efficiency improvement, risk control, etc.

Through the market demand analysis service of Shangpu Consulting, customers have a clearer understanding of the English training market, formulate a more appropriate market strategy and marketing plan, and improve the market positioning and advantages.

Conclusion

Market demand analysis is one of the core services provided by Shangpu Consulting to customers. Through market demand analysis, Shangpu Consulting can help customers understand the market situation of the target industry and formulate effective market strategies and marketing plans. This paper summarizes the four rules that Shangpu Consulting follows when analyzing the market demand of the target industry, namely: the combination of quantitative and qualitative, the combination of multi-dimensional and multi-level, the combination of dynamic and static, and the combination of internal and external. Through these four rules, Shangpu Consulting can provide customers with comprehensive, in-depth, accurate and practical market demand analysis reports to help customers gain an advantage in the fierce market competition.