Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > Researcher Articles > Commercial/Investment due diligence >

Market research: not just questionnaires and data

2024-07-18 09:52:39 来源：尚普咨询浏览量：0

市场调研是指为了提高产品开发的成功率、提高销售决策质量、解决存在于产品销售中的问题或组织根据特定的决策问题运用科学的方法有目的收集、统计资料及报告调研结果的工作过程。市场调研是了解客户需求、市场趋势、竞争环境等重要信息的有效途径，对于企业的战略决策、产品创新、营销增长等方面有着重要的指导作用。然而，市场调研并不是一件简单的工作，需要运用科学的方法、技术和工具，收集、分析和呈现大量的数据，从中提炼出有价值的洞察和建议。

尚普咨询集团有限公司（简称“尚普咨询”），创立于2008年初。历经十多年的辛勤耕耘，尚普咨询在行业研究、市场调研、投融资咨询、IPO上市咨询领域积累了丰富的专业经验和客户资源，凭借极强的咨询创新能力、一流的服务质量，以及强大的市场竞争力深受社会各界高度认可，现已成为中国最具领导力和权威性的独立第三方行研与投融资咨询机构之一。

作为中国最早提供专项市场调研服务的咨询机构之一，尚普咨询从2008Begin to get involved in market research business,14Over the past few years, I have personally experienced and witnessed the rapid development of China's market research industry, which has exceeded5000家客户提供过专业的市场研究及相关咨询服务，服务客户覆盖多个行业领域，现已成为中国最具影响力的市场研究内资领导品牌，并荣获“China Market Survey Customer Satisfaction Best Brand Award”, issued by the National Bureau of Statistics of China.“the People's Republic of China Foreign-related Investigation License”。

尚普咨询提供行业研究、市场细分和用户行为研究、渠道模式研究、竞争对手调查、市场进入研究、消费者研究、投资决策评估、IPO细分市场研究、募投项目可行性研究、商业融资计划等细分咨询服务。在市场调研过程中，尚普咨询运用了多种方法和技巧，如文案调研、问卷调研、电话访问、在线访问、观察法、实验法、投影法、情况推测法等，以及借助现代信息技术和大数据分析平台，提高数据的收集、处理和呈现的效率和质量。下面将分别介绍这些方法和技巧的特点和应用。

文案调研

文案调研是主要是二手资料的收集、整理和分析，主要的渠道来自网上资料搜索和图书馆等书籍信息搜索。文案调研的优点是成本低、速度快、范围广，可以为后续的实地调研提供基础和方向。文案调研的缺点是资料的时效性、准确性、完整性和可靠性难以保证，需要进行筛选和验证。

尚普咨询在文案调研方面有着丰富的经验和资源，拥有自己的专业数据库，收录了大量的行业报告、政策法规、统计数据、专利文献、学术论文、新闻资讯等信息，可以为不同行业和领域的客户提供全面的文献检索和资料搜集服务。尚普咨询还与国内外多个权威机构和数据平台建立了合作关系，可以获取更多的第一手和第二手数据，为文案调研提供更多的支持和保障。

问卷调研

问卷调研是通过设计和发放问卷，向目标人群收集有关市场问题的数据的一种方法。问卷调研的优点是可以收集大量的数据，问卷调研的优点是可以收集大量的数据，可以量化和统计分析，可以比较不同的群体和变量之间的关系，可以控制调研的时间和成本。问卷调研的缺点是需要设计合理的问卷，避免引导性、模糊性、重复性等问题，需要选择合适的样本和抽样方法，避免偏差和误差，需要保证问卷的回收率和有效率，避免数据的丢失和损坏。

尚普咨询在问卷调研方面有着专业的团队和流程，可以根据客户的需求和目标，设计出科学、合理、有效的问卷，包括问卷的结构、内容、格式、长度、题型、选项等方面。尚普咨询还可以根据不同的行业和领域，选择合适的样本和抽样方法，如分层抽样、分组抽样、随机抽样、分散抽样等，以保证数据的代表性和可信度。尚普咨询还可以利用多种渠道和方式，如邮件、电话、网络、面对面等，向目标人群发放和回收问卷，以提高问卷的覆盖率和回收率。尚普咨询还可以运用先进的数据分析软件，如SPSS、SAS、R等，对问卷数据进行清洗、编码、录入、分析和解读，以提取出有价值的信息和结论。

电话访问

电话访问是通过电话与目标人群进行交流，收集有关市场问题的数据的一种方法。电话访问的优点是可以快速、方便、低成本地联系到分散的目标人群，可以实时地获取反馈和答案，可以灵活地调整访问的内容和方式，可以提高访问的效率和质量。电话访问的缺点是需要有良好的通讯设备和网络，需要有专业的访问人员和技巧，需要有合适的访问时间和时长，需要有高质量的访问录音和记录，需要避免访问的干扰和拒绝。

尚普咨询在电话访问方面有着完善的设施和人员，拥有自己的电话访问中心，配备了高效的电话系统、录音系统、监控系统等，可以同时进行多路的电话访问，可以实时地监督和评估访问的质量和效果。尚普咨询还拥有一支经验丰富、技能熟练、态度友好的电话访问人员队伍，可以根据不同的行业和领域，进行专业的电话访问，包括访问的目的、内容、流程、语言、礼貌等方面。尚普咨询还可以根据不同的目标人群，选择合适的访问时间和时长，如工作日、周末、白天、晚上等，以提高访问的接通率和成功率。尚普咨询还可以对访问的录音和记录进行仔细的整理和归纳，以保证数据的完整性和准确性。

在线访问

在线访问是通过互联网与目标人群进行交流，收集有关市场问题的数据的一种方法。在线访问的优点是可以利用现代信息技术和平台，如电子邮件、即时通讯、社交媒体、在线问卷、在线论坛、在线聚焦小组等，与目标人群进行方便、快捷、低成本的联系和沟通，可以获取大量的数据和反馈，可以增加访问的互动性和趣味性，可以提高访问的效率和质量。在线访问的缺点是需要有稳定的网络和设备，需要有专业的在线访问人员和技巧，需要有合适的在线访问平台和工具，需要有高质量的在线访问数据和记录，需要避免在线访问的干扰和拒绝。

尚普咨询在在线访问方面有着先进的技术和资源，拥有自己的在线访问平台和工具，可以根据不同的行业和领域，设计出适合的在线访问方式和内容，如在线问卷、在线聊天、在线视频、在线讨论等，可以根据不同的目标人群，选择合适的在线访问渠道和平台，如电子邮件、微信、微博、QQ、网站、APP等，可以根据不同的访问目的和需求，选择合适的在线访问工具和功能，如在线抽奖、在线投票、在线评分、在线评论等。尚普咨询还拥有一支专业的在线访问人员队伍，可以根据不同的在线访问方式和内容，进行专业的在线访问，包括访问的目的、内容、流程、语言、礼貌等方面。尚普咨询还可以对在线访问的数据和记录进行有效的收集和分析，以保证数据的完整性和准确性。

观察法

观察法是通过直接或间接地观察目标人群的行为、态度、反应等，收集有关市场问题的数据的一种方法。观察法的优点是可以直观、真实、客观地获取数据，可以避免访问的干扰和偏差，可以发现一些隐性和潜在的信息，可以增加数据的丰富性和深度。观察法的缺点是需要有专业的观察人员和技巧，需要有合适的观察场所和设备，需要有合适的观察时间和频率，需要有高质量的观察记录和分析，需要避免观察的影响和违反。

尚普咨询在观察法方面有着丰富的经验和能力，可以根据不同的行业和领域，设计出合理的观察方案，包括观察的目的、内容、方法、方式、场所、时间、频率等方面。尚普咨询还可以运用多种观察方法和技巧，如自然观察、人工观察、隐蔽观察、公开观察、个别观察、群体观察、结构化观察、非结构化观察等，以适应不同的观察对象和情境。尚普咨询还可以利用多种观察设备和工具，如摄像机、录音机、计时器、计数器、测量仪器、心理测试等，以提高观察的效果和精度。尚普咨询还可以对观察的记录和分析进行细致的整理和归纳，以保证数据的完整性和准确性。

实验法

实验法是通过在一定的条件下，人为地控制和改变某些变量，观察和测量其对其他变量的影响，收集有关市场问题的数据的一种方法。实验法的优点是可以确定变量之间的因果关系，可以消除或减少其他干扰因素的影响，可以提高数据的可靠性和有效性。实验法的缺点是需要有专业的实验人员和技巧，需要有合适的实验场所和设备，需要有合适的实验设计和方法，需要有高质量的实验数据和分析，需要避免实验的伦理和法律问题。

尚普咨询在实验法方面有着专业的知识和能力，可以根据不同的行业和领域，设计出合理的实验方案，包括实验的目的、内容、方法、方式、场所、时间、频率等方面。尚普咨询还可以运用多种实验方法和技巧，如实验室实验、场景实验、场地实验、模拟实验、对照实验、因子实验、单因素实验、多因素实验等，以适应不同的实验对象和情境。尚普咨询还可以利用多种实验设备和工具，如电脑、软件、仪器、模型、样品、刺激物等，以提高实验的效果和精度。尚普咨询还可以对实验的数据和分析进行严格的整理和归纳，以保证数据的完整性和准确性。

投影法

投影法是通过让目标人群对一些模糊、不完整、多义的刺激物进行解释、补充、选择等，收集有关市场问题的数据的一种方法。投影法的优点是可以获取目标人群的内在的、隐性的、潜意识的心理和态度，可以避免目标人群的抵触和防御，可以增加数据的真实性和深度。投影法的缺点是需要有专业的投影人员和技巧，需要有合适的投影刺激物和工具，需要有合适的投影解释和分析，需要避免投影的主观性和误导性。

尚普咨询在投影法方面有着丰富的经验和能力，可以根据不同的行业和领域，设计出合适的投影方案，包括投影的目的、内容、方法、方式、刺激物、工具等方面。尚普咨询还可以运用多种投影方法和技巧，如联想法、完形法、故事法、角色扮演法、图片法、卡片法、图画法、沙盘法等，以适应不同的投影对象和情境。尚普咨询还可以利用多种投影刺激物和工具，如词语、句子、故事、角色、图片、卡片、图画、沙盘等，以提高投影的效果和精度。尚普咨询还可以对投影的解释和分析进行专业的整理和归纳，以保证数据的完整性和准确性。

情况推测法

情况推测法是通过让目标人群对一些假设的、未来的、可能的情况进行预测、评估、选择等，收集有关市场问题的数据的一种方法。情况推测法的优点是可以获取目标人群的期望、偏好、动机、态度等，可以避免目标人群的惯性和保守，可以增加数据的创新性和前瞻性。情况推测法的缺点是需要有专业的推测人员和技巧，需要有合适的推测情况和工具，需要有合适的推测分析和评价，需要避免推测的不现实和不可行。

尚普咨询在情况推测法方面有着专业的知识和能力，可以根据不同的行业和领域，设计出合理的推测方案，包括推测的目的、内容、方法、方式、情况、工具等方面。尚普咨询还可以运用多种推测方法和技巧，如情景分析法、德尔菲法、趋势外推法、交叉影响法、模拟游戏法、脑力激荡法等，以适应不同的推测对象和情境。尚普咨询还可以利用多种推测情况和工具，如假设、预测、评估、选择、建议、方案、策略、计划等，以提高推测的效果和精度。尚普咨询还可以对推测的分析和评价进行专业的整理和归纳，以保证数据的完整性和准确性。

Conclusion

市场调研是了解客户需求、市场趋势、竞争环境等重要信息的有效途径，对于企业的战略决策、产品创新、营销增长等方面有着重要的指导作用。然而，市场调研并不是一件简单的工作，需要运用科学的方法、技术和工具，收集、分析和呈现大量的数据，从中提炼出有价值的洞察和建议。尚普咨询集团有限公司（简称“尚普咨询”），作为中国最具领导力和权威性的独立第三方行研与投融资咨询机构之一，拥有14年的市场调研经验和资源，提供多种细分咨询服务，运用多种调研方法和技巧，借助现代信息技术和大数据分析平台，为企业提供全面、准确、及时、连续的行业深度报告，为政府、社会团体及相关企业提供专业服务。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise