Market research refers to the process of collecting, statistical data and reporting research results in order to improve the success rate of product development, improve the quality of sales decisions, solve problems existing in product sales, or organize the use of scientific methods according to specific decision-making problems. Market research is an effective way to understand customer needs, market trends, competitive environment and other important information, which plays an important guiding role in strategic decision-making, product innovation, marketing growth and so on. However, market research is not a simple task. It requires the use of scientific methods, techniques and tools to collect, analyze and present a large amount of data to extract valuable insights and suggestions.

Shangpu Consulting Group Co., Ltd. ("Shangpu Consulting"), founded in2008At the beginning of the year. After more than ten years of hard work, Shangpu Consulting in industry research, market research, investment and financing consulting,IPOIt has accumulated rich professional experience and customer resources in the field of listing consulting. With its strong consulting innovation ability, first-class service quality and strong market competitiveness, it has been highly recognized by all walks of life. It has become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

As one of the earliest consulting agencies in China to provide special market research services, Champ Consulting has been consulting from2008Begin to get involved in market research business,14Over the past few years, I have personally experienced and witnessed the rapid development of China's market research industry, which has exceeded5000Our customers have provided professional market research and related consulting services, covering many industries, and have become the most influential domestic leading brand in market research in China.“China Market Survey Customer Satisfaction Best Brand Award”, issued by the National Bureau of Statistics of China.“the People's Republic of China Foreign-related Investigation License”。

Shangpu Consulting provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation,IPOSegment consulting services such as market segmentation research, feasibility study of fund-raising projects, and business financing plans. In the process of market research, Shangpu Consulting uses a variety of methods and techniques, such as copywriting research, questionnaire research, telephone interview, online interview, observation method, experimental method, projection method, situation speculation method, etc., as well as with the help of modern information technology and big data analysis platform to improve the efficiency and quality of data collection, processing and presentation. The characteristics and applications of these methods and techniques are described below.

copywriting research

The copywriting research is mainly the collection, collation and analysis of second-hand data. The main channels come from online data search and book information search such as libraries. The advantages of copywriting research are low cost, fast speed and wide range, which can provide the basis and direction for subsequent field research. The disadvantage of copywriting research is that the timeliness, accuracy, completeness and reliability of the data are difficult to guarantee and need to be screened and verified.

Shangpu Consulting has rich experience and resources in copywriting research. It has its own professional database, which includes a large number of industry reports, policies and regulations, statistical data, patent documents, academic papers, news information and other information. It can provide customers in different industries and fields with comprehensive literature retrieval and data collection services. Shangpu Consulting has also established cooperative relations with a number of authoritative institutions and data platforms at home and abroad, which can obtain more first-hand and second-hand data and provide more support and guarantee for copywriting research.

questionnaire survey

Questionnaire research is a method of collecting data on market issues from target populations through the design and distribution of questionnaires. The advantage of questionnaire research is that it can collect a large amount of data. The advantage of questionnaire research is that it can collect a large amount of data, can quantify and statistically analyze, can compare the relationship between different groups and variables, and can control the time and cost of research. The disadvantage of questionnaire research is the need to design a reasonable questionnaire to avoid guidance, ambiguity, repeatability and other issues, the need to choose the appropriate sample and sampling methods to avoid bias and error, the need to ensure the recovery rate and efficiency of the questionnaire, to avoid data loss and damage.

Shangpu Consulting has a professional team and process in questionnaire research. It can design a scientific, reasonable and effective questionnaire according to the needs and goals of customers, including the structure, content, format, length, question type, options and other aspects of the questionnaire. Champ Consulting can also select appropriate samples and sampling methods, such as stratified sampling, group sampling, random sampling, scattered sampling, etc., according to different industries and fields, to ensure the representativeness and credibility of the data. Shangpu consultation can also use a variety of channels and methods, such as mail, telephone, network, face-to-face, etc., to distribute and recover questionnaires to the target population, so as to improve the coverage rate and recovery rate of questionnaires. Champ Consulting can also use advanced data analysis software, suchSPSS、SAS、RThe questionnaire data is cleaned, coded, entered, analyzed and interpreted to extract valuable information and conclusions.

Telephone Access

The telephone interview is a method of communicating with the target population by telephone, collecting data on market issues. The advantages of telephone access are that it can quickly, conveniently, and cost-effectively contact scattered target groups, can obtain feedback and answers in real time, can flexibly adjust the content and methods of access, and can improve the efficiency and quality of access. The disadvantages of telephone access are the need for good communication equipment and network, the need for professional access personnel and skills, the need for appropriate access time and duration, the need for high-quality access recording and recording, and the need to avoid interference and rejection of access.

Shangpu Consulting has perfect facilities and personnel in telephone access, has its own telephone access center, equipped with efficient telephone system, recording system, monitoring system, etc., can carry out multi-channel telephone access at the same time, and can monitor and evaluate the quality and effect of the access in real time. Shangpu Consulting also has a team of experienced, skilled and friendly telephone interview personnel, who can conduct professional telephone interviews according to different industries and fields, including the purpose, content, process, language, courtesy and so on. Champ Consulting can also select appropriate visit time and duration according to different target groups, such as working days, weekends, day, night, etc., to improve the connection rate and success rate of the visit. Champ Consulting can also carefully organize and summarize the audio and records of the visit to ensure the completeness and accuracy of the data.

Online Access

Online access is a method of communicating with the target population via the Internet, collecting data on market issues. The advantage of online access is that modern information technology and platforms, such as e-mail, instant messaging, social media, online questionnaires, online forums, online focus groups, etc., can be used to contact and communicate with the target population conveniently, quickly, and at low cost. A large amount of data and feedback can be obtained, which can increase the interactivity and interest of the visit, and can improve the efficiency and quality of the visit. The disadvantages of online access are the need for stable networks and equipment, the need for professional online access personnel and skills, the need for appropriate online access platforms and tools, the need for high-quality online access data and records, and the need to avoid interference and rejection of online access.

Shangpu Consulting has advanced technology and resources in online access, and has its own online access platform and tools. It can design suitable online access methods and contents according to different industries and fields, such as online questionnaire, online chat, online video, online discussion, etc., and can choose appropriate online access channels and platforms according to different target groups, such as e-mail, WeChat, Weibo,QQthe website,APPAccording to different access purposes and needs, appropriate online access tools and functions can be selected, such as online lottery, online voting, online scoring, online comments, etc. Shangpu Consulting also has a professional team of online visitors, who can conduct professional online visits according to different online access methods and contents, including the purpose, content, process, language, courtesy and so on. Champ Consulting can also effectively collect and analyze the data and records accessed online to ensure the completeness and accuracy of the data.

observation method

Observation is a method of collecting data on market issues by directly or indirectly observing the behavior, attitudes, reactions, etc. of the target population. The advantage of the observation method is that the data can be obtained intuitively, truthfully and objectively, the interference and deviation of access can be avoided, some hidden and potential information can be found, and the richness and depth of the data can be increased. The disadvantages of the observation method are the need for professional observers and skills, the need for appropriate observation sites and equipment, the need for appropriate observation time and frequency, the need for high-quality observation records and analysis, and the need to avoid the influence and violation of observation.

Shangpu Consulting has rich experience and ability in observation method. It can design reasonable observation scheme according to different industries and fields, including the purpose, content, method, method, place, time, frequency and so on. Champ Consulting can also use a variety of observation methods and techniques, such as natural observation, artificial observation, hidden observation, public observation, individual observation, group observation, structured observation, unstructured observation, etc., to adapt to different observation objects and situations. Champ Consulting can also use a variety of observation equipment and tools, such as cameras, tape recorders, timers, counters, measuring instruments, psychological tests, etc., to improve the effect and accuracy of observation. Champ Consulting can also carefully organize and summarize the records and analysis of observations to ensure the completeness and accuracy of the data.

experimental method

The experimental method is a method of collecting data on market problems by artificially controlling and changing certain variables under certain conditions, observing and measuring their effects on other variables. The advantage of the experimental method is that it can determine the causal relationship between variables, eliminate or reduce the influence of other interference factors, and improve the reliability and validity of the data. The shortcomings of the experimental method are the need for professional laboratory personnel and skills, the need for appropriate experimental sites and equipment, the need for appropriate experimental design and methods, the need for high-quality experimental data and analysis, the need to avoid the ethical and legal issues of the experiment.

Champu Consulting has professional knowledge and ability in experimental methods, and can design reasonable experimental schemes according to different industries and fields, including the purpose, content, method, method, place, time, frequency and so on. Champ Consulting can also use a variety of experimental methods and techniques, such as laboratory experiments, scene experiments, site experiments, simulation experiments, control experiments, factor experiments, single-factor experiments, multi-factor experiments, etc., to adapt to different experimental subjects and situations. Champ Consulting can also use a variety of experimental equipment and tools, such as computers, software, instruments, models, samples, stimuli, etc., to improve the effect and accuracy of the experiment. Champ Consulting can also strictly organize and summarize the experimental data and analysis to ensure the integrity and accuracy of the data.

projection method

Projection is a method of collecting data on market issues by allowing the target population to interpret, supplement, select, etc. some vague, incomplete, and ambiguous stimuli. The advantage of projection method is that it can obtain the inner, hidden and subconscious psychology and attitude of the target group, avoid the resistance and defense of the target group, and increase the authenticity and depth of the data. The disadvantages of the projection method are the need for professional projection personnel and skills, the need for appropriate projection stimuli and tools, the need for appropriate projection interpretation and analysis, and the need to avoid subjectivity and misleading projection.

Champu Consulting has rich experience and ability in projection method. It can design suitable projection scheme according to different industries and fields, including the purpose, content, method, method, stimulus and tool of projection. Champ Consulting can also use a variety of projection methods and techniques, such as association, gestalt, story, role-playing, picture, card, picture, sand table, etc., to adapt to different projection objects and situations. Champ Consulting can also use a variety of projection stimuli and tools, such as words, sentences, stories, characters, pictures, cards, drawings, sand discs, etc., to improve the effect and accuracy of projection. Champu Consulting can also professionally organize and summarize the interpretation and analysis of projections to ensure the completeness and accuracy of the data.

situation speculation method

The scenario method is a method of collecting data on market issues by allowing the target population to predict, evaluate, and select hypothetical, future, and possible scenarios. The advantage of the situation speculation method is that it can obtain the expectations, preferences, motivations, attitudes, etc. of the target population, avoid the inertia and conservatism of the target population, and increase the innovation and foresight of the data. The disadvantage of the situation speculation method is the need for professional speculation personnel and skills, the need to have the right speculation situation and tools, the need to have the right speculation analysis and evaluation, the need to avoid speculation is unrealistic and unfeasible.

Champu Consulting has professional knowledge and ability in the situation speculation method. It can design reasonable speculation schemes according to different industries and fields, including the purpose, content, method, method, situation and tools of speculation. Champ Consulting can also use a variety of speculative methods and techniques, such as scenario analysis, Delphi, trend extrapolation, cross-influence, simulation games, brainstorming, etc., to adapt to different speculative objects and situations. Champ Consulting can also use a variety of speculative situations and tools, such as assumptions, forecasts, assessments, choices, recommendations, scenarios, strategies, plans, etc., to improve the effectiveness and accuracy of speculation. Champ Consulting can also professionally organize and summarize the analysis and evaluation of speculation to ensure the completeness and accuracy of the data.

Conclusion

Market research is an effective way to understand customer needs, market trends, competitive environment and other important information, which plays an important guiding role in strategic decision-making, product innovation, marketing growth and so on. However, market research is not a simple task. It requires the use of scientific methods, techniques and tools to collect, analyze and present a large amount of data to extract valuable insights and suggestions. Shangpu Consulting Group Co., Ltd. (hereinafter referred to as "Shangpu Consulting"), as one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, has14Years of market research experience and resources, to provide a variety of segmentation consulting services, the use of a variety of research methods and skills, with the help of modern information technology and big data analysis platform, to provide enterprises with comprehensive, accurate, timely and continuous industry in-depth reports, for the government, social groups and related enterprises to provide professional services.