Market research company's service scope: brand, product, market, consumer

Market research company is specialized in market research, market research, marketing research, satisfaction survey and other services, to provide data support, market insight, business advice and so on. The service scope of market research company mainly includes four aspects: brand research, product research, market research and consumer research. The content and significance of these four aspects are described below.

1. Brand Research

Brand is the core assets of enterprises, the emotional link between enterprises and consumers, and the identification and differentiation factors of enterprises in the market. Brand research refers to the analysis of brand positioning, image, value, loyalty, competitiveness, etc., to help enterprises establish and optimize brand strategy, enhance brand influence and competitive advantage. The main methods of brand research are: brand diagnosis, brand positioning, brand image, brand value, brand loyalty, brand competitiveness, brand communication effect, etc.

The purpose of brand research is to provide enterprises with the following values:

Clarify the target market and target consumers of the brand, as well as the core advantages and differentiation elements of the brand, and form the unique selling point and competitiveness of the brand.

Establish the ideal image and personality of the brand, as well as the vision and mission of the brand, shape the emotional attributes and cultural connotations of the brand, and enhance the attractiveness and identity of the brand.

Evaluate the brand's market performance and consumer feedback, as well as the brand's contribution and impact, quantify the brand's economic and social value, and improve the brand's return on investment and social responsibility.

Monitor the market environment and competitive situation of the brand, as well as the opportunities and threats of the brand, adjust the strategic direction and action plan of the brand, and improve the adaptability and innovation ability of the brand.

Optimize the communication strategy and execution effect of the brand, as well as the contact and experience of the brand, enhance the brand's popularity and reputation, and enhance the brand's influence and loyalty.

Case: Champu Consulting provided brand research services to an internationally renowned automotive brand to help it build and enhance its brand image in the Chinese market. Through a variety of methods, such as in-depth interviews, focus groups, questionnaires, etc., Shangpu Consulting collected data on the target consumers' cognition, attitude, and behavior of the brand, and analyzed the brand's positioning, image, value, and loyalty. And other indicators were compared with competitive brands, and the advantages and disadvantages of the brand, as well as the opportunities and threats of the brand were discovered. Based on the results of the study, Champ Consulting made the following recommendations for the brand:

Strengthen the core value and differentiation elements of the brand, highlight the brand's technological leadership and innovative spirit, and enhance the professionalism and authority of the brand.

Shape the brand's youthful and fashionable image, increase the brand's vitality and charm, and expand the brand's target market and target consumers.

Optimize brand communication channels and content, increase brand exposure and reputation, and improve brand awareness and reputation.

Improve the service quality and experience of the brand, increase the added value and satisfaction of the brand, and improve the loyalty and recommend of the brand.

2. Product Research

Products are the core competitiveness of enterprises, the value exchange between enterprises and consumers, and the main supply of enterprises in the market. Product research refers to the analysis of product needs, features, functions, quality, satisfaction, etc., to help enterprises develop and improve products, improve product performance and market share. The main methods of product research are: product concept testing, product design testing, product function testing, product quality testing, product satisfaction testing, product life cycle analysis, etc.

The purpose of product research is to provide enterprises with the following values:

Understand the product needs and expectations of consumers, as well as the market potential and development trends of products, formulate product development goals and strategies, and improve product market adaptability and foresight.

Evaluate the design and function of the product, as well as the advantages and disadvantages of the product, optimize the structure and performance of the product, and improve the user-friendliness and convenience of the product.

Assess product quality and safety, as well as product compliance and reliability, ensure product standards and specifications, and improve product quality assurance and risk control.

Evaluate the satisfaction and loyalty of products, as well as the impact and contribution of products, quantify the user value and commercial value of products, and improve the user satisfaction and loyalty of products.

Monitor the market performance and competitiveness of products, as well as the opportunities and threats of products, adjust the market positioning and strategy of products, and improve the market share and competitive advantage of products.

Optimize the marketing strategy and execution effect of the product, as well as the price and promotion of the product, increase the sales volume and profit of the product, and enhance the market influence and profitability of the product.

Case: Champu Consulting provided product research services to a well-known domestic mobile phone brand to help it launch a new smartphone in the Chinese market. Through a variety of methods, such as online surveys, laboratory tests, user experience tests, etc., Shangpu Consulting collected data on the demand, feedback, and evaluation of the product, and analyzed the design, function, quality, and satisfaction of the product. Compared with competitive products, it found the advantages and disadvantages of the product, as well as the opportunities and threats of the product. Based on the results of the study, Champ Consulting made the following recommendations for the product:

Strengthen the core functions and differentiated features of the product, highlight the performance and innovation of the product, and enhance the user value and competitiveness of the product.

Shape the fashion and personalized design of products, increase the beauty and personality of products, and expand the target market and target consumers of products.

Optimize product quality and safety, increase product stability and durability, and improve product user trust and loyalty.

Improve the service and experience of the product, increase the added value and satisfaction of the product, and improve the user recommend and re-purchase of the product.

3. Market Research

The market is the core environment of enterprises, the communication platform between enterprises and consumers, and the main demand of enterprises in the market. Market research refers to the analysis of market size, structure, trends, opportunities, threats, etc., to help companies understand and grasp market dynamics, formulate and adjust market strategies, and improve market efficiency and effectiveness. The main methods of market research are: market segmentation, market positioning, market forecast, market opportunity analysis, market threat analysis, market competition analysis, market satisfaction analysis, etc.

The purpose of market research is to provide enterprises with the following values:

Understand the overall situation and segmentation of the market, as well as the demand and supply of the market, formulate market goals and positioning, and improve the pertinence and effectiveness of the market.

Understand the development direction and changing trend of the market, as well as the opportunities and threats of the market, formulate market forecasts and early warnings, and improve the forward-looking and response of the market.

Understand the competitive landscape and competitors of the market, as well as the advantages and disadvantages of the market, formulate competitive strategies and action plans of the market, and improve the competitiveness and advantages of the market.

Understand the satisfaction and loyalty of the market, as well as the impact and contribution of the market, quantify the user value and business value of the market, and improve the user satisfaction and loyalty of the market.

Case: Champu Consulting provided market research services to an internationally renowned cosmetics brand to help it expand and increase its market share in the Chinese market. Through a variety of methods, such as literature analysis, expert interviews, secondary data analysis, etc., Shangpu Consulting collected data on the scale, structure, trends, opportunities, and threats of the Chinese cosmetics market, and analyzed the brand's market positioning and market forecasts., Market competition, market satisfaction and other indicators, compared with competitive brands, found the brand's advantages and disadvantages, as well as market opportunities and threats. Based on the results of the study, Champ Consulting made the following recommendations for the brand:

Refine the segmentation and positioning of the market, provide different products and services for different consumer groups and needs, and improve market coverage and penetration.

Focus on market changes and trends, seize market opportunities and challenges, develop and launch new products and services, and improve market innovation and leadership.

Strengthen market competition and cooperation, orderly competition and cooperation with competitors, form a benign market environment and atmosphere, and improve market synergy and win-win.

Improve market satisfaction and loyalty, establish long-term relationships and trust with consumers, provide quality products and services, and improve market reputation and loyalty.

4. Consumer Research

Consumers are the core object of the enterprise, the bridge between the enterprise and the market, and the main beneficiary of the enterprise in the market. Consumer research refers to the analysis of consumer characteristics, behavior, psychology, preferences, etc., to help companies understand and meet consumer needs and expectations, and improve consumer satisfaction and loyalty. The main methods of consumer research are: consumer portrait, consumer behavior analysis, consumer psychological analysis, consumer preference analysis, consumer satisfaction analysis, consumer loyalty analysis and so on.

The purpose of consumer research is to provide businesses with the following values:

Understand the basic characteristics and classification of consumers, as well as consumer needs and motivations, formulate consumer goals and strategies, and improve consumer pertinence and effectiveness.

Understand the purchase process and behavior patterns of consumers, as well as the influencing factors and decision-making factors of consumers, formulate consumer behavior guidance and incentives, and improve consumer behavior transformation and promotion.

Understand the psychological state and psychological needs of consumers, as well as consumers' emotions and values, formulate consumers' psychological satisfaction and touches, and improve consumers' psychological identity and gratitude.

Understand the psychological state and psychological needs of consumers, as well as consumers' emotions and values, formulate consumers' psychological satisfaction and touches, and improve consumers' psychological identity and gratitude.

Understand consumer preferences and choices, as well as consumer satisfaction and loyalty, develop consumer preferences to meet and develop loyalty, improve consumer preferences to maintain stability and loyalty.

Case: Shangpu Consulting provided consumer research services to a well-known milk tea brand in China to help it increase and maintain consumer loyalty in the Chinese market. Through a variety of methods, such as social media analysis, consumer interviews, consumer satisfaction surveys, etc., Shangpu Consulting collected data on the characteristics, behavior, psychology, and preferences of the target consumers of the brand, and analyzed the consumers of the brand. Portrait, consumer behavior, consumer psychology, consumer preferences and other indicators are compared with competitive brands, and the advantages and disadvantages of the brand are found, as well as consumer needs and expectations. Based on the results of the study, Champ Consulting made the following recommendations for the brand:

Refine the classification and portrait of consumers, provide different products and services for different consumer groups and needs, and improve the individualization and differentiation of consumers.

Pay attention to the purchasing process and behavior patterns of consumers, grasp the influencing factors and decision-making factors of consumers, provide effective behavior guidance and incentives, and improve consumers' purchase conversion and re-purchase.

Pay attention to the psychological state and psychological needs of consumers, meet consumers' emotions and values, provide meaningful psychological satisfaction and touch, and improve consumers' psychological identity and gratitude.

Focus on consumer preferences and choices, meet consumer tastes and expectations, provide high-quality products and services, and improve consumer satisfaction and loyalty.